VisitScotland Scottish Accommodation Occupancy Survey October to December Quarterly Report

VisitScotland Scottish Accommodation Occupancy Survey October to December Quarterly Report

Contents Overview... 3 Executive Summary... 3 Quarter 3 Data Update... 4 Serviced Accommodation... 4 Serviced Accommodation - Hotels... 4 Serviced Accommodation Guest House/B&B... 7 Self-Catering Accommodation... 10 Hostel Accommodation... 12 Touring (Camping and Caravan) Accommodation... 14 Contents

Overview As part of the ongoing Scottish Accommodation Occupancy Survey (SAOS) contract, The Moffat Centre, commissioned by VisitScotland, is continuing to produce monthly and quarterly outputs. This fourth quarterly report for 2017 forms part of the agreed outputs. Executive Summary The buoyancy of demand for Scottish tourism is reinforced in accommodation tourism performance (Oct-Dec 2017). The continued appeal to international markets given the relative strength of UK Sterling in comparison to other major currencies continues to make visiting Scotland an attractive proposition. Uncertainty about employment and the economy during the current Brexit climate will impact on leisure spending at a domestic level and this seems to be evidenced across a range of sectors from Touring to Self-Catering to Serviced Accommodation. Positive performance in serviced accommodation is demonstrated in many market segments and at a location level Edinburgh and the Lothians continues to enjoy strong occupancy rates as have a number of regions. Guest House and B&B operations show even healthier performance reflecting growth in demand amongst more price sensitive consumers. This trend is also reflected in Self- Catering accommodation which has evidenced the greatest growth in demand as operators also benefit from the value of dual listing with on-line consolidators such as Airbnb, which continues to increase market share. The combined impacts of a Sterling currency value proposition; an anticipated increase in international tourist arrivals to the UK; and the improvement in sales distribution channels on-line has undoubtedly helped extend the appeal of the Scottish commercial accommodation supply into the Oct-Dec period helping to counteract traditional patterns of seasonality in demand. Prof J John Lennon Director of Moffat Centre Director of Research Development and Management Glasgow Caledonian University 3

Quarter 3 Data Update Serviced Accommodation Occupancy data has been updated to provide a current snapshot of the final three months of 2017. Percentage Room and Bed Occupancy rates for all serviced accommodation providers were marginally greater in 2017 compared with 2016. Room Occupancy Oct-Dec 17 Oct-Dec 16 %Change ALL SERVICED ACCOMMODATION 57.96% 56.84% 1.12% Bed Occupancy Oct-Dec 17 Oct-Dec 16 %Change ALL SERVICED ACCOMMODATION 45.94% 42.56% 3.38% Response Rate by Booking Method Oct-Dec 17 Oct-Dec 16 %Change Direct 72.8% 76.6% -3.80% Other Channels 50.1% 60.4% -10.27% Walk in 47.7% 57.5% -9.81% *percentages will add up to more than 100% as more than one booking method can be selected. Serviced Accommodation - Hotels Room Occupancy Oct-Dec 17 Oct-Dec 16 %Change Hotels 63.57% 66.81% -3.24% Bed Occupancy Oct-Dec 17 Oct-Dec 16 %Change Hotels 50.45% 50.44% 0.01% Room Occupancy by Former VS Area Oct-Dec 17 Oct-Dec 16 %Change Aberdeen & Grampian 44.78% 56.18% -11.40% ALLFV 62.25% 64.37% -2.12% Angus & City of Dundee 59.26% 57.01% 2.25% Ayrshire & Arran 51.64% 56.69% -5.05% Dumfries & Galloway 40.49% 44.76% -4.27% Edinburgh & Lothian 77.48% 82.01% -4.53% Greater Glasgow 76.29% 76.91% -0.62% Highlands of Scotland 58.92% 56.77% 2.15% Kingdom of Fife 57.95% 57.10% 0.85% Orkney 54.51% 45.53% 8.98% Perthshire 65.34% 62.72% 2.62% Scottish Borders 58.58% 56.54% 2.04% Shetland Islands 0.00% 0.00% 0.00% Outer Hebrides 43.93% 40.76% 3.17% 4

Former VS Area Oct-Dec 17 Oct-Dec 16 %Change Aberdeen & Grampian 24.59% 36.11% -11.52% ALLFV 37.68% 40.03% -2.35% Angus & City of Dundee 43.25% 56.32% -13.07% Ayrshire & Arran 46.57% 46.32% 0.25% Dumfries & Galloway 28.20% 32.83% -4.63% Edinburgh & Lothian 73.40% 65.71% 7.69% Greater Glasgow 52.68% 51.79% 0.89% Highlands of Scotland 45.70% 41.40% 4.30% Kingdom of Fife 48.31% 47.30% 1.01% Orkney 37.10% 28.92% 8.18% Perthshire 55.59% 50.35% 5.24% Scottish Borders 43.36% 39.17% 4.19% Shetland Islands 0.00% 0.00% 0.00% Outer Hebrides 28.18% 28.64% -0.46% Room Occupancy by Location accessibility/density Oct-Dec 17 Oct-Dec 16 %Change Large Urban Areas 75.59% 78.09% -2.50% Other Urban Areas 65.39% 64.86% 0.53% Accessible Small Towns 65.59% 59.57% 6.02% Remote Small Towns 50.02% 56.01% -5.99% Accessible Rural 65.21% 57.75% 7.46% Remote Rural 42.41% 51.68% -9.27% Location accessibility/density Oct-Dec 17 Oct-Dec 16 %Change Large Urban Areas 64.21% 57.05% 7.16% Other Urban Areas 50.33% 49.90% 0.43% Accessible Small Towns 56.39% 46.65% 9.74% Remote Small Towns 34.73% 44.48% -9.75% Accessible Rural 51.27% 42.71% 8.56% Remote Rural 30.20% 41.78% -11.58% Room Occupancy by Location - geographic Oct-Dec 17 Oct-Dec 16 %Change Coastal 56.71% 57.82% -1.11% Inland 70.26% 74.29% -4.03% Islands 51.03% 59.41% -8.38% Location - geographic Oct-Dec 17 Oct-Dec 16 %Change Coastal 42.57% 41.27% 1.30% Inland 57.76% 58.11% -0.35% Islands 41.91% 48.25% -6.34% 5

Room Occupancy by Volume of Size (rooms) Oct-Dec 17 Oct-Dec 16 %Change 1 to 3 0.00% 0.00% 0.00% 4 to 10 44.34% 56.79% -12.45% 11 to 25 47.40% 54.17% -6.77% 26 to 50 65.30% 63.55% 1.75% 51 to 100 67.08% 72.28% -5.20% Over 100 74.69% 76.45% -1.76% Bed Occupancy Volume of Size (rooms) Oct-Dec 17 Oct-Dec 16 %Change 1 to 3 0.00% 0.00% 0.00% 4 to 10 29.10% 46.45% -17.35% 11 to 25 35.33% 42.85% -7.52% 26 to 50 54.04% 46.42% 7.62% 51 to 100 55.49% 54.85% 0.64% Over 100 60.22% 56.47% 3.75% Room Occupancy by Volume of Tariff Oct-Dec 17 Oct-Dec 16 %Change 20 29.99 0.00% 0.00% 0.00% 30 39.99 55.08% 41.55% 13.53% 40 49.99 63.34% 53.80% 9.54% 50 50.99 58.02% 60.56% -2.54% 60 69.99 49.96% 59.97% -10.01% 70+ 65.93% 71.45% -5.52% Volume of Tariff Oct-Dec 17 Oct-Dec 16 %Change 20 29.99 0.00% 0.00% 0.00% 30 39.99 37.15% 33.23% 3.92% 40 49.99 46.72% 36.12% 10.60% 50 59.99 47.42% 43.69% 3.73% 60 69.99 44.66% 39.05% 5.61% 70+ 52.96% 55.22% -2.26% 6

Serviced Accommodation Guest House/B&B Room Occupancy Oct-Dec 17 Oct-Dec 16 %Change Guest House/B&B 34.32% 26.45% 7.87% Bed Occupancy Oct-Dec 17 Oct-Dec 16 %Change Guest House/B&B 28.64% 20.46% 8.18% Room Occupancy by Former VS Area Oct-Dec 17 Oct-Dec 16 %Change Aberdeen & Grampian 45.55% 4.68% 40.87% ALLFV 32.57% 26.18% 6.39% Angus & City of Dundee 34.10% 41.16% -7.06% Ayrshire & Arran 34.70% 24.30% 10.40% Dumfries & Galloway 24.08% 31.24% -7.16% Edinburgh & Lothian 46.02% 25.61% 20.41% Greater Glasgow 57.22% 47.17% 10.05% Highlands of Scotland 35.82% 28.23% 7.59% Kingdom of Fife 40.09% 33.22% 6.87% Orkney 8.56% 33.72% -25.16% Perthshire 27.90% 22.39% 5.51% Scottish Borders 0.00% 20.39% -20.39% Shetland Islands 68.75% 34.20% 34.55% Outer Hebrides 16.54% 36.68% -20.14% Former VS Area Oct-Dec 17 Oct-Dec 16 %Change Aberdeen & Grampian 40.55% 8.55% 32.00% ALLFV 29.84% 21.59% 8.25% Angus & City of Dundee 28.87% 28.95% -0.08% Ayrshire & Arran 25.51% 18.77% 6.74% Dumfries & Galloway 18.60% 21.99% -3.39% Edinburgh & Lothian 40.00% 22.06% 17.94% Greater Glasgow 37.01% 29.29% 7.72% Highlands of Scotland 28.56% 20.97% 7.59% Kingdom of Fife 36.57% 27.60% 8.97% Orkney 7.38% 28.73% -21.35% Perthshire 20.00% 16.43% 3.57% Scottish Borders 0.00% 16.10% -16.10% Shetland Islands 43.55% 30.03% 13.52% Outer Hebrides 11.12% 18.20% -7.08% Room Occupancy by Location accessibility/density Oct-Dec 17 Oct-Dec 16 %Change Large Urban Areas 44.69% 45.59% -0.90% Other Urban Areas 46.40% 32.03% 14.37% Accessible Small Towns 36.28% 33.98% 2.30% Remote Small Towns 27.58% 29.87% -2.29% Accessible Rural 25.75% 23.93% 1.82% Remote Rural 30.93% 21.31% 9.62% 7

Location accessibility/density Oct-Dec 17 Oct-Dec 16 %Change Large Urban Areas 39.07% 32.87% 6.20% Other Urban Areas 37.53% 26.64% 10.89% Accessible Small Towns 28.20% 23.15% 5.05% Remote Small Towns 23.54% 22.32% 1.22% Accessible Rural 18.21% 21.19% -2.98% Remote Rural 24.55% 15.68% 8.87% Room Occupancy by Location - geographic Oct-Dec 17 Oct-Dec 16 %Change Coastal 31.77% 27.23% 4.54% Inland 41.30% 30.31% 10.99% Islands 27.77% 30.44% -2.67% Location - geographic Oct-Dec 17 Oct-Dec 16 %Change Coastal 25.62% 20.97% 4.65% Inland 33.87% 23.07% 10.80% Islands 22.39% 23.97% -1.58% Room Occupancy by Volume of Size (rooms) Oct-Dec 17 Oct-Dec 16 %Change 1 to 3 27.04% 25.25% 1.79% 4 to 10 36.60% 27.12% 9.48% 11 to 25 30.45% 37.18% -6.73% 26 to 50 0.00% 0.00% 0.00% 51 to 100 0.00% 0.00% 0.00% Over 100 0.00% 0.00% 0.00% Volume of Size (rooms) Oct-Dec 17 Oct-Dec 16 %Change 1 to 3 18.54% 18.13% 0.41% 4 to 10 32.06% 21.99% 10.07% 11 to 25 43.55% 36.31% 7.24% 26 to 50 0.00% 0.00% 0.00% 51 to 100 0.00% 0.00% 0.00% Over 100 0.00% 0.00% 0.00% Room Occupancy by Volume of Tariff Oct-Dec 17 Oct-Dec 16 %Change 20 29.99 56.34% 10.75% 45.59% 30 39.99 23.03% 25.24% -2.21% 40 49.99 36.07% 36.31% -0.24% 50 50.99 40.99% 27.45% 13.54% 60 69.99 33.17% 0.00% 33.17% 8

70+ 41.04% 14.72% 26.32% Volume of Tariff Oct-Dec 17 Oct-Dec 16 %Change 20 29.99 39.07% 17.75% 21.32% 30 39.99 16.74% 18.25% -1.51% 40 49.99 29.28% 27.28% 2.00% 50 59.99 29.44% 21.36% 8.08% 60 69.99 27.67% 0.00% 27.67% 70+ 40.58% 13.38% 27.20% 9

Self-Catering Accommodation Self-Catering occupancy data has been updated to provide a current snapshot of the fourth quarter of 2017. Unit Occupancy rates in participating accommodation providers were higher in the last quarter of 2017 compared with the same period in 2016. Greater Glasgow and Perthshire witnessed highest occupancy rates during the fourth quarter of 2017. Unit Occupancy Oct-Dec 17 Oct-Dec 16 %Change SELF-CATERING 50.44% 36.48% 13.96% Unit Occupancy by Former VisitScotland Area Oct-Dec 17 Oct-Dec 16 %Change Aberdeen & Grampian 47.17% 39.71% 7.46% ALLFV 43.26% 45.63% -2.37% Angus & City of Dundee 49.89% 26.04% 23.85% Ayrshire & Arran 48.00% 30.72% 17.28% Dumfries & Galloway 39.24% 33.18% 6.06% Edinburgh & Lothian 54.18% 65.95% -11.77% Greater Glasgow 63.05% 60.81% 2.24% Highlands of Scotland 52.78% 39.72% 13.06% Kingdom of Fife 59.24% 30.94% 28.30% Orkney 16.32% 19.50% -3.18% Perthshire 62.26% 53.51% 8.75% Scottish Borders 52.92% 32.10% 20.82% Shetland Islands 7.60% 10.87% -3.27% Outer Hebrides 30.33% 22.94% 7.39% Unit Occupancy by Location accessibility/density Oct-Dec 17 Oct-Dec 16 %Change Large Urban Areas 65.37% 62.87% 2.50% Other Urban Areas 55.70% 31.85% 23.85% Accessible Small Towns 34.64% 41.45% -6.81% Remote Small Towns 43.30% 33.15% 10.15% Accessible Rural 53.95% 54.33% -0.38% Remote Rural 50.16% 30.56% 19.60% Unit Occupancy by Location - geographic Oct-Dec 17 Oct-Dec 16 %Change Coastal 50.17% 32.54% 17.63% Inland 52.00% 44.65% 7.35% Islands 45.38% 26.53% 18.85% 10

Unit Occupancy by Property Type Oct-Dec 17 Oct-Dec 16 %Change Chalet 63.21% 30.76% 32.45% Cottage 46.32% 42.19% 4.13% Bungalow 56.78% 33.60% 23.18% House 28.72% 32.97% -4.25% Flat 57.72% 40.88% 16.84% Static Caravan 44.72% 41.28% 3.44% Other 43.99% 15.05% 28.94% Unit Occupancy by Weekly Tariff Oct-Dec 17 Oct-Dec 16 %Change Unknown 24.98% 34.74% -9.76% Under 299 37.37% 18.09% 19.28% 300-499 42.05% 38.11% 3.94% 500-799 56.33% 37.51% 18.82% 800 or more 59.50% 45.43% 14.07% Unit Occupancy by Location Oct-Dec 17 Oct-Dec 16 %Change Seaside - Coastal 49.99% 26.79% 23.20% City Large Town 61.63% 51.95% 9.68% Small Town 38.07% 44.15% -6.08% Countryside - Village 49.51% 39.86% 9.65% Response Rate by Booking Method Oct-Dec 17 Oct-Dec 16 %Change Direct 63.0% 74.4% -11.44% Other Channels 73.9% 68.2% 5.68% Walk in 19.7% 15.5% 4.17% *percentages will add up to more than 100% as more than one booking method can be selected. 11

Hostel Accommodation Hostel data provides a snapshot of the fourth quarter of 2017. Percentage Bed Space Occupancy rates were marginally down during this time compared with the same quarter in 2016. SYHA Hostels returned higher occupancy rates compared with Independent Hostels, along with Hostels in Greater Glasgow and Edinburgh & Lothian. Bed space Occupancy Hostels Oct-Dec 17 Oct-Dec 16 %Change Bed space Occupancy 40.29% 43.55% -3.26% Type Oct-Dec 17 Oct-Dec 16 %Change SYHA 40.73% 36.06% 4.67% Independent 35.19% 70.01% -34.82% Grading Grade Oct-Dec 17 Oct-Dec 16 %Change 1 Star 0.00% 11.29% -11.29% 2 Stars 8.77% 9.04% -0.27% 3 Stars 31.53% 49.52% -17.99% 4 Stars 43.73% 37.30% 6.43% 5 Stars 48.67% 48.24% 0.43% Unclassified 10.53% 31.47% -20.94% Former VisitScotland Area Oct-Dec 17 Oct-Dec 16 %Change Aberdeen & Grampian 24.60% 26.81% -2.21% ALLFV 0.00% 0.00% 0.00% Angus & City of Dundee 36.46% 32.48% 3.98% Ayrshire & Arran 34.96% 31.33% 3.63% Dumfries & Galloway 12.39% 0.00% 12.39% Edinburgh & Lothian 53.10% 52.22% 0.88% Greater Glasgow 58.76% 71.50% -12.74% Highlands of Scotland 41.37% 31.95% 9.42% Kingdom of Fife 0.00% 0.00% 0.00% Orkney 0.33% 1.09% -0.76% Perthshire 21.14% 25.54% -4.40% Scottish Borders 0.00% 0.00% 0.00% Shetland Islands 0.00% 0.00% 0.00% Outer Hebrides 0.00% 0.00% 0.00% 12

Location (accessibility/density) Oct-Dec 17 Oct-Dec 16 %Change Large Urban Areas 47.74% 58.86% -11.12% Other Urban Areas 28.93% 30.42% -1.49% Accessible Small Towns 43.40% 37.64% 5.76% Remote Small Towns 38.60% 25.25% 13.35% Accessible Rural 27.45% 33.94% -6.49% Remote Rural 38.37% 26.97% 11.40% Location type Oct-Dec 17 Oct-Dec 16 %Change Seaside - Coastal 68.06% 18.80% 49.26% City Large Town 43.72% 54.93% -11.21% Small Town 31.93% 27.94% 3.99% Countryside - Villages 32.86% 30.24% 2.62% 13

Touring (Camping and Caravan) Accommodation Touring occupancy data provides a current snapshot of the fourth quarter of 2017. Data is presented for Combined pitches (Tent and Caravan); Caravan pitches and Tent pitches. Occupancy levels were greater for Caravan pitches in the fourth quarter of 2017 and greater for all pitches in 2016 during the fourth quarter.. Occupancy by Type of pitch Oct-Dec 17 Oct-Dec 16 %Change Combined Touring Pitch Occupancy 15.24% 25.32% -10.08% Tent Occupancy 3.09% 3.66% -0.57% Caravan Occupancy 16.62% 29.46% -12.84% Pitch Occupancy by Size Combined Pitch Volume of Size Oct-Dec 17 Oct-Dec 16 %Change 1-49 pitches 12.15% 11.07% 1.08% 50-99 pitches 17.57% 24.79% -7.22% 100-199 pitches 15.48% 26.39% -10.91% 200 or more 0.00% 0.00% 3.58% Pitch Occupancy by Tariff Combined Pitch Tariff Oct-Dec 17 Oct-Dec 16 %Change Under 10 0.00% 21.89% -21.89% 10-14.99 15.54% 0.00% 15.54% 15-19.99 11.13% 9.15% 1.98% 20 + 15.35% 28.19% -12.84% Pitch Occupancy by Size Caravan Pitch Volume of Size Oct-Dec 17 Oct-Dec 16 %Change 1-49 pitches 23.40% 27.47% -4.07% 50-99 pitches 34.97% 33.81% 1.16% 100-199 pitches 25.62% 0.00% 0.00% 200 or more 1.07% 0.00% 3.58% Pitch Occupancy by Tariff Caravan Pitch Tariff Oct-Dec 17 Oct-Dec 16 %Change Under 10 0.32% 0.00% 0.32% 10-14.99 32.97% 36.33% -3.36% 15-19.99 28.03% 40.51% -12.48% 20 + 18.10% 26.14% -8.04% Pitch Occupancy by Size Tent Pitch Volume of Size Oct-Dec 17 Oct-Dec 16 %Change 1-49 pitches 9.26% 2.98% 6.28% 50-99 pitches 0.38% 4.20% -3.82% 14

100-199 pitches 0.00% 0.00% 0.00% 200 or more 0.00% 0.00% 3.58% Pitch Occupancy by Tariff Tent Pitch Tariff Oct-Dec 17 Oct-Dec 16 %Change Under 10 0.00% 0.00% 0.00% 10-14.99 0.44% 4.16% -3.72% 15-19.99 12.15% 3.74% 8.41% 20 + 1.10% 1.53% -0.43% 15