A Report. On Tex-Trends India February 2011, Pragati Maidan, New Delhi. An initiative of MINISTRY OF TEXTILES SUPPORTED BY

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A Report On Tex-Trends India 2011 2 4 February 2011, Pragati Maidan, New Delhi. An initiative of MINISTRY OF TEXTILES SUPPORTED BY MINISTRY OF COMMERCE & INDUSTRY, GOVERNMENT OF INDIA FEBRUARY, 2011

INTRODUCTION Tex-Trends India 2011, a joint initiative of the Ministry of Textiles and Ministry of Commerce and Industry, in collaboration with all the 11 export promotion bodies under the administrative control of the Ministry of Textiles, has emerged as one of the Asia s largest sourcing textile shows covering entire value chain of textiles and clothing including Apparel, Fashion Jewellery and Accessories; Home Furnishings and Floor Coverings; Fibres, Yarns, Wool, Threads & Fabrics, Carpets, Silk, Synthetic, Rayon and Cotton textiles, Jute & Woollen garments etc. This B2B event was organised from 2-4 February, 2011 at Hall Nos, 8,9,10,11,12,12A,14 &18, Pragati Maidan, New Delhi, under the supervision of Ministry of Textiles with Apparel Export Promotion Council as the lead Council for organizing the event. The other participating Councils and export promotion bodies were: Carpet Export Promotion Council, The Cotton Textiles Export Promotion Council, Export Promotion Council for Handicrafts, Handlooms Export Promotion Council, The Indian Silk Export Promotion Council, Powerloom Development & Export Promotion Council, the Synthetic and Rayon Textiles Export Promotion Council and the Wool & Woolens Export Promotion Council, Wool Industry Export Promotion Council and National Jute Board, Ministry of Commerce & Industry had sanctioned a grant of Rs. 1199.51 lakhs for overseas publicity, space rent and buyer promotion for this reverse BSM under the MAI scheme. INAUGURATION The Fair was inaugurated by Shri Pranab Mukherjee, Hon ble Union Finance Minister in the presence of Thiru. Dayanidhi Maran, Union Minister of Textiles; Smt. Panabaaka Lakshmi, Union Minister of State for Textiles and Smt. Rita Menon, IAS, Secretary, Ministry of Textiles on 2 nd February 2011 in a spectacular ceremony at Shakuntalam Theatre in Pragati Maidan. Shri Premal Udani, Chairman, AEPC welcomed the dignitaries and Smt. Rita Menon Secretary Textiles outlined the salient features and objectives of the event. She said that this unique event has been conceptualized and organized to position India s entire range of products in the textiles value chain and allied products like carpets, jute, fashion accessories before the global buyers on a single platform and create synergy to boost India s export in this sector. Hon ble Finance Minister inaugurated the fair by unveiling the Tex Trend India 2011 plaque and Fair Catalogue. In his inaugural address Thiru. Pranab Mukherjee, Hon ble Union Finance Minister, said that Worldwide the textile and clothing exhibitions for overseas buyers are held by combining several segments of the textile industry. I am very elated to be a part of a textile event of such a stature, which is being organized in India for the first time. We are very hopeful that Tex-Trends India 2011 will serve as a much needed platform and an opportunity for a large number of exhibitors and buyers from across the globe to interact under one roof. In his presidential address, Thiru. Dayanidhi Maran, Hon ble Union Minister of Textiles said that With a view to synergize the efforts of all the promotion councils and to showcase the strength of India in the entire value chain of textiles and apparel sector, Ministry of Textiles along with Ministry of Commerce and Industry have come up with Tex-Trends, which is really commendable and will definitely provide the much needed fillip to the Indian Textile industry. He further added, In order to enhance the global reach of India s wide array of textiles and clothing including Indian Garments & Accessories, Fabrics, Home Furnishings & Made-Ups, Indian Handicrafts, Handlooms, Silk, 2

Wool and Woolen products, Jewellery, Jute and Carpets, this initiative is in line with Ministry of Textile s mission of intensifying the efforts for strengthening the position of Indian Textile industry in the traditional markets like US and EU and making inroads into new and emerging markets in Asia, Latin America, Africa and East European countries. said Smt. Panabaaka Lakshmi, Union Minister of State, Ministry of Textiles. Shri Vinod K Ladia, Chairman, SRTEPC proposed the vote of thanks. Hon ble Finance Minister, Shri Pranab Mukherjee giving the Inaugural address in the Tex- Trends India 2011 Hon ble Textile Minister Thiru. Dayanidhi Maran giving the Presidential address during the inaugural ceremony of the Tex-Trends India 2011. 3

Hon ble Minister of State for Textiles, Tmt., Panabaaka Lakshmi addressing the gathering during the inaugural ceremony of the Tex-Trends India 2011. Smt. Rita Menon, IAS, Secretary, Ministry of Textiles addressing the gathering during the inaugural ceremony of the Tex-Trends India 2011. 4

Thiru Dayanidhi Maran, Smt. Rita Menon and Shri Premal Udani gracing the dias. Shri Premal Udani, Chairman, AEPC giving the welcome address during the inaugural ceremony the Tex-Trends India 2011 5

Hon ble Finance Minister unveiling the Fair Catalogue of the Tex-Trends India 2011 during the inaugural function of the fair. Thiru. Dayanidhi Maran, Hon ble Minister for Textiles, Tmt. Panabaaka Lakshmi, hon ble Minister of State for Textiles, Smt. Rita Menon, IAS, Secretary (Textiles), Shri V. Srinivas, IAS, Joint Secretary(exports), Ministry of Textiles, Shri Premal Udani, Chairman, AEPC, Shri Vinod K Ladia, Chairman, SRTEPC, Shri Vimal Kirti Singh, IAS, Secretary General, AEPC and others in front of Shakuntalam Theatre, Pragati Maidan, New Delhi. 6

After inauguration of the fair the dignitaries visited various exhibition halls and also witnessed a spectacular fashion show in hall No 12A showcasing the fashion trends and Indian textile Industry profiles. Thiru. Dayanidhi Maran, Hon ble Minister for Textiles, Tmt. Panabaaka Lakshmi, hon ble Minister of State for Textiles visiting the stalls. Thiru. Dayanidhi Maran, Hon ble Minister for Textiles, Tmt. Panabaaka Lakshmi, hon ble Minister of State for Textiles visiting the stalls. 7

Thiru. Dayanidhi Maran, Hon ble Minister for Textiles, Tmt. Panabaaka Lakshmi, Hon ble Minister of State for Textiles and Smt. Rita Menon, IAS, Secretary (Textgiles) watching the Fashion show. PARTICIPANTS PROFILE 734 participants from the length and breadth of India participated in the fair occupying more than 13000 Sqr meters of exhibition space, covering all sections of the textiles value chain and allied products. The Council wise break-up of exhibitors was as follows:- Name of the Council No. of participants Total sq. mtrs. AEPC 295 6641 EPCH 117 2578 TEXPROCIL 17 309 CEPC 42 516 NJB 65 723 ISEPC 36 462 WWEPC 7 81 SRTEPC 50 891 HEPC 44 513 Wool TEXPRO 16 432 PDEXCIL 45 417 TOTAL 734 13563 9 sq. mtrs. 1507 equivalent booths 8

The exhibition area converted to standard 9 sq. meters number of equivalent booths comes up to 1507. Further, out of the total stall area of 13563 sq. mtrs., 45 participating exhibitors opted for bare space covering an area of 2318 sq. mtrs. The State wise participation details are as under:- City No. of Participants Andhra Pradesh 12 Assam 12 Bihar 4 Gujarat 21 Haryana 28 Himachal Pradesh 3 Jammu & Kashmir 9 Karnataka 14 Kerala 3 Madhya Pradesh 6 Maharashtra 69 Manipur 2 New Delhi 231 Punjab 17 Rajasthan 88 Sikkim 1 Tamilnadu 46 Uttar Pradesh 112 Uttaranchal 2 West Bengal 44 Others 10 TOTAL 734 To encourage participation from all corners of India, complementary return airfare according to the exhibit area was provided to the participants. SPECIAL INCENTIVE TO THE PARTICIPANTS FROM NORTH EAST In addition to the above 405 sqr meters of free space and airfare was provided to 45 participants from the North Eastern Region, including a special NE theme pavilion, for promoting the art and craft of the North East sector. 9

PRODUCT PROFILE ON DISPLAY The product profile of the fair covered the entire value chain of the textile and clothing industry and included the following:- Women s wear, Men s wear, Kids wear, Casual Wear, City Wear, High Fashion & Occasional Wear, Lingerie, Specialty Garments, Sportswear, Knitwear Fashion & Accessories. Home Furnishings & Made-ups, Bed Linen, Bath Towels, Kitchen Linen, Napkins, Cushion covers, Floor Mats, Curtains & Embellishments. Fabrics & Garments Synthetic & Rayon Fabrics, Handmade Fibres & Blends thereof, Cotton Fabrics, Woolen Fabrics, Yarn & Made-ups, Technical Textiles. Handmade Silk, Art Silk & Silk Sarees, made ups, dress materials, fashion wears. Drill Crapes, Satin, Twill, Sarees & Handkerchiefs. Blankets, Shawls, Stoles & Made-ups. Handloom Clothing, Handloom Bed Covers/Spreads Handloom Curtains. Textile Based Handicrafts, Fashion Jewellery & Accessories. Carpets, Durries & Rugs. Jute Specialties, Packaging Materials, Floor Coverings, Shopping & Carry Bags Handicrafts and Fashion Accessories Wool and woolen products, made ups, dress materials etc. 10

Buyers visiting the Tex-Trends India 2011 BUYERS PROFILE The total number of buyers/potential buyers and buying agents who visited the fair is as follows:- Buyers - 1580 Buying Agents - 872 ----------------------- TOTAL 2452 The selected visiting buyers were given hospitalities like complimentary air tickets, Hotel Stay, Pick up Facility from hotel to fair venue and back, and breakfast. Out of the 1580 buyers who visited the fair 170 buyers were given complimentary airfare and 341 buyers from 341 companies were given complementary hotel stay. Apart from the overseas buyers 872 Buying Agents of foreign retail chains or buying houses based in India and abroad visited the fair during three days. The country-wise buyers, who have visited the fair during the three days of the fair is as follows:- 11

S. No. COUNTRY NOS. OF BUYERS 01. USA 205 02. UK 122 03. JAPAN 98 04. SPAIN 94 05. FRANCE 80 06. ITALY 75 07. TURKEY 63 08. AUSTRALIA 62 09. UAE 46 10. SOUTH AFRICA 41 11. CANADA 40 12. GERMANY 33 13. BRAZIL 31 14. HONG KONG 29 15. ARGENTINA 26 16. SWEDEN 25 17. RUSSIA 21 18. MEXICO 19 19. HOLLAND 17 20. CHINA 15 21. ISRAEL 15 22. KUWAIT 13 23. POLAND 13 24. SAUDI ARABIA 13 25. SINGAPORE 13 26. THAILAND 13 27. LEBANON 11 28. GREECE 10 29. IRAN 10 30. SRI LANKA 10 31. BELGIUM 9 32. MAURITIUS 9 33. ALBANIA 8 34. DENMARK 8 35. MALAYSIA 8 36. COLOMBIA 7 37. NETHERLANDS 7 38. NORWAY 7 39. SWITZERLAND 7 40. CHILE 6 41. MOROCCO 6 42. NEPAL 6 43. BAHRAIN 5 44. KOREA 5 45. ROMANIA 5 46. SLOVENIA 5 47. UKRAINE 5 48. AFGHANISTAN 4 49. ETHIOPIA 4 50. FINLAND 4 51. JORDAN 4 52. NEW ZEALAND 4 53. PORTUGAL 4 54. BANGLADESH 3 55. EGYPT 3 56. HUNGARY 3 57. ICELAND 3 58. INDONESIA 3 59. REUNION ISLAND 3 60. SLOVAK REPUBLIC 3 61. SYRIA 3 62. TANZANIA 3 63. ZIMBABWE 3 64. ALGERIA 2 65. AUSTRIA 2 66. BULGARIA 2 67. CROATIA 2 68. CYPRUS 2 69. KENYA 2 70. KYRGYZSTAN 2 71. MACAU 2 72. MACEDONIA 2 73. PANAMA 2 74. PARAGUAY 2 75. PHILIPPINES 2 76. URUGUAY 2 77. VALENCIA 2 78. VENEZUELA 2 79. OTHERS 120 TOTAL 1580

THEME PAVILIONS Theme pavilion were also set-up by various Council to showcase the strength of the Indian textile industry. The theme pavilions were set-up by the following Councils/Institutions:- 01. ISEPC 02. AEPC (AEPC theme area was built-up by Institute of Apparel Management) 03. NIFT 04. NTC 05. TEXPROCIL 06. SRTEPC 07. PDEXCIL 08. WOOLTEXPRO 09. EPCH 10. HEPC 11. CEPC 12. NJB In addition, special space was provided to North Eastern Region for setting-up the Theme area to promote the textile and handicrafts of that region. Awards were given to the best theme pavilion. Gold trophy for the best Theme Pavilion was awarded to NIFT (National Institute of Fashion Technology) whereas Silver Trophy was given to North Eastern Region and Bronze Trophy was given to Handloom Export Promotion Council. NIFT Theme pavilion Tex-Trends India 2011

North Eastern Theme Pavilion Tex-Trends India 2011 PDEXCIL Theme Pavilion Tex-Trends India 2011 14

BEST DISPLAY AWARDS In order to encourage the exhibitors and participants and to acknowledge the creativity and the presentation at Tex-Trends 2011 best display awards were instituted for each of the following categories: Fabrics & Yarns, Made-Ups, Garments, Carpets, Handicrafts/Fashion/Jewellery/Accessories, Handlooms and Jute. Awards were also constituted for best theme pavilions. A jury comprising of eminent personalities in the field of fashion and textiles - Mr. Sunil Sethi, Ms. Jaya Jaitely, Mr. Harmeet Bajaj, Ms. Payal Jain, Mr. Gulshan Nanda, Ms. Usha Krishnan, Ms. Laila Tyabji, Mr. Vijay Rajan, Ms. Bahni Jha, Mr. Rohit Bal, Mr. Sabyasachi Mukherjee and Mr. Snehashish Ray visited each and every stall and pavilion to adjudge three winners in each category. Smt. Panabaaka Lakshmi, Minister of State for Textiles in the presence of Smt. Rita Menon, IAS, Secretary Ministry of Textiles awarded Gold, Silver and Bronze trophy at the best display awards ceremony in a special ceremony on 4 th February,2011 at Hamshadhwani Theatres, Pragati Maidan. The list of Best Displayed Award Winners in respect under various categories is given hereunder:- Prize Category Stall No Stall Name Fabrics and yarn First Prize 14S-54 Birla Cellulose (Grasim Industries Ltd.) Second Prize 9S-21 Cactus Third Prize 9S-04 Authenticity Made-ups First Prize 10/032 Swami Textiles Pvt. Ltd. Second Prize Third Prize 12/008 K.K. Accessories 12/001 Goyal Fashions Pvt Ltd. Garments First Prize 12A/028 Cornell Overseas Pvt. Ltd. Second Prize 12A/001 Ratan Textiles Third Prize 11/104 East & West Handicraft Enterprise Carpets First Prize 14W-16 Grover International Second Prize 18C-04 Ansari Rug Bazar Third Prize 18C-38 Anand Creations Handloom First Prize 18H-03 Trishulin Overseas Jharkhand Silk, Textile & Handicraft Development Second Prize 18H-39 Third Prize 18H-15 Sahil International 15

Handicraft and Fashion Jewellary & Accs. First Prize 18E-59 Kashmir Fabric Industries Second Prize 18E-102 Fashionite Impex Pvt. Ltd. Third Prize 18E-40 Curio Jewels (P) Ltd. Jute First Prize 18L-02 Aarbur Second Prize 18S 04 Dastakari Second Prize Joint 18L 01 Ambica Jute Mills Limited Tmt. Panabaaka Lakshmi in the presence of Smt. Rita Menon, IAS giving away the Best Display Awards to the participants of Tex-Trends India 2011. 16

SEMINARS In the sideline of the Buyer-Seller Meet, various seminars were organized in Hall No. 12A on 3 rd and 4 th February 2011 on the following subjects:- 3 rd February 2011 - Seminar on India Sourcing A Buyers Perspective Participation by country Heads of GAP, Target, Impulse. The Country Heads of renowned international brands like GAP, Target and Impulse. Mr. Sunil Arora from M/s Impulse, Mr. Trip Wood of M/s Target and Mr. Yogesh Khurana of M/s Gap participated in the seminar. Mr. Guatam Nair was the Moderator - Seminar on Hedging Currency Risks Presentation by National Stock Exchange & Master Trust. A presentation was given National Stock Exchange & Master Trust. Shri Harjeet Singh Arora, MD, Master Trust provided the insight of currency hedging management 4 th February 2011 - Silk Mark The seal of Consumer Satisfaction A presentation by Central Silk Board, Ministry of Textiles. Ms. Sanhati Pani anchored the seminars on both the days. Mr. Trip Wood, Mr. Sunil Arora, Mr. Gautam Nair and Mr. Vijay Mathur, Deputy Secretary General, AEPC on the dias for the Seminar on India Sourcing A Buyers Prospective, held on 3.2.2011. 17

Mr. Sukrit Chadha, National Stock Exchange, Mr. Harjeet Singh Arora, MD, Master Trust Ltd., Mr. Jashan Arora, Director, Master Trust Ltd., Mr. Gautam Nair, EC Member, AEPC Mr. Sunil Arora, MD, M/s Impulse India, Mr. Vijay Mathur, Deputy Secretary General, AEPC and Mr. Lalit Thukral, EC Member, AEPC during the Seminar on Hedging Currency Risks held on 3.2.2011. Dr. R.D. Singh, Dy. Secretary, Central Silk Board, and Sh. S.L. Jain, senior Executive, SMOI during the Seminar on Silk Mark The Seal of Consumer Satisfaction held on 4.2.2011. 18

FASHION SHOWS Spectacular Fashion Shows were held twice a day on all three days of the fair showcasing the textiles and fashion trends of India and abroad inspired by Fall/Winter and Spring/Summer collections. 22 exhibitors showcased their fashion trends and collections with 180 outfits. A special show was also held depicting the North East fashion trends, presented by the designers of North Eastern region on the behalf of PDEXCIL. Fashion show in progress during the Tex-Trends India 2011. 19

Glimpses of Fashion Show during Tex-Trends India 2011 20

CULTURAL EVENING & GALA DINNER In the evening of 3 rd February 2011, the cultural diversity and heritage of India was captured in a spectacular cultural program organized by the cultural group Seher - one of the highly regarded organizations in the area of performing and visual arts in the open air Hamshadhwani Theatre at Pragati Maidan. Accomplished artists of all the six classical dance forms of India presented a fusion of cultural milieu of India attracting wide appreciation of gathering consisting of foreign delegates and other dignitaries. The evening concluded with a gala dinner, which provided yet another opportunity for buyers and exhibitors to interact and discuss the trends impacting the international trade in Textiles and Apparel. View of the Cultural evening was organised or the visiting buyers. 21

OUTCOME REPORT During the fair, 1580 foreign buyers and 872 buying agents visited the fair. Hall-wise footfall of buyers during the three days are as follows:- HALL NO. 9-11 HALL NO. 12, 12A HALL NO. 14 HALL NO. 18 TOTAL BUYERS 134 713 616 117 1580 BUYING AGENTS 74 392 340 66 872 Apart from the above registered buyers, 2564 local/domestic buyers also visited the fair venue opening new vistas for business co-operation across the value chain. Hallwise footfall of miscellaneous business visitors is as follows:- HALL NO. 9-11 HALL NO. 12, 12A HALL NO. 14 HALL NO. 18 TOTAL 172 186 1889 317 2564 With a view to give an opportunity to the general public to have a feel of the strength of the India textile sector and latest fashion trends the fair was kept open for the general public from 2.00 PM to 6.00 PM on 4 th Febrr-uary 2011. During this short period 1187 visitors visited the fair. BUSINESS GENERATED During the three days of the fair, business worth approximately US$ 185.78 million (Rs. 836 Crore) was negotiated during the fair. Buyers sourcing their requirements for their next season with one of the participants of Tex-Trends India 2011 22

The Council-wise details of orders generated/negotiated i.e. export value in dollar terms is as follows:- Name of the Council Export value of orders received (in US$) ISEPC 3085,000 WWEPC 65000 EPCH 332500 HEPC 498413 NJB 2066697 PDEXCIL 1055200 TEXPROCIL 540500 SRTEPC 10976000 AEPC 164779690 CEPC 2381000 TOTAL 18,57,80,000 Overall Supervision and Co-ordination The mega event was organized by the Textile Ministry with AEPC as the Lead Agency for implementation. The event was supervised and coordinated by team of dedicated officers comprising of Shri V. Srinivas, IAS, Joint Secretary (Exports), Ministry of Textiles and Chairman, Pilot Committee, Sh. Vimal Kirti Singh, IAS, Secretary General, AEPC, Lead Council, Shri S.S. Das, Director (Exports), Ministry of Textiles and Sh. J.P. Dutt, Under Secretary. The Ministry of Textiles had also constituted a Pilot Committee consisting of the EDs/CAO members incharge of exhibitions, of all the Export Promotion Councils/Export Promotion Bodies under the Ministry of Textiles with Joint Secretary (Exports) as the Chairman to take all exhibition related decisions. Pilot Committee Tex-Trends Indai 2011 1. Shri V. Srinivas, Joint Secretary (Exports), Ministry of Textiles, Govt. of India 2. Shri Vimal Kirti Singh, IAS, Secretary General, AEPC 3. Shri Rakesh Kumar, ED, EPCH 4. Shri Shiv Kumar Gupta, ED, CEPC 5. Dr. (Mrs.) Beela Rajesh, IAS, ED, HEPC 6. Shri Anand Haldankar, ED, ISEPC 7. Shri R.K. Gupta, ED, WWEPC 8. Shri E.L. Paulo, ED, SRTEPC 9. Shri Arti Bhattacharya, IAS, Secretary, NJB - Chairman 23

10. Shri Siddhartha Rajagopal, ED, TEXPROCIL 11. Shri S. Balaraju, ED, PDEXCIL 12. Shri Mahesh N Sanil, ED, WOOLTEXPRO The mega event was a grand success with the valuable support and contribution by the Chairmen of the Export Promotion Councils as follows:- 1. Shri Premal Udani, Chairman, AEPC 2. Shri Raj Kumar Malhotra, Chairman, EPCH 3. Shri O.P. Garg, Chairman, CEPC 4. Shri Ramesh Kumar Chugh, Chairman, HEPC 5. Shri Bimal Mawandia, Chairman, ISEPC 6. Shri Ashok Jaidka, Chairman, WWEPC 7. Shri Vinod K Ladia, Chairman, SRTEPC 8. Shri Amit Ruparelia, Chairman, TEXPROCIL 9. Shri Bharat Kumar M. Chhajar, Chairman, PDEXCIL 10. Shri Surinder Goyal, Chairman, WOOLTEXPRO IN ASSOCIATION WITH 24

For more information, please contact:- --------------------------------------------------------------------------------- Mr. Vijay Mathur, Deputy Secretary General Apparel Export Promotion Council Apparel House, Sector 44, Institutional Area, Gurgaon 122 003. Tel : 91 124 2708034, 8014; Mobile: 9810729060; Fax: 91 124 2708004 E-mail: dsg@aepcindia.com 25