Portugal, the The World s Leading Destination

Portugal, the The World s Leading Destination

Tourism is a Strategic Activity for the Portuguese Economy 12,5% of GDP In 2017, Tourism Receipts represented Tourism Balance (million ) 10 860,7 5 172,0 5 659,6 6 129,9 7 075,7 7 838,9 8 830,6 2011 2012 2013 2014 2015 2016 2017 Sources: INE Statistics Portugal; Bank of Portugal

Tourism is a Strategic Activity for the Portuguese Economy Tourism in numbers in 2017 15,2 Billion Tourism revenue 19,5% 20,6 Million Tourists 9% 58 Million Overnights 7% 14 th Travel & Tourism Competitiveness Index 2017 360.000 Jobs (+60.000 in 2 years) 3

5 Countries are our traditional Main Tourism Markets 2017 Overnight Stays per nationality (Million) 2017 Overnight Stays per region (Share %) Portuguese 15,9 (27,6%) Foreign 41,6 (72,4%) OVERNIGHT STAYS (MILLION) AZORES 3% NORTH 13% CENTRE 10% UK 9,3 Germany 5,6 Spain 4,1 France 4,0 LISBON 25% ALENTEJO 3% Netherlands 2,4 Total = 57,5 million Others 16,2 MADEIRA 13% ALGARVE 33% (Hotels and similar establishments are included) Sources: INE Statistics Portugal

New markets are discovering Portugal Major growth China Brazil USA CANADA 80% 45% 37% 32% 14 th Travel & Tourism Competitiveness Index 2017 5

Portugal is one of the most competitive countries in Travel & Tourism Portugal s position in the 2017 Travel&Tourism Competitiveness Index (WEF) 3rd 7th 14th In Mediterranean Region In EU28 In the World rank Best performance: Cultural resources and business travel (18th) Prioritization of travel & tourism (14th) Tourism service infrastructures (4th) Safety and security (11th) Focus on: Index of terrorism incidence (1st) Ease of hiring foreign labour (9th) Country brand strategy rating (9th) No. of regional trade agreements in force (1st) Ticket taxes and airport charges (9th) Environmental treaty ratification (7th) Quality of roads (9th) Quality of tourism infrastructure (7th) Presence of major car rental companies (1st) No. of international association meetings (14th)

Portugal has a Strategic Location Attractive Consumer Market (Million): Excellent and privileged economic relations between Portugal, Brazil, Portugal 10,3 M Angola and Mozambique Iberian market 51 M Daily flights to main European cities, South America, North America and Africa Portugal is the European nearest country to the US European market Portuguese speaking countries 495 M 220 M 3-hour difference from Brazil and Russia Same time zone as UK and Ireland

PORTUGAL STRATEGIC LOCATION Portugal is an international hub to America, Africa, Europe and Asia Faro has connections to 63 European cities NORTH AMERICA EUROPE ASIA Funchal to 38 European cities Lisbon is connected to 116 international cities: Ponta Delgada to 16 75 in Europe; 22 in AFRICA international cities: 12 in America, 16 in Africa and Europe and 4 in America 3 in Asia Porto to 64: 54 in SOUTH AMERICA AUSTRALIA Europe, 5 in America, 4 in Africa and 1 in Asia

National Tourism Strategy 2027 a road to a sustainable growth Portugal, a country to visit, live, study and invest in Tourism Listen to the market Joint and long vision strategy Challenges Private and public commitment Focus on Sustainability Economic goals: 80 million overnight stays 26 billion euro in revenue Social goals: Tourism all year round Decrease seasonality from 37,5% to 33,5% Double number qualified workers 90% of residents satisfied Environmental goals: Efficient usage of energy, water and waste disposal in 90% of companies in tourism Sustainable mobility

Why Portugal? (Not) Everybody knows In 2017: 2.115 prizes and awards 33.000 articles in international press Golf, Wine and Gastronomy, Surf, Best Chef in the World, Best Islands, Best Beach Destination, Best City break, Good connections to outbound markets Mild climate - without negative temperatures or snow and summer temperatures of 30º C Good quality/price ratio - higher quality of tourism offer 1 st 1 st 3 rd 18 th Leading Tourism Destination World Travel Awards Friendliest country in the world for expats Most peaceful country in the world UNWTO ranking with 22 million visitors

Why Portugal? (Not) Everybody knows A vibrant food scene Food Wines For me, Portugal s seafood and fish are the best in the world. They re marvellous and impressive. Ferran Adriá Portugal s cuisine is genuine, tasty and reflects our multiculturalism. You have delicassies like pastel de nata, francesinha and 1.001 different ways to eat codfish. Portugal has the 4 th largest area of vineyard in Europe and exports around 800 M of its wines. 15 different wine regions José Avillez was awarded the Grand Prix de l'art de la Cuisine by the International Academy Of Gastronomy in 2017.

Portugal, a country to visit and a stage 15 UNESCO World Heritage sites + 7 immaterial heritage (Fado, Mediterranean diet or Cante Alentejano) Golf, Surf, Portuguese Trails, Wine Routes, Thermal waters & SPA, Medical Tourism, Portuguese Horse Lusitano, Portuguese Festivals Religious tourism: Fátima and Fátima walking Route, Jewish heritage, Portuguese Santiago Route MeetingsinPortugal.com PicPortugal.com most competitive regime for international filming White sandy and river beaches Diversity of experiences In a short length #CantskipPortugal www.visitportugal.com

Portugal, a country to live 3.300 hours of sunlight per year Competitive conditions for investment Concept of property used in Portugal is "full ownership" or freehold Clear and transparent tax rules, facilities for obtaining residence permits Celebrities living in Portugal: Michael Fassbender, Madonna, Christian Louboutin, Philippe Starck Golden Visa programme Special tax regime for non-habitual residents More than 80% of tourist overwhelmed with Portugal and want to come back Health System, International Schools, Hospitality Portuguese passport - 5th most powerful in the world www.livinginportugal.com #CantskiplivinginPortugal

Portugal, a country to study http://www.studyinportugal.edu.pt/ 42.500 international students Tailor-made programs for international partners Internship program for foreign students in the Portuguese Tourism Schools Turismo de Portugal - ongoing exchange programes with students from India, Brazil, Cabo Verde and China Strong language skills Affordable and all-inclusive country Lifestyle and quality of life #CantskipStudyinginPortugal

Portugal, a country to invest in Tourism Vibrant environment Long term strategy Tourism 4.0 // major program to bring inovation and digitalization to Tourism Enterprises Wifi National Programme 2.500 new startups in tourism Special financial programmes to invest in Tourism 622 M in 2016/2017 2017: 45 new hotels 2018: 61 new hotels #CantskipFacts

Portugal, a country to invest in Tourism 33 Public Monuments REVIVE Concession of up to 50 years Public Tenders http://revive.turismodeportugal.pt/ TOURIM INVESTMENT OPPORTUNIES Online platform with assets available for tourism investment https://invest.turismodeportugal.pt #CantskipOpportunities

#CantskipOpportunities

Portugal, the World s Leading Destination #PortugalcantskipYou Ana.godinho@mecon.gov.pt