MEDIA KIT 2017 WWW.GREATSSCUTTLEBUTT.COM
2017 EDITORIAL CALENDAR Our topics are sure to appeal to our readers and stimulate your business traffic. ISSUE EDITORIAL FEATURES GREAT S DESTINATIONS NATIONAL BOAT SHOWS SPACE RESERVATION MATERIALS DUE Winter January February New Boats Portable Outboards Decking Generators Insurance Windlasses Lake Level Forecast New for 2017 A Destination for each Great Lake! Harsen s Island Duluth Killarney Escanaba Orillia Cleveland Boat Show Toronto International Boat Show Chicago Boat, RV Strictly Sail Show London Boat, Fishing Leisure Show Buffalo Boat Show Miami Int'l Boat Show Strictly Sail Michigan-Ohio Sportfishing Expo Detroit Boat Show Duluth Boat Sports Travel and RV Show Grand Rapids Boat Show Milwaukee Boat Show Hamilton Boat Show Minneapolis Boat Show Northern Illinois Boat Show Fort Wayne Boat Show Lansing Boat Show 12/07/16 12/14/16 Spring March April Bottom Paint Boat Lines Upholstery Canvas Carpet Sails Waterfront Real Estate Leamington Bayfield Harbor Beach Muskegon Trenton Traverse City BS Water Sports Show Spring Boating Expo (Novi, MI) Milwaukee Sports Show Palm Beach Boat Show Thousand Island Boat Show 02/09/17 02/16/17 Launch May June Soaps Coat Cleaners Waxes Boating Apps Anchors Fenders Ferries Monroe, Mich. Thunder Bay Alpena Racine Oswego Port Credit In-Water Boat Show Catawba Island Boat Show The Great Lakes Boating Festival Bay Harbor In-Water Boat Show Chicago In-Water Boat Show 04/06/17 04/13/17 Summer July August Fuel Additives Coolers Scuba Diving Shipwrecks Beaches Buffalo Marquette Port Sanilac Sturgeon Bay Watertown Toledo Antique Boat Show Michigan City In-Water Boat Show Port Sanilac Antique Boat Show Clayton Antique Boat Show Cedar Point Boat Show 06/07/17 06/14/17 Fall September October Year End November December Radars GPSs Winterizing Storage Hauling Hoists Yacht Clubs 2018 New Products Fish Finders, Poles Reels Floatation Devices Charts Books First Aid/Flares Ship to Shores Long Point Sault Ste. Marie Penetanguishene Harbor Springs Port Credit United States Sailboat Show United States Powerboat Show Outdoor Boating Festival (Metro Beach, MI) Newport, Rhode Island Boat Show IBEX Fort Lauderdale International Boat Show 2016 BUYER S GUIDE 37 BOAT SHOWS IN 2017! 08/08/17 08/15/17 10/09/17 10/16/17
Kerrick Port Wing Superior Duluth Escanaba Bayfield La Pointe Washburn Bessemer Ashland Saxon Knife River Cornucopia Silver Bay Duluth Grand Marais Grand Portage Ontonagon Baraga L Anse Hancock Houghton Wawa 1500 DISTRIBUTION LOCATIONS MARINE Mackinaw City DeTour Village Drummond HesselCedarville Island St. Ignace Mackinac Island Sault Ste. Marie Sault Ste. Marie Echo Bay Brimley Marietta Desbarats Bruce Mines Barbeau Richards Landing Goulais River AND IT S FREE! Spanish HURON Little Current Blind River CANADA Killarney MARINAS YACHT CLUBS MARINE STORES MARINE BUSINESSES OVER Kipling Rapid River Gladstone Garden Escanaba Manistique Ford River MICHIGAN Marquette Big Bay Gay Copper SUPERIOR Schreiber Terrace Bay ONTARIO Toronto Penetanguishene PACIFIC 10.7% Oswego 2,044,000+ SOUTH ATLANTIC 17% 1,280,000+ 1,279,000+ GULF COAST 10.6% 1,089,000+ MID ATLANTIC 6.7% 810,000+ N. ATLANTIC 9.1% SOURCE: USCG, US CENSUS BUREAU In 2013, there were over 3,193,000 registered boats in the Great Lakes in the United States alone. That is over 26% of all the registered boats in the entire country. There was one registered boat for every 6.3 households, that is the most boats per capita. REGIONAL BOAT REGISTRATIONS INLAND 19% 2,287,000+ Manotick Ottawa QUEBE B 3,193,000+ GREAT S 26.6% U.S. TERRITORIES 0.2% 28,000+ IOWA BILLION 16.8% $30+ Minneapolis SOURCE: DATA COLLECTED FROM NMMA WISCONSIN ILLINOIS Chicago Peru INDIANA MICHIGAN Milwaukee Traverse City MICHIGAN OHIO Put-in-Bay Detroit Cleveland ERIE PENNSYLVANIA NEW YORK Buffalo ONTARIO Beaver Island Cheboygan Pellston Mullet Lake Brutus GEORGIAN Harbor Springs Alanson St. Cloud Rogers City Cumberland Oden Indian River Bay Harbor Petoskey Balsam Lake Tobermory Cedar River Presque Isle BAY Washington Island Monticello Walloon Lake Ellison Bay Gills Rock Charlevoix Boyne City Anoka Lion s Head Rogers Sister Bay Boyne Falls Stillwater New Richmond Alpena Northport East Jordan Menominee Port Severn Rockport Ephraim Penetanguishene Torch Lake Fish Creek Baileys Harbor Lansdowne Coldwater Prairie Farm Gaylord Leland Marinette Midland Victoria Harbour Minnetonka Bellaire Gananoque St. Paul Suttons Bay Peshtigo Wiarton Bayport Orillia Kirkfield Rapid City Spring Park Alexandria Bay Egg Harbor Glen Arbor Elk Meaford Rapids St. Bonifacius Wausau Brechin Afton Hudson Kingston Clayton Fishers Oconto Thornbury Acme Landing Owen Sound Wasaga Beach St. Paul Park Prescott Hastings Deseronto Bath Beaverton Sturgeon Bay Kalkasaka Collingwood Cape Vincent Harrisville Grayling Barrie Belleville Three Mile Bay Hastings Pefferlaw Peterborough Frankfort Port Elgin Lefroy Chaumont Suamico Trenton Elberta Watertown Keswick Gilford Oscoda Luxemburg Picton Green Bay Higgins Lake Arcadia Sackets Harbor Brighton Holland Landing Cobourg East Tawas Algoma De Pere Henderson Onekama Kincardine Clarington Houghton Lake Tawas City Kewaunee Harbor Elko Port Hope King Appleton Oshawa Manistee Port Austin Pickering Whitby Menasha Grind Stone City AuGres Two Rivers Neehah Scarobough Standish Caseville Manitowoc Port Hope Oswego Necedah Ludington Oshkosh Sterling Bay Port Winona Fair Haven Brewerton Harbor Beach Lake Crystal Goderich Owatonna Mississauga/Port Credit Cleveland Linwood Point Breeze Green Lake Red Creek Clay Sebwaing Edenville Sodus Point Rochester Pentwater Oakville La Crosse Cicero Bayfield Wilson Olcott Essexville Forestville Sheboygan Irondequoit Unionville Burlington North Rose Wolcott Niagara on the Lake Fairgrove Midland Bay City Rochester Hamilton St. Catharines Youngstown Port Sanilac Port Washington Grimsby Thorold Waterloo Saginaw Grand Bend Niagara Falls Jordan Station Montague Croswell Lexington Geneva Grand Island Tonawanda Whitehall Rio Union Springs Grafton Fort Erie Amherst Jackson Monona Fayette Dunnville Muskegon Port Colborne Port Huron Simcoe Hagersville Nashotah Sarnia Lackawanna Goodells Oconomowoc Port Dover Spring Lake Flint Grand Haven New St. Clair Delafield Madison Ithaca Turkey Point Fenton Pewaulkee Hartland New Berlin Auburn Hills Baltimore Marine City Port Bruce Port Burwell St. Williams Grand Rapids Watkins Glen Oregon White Lake Chesterfield Twp Greenfield Port Rowan Haven Fort Atkinson Ira/Fair Montour Falls Port Stanley Hudsonville Dunkirk Commerce Twp Franklin Clinton Twp Algonac Port Lambton Long Point Macatawa Holland Lansing Harsens Island Howell Harrison Twp Racine Troy Saugatuck The number of household residents Westfield Douglas Brighton Novi St. Clair Shores Mitchell s Bay Williams Bay Kenosha Grosse Pointe Chatham in the Great Lakes region that ST. CLAIR Pleasant Prairie Fontana Lincoln Park Erie Tecumseh Tilbury Winthrop Harbor participated in boating in 2014. Ecorse Millcreek North East Fox Lake Wyandotte Windsor Fairview Taylor Trenton LaSalle South Haven Ingleside Waukegan Harbor Lake City Belleville Kingsville SOURCE: FORESIGHT RESEARCH/RMRC Rockwood Conneaut Highland Park Gibraltar Amherstburg Wheatley Ashtabula Leamington Winnetka/Wilmette Benton Harbor Newport Grosse Harrow Ile Evanston St. Joseph Geneva LaSalle Monroe Arlington Heights Fairport Harbor Pelee Island Grand River Luna Pier Mentor Erie New Buffalo Elmhurst Painesville Willoughby Eastlake Toledo Catawba Island Kelleys Island Mishawaka Rocky River Oregon Dolton East Chicago Michigan City Rossford Curtice PortMarblehead Syracuse The total economic impact Clinton Lorain Parma Calumet Bedford Heights Oak Harbor Portage Sandusky Vermillion recreational boating in the Huron North Brook Park Riverdale Hammond Olmsted Great Lakes drives to the reottawa Oberlin Clyde Brunswick gion. Freeport Galena Boardman Brainerd Crosslake Longville MINNESOTA Crane Lake Thunder Bay Rossport
2017 PRINT RATES SPECIFICATIONS The Ultimate Boating Resource for the Great Lakes ABOUT THE MAGAZINE GREAT S SCUTTLEBUTT MAGAZINE DELIVERS THE MOST BOATING RESOURCES IN THE GREAT S REGION. Our free bi-monthly publication offers content related to boating products, services, events, destinations, and more. The magazine reaches over 150,000 boaters across the Great Lakes region and beyond via boat shows, subscriptions, and our digital magazine making it the ideal environment for your marketing message. GREAT S SCUTTLEBUTT COVERS THE TOPICS IN WHICH BOATERS ARE INTERESTED: New Products Boat Shows Product Reviews Business-to-Business (BOLO) Yacht Clubs Service Fishing Marinas Destinations Brokerage Electronics News Sailing Advice Green Featured Stories Charters Promotions Prizes MECHANICAL REQUIREMENTS PUBLICATION SIZE Publication trim size... 8.5" x 10.875" Bleed size... 8.75" x 11.125" Keep live content.25" from trim AD SUBMISSION GUIDELINES: Print Ready Ads: Ads must be in PDF, TIF, or JPEG format and sized correctly: 300dpi at 100% size. Submit to design@greatlakesscuttlebutt.com. Ad Designs by Great Lakes Scuttlebutt Design Dept: Ad design and production assistance is available at reasonable rates. For questions about pricing, reserving space, and more, call 877-775-2538. For questions about art and production, call 877-775-2538 Ext. 400. PREMIUM RATES (color included) Front back covers $6500 Front cover $4000 Back cover $3500 Inside front cover $3500 Inside back cover $3000 Center spread $4500 Two page spread $4000 DISPLAY RATES (front half) 1x 3x 6x 4 color Full page $3000 $2600 $2200 +$400 1/2 page $1600 $1400 $1200 +$200 1/4 page $800 $700 $600 +$100 1/8 page Not available in display section MARKETPLACE RATES (back half) 1x 3x 6x 4 color Full page $2600 $2200 $2000 +$400 1/2 page $1400 $1200 $1000 +$200 1/4 page $700 $600 $500 +$100 1/8 page $350 $300 $250 +$50 Custom ad sizes available upon request. Full page (with bleed) 8.75" x 11.125" Full page (without bleed) 7.5" x 10" ½ page vertical 3.75" x 10" ½ page 7.5" x 5" ¼ page 3.75" x 5" 1/8 page 3.75" x 2.5"
ONLINE MAGAZINE Our online magazine boasts several ways to add value to your content. Presentation Page. Front shown. Play buttons indicate a video has been added to your ad or edit. All websites on ads and articles link directly to your site. OTHER OPTIONS TO ENHANCE YOUR PRESENCE Interstitial Page (Page Block) Your full page sized ad appears during a page turn. Margin Ads Banner style ads can be placed on one or multiple pages. Gallery Slide Show Add multiple photos. Call for rates. Tall Pages increase content space that is navigated vertically. Arrows indicate where these specialty pages are added.
WEBSITE We are one of the most popular boating related sites in the Great Lakes. We have a variety of locations to increase your exposure. Call for rates. Title Banner 728x90 Splashboard 600x350 Premium Video Placement Featured News Story FREE Content Banner Ad 468x60 With your print ad, you receive a complimentary banner ad that runs the length of each issue you are in. News Story Large Banner Ad 300x200 Medium Banner Ad 300x100 (Small also available 140x100) SCUTTLEBITTS Our weekly enewsletter is sent to over 85,000 subscribers. We offer a variety of locations and sizes your ad can reach boaters and businesses SOCIAL MEDIA We can promote your message with a social media push Our friends are increasing every day! 4,600+ Likes 1,350+ Followers 260+ Subscribers Over 220,000 Views 800+ Followers 375+ Followers
BRAND OVERVIEW PRINT BOAT SHOWS DIGITAL WEB NEWSLETTER VIDEO SOCIAL NETWORKS CONTACT US: 7862 West Central Ave., Suite F Toledo, Ohio 43617 WWW.GREATSSCUTTLEBUTT.COM OFFICE PUBLISHER CONTENT DESIGN 877-775-2538 Erik Kyle 419-699-0415 877-775-2538 Ext. 300 877-775-2538 Ext. 400 info@greatlakesscuttlebutt.com erik@greatlakesscuttlebutt.com news@greatlakesscuttlebutt.com design@greatlakesscuttlebutt.com