Successful FEC Events and Promotion Ideas: From Concept to Completion February 15, 2017
9 Registrants can earn 1 credit hour towards IAAPA Certification by participating in this webinar Details can be found at: www.iaapa.org/certification
Moderator : Marc Pollack 10 General Manager Boomers Boca Raton, Florida Apex Parks Group IAAPA Family Entertainment Center Committee FEC Education Subcommittee Upcoming 2017 FEC Webinars: May 10 - Liability Waivers in FEC s: Separating Fact from Fiction Aug 16 - The Art of Arcade Management: Factors for Design, Operation, and Success Oct 11 - Just Like the Real Thing: Virtual Reality Products for Family Entertainment Centers
Presentation Agenda: 11 Case Study & Tips Bingeman s Screampark Case Study & Tips Crazy Pinz Valentine s Day Wedding Give-A-Way Case Study & Tips Adventure s Landing Winterfest Q&A Session Important to look at the whole process from budgeting and media to execution to wrap up and analysis. Similar processes and tips are very useful despite size of facility or event.
Presenter: Mark Bingeman 12 President of Bingemans, Kitchener, Ontario, Canada Bingemans is Waterloo Region s largest entertainment centre including; Big Splash, FunworX Indoor Playland, Playdium Arcade, Boston Pizza Kingpin Bowlounge, Screampark, Oktoberfest, Camping Resort & Gift of Lights Waterloo Region leader in catering with several onsite and offsite locations Host of large events of up to 40,000 people
Bingemans - Screampark 13
Screampark Materials 14
Screampark 13 Hours in Hell & Packages 15
Screampark Marketing plan tool grid 16
Screampark Daily Tracking Sheet 17
Screampark Monthly Statement 18
Screampark Budgeting Process 19
Screampark Product Lift 20
Presenter: Collin Kerschner 21 Regional Manager of Crazy Pinz Entertainment Centers President of the Indiana Bowling Centers Association Past Board Member for the Bowling Proprietors Association of America
Crazy Pinz Valentine s Day Wedding Give-A-Way 22
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24 219 Shares!
Wedding Give-A-Way What Happened? 25 10 couples participated in the event 3 local news crews covered the event Set World Record for Weddings in a Bowling Center
Wedding Give-A-Way Impact 26 Increased bookings of Wedding Events Increased F&B sales from participating groups Publicity resulted in us being known for breaking this record = Goal Achieved!
Presenter: Paden Woodburn 27 Adventure Holdings, LLC. - 17 Facilities Nationwide General Manager - Adventure Landing Shipwreck Island Waterpark
Adventure Landing - Shipwreck Island Waterpark 28 Jacksonville Beach, FL Shipwreck Island Waterpark Go-Karts, Laser Tag, Miniature Golf Arcade & Batting Cages Outdoor Rides Food Service Candy Shop
Adventure Landing Event Overview 29 Complete Waterpark Transformation Unique Holiday Event Cookie Decorating Ornament Decorating Engaging Activities Ice Skating 130 ft. Ice Slide
Adventure Landing Event Overview 30 56 Operating Days 40,000 Annual Attendance Added over 4,000 labor hours to the workforce Special Events Birthday Parties Group Functions
Adventure Landing The Creation 31 How can we increase foot traffic through the park in the shoulder season? Be innovative and take advantage of your facility Progression of the Event
Adventure Landing Media Exposure 32 Reach new audiences Jacksonville approx. 1 million population More than a Waterpark! Media Exposure Exciting things to do around the Jacksonville area
Adventure Landing Media Campaign 33 Local News Coverage Live Remote Feeds Morning Shows 2015 663,418 Views Local Print Ads / Radio Social Media Groupon / Living Social
Adventure Landing Community Involvement 34 Giving Trees 12 Charities Raise Awareness School Attendance Sponsorship Opportunities 30 Vendors Tiered Packages Local Restaurants, Media Outlets, Retail Shops, Suppliers Raised over $40,000 annual between cash & trade
Adventure Landing Sponsorship Opportunities 35 Title Sponsorship Silver Sponsorship Ice Slide Own A Weekend Sponsorship Wristband Storefront Window Rink Wall
Adventure Landing Benefits 36 Employee Retention Park attendance & Revenue Avg. 126% Increase Overbuy Avg. 83% Increase Attractions, Retail, Food & Beverage
Adventure Landing Tools to Success 37 Supplement your expenses with sponsorships Accurate budgets Build the right team In-House Construction & Decorating Carpenters, Painters, Welders, Electricians Material usage & storage
Adventure Landing Moving Forward 38 How can we make this event better next year? Follow-Up Meetings Guest Feedback Social Media Park Surveys Added Unique Special Events & Features
Questions? Thank you for joining us. Mark Bingeman Owner Bingemans Grand Experiences mbingeman@bingemans.com Collin Kerschner General Manager Crazy Pinz collin@crazypinz.com Paden Woodburn General Manager Adventure Landing pwoodburn@adventurelanding.com