_ENJOY IT! Investment presentation

_ENJOY IT! Investment presentation

_RADISSON HOTEL GROUP INTRODUCING PREMIUM LIFESTYLE / AFFORDABLE LUXURY A collection of our finest hotels V - Local lifestyle, extraordinary living - Development mainly by conversion UPPER UPSCALE Our upper-upscale brand Europe s largest upper-upscale brand Memorable, stylish V and purposeful New build and conversions in major cities and higher end markets UPSCALE SELECT SERVICE Our lifestyle select brand Connected, style-savvy V and sociable Mainly new constructions in main cities and/or secondary markets UPSCALE Our new upscale brand Balanced, natural and V delightful New build and conversion in city centers around the world Radisson Hotel Group is one of the world s largest and most dynamic hotel groups with eight distinctive hotel brands, made up of 1,423 hotels in destinations around the world. From Radisson Collection V to prizeotel, the Radisson Hotel Group is proud to offer hotel brands that fit a wide range of travelers and budgets. We focus our work on delivering memorable moments, acting as a true host and being the best partner. 2

_RADISSON HOTEL GROUP INTRODUCING UPSCALE / UPPER UPSCALE Individually designed upscale and upper-upscale hotels V Memorable hotel stays with a personal touch Mainly conversions in major cities UPPER MIDSCALE LIMITED SERVICE Our upper-midscale, limited-service brand Delivering a heartfelt V experience New build and conversions in urban and suburban markets UPPER MIDSCALE Our upper midscale brand Mastering the essentials, V uncomplicated, vibrant, friendly and fresh MODERN ECONOMY Our new modern economy brand Lifestyle-minded (co-launched with Karim Rashid), tech-savvy, out-of-the-box V Rezidor owns a 49% stake and will steer strategic development and commercials * Park Plaza development in EMEA under PPHE Hotel Group. County Inn & Suites by Radisson not yet available for development in EMEA 3

_ BRAND AUDIENCE OUR KIND OF PEOPLE _CLUED-UP _ALWAYS-ON _UNPREDICTABLE _SOCIALLY DRIVEN _STYLE SEEKERS Savvy when it comes to finding what they want vs. what they re paying for.. Looking to share great travel experiences with their networks. They re happy to alternate between work and leisure on a single trip. Whether working, dining or catching up, they re drawn to social environments. As a key purchase driver interior design is critical. 4

_ BRAND IDENTITY BRAND PILLARS We designed Radisson RED to capture three core commercial opportunities for our owners. These opportunities form the foundation for the three pillars of the RED guest experience. _ FUN & FLEXIBLE _ SHARE & CONNECT _ DESIGN WITH ATTITUDE Driving launch and operating efficiencies By focusing investment on guest priorities Capitalizing on the growing demand for unbundled hotel services Boosting direct and indirect revenues By developing destination bars and restaurants Capitalizing on the broad appeal of social, locally-connected F&D environments Growing hotel awareness and consideration By specialising in shareable statement interior design Capitalizing on socially-led discovery dynamics 5

Radisson RED presents a playful twist on conventional hotel stays, offering hangouts with a casual feel, buzzing social scenes and bold design personality. _ BRAND DEVELOPMENT PARAMETERS 19 HOTELS >> 3,539 ROOMS (in operation and under development worldwide as of Year End 2017) Owner value proposition Stands Number of keys Positioning Locations Product Design Style Hotel average gross area (GIA) Cost per key FF&E Cost per room OS&E cost per room (costs may vary depending on location, hotel type and size) Stands out from the crowd, efficient operating model and simple design turn around 100-250 Upscale / Select Service Central and gentrified new-build locations in vibrant, urban destinations Urban (select service) Boldly Playful Confidently Simple Naturally Casual 38 42 m2 EUR 101.3K 128.5K EUR 15.9K 20.0K EUR 1.9K 3.0K 6

_ GLOBAL PRESENCE AMERICAS EMEA ASIA Whilst a young brand, RED has hotels in four contents worldwide. From vibrant, creative districts in global capitals to city centres in emerging destinations, RED is found in only the most exciting urban locations. 2 HOTELS 3 HOTELS 4 HOTELS 2 HOTELS 7 HOTELS IN OPERATION 15 HOTELS 0 HOTELS 5 HOTELS UNDER DEVELOPMENT 7

_ ROOM LAYOUT 01 - ENTRANCE 02 - MIRROR FLIP 03 - OPEN WARDROBE 04 - BED 05 - RUG 06 - TELEVISION 07 - DESK + MINIBAR 08 - MAGAZINE RACK 09 - BLINDS 10 - COAT HOOKS 11 - COUCH 12 - TABLE 13 - LAMP 14 - WINDOW 15 - VANITY WITH STOOL 16 - SHOWER

BRILLIANT BASICS: Extra comfy bed specifications Two pillows per guest High-quality linen and towelling specifications Bedside USB ports Backlit magnifying mirrors Professional hairdryers Rain shower Same-day laundry Tea and coffee-making facilities STANDOUT FEATURES: Bluetooth speakers 55 TVs with content streaming Digital and app check-in/out Paperless rooms Baxter Dog program RED extras (care boxes, designer robes etc.) _LOOK & FEEL ROOMS

BRILLIANT BASICS: Mood music STANDOUT FEATURES: Interactive digiwall displaying the latest local content Lightning-fast hotel-wide WiFi Communal furniture pieces and configurations Bold art pieces (sculpture, murals, installations) Games tables (pinball, snooker, table-tennis, air-hockey) _LOOK & FEEL COMMON AREAS

BRILLIANT BASICS: Event ambassadors Direct online booking and 4hr response time 24/7 user help desk Instant messaging Easy connectivity and high-quality projection STANDOUT FEATURES: Device streaming tech Games tables and playful touches Start-up inspired interior design _LOOK & FEEL MEETING SPACES

BRILLIANT BASICS: Fresh, local and indulgent options A range of vegetarian, vegan and gluten-free options Simple grab-and-go options RED Temptations (sweet treats on arrival) STANDOUT FEATURES: Intuitive deli design with simple space programming Fresh ingredients, local produce, great coffee Seamless transformation (breakfast buffet, to all-day dining, to evening bar) 24/7 self-serve kiosks (incl. hot-drinks, healthy options and apple/ android pay) Advanced ordering (app and front-desk) Eye-catching packaging and creative eat-in presentation _LOOK & FEEL FOOD & DRINK

CREATE DEMAND _ Connected to a robust and successful rewards program, a group-wide meetings offerings, a global network of distribution partners, a portfolio of recognizable brands and expert advisory boards, RED powerfully drives reach and profitable revenue for each hotel. DRIVE MEETINGS & EVENTS_ OPTIMIZE RATES REVENUE Driving profitable GENERATION total revenue growth, targeting a system contribution of 70% by 2020 To drive continued revenue growth, we ve realigned group sales resources to deliver a united strategy across our brands. Through world-class sales training and performance management and enhancements to Radisson Rewards for Business we re putting M&E at the heart of guest acquisition. Our business intelligence model is continually learning and improving. Analyzing performance, identifying potential opportunities and evaluating associated activities we enhance decision-making across the board to optimize rates and occupancy. 13

_ REVENUE GENERATION Driving profitable total revenue growth, targeting a system contribution of 70% by 2020 LEVERAGE THE GUEST EXPERIENCE _ CAPTURE ONLINE BUSINESS _ We ve launched an experience management initiative to build stronger guest relationships through day-to-day interactions. Supporting an integrated communications and PR strategy we engage prospective guests with consistent messaging around the RED experience, across media, digital and social channels. Our team of digital experts will help you drive awareness and engagement by creating unique content and sharing it through innovative multi-channel campaigns. We help you choose the best web, mobile and app based platforms to drive traffic, direct online business and revenue. 14

_ ADDING VALUE FOR OUR PARTNERS (I) With the backing of a dynamic, global hotel group, RED adds value to your investment by putting teams of experienced experts at your fingertips. DEVELOPMENT PHASE _ Continuously developing our in-house expertise, we assemble the best team of specialists and external consultants to bring your vision to life. Throughout development, our processes focus on to maximizing efficiencies and minimizing initial investment. CONCEPT EXECUTION & SPACE PLANNING _ We champion individuality through flexible brand infrastructure and systems. For each RED hotel, we tailor facilities, space planning, and interior design to optimise operations to suit its unique characteristics and the market dynamics. HOTEL OPERATIONS _ With daily support from our revenue management, online distribution, marketing and sales functions we give you immediate access to exceptional talent pools ensuring your hotel is performing strongly from Day one. OPENING _ Our pre-opening commercial activities, ensure awareness is strong, excitement is high and business is on the books well in advance of launch.a RECYCLING CAPITAL _ Our expertise stretches across the investment cycle. So, for owners looking to sell a property, our teams provide a platform to connect with investors and the expertise to support you in any transfer. 15

_ ADDING VALUE FOR OUR PARTNERS (II) With the backing of a dynamic, global hotel group, RED adds value to your investment by putting teams of experienced experts at your fingertips. SAFETY & SECURITY _ ENGINEERING EXPERTISE _ PROCUREMENT _ OUR PEOPLE _ OWNER PRIVELEGES _ We actively protect bottomline results by ensuring hotel safety is flawless. A selfassessment program and bestpractice library give hotels a cost-effective way to consistently satisfy regulatory and corporate expectations. Our engineering teams advise on technical installations that promote the length of investment lifecycles driving costs down and boosting sustainability. Our global supplier network offers preferential terms on FF&E, operating supplies and services. Plus, with our e-procurement platform and dedicated supplychain management teams, we strip the whole sourcing process right back to basics. Obsessed with delivering standout hotel experiences, our people are at the heart of our performance with proven effectiveness at converting guests into passionate advocates. Access to great perks including preferential rates across the global Radisson Hotel Group portfolio, all the benefits of Radisson Rewards, a 24/7 point-of-contact and visibility over all our buy-side opportunities. 16

_ENJOY IT! CONTACT DETAILS Radisson Hotel Group - EMEA Avenue du Bourget 44 B-1130 Brussels Belgium Tel: +32 2 702 9200 Fax: +32 2 702 9320