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WORLD PASSENGER SYMPOSIUM Innovating better, together 24-26 October 2017 CCIB Barcelona, Spain Principal Sponsor

Tuesday 24 October 2017 14:45-18:15 The Passenger Trends 14:45 15:05 Setting the Scene: Industry and Passenger, the Perfect Tango! The air transport industry is a passenger-centric driven business. Passengers are at the forefront of industry s initiatives, placing them in the driver s seat to voice their preferences and dislikes on their travel experience. These preferences are captured annually through various surveys and metrics which measure the passenger satisfaction and then shape industry s initiatives. The annual global passenger survey is one of these surveys which collects the voice of more than 10,000 passengers and lays the pillars for future industry initiatives that will impact tomorrow s journey. 15:05 15:35 Tell us What you Want, What you Really, Really Want In the last few years, the travel industry has undergone many changes. Continuously adapting to passenger preferences and new technology, the industry strives to transform the passenger journey into a more seamless, hassle-free and personalized experience. In this session we will follow the annual tradition of presenting the 2017 Global Passenger Survey results. What does the passenger want? IATA will provide background information on the scope, objective and methodology of the Annual Global Passenger Survey as well as the IATA Passenger Satisfaction Survey that will set the scene for the discussions on. 15:35 16:15 To Continue, or Not? What is the Fate of the Industry Initiatives According to Passengers? Several new initiatives have been introduced to improve passengers satisfaction across their journey. With initiatives such as airport of the future, fast travel, baggage resolution 753, one identity, etc. Are passengers concerns being addressed? With the survey results in mind, are there other initiatives that would be expected? This interactive panel, with audience participation will examine the survey results from an industry initiative perspective and understand the relevance of the current initiatives underway and discuss new initiatives as suggested by passengers. Panelist: Andrew Price, Head, Global Baggage Operations, IATA Rick Nagy, Chair, Baggage Working Group, Alaska Airlines 16:15-17:00 Networking Coffee Break 17:00 17:20 Customized Travel Experience Will Now Begin Off-Airport Tomorrow s journey envisions distributed airport infrastructure within cities that will reduce processing at a central terminal and improve the overall passenger journey. This session will examine the choices passengers will have when booking the ticket to tailor the complete journey, including how they would like baggage to be handled, what use of airport facilities and e-commerce they would like to make. Paul Griffiths, CEO, Dubai Airports Customized Travel Experience 17:20 17:40 Advanced Passenger Processing is Already Happening Trails are advancing where passengers no longer have to stop and queue multiple times at the airport with the same documentation; the use of a single digitized passenger identity using contactless technology will allow walking pace processing in the terminal. The session will take you through a process that is not sciencefiction, but rather science-fact. 17:40 17:55 Smart Data: The New Travel Journey Backbone The use of data predictive modelling and Artificial Intelligence is being investigated at some airports to plan operations and better predict impact on aircraft turnaround. What is the impact on the passenger journey and is it something passengers want? Through coordinated data sources, using new distributed technologies and cloud applications, can passengers have access to real-time tracking of flights, baggage and shipments, ultimately providing control and peace of mind - a truly hassle-free journey? 17:55 18:15 A Vision or Already Reality? The Panel will debate the shape of things to come, how the three themes presented will link together to transform tomorrow s passenger journey. 18:30-20:00 Networking Welcome Reception

Wednesday 25 October 2017 09:00-14:00 The Airport Experience Repetitive and cumbersome, this is how the passenger process is still described. As the population travelling by air is increasing faster than expected innovative solutions are needed. Streamlined identity management is becoming crucial to allow for a secure, document less, friction-free journey. This vision has to be delivered through true collaborative approach. 09:00 10:30 Annet Steenbergen, Advisor Happy Flow and Pre-Clearance, Government of Aruba An Airport Seamless Passenger Flow A seamless passenger flow can only be achieved by a complete rethinking of how process in currently done. To take the challenge some airports are deploying very innovative way of operating and cooperating. Wilma van Dijk, Director Safety Security and Environment, Schiphol Airport Experience of the Future: How to Disrupt it? Airports are now reflecting on enhancing passenger identity management supported by a secure platform to allow for friction-less passenger process across the full traveler journey. Michael Ibbitson, EVP Business Technology, Dubai Airport How can Governments Address the Challenge of Data Privacy Posed by Biometric Data Capture? By SITA Strengthening passenger s identity authentication while facilitating the passenger process is the challenge that few governments are taking to enhance the level of security while supporting the travel industry. The reliance on high volume passenger process based on biometric data is an ambitious goal which faces number of challenges including privacy but equally promises a shift towards smarter solutions. A Trust Framework to Allow Interoperability Across Nations How can governments, airlines and airports agree on using a common identity management system which is interoperable, scalable, transparent and cost efficient? A trust framework which gathers a set of specification, rules and agreements legally enforceable is a possible option which will be explored. Don Thibau, Founder and Chairman, OIX - Open Identity Exchange 10:30-11:15 Networking Coffee Break The Passenger Experience 11:15-12:30 Personalization Upgrading the Passenger Experience From an aviation business perspective - how does the industry envision the transformation? What are the critical dependencies? What are the tools and emerging technologies needed? Where are the obstacles and opportunities ahead? Upgrading the Passenger Experience: The Airline Perspective An airline perspective on the personalized journey and the transformation process needed to realize their ambitions Upgrading the Passenger Experience: The Airport Perspective An airport perspective on the personalized journey and implied complexity of future terminal systems needed to support in the touch points throughout the value chain. Simon Wilcox, Passenger Automation Programme Lead, London Heathrow Airport Upgrading the Passenger Experience: The Technology Provider Perspective Upgrading the travel industry s personalization capabilities depends critically on the data sharing frameworks, security standards and automation tools. What are they and will technology fix it all? Steve Peterson, Global Travel & Transportation Leader, IBM 12:30-14:00 Networking Lunch Break

Wednesday 25 October 2017 14:00-17:45 Passport to Personalization 14:00-15:30 Passport to Personalization Travel verticals are starting to forge powerful partnerships by integrating data, opening APIs, consolidating services with the primary aim of generating new business. In doing so, these members of the air travel value chain can take lessons from the platform strategies of digital disrupters and become digital travel eco-systems themselves, integrating services from third parties along the customer journey. Technological advances like this allow airlines and other players to drive more personalized customer experience activities to compete more effectively. This session will expand on the current state of personalized passenger experience strategies and how airlines and other members of the aviation supply chain apply them to compete. Henry Harteveldt, Owner, Atmosphere Research Group Julio Gamero, CCO, Interjet JochenSchnadt, CCO, BMI Regional Maximilian Lober, Founder & Owner, Voya Christian Draeger, VP Customer Experience, StarAlliance 15:30-16:15 Networking Coffee Break Customer Data 16:15 16:30 Learn from the world leader in personalisation of the customer. Amazon will update us on their latest thoughts around Artificial Intelligence and Personalisation Jean-Pierre Le Goaller, Solutions Architecture, Amazon Web Services EMEA 16:30 16:45 Case Study Data Drives Digital Actionable Insights. Faster, Better Results. Uptake is the actionable insights platform that is challenging what s possible in industry. It s time to make the world more productive, safe, secure, and reliable. Kevin Patel, Director, Aviation Uptake 16:45 17:00 Can we leverage new and interesting technology from other sectors, - here we see the usage of uses machine learning, car sensor data, and mobile phone information to learn about drivers and provide real time experience to the auto experience. Arshia Gratiot, CEO, Third Space Auto 17:00 17:20 Embracing Digital Transformation, AI and Data Analytics to Drive Personalisation and Boost Operations - What is the potential for cognitive learning and artificial intelligence in aviation? - How will smart digital assistants and cognitive engines interact with passengers? - Tapping into the start-up ecosystem to help drive innovation and become more agile and improving speed to mark Ali Serdar Yakut, Executive Vice President CIO, Turkish Airlines 17:20 17:45 Redefining the Customer Experience Anil Batra, Sr. Vice President & Head of Travel & Transport, NIIT Technologies 19:00-22:30 Networking Gala Dinner Sponsored by

7th World Passenger Symposium 24-26 October 2017 In Barcelona, Spain A Special Thank You to our Sponsors! Principal Sponsor Platinum Sponsors Gold Sponsors Silver Sponsors Bronze Sponsors Supporting Organization Official Media Partner Media Partners