West Midlands Mayoral Election Toolkit 2017 BE PART OF HISTORY

West Midlands Mayoral Election Toolkit 2017 BE PART OF HISTORY

Contents Introduction Key timings Key message Resources Digital assets Social assets Print assets Video assets Campaign tracking Contact details FAQ s

We need your help! On 4th May, you can help the people of the West Midlands Be Part of History. The items within this toolkit will help make people aware of the upcoming election and direct people where to find more information. A series of print and digital assets can be used, including an online film, which all have a call to action of vote 4th May. Each of the images has real people from the West Midlands. Our new Mayor will work to move powers and responsibilities from Westminster to the West Midlands to help provide more jobs, more homes, better transport and greater prosperity for everyone in the West Midlands. WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017-3 Please use these materials to spread the word far and wide. Thank you WMCA Communications Team

Key timings APRIL MAY WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017-5 Thursday 13th April Deadline to register to vote (midnight) Tuesday 18th April Deadline to apply for postal vote (5pm) Tuesday 25th April Deadline to appoint a proxy (5pm) Thursday 4th May Election day (polls open 7am 10pm) Friday 5th May Votes counted, results expected early evening

Key message This is the key message that all of our comms is aiming to get across. Please use as a guide when communicating about the Mayoral elections. Across the next few pages is specific copy to support each of the channels, from short form to long form copy for longer communication channels. Our first Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes, better transport and greater prosperity for everyone. Visit wmcaelects.co.uk for more information. VOTE 4TH MAY FOR A MORE PROSPEROUS WEST MIDLANDS WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017 4

Resources copy CTA copy for websites and small adverts Be part of history. Vote 4th May for the West Midlands Mayor. http://bit.ly/2oypoc6 Short copy for email segments, newsletters and websites Our region is gearing up to bring powers from Westminster to the West Midlands. On Thursday 4th May, local residents go to the polls to vote for the first ever West Midlands Mayor. Don t miss out on making your family s future happier, healthier and more prosperous. WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017 6 Find out more and be part of history at http://bit.ly/2oaovdj

Resources copy WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017 7 Medium copy for email segments, newsletters and websites Our region is gearing up to bring powers from Westminster to the West Midlands. On Thursday 4th May, local residents go to the polls to vote for the first ever West Midlands Mayor. Through collaborative working and by championing the region nationally and internationally, the Mayor will help improve the region s transport, housing, skills and training opportunities, creating growth, jobs and a better future for our families. Don t miss out on making our region happier, healthier and more prosperous. Find out more and be part of history at http://bit.ly/2nd1zng Long copy articles, newsletters and special editions Our region is gearing up to bring powers from Westminster to the West Midlands. On Thursday 4th May, local residents go to the polls to vote for the first ever West Midlands Mayor. The Mayor will head up the West Midlands Combined Authority but most importantly, they ll work for you. Through innovative and collaborative working, the Mayor will help improve the region s transport, housing, skills and training opportunities; creating growth, jobs and a better future for our region. They ll help boost local businesses by championing the region nationally and internationally and driving economic growth. Large local projects will be brought to life with an investment fund aimed at delivering improvements across the whole region. By bringing together the people of Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton, partners, businesses and other communities, we re set to make history. Get involved by voting on Thursday 4th May for the West Midlands Mayor and you re in too. This is the first opportunity the region has had to make decisions affecting local people at a local level, rather than in Whitehall or Westminster. Don t miss out on making your family s future happier, healthier and more prosperous. Find out more and be part of history at http://bit.ly/2oahz9l

Resources copy Social Media Campaign Hashtag #WMMayor Tweets Be part of history. Vote 4th May for the #WMMayor http://bit.ly/2oaj2ge Polling day tweets Polls close at 10pm. Be part of history and vote in #WMMayor election today! http://bit.ly/2oaj2ge Let s make history! Vote today for your #WMMayor http://bit.ly/2oaj2ge WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017 8 We deserve better transport, housing, skills and training. Vote 4th May for the #WMMayor http://bit.ly/2oaj2ge Are you in? Make your vote counts in the #WMMayorelections 4th May http://bit.ly/2oaj2ge Facebook / LinkedIn copy Be part of history! Our region is gearing up to bring powers from Westminster to the West Midlands. On Thursday 4th May, local residents go to the polls to vote for the first ever West Midlands Mayor. Don t miss out on making your family s future happier, healthier and more prosperous. Find out more and be part of history at http://bit.ly/2ncllux

Digital assets There is a range of digital assets that you can be utilised across your channels. This includes digital banners, social media assets and a digital film shown across the next few pages. Below are online banners which can be used across your websites. Download link Digital sizes available: 800 pixels x 600 pixels 1200 pixels x 1024 pixels 1366 pixels x 768 pixels 1920 pixels x 1080 pixels 3840 pixels x 2160 pixels WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017 9 BE PART OF HISTORY BE PART OF HISTORY VOTE MAY 4TH Email Signature VOTE MAY 4TH Homepage Takeover Top Banner

Visit wmcaelects.co.uk for more information. Visit wmcaelects.co.uk for more information. Visit wmcaelects.co.uk for more information. WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017-10 Visit wmcaelects.co.uk for more information. 800 pixels x 600 pixels 1200 pixels x 1024 pixels 1366 pixels x 768 pixels wmcaelects.co.uk 1920 pixels x 1080 pixels 3840 pixels x 2160 pixels

Links for static images. Download link Links for animated images. Download link BE PART OF HISTORY WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017-11 BE PART OF HISTORY VOTE MAY 4TH BE PART OF A MORE PROSPEROUS WEST MIDLANDS Leader board 90 x728 pixels BE PART OF HISTORY VOTE MAY 4TH BE PART OF HISTORY VOTE MAY 4TH Skyscraper 120 pixels x 600 pixels FOR A MORE PROSPEROUS WEST MIDLANDS FOR A MORE PROSPEROUS WEST MIDLANDS VOTE MAY 4TH MPU 300 pixels x 250 pixels 480 pixels x320 pixels

Social assets There are a mixture of posts that you can use on your Facebook feeds. Download link There is a range of digital assets that you can utilise across your Twitter feeds. Download link WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017 12 Facebook Cover 851 pixels x 315 pixels 880 pixels x 440 pixels 880 pixels x 440 pixels Twitter Cover 1500 pixels x 500 pixels

Print assets There is a range of portrait printed assets that you can use. Standard sizes, available to download are: A1 841mm high x 594mm wide A3 420mm high x 297mm wide A4 297mm high x 210mm wide A5 210mm high x 148mm wide WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017 13 A6 148mm high x 105mm wide Pull ups 2200mm high x 800mm wide Download link Our first Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes, better transport and greater prosperity for everyone. Visit wmcaelects.co.uk for more information. Pull Up 2200mm high x 800mm wide (safe clearance area of 150mm high)

Selection of example posters and printed items. WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017-14 Our first Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes, better transport and greater prosperity for everyone. Visit wmcaelects.co.uk for more information. A1 Poster 841mm high x 594mm wide Our first Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes, better transport and greater prosperity for everyone. Visit wmcaelects.co.uk for more information. A3 Poster 420mm high x 297mm wide Our first Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes, better transport and greater prosperity for everyone. Visit wmcaelects.co.uk for more information. A6 Postcard 148mm high x 105mm wide

Video assets There is a video created to help generate the sense of pride and excitement in the vote. Download link WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017 15

Campaign tracking The links provided throughout this document have generic campaign tracking included. However, to help us track your contribution, you can include a more detailed link by adjusting the URL below. www.wmcaelects.co.uk/?utm_source=wmcatoolkit&utm_ medium=cta&utm_campaign=wmmayor Update the yellow section to your company name. Update the green section to its placement, i.e email, website, Facebook, Twitter. You can create a short version of the URL at https://bitly.com/ WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017 16

Contact details Thanks for using our toolkit, we hope you find it useful. If you have any questions or wish to talk to us about anything then get in touch. For campaign requests or assistance with this toolkit WMCA Marketing Team marketing@wmca.org.uk For press and media enquiries WMCA Media Team media@wmca.org.uk WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017-17 The website of the West Midlands Combined Authority www.wmca.org.uk The official website for the WMCA Election Officer www.wmcaelects.co.uk

FAQ s You will find answers to many common questions on the wmca elects website plus lots more information on the voting system and the role of the mayor. Visit https://www.wmcaelects.co.uk/frequently-asked-questions/ WEST MIDLANDS COMBINED AUTHORITY - TOOLKIT 2017-18

www.westmidlandscombinedauthority.org.uk BIRMINGHAM COVENTRY DUDLEY SANDWELL SOLIHULL WALSALL WOLVERHAMPTON