THE MOST RECOGNISED NAME IN HOSPITALITY

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THE MOST RECOGNISED NAME IN HOSPITALITY HILTON TALLINN PARK, ESTONIA HILTON EMEA DEVELOPMENT BROCHURE 1

HILTON AMSTERDAM AIRPORT SCHIPHOL, THE NETHERLANDS BRAND OVERVIEW 2 One of the most recognized names in the industry, Hilton Hotels & Resorts TM stands as the stylish, forward-thinking global leader of hospitality. Hilton today welcomes more than 20 million guests in more countries than any other full-service hotel brand, with more than 570 hotels in 85 countries across six continents. With its legacy of forward-thinking leadership, the flagship brand of Hilton has the global expertise and passion for innovation to deliver results-oriented solutions for owners and drive market share worldwide. 3 2

HILTON LONDON WEMBLEY, UNITED KINGDOM WHY HILTON HOTELS & RESORTS? Hilton Hotels & Resorts gives owners the opportunity to combine the best destinations with one of the most recognized names in hospitality, offering prototypes to suit a variety of situations including resort, convention, airport, suburban and city center locations across the world. Owner-centric solutions such as our approach to lobby and guest room design DNA, innovative new food and beverage concepts and our modular spa concept eforea: spa at Hilton make Hilton Hotels & Resorts a versatile choice for development. HILTON FOSHAN GUANGDONG, CHINA A variety of proprietary global marketing and sales tools helps drive profitability for owner-operators. Plus, through an exclusive online network, properties have access to valuable press materials and other resources to simplify marketing and collateral production. Furthermore, in 2016 Hilton Hotels and Resorts was the most recognized hotel brand in every major region of the world.* *Business Development Research Consultant (BDRC) Annual Brand Ranking Report 2016 4 5

HILTON ISTANBUL KOZYATAGI, TURKEY HILTON HOTELS & RESORTS IN NUMBERS MORE THAN 570 HOTELS AND RESORTS WORLDWIDE FOUND IN 85 COUNTRIES THE BEST KNOWN HOTEL BRAND IN THE WORLD MORE THAN 208,000 ROOMS WORLDWIDE 180 PIPELINE HOTELS *As of 31st December 2016 6 7

HILTON FRANKFURT AIRPORT, GERMANY GUEST OFFERINGS Hilton Hotels & Resorts offers travelers a world of authentic experiences. Hilton remains an innovative, forward-thinking leader by offering best-in-class products, services and amenities to ensure that every guest feels cared for, valued and respected. From inaugural balls and international award galas to business events and personal moments, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. 8 9

HILTON BALI RESORT, INDONESIA HILTON BOURNEMOUTH, UNITED KINGDOM HILTON SUKHUMVIT BANGKOK, THAILAND 10 11

HILTON ISTANBUL BOMONTI, TURKEY HILTON MUNICH AIRPORT, GERMANY HILTON LONDON BANKSIDE, UNITED KINGDOM HILTON BRUSSELS GRAND PLACE, BELGIUM 12 13

A WORLD OF POTENTIAL. A WEALTH OF OPPORTUNITY. Hilton is focused on creating opportunities for our owners while building long-term relationships that offer success today and well into the future. With 14 leading brands and hotels in over 100 countries and counting, we offer global strength and scale combined with local expertise that is relevant to the many markets we serve. As one of the world s leading global hospitality companies, we understand the importance of taking care of our owners and applying our expertise to create value through the design, construction and operation of a hotel. We also understand the importance of looking ahead, and we remain committed to our owners over the long term. HILTON PERFORMANCE ADVANTAGE Every Hilton hotel benefits from the unique system of innovative solutions and advanced technologies known as the Hilton Performance Advantage. Together, these services provide owners with the latest tools, forward-thinking strategies and access to some of the most influential people in the industry to help enhance guest experiences, reward customer loyalty, drive revenues and maximize efficiency of operations. Spanning our entire portfolio of brands, the services that make up the Hilton Performance Advantage deliver leading-edge support to consistently drive profits and efficiencies. It is a powerful resource for owners and operators, unrivalled in the industry. HILTON HONORS is our award-winning guest loyalty program. Its 60 million members accounted for over 50% of all room nights globally at our hotels in 2016, driving more than US$ 17 billion in revenue. HILTON SALES with more than 850 Team Members around the world, drives high returns and revenues through increased negotiating power and higher-level access to more influential accounts and strategic partnerships. Global sales efforts account for approximately US$ 8.5 billion in yearly contracted revenue. HILTON GLOBAL RESERVATION CENTERS provide 24-hour, multi-language global coverage in an effort to support and deliver business to your property. Our team of more than 3,000 highly skilled agents service 13 million reservations annually. ONLINE SERVICES offers a cost-effective model to ensure your property is front and center online, providing the most convenient digital experience for guests through traditional and emerging online channels. We reach travelers at every opportunity with more than 30 websites, apps and mobile sites, featuring locally relevant content in 22 languages and registering 460 million yearly visits. REVENUE MANAGEMENT helps hotels maximize profits with advanced tools, training and analysis to help make smart pricing and inventory decisions while increasing guest satisfaction. More than 2,000 hotels are already supported by our revenue specialists. INFORMATION TECHNOLOGY utilizes world-class partners to create best-in-class technology solutions, from core reservation and property management systems to in-room high-speed Internet access and entertainment. HILTON SUPPLY MANAGEMENT is a one-stop source, leveraging the combined purchasing power of our global portfolio to offer competitive value-based pricing on superior products and services. 14 For more information or a development contact visit www.hilton.com/development

This advertisement is not a franchise offering. Certain laws regulate the offer and sale of franchises in some countries. An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document. December 2016