A HAVEN OF RETAIL OPPORTUNITY

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www.eaglehills.com

A HAVEN OF RETAIL OPPORTUNITY Belgrade is a city with an amazing history and equally remarkable future. It is already globally renowned for its unique energy that has to be experienced first-hand, its open, cordial people, and its inherent ability to celebrate life in a very distinct and intense way. Belgrade s transformation into a leading shopping destination has started with the development of BW Galerija, the new retail district in the heart of Belgrade Waterfront. It will stand side by side with our recognizable shopping destinations in Dubai, Bahrain and Istanbul. Designed to offer an unparalleled shopping experience, BW Galerija will combine retail, entertainment and leisure features with green spaces around the district and an incredible view of the most attractive confluence in Europe. Being personally involved in the development of Belgrade Waterfront, one of the most astounding construction projects on the global scale, I see Belgrade in its very near future as one of the leading business, tourist and retail centres of the entire Central and Eastern Europe and one of the most vibrant capitals in the world. Mohamed Alabbar Chairman, Eagle Hills

Eagle Hills je građevinska i investiciona kompanija iz Abu Dabija, fokusirana na rastuća međunarodna tržišta. Kompanija Eagle Hills razvija destinacije koje postaju nova obeležja gradova, od Srbije, preko Bahreina, do Jordana, Maroka i Ujedinjenih Arapskih Emirata. Eagle Hills is an Abu Dhabibased private real estate investment and development company focused on highgrowth international markets. Eagle Hills company is developing large-scale flagship destinations in Serbia, Bahrain, Jordan, Morocco and UAE.

EAGLE HILLS GLOBAL PRESENCE INTERNACIONALNI EAGLE HILLS PROJEKTI MOROCCO La Marina Morocco Rabat Square SERBIA Belgrade Waterfront JORDAN Marsa Zayed The St. Regis Amman Saraya Aqaba W Amman BAHRAIN Marassi Al Bahrain UAE The Address Fujairah Resort + Spa Fujairah Beach

AN ISLAND FULL OF LIFE Marassi Al Bahrain will be a highly distinguished urban development with a prime location within Diyar Al Muharraq, designed to reflect the qualities of simplicity and purpose, introducing the Kingdom to true waterfront living. GFA 1,200,000 m² Retail 180,000 m²

LA MARINA MOROCCO Strategically located between Rabat and the ancient city of Salé, La Marina development is set to become a perfectly balanced urban environment where residential complexes, leisure areas, shops and galleries all seamlessly coexist. GFA 1,200,000 m² Retail 180,000 m²

FAIRMONT LA MARINA La Marina Morocco will host the 5-star luxury hotel Fairmont La Marina Rabat-Salé, a premier lifestyle destination for leisure and business and will encompass a contemporary style with Moroccan inspirations. GFA 44,000 m² Hotel rooms 184

THE ADDRESS FUJAIRAH In a popular holiday destination where mountains meet the sea and the style meets comfort, Eagle Hills creates another iconic destination. The Address Fujairah Resort + Spa sets a new definition of luxury hospitality. GFA 54,500 m² Hotel rooms 198

SARAYA AQABA Located on the shores of the Red Sea, Saraya Aqaba project features a unique mix of residential, business, leisure and entertainment facilities and outlets which derive design from an elegant blend of modern Arabic architecture. GFA 634,000 m² Retail 21,000 m²

THE ST. REGIS AMMAN The St. Regis Amman and The Residences at The St. Regis Amman promises to build upon rich hotel s heritage, while elevating the standards of luxury hospitality in Jordan s capital. GFA 126,000 m² Retail 3,000 m²

W AMMAN Amman s prestigious new downtown, the Abdali district, will soon be home to Starwood s first W Hotel in Jordan, offering a vibrant urban retreat for both business and leisure guests, scheduled to be open in 2017. GFA 75,046 m² Retail 1,712 m²

MARSA ZAYED Al Raha Village is the first residential neighbourhood within Marsa Zayed. It invites residents to be part of a peaceful, private residential community that blends familyfriendly inclusivity with vibrant vitality. GFA 82,000 m² Retail 1,700 m²

SERBIA A LAND OF OPPORTUNITY

WHERE NEW MARKETS ARE OPENING 12h 9h 6h 3h Serbia Belgrade Serbia is situated at the crossroads of Central and Southeastern Europe, in the heart of the Balkan peninsula. Belgrade is Serbia s capital city and its economic and cultural centre. It ranks among the largest cities in the region.

Copenhagen 1.700km Minsk 1.500km Luxembourg 1.500km Berlin 1.250km Prague 900km E 75 Krakow Warsaw 1.240km Kyiv LEADING THE REGION S ECONOMY Bern Milan Munich Rome 1.300km E 70 Vienna 600km Naples Zagreb 400km Bratislava Sarajevo Podgorica Budapest 380km Belgrade Tirana Skoplje E 81 Sofia 390km Athens 1.100km Bucharest 590km E 80 Istanbul Since January 2014, when Serbia officially started its EU membership negotiations, significant structural reforms were conducted. On WB Doing Business List, Serbia moved up by 32 places in 2016, and is now ranked 59th globally. Population of Serbia 7,19 million Foreign Investments $21 billion since 2007

BELGRADE THE RIGHT PLACE, THE RIGHT TIME TO INVEST

VOTED ONE OF THE BEST DESTINATIONS IN THE WORLD Belgrade is ranked among the top 7 Best destinations to visit by Lonely Planet guides, having realised its potential that investment specialists FDI Magazine saw when they described it as a City of the Future. Area 360 km² Population of Belgrade 1.8 million

7% ECONOMIC GROWTH IN 3 YEARS Macroeconomic stability together with market size, business costs, human resources, geographical location and investment infrastructure are just some of the reasons why Belgrade is now projected to grow even further over the coming years. Average monthly gross salary $550 2016 Average salary growth 4.4% 2015/2016 GDP per capita $6,354 2016

RETAIL BUSINESS RISING The retail business in Belgrade is growing, encouraged by the ambitious developments along its Waterfront. With 212 m2 GLA per 1,000 inhabitants, Belgrade is the most undersupplied capital city in Europe. SHOPPING CENTRE GLA '000 PER INHABITANTS 2016 BELGRADE SOFIA BUCHAREST BUDAPEST ZAGREB PRAGUE WARSAW BRATISLAVA 212 336 451 500 580 621 815 1,308 SIGNIFICANT POTENTIAL 0 200 400 600 800 1000 1200 1400

A TRANSPORT NETWORK THAT DELIVERS From its Belgrade hub at Nikola Tesla International Airport, Air Serbia flies to 44 passenger and cargo destinations in Europe, the Mediterranean, the Middle East and North America, and they are partners with Etihad Airways. INVESTMENTS INTO INFRASTRUCTURE CONTINUE TO BE ONE OF GOVERNMENT'S TOP PRIORITIES Constructed highways 98 km Constructed highways 100 km Air Serbia s destinations 44 countries Air Serbia s passengers 2,650,000 2016 Take offs/landings Nikola Tesla airport 58,633 2016 2016 2017 124.6 km of roads rehabilitated 200 km of roads rehabilitated

PULLING IN THE CROWDS The kindness of its inhabitants, the restaurants and cafes that pulsate with life day and night, its rich gastronomic offering and shopping opportunities are all reasons for the growing number of tourists that visit Belgrade. 81 5, 4 & 3 Star Hotels Over 800,000 tourists in 2016 Growth in number of foreign tourists 31% 2016 Tourists from ships 70,000 2016 Gazela bridge crossed by over 160,000 vehicles per day

BELGRADE WATERFRONT A REMARKABLE REGENERATION

BELGRADE S MOST EXCITING NEW DEVELOPMENT Belgrade Waterfront is the US$3 billion new hub developed by Eagle Hills, covering 1.8 million square metres. It will create new public spaces, prioritise streets for pedestrians and reinvigorate the cultural life of Belgrade.

LIFE, STYLE Belgrade Waterfront will feature world-class residences and offices, the biggest shopping destination in the Balkans, premium hotels, cultural venues, educational institutions, modern healthcare amenities and a wide range of leisure attractions.

BELGRADE WATERFRONT KEY FACTS Residential units 6,000 Residents 14,000 Gross construction area 1.8 million m² Total value of the project $3 billion W Belgrade 165 Branded apa ments Number of hotels 8 Gross site area 1 million m² Office GFA 250,000 m² Sava Promenada 1.8 km The St. Regis Belgrade 168 m High

BW GALERIJA THE NEW HEART OF BELGRADE

THE GALERIJA HAS IT ALL BW Galerija has an eclectic blend of styles and brands mixing compelling retail outlets with highly attractive entertainment and dining opportunities it will be a magnet for people of all ages.

CATCHMENT AREA River Danube 20 minutes 1,100,000 people Belgrade River Sava 45 minutes 1,900,000 people

Site Highway Main roads Railway Railway Terminal Local Station New Railway Terminal Railway Terminal to be relocated 18.2 km Nikola Tesla Airpo River Danube Kalemegdan Fo ress ONE OF THE MOST ACCESSIBLE LOCATIONS IN BELGRADE Nikola Tesla Airport 18.2 km Old town centre Ušće Business Tower Old Town Centre 850 m INHABITANTS PER km² 10,000 5,000-10,000 2,000-4,999 500-1,999 River Sava Sava Congress Centre Ada Bridge Beograđanka Business Tower Sveti Sava Temple 15-minute drive from the Airport Direct access to the highway 2km from the emerging central business district 500m from Belgrade Central Station Within walking distance of the historic city centre. Beograđanka Business Tower 0.5 km Sveti Sava Temple 1.4 km 500 Ada Bridge 1.2 km

5 / Belgrade Wate ont BW GALERIJA KEY FACTS Retails on G+2 floors Fashion high street in central atrium leading to Sava Rive ront New concepts by Emaar Ente ainment integrating education and spo s Leasing Area 93,000 m² Parking places 3,600 Luxurious shopping and dining experience with world-class luxury brands Restaurants and cafes with outdoor rive ront seating terrace Mall sta s operating 2020 GFA 140,000 m² Modern Multiplex cinema with over 4,000 sqm

SUPERB OPEN SPACES, STYLISH DESIGN The unconventional shopping mall design includes internal public streets to allow the connection between the surrounding area and waterfront.

DESIGNED TO IMPRESS AND DELIGHT BW Galerija has been designed to seamlessly integrate Belgrade s existing street grid, with distinct zones within it: Lux Street (classic and luxury), High Street (modern and chic), Arcade and Laneways (young and casual).

A CONVENIENT, COMPELLING SHOPPING EXPERIENCE As the largest shopping mall in the entire region, with over 250 local and international brands, BW Galerija will deliver an unprecedented retail experience both in terms of variety and quantity.

DINING, SERVED WITH VIEWS OF THE SAVA There are few places more inspiring to eat in Belgrade than alongside the beautiful Sava River. Visitors will be able to choose from a mouthwatering range of 40 different cafes, and a variety of food courts catering for all tastes and budgets.

ENTERTAINMENT FOR ALL AGES This is the newest and most impressive family entertainment centre in the region, with almost everything a family could wish for: Secret Agent Puzzles, Climbing Corner, Bungee Jump, The Mystery Maze and a 12 screen room Cinema.

CONTACT Belgrade Watefront Karađorđeva 48, Beograd, Srbija Telephone: +381 11 7888 888 retail.belgrade@eaglehills.com Eagle Hills 12th Floor, Capital Gate P.O. Box 34888 Abu Dhabi United Arab Emirates @EagleHillsSerbia eagleshills.com