4th Global Dairy Congress

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4th Global Dairy Congress 27-29 April 2010 Salzburg Congress Centre Austria Conference: Packed with value Alpenmilch Salzburg plant tour Nutrition and health case studies IDF Dairy Innovation Awards Dinner Market briefings Tourismus Salzburg Principal sponsor Organised by zenithinternational Also sponsored by In association with

2010 GLOBAL DAIRY CONGRESS Tuesday 27 April 12.00-18.30 Registration Salzburg Sheraton Alpenmilch Salzburg plant tour Tour A Alpenmilch Salzburg s production site is located just outside Salzburg city centre. The plant From Salzburg Depart 13.00 has been undergoing a 23 million expansion and refurbishment for the last three years. Sheraton Return 15.45 This programme is due to be completed by the end of 2010. Tour B Depart 14.30 Return 17.15 The tour will cover a range of production lines including: yogurt in cups and buckets; cartons for milk, cream, drinks and whey; curd and cream cheese; hard and semi-hard cheese. There will also be an opportunity to see cheese maturation and packing as well as the high rack warehouse and the logistics centre. Owned by two co-operatives, Milchhof Salzburg and Tauernmilch Bischofshofen (51%), and Meggle AG (49%), Alpenmilch Salzburg is the fifth largest dairy producer in Austria, processing an average 155 million litres of milk per year. With a reputation for high quality milk from organic grass-fed cows,the company s portfolio includes a full range of white and yellow dairy products including cheese, milk, buttermilk, yogurt, cream, yogurt drinks, fruit-whey, chocolate drinks and range of organic products. The company s turnover is more than 100 million and one third of its products are exported within the European Union. Welcome reception 18.30-19.30 Cocktails and canapés on first floor of Congress Centre Congress Centre

CONFERENCE: PACKED WITH VALUE Wednesday 28 April 08.30 Registration and refreshments Congress Centre Central European overview 09.00 Welcome and Austrian market profile Christian Leeb, General Manager of Alpenmilch Salzburg GesmbH, Austria 09.20 German market in perspective Speaker invited from Humana Milchunion eg, Germany 09.40 Export market opportunities David Potts, Chief Executive Officer of Nöm Dairy UK Ltd 10.00 Questions and discussion 10.30 Refreshments Building value around the world 11.00 Communicating consumer benefits consistently Kevin Bellamy, Executive Director of Global Dairy Platform 11.20 Meeting society s increasing demands Eduardo Fresco León, Secretary General of Pan-American Dairy Federation 11.40 Developing international brands - a global perspective Speaker to be confirmed 12.00 Questions and discussion 12.30 Lunch Environmental imperative 13.45 Renewable packaging for a sustainable future Richard Taylor, Vice President Human Resources and Corporate Marketing for Elopak Group, Norway 14.05 Keynote address: International collaboration in meeting environmental challenges Richard Doyle, President of International Dairy Federation 14.25 Leading by example Kelvin Wickham, Managing Director of Fonterra Global Trade, New Zealand 14.45 Questions and discussion 15.15 Refreshments

The International Dairy Federation and Dairy Innovation present IDF Dairy Innovation A Awards 2010 Celebrate excellence in dairy worldwide The global dairy industry continues to be well positioned to supply consumers of all ages around the world with a uniquely strong package, contributing a variety of essential nutrients. The sector is continuously innovating to provide a variety of nourishing foods to a growing global population and the IDF Dairy Innovation Awards provide an ideal platform to demonstrate this continued commitment to innovation. The 15 categories range from new products and ingredients to breakthroughs in packaging and sustainability, as well as initiatives in health education and marketing. The IDF Dairy Innovation Awards will provide a unique annual snapshot of excellence across the industry. I invite all those in the international dairy industry to enter the awards today. Richard Doyle, IDF President Categories Brands and products Best new cheese Best new butter or spread Best new ice cream Best new dairy drink (including yogurt drinks and added value liquid milk) Best new functional dairy product (including pre- and probiotic dairy products and whey protein drinks) Best newcomer brand or business Nutrition and health Best health education or nutri-marketing initiative Best school milk initiative Sustainability Best environmental initiative Packaging Best packaging innovation dairy food Best packaging innovation dairy beverages Ingredients Best new functional ingredient for dairy foods or beverages Best new product enhancing ingredient: fl avour, texture, sweetener or colour Marketing Best consumer marketing campaign print, online or TV Best store promotion/point of sale campaign 2010 IDF Dairy Innovation Awards ENTER NOW Open to products and initiatives launched since 1 January 2009. Entries close on 19 March 2010 so enter NOW. Judging in Brussels on 30 March 2010. IDF Dairy Innovation Awards presentation during Gala Dinner at 4th Global Dairy Congress, Salzburg on 28 April 2010. All entries will feature in the 2010 IDF Dairy Innovation Awards Showcase magazine. Themes and trends to be presented during 2010 World Dairy Summit in Auckland, New Zealand from 8 to 11 November 2010. For more information and to download entry forms, please visit www.idfdairyinnovationawards.com or contact Jane Harris: +44 (0)1225 327856 jane.harris@foodbev.com www.idfdairyinnovationawards.com

CONFERENCE: PACKED WITH VALUE Wednesday 28 April (continued) World leading markets Congress Centre 16.00 Russia: gaining a competitive edge Pavel Isaev, Corporate Communications Director of Unimilk, Russia 16.15 Middle East: emerging dairy region Speaker to be confirmed 16.30 India: fulfilling growth potential Raghavendran Badrinath, Director of Vincent & Co 16.45 Questions and discussion 17.15 Close IDF Dairy Innovation Awards Dinner Dress code: business suit 18.45 Coaches depart from Salzburg Sheraton for short drive to Residenz Palace. Located in Salzburg s old town district, the Palace was originally designed as a seat for the ruling bishops of the city as early as the Middle Ages. It continues to play a role in local politics today, providing a magnificent venue for receiving foreign heads of state and other important visitors. 19.00 Cocktail reception in Conference Hall 19.30 Gala industry dinner in Knights Hall 21.30 Presentation of IDF Dairy Innovation Awards Following the awards, delegates will be invited to walk through the Residenz to the Franziskaner Church for a short organ recital. 22.30 Coaches leave for return to Salzburg Sheraton

CONFERENCE: PACKED WITH VALUE Thursday 29 April Growth through innovation and marketing Congress Centre 09.30 Keynote address: Innovation is... making it happen Arun Prabhu, Head of Future Creations at Arla Foods UK 09.50 Flair for flavour Speaker to be confirmed 10.10 Questions and discussion 10.30 Refreshments Nutrition and health case studies 11.00 Latest new products delivering nutritional benefits Geoff Platt, Editor of dairy innovation magazine 11.15 Maxi-Milk - sports recovery Dr Naomi Grant, Technical and Performance Director of Maximuscle Ltd, United Kingdom 11.30 20 years of probiotics in Europe - where next? Kalle Leporanta, Export Manager of Innovative Technologies for Valio, Finland 11.45 Omega-3 - evidence and claims Espen Thomassen, Sales Director - Omega-3 for Tine, Norway 12.00 Questions and discussion 12.30 Lunch Market briefings 13.30 Global trends in fresh dairy products Esther Renfrew, Market Intelligence Director for Zenith International Ltd 14.15 Global trends in cheese Natasha Maiseyeva, Senior Market Analyst at Zenith International Ltd Key global growth markets and regions including main trends, leading companies and brands, impact of mergers and acquisitions, outlook for 2013. Programme as of 8 February 2010 - final details subject to change.

2010 GLOBAL DAIRY CONGRESS About the venue Situated in central Austria at the northern edge of the Alps, Salzburg is the country s fourth largest city with a population of 150,000. Its well preserved medieval and Baroque old town is testimony to the wealth of the former city state and is listed as a UNESCO World Cultural Heritage Site. Now a popular tourist destination, Salzburg is most famous as the birthplace of Wolfgang Amadeus Mozart and as host to the world renowned Salzburg festival of opera, concerts and theatre performances. Salzburg airport operates numerous scheduled flights within Europe and is a 15 minute taxi ride away. The Salzburg Congress Centre (below) is centrally located and easily accessible from the local motorway network. Officially opened in 2001, it offers state of the art facilities and a range of meeting areas. In the old town close to the cathedral, The Residenz Palace was built in the 16th century for use by the prince bishops. The spacious and lavishly decorated State Rooms are open to the public, as is the Residenz Gallery which houses a collection of European art from the 16th to 19th centuries. The excellent acoustics of the Knight s Hall, often used by young Mozart, can still be appreciated today at the regular Salzburg Palace Concerts. About the event This year s theme, Packed with value, aims to explore the many different aspects of value that dairy can offer, from premium to affordability and from convenience to functionality. The Congress will cover a range of key issues including global market and consumer trends, social responsibility, innovation, health and emerging high growth niche opportunities. Now in its fourth year, the event is once again designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and developments across all continents from top companies around the world, with extensive time for informal contact and discussion.

2010 GLOBAL DAIRY CONGRESS About zenithinternational Zenith International is a world leading specialist consultancy for the food and drink industries, with over 1,000 clients across more than 50 countries. The company s main activities involve comprehensive market analysis, strategic and commercial advice, financial and technical consulting projects, information services, trade journals and event organisation. With some 80 staff based in the World Heritage City of Bath, Zenith also has regional offices in Dubai and New York. About dairy innovation dairy innovation is the industry s only dedicated global journal, with a special focus on market, company, brand and technical news and analysis. Launched in 2005, it is published every two months by Zenith International partner, FoodBev Media, which also produces beverage innovation, cooler innovation, water innovation and Food & Beverage International. For more information, visit www.foodbev.com Zenith International Ltd FoodBev Media Ltd 7 Kingsmead Square, Bath BA1 2AB, United Kingdom t +44 (0)1225 327900 t +44 (0)1225 327890 f +44 (0)1225 327901 f +44 (0)1225 327891 e info@zenithinternational.com e info@foodbev.com zenithinternational.com foodbev.com