Design Essentials for Business

Design Essentials for Business Neil Malek Produced by:

Neil Malek Adobe Certified Instructor and CompTIA Certified Technical Trainer neil@knacktraining.com @neilmalek

Agenda Pillars of Design Applications Design Resources

Design: Conceiving, planning, and executing the appearance of a product so it serves its purpose as well as possible.

Welcome to APC 2015! Congratulations on taking the first step to making significant change in your career, by registering for APC 2015, held in Grapevine, TX Lodging APC has secured a discounted rate at the Gaylord Texan in Grapevine, TX. This luxurious hotel overlooks Lake Grapevine and is brimming with authentic Texas style. Beneath the signature glass atriums, guests at the Grapevine resort can browse eclectic shops and dine at world-class restaurants that offer everything from barbecue to Tex-Mex. During downtime, guests can explore the resort's 4.5 acres of lush indoor gardens and winding waterways, enjoy a workout at the fitness center, or unwind at Relâche Spa & Salon. You'll discover a resort experience as grand as Texas itself at the Gaylord Texan Resort & Convention Center, conveniently located between Dallas and Fort Worth. Register by June 7 to get the discounted pricing. Gaylord Texan Resort & Convention Center 1501 Gaylord Trail Grapevine, TX 76051 817-778-1000 Traveling from the Dallas-Fort Worth Airport: Take the north exit out of the airport towards highways 635/121. Travel north on 121 to the Bass Pro exit. Turn left onto Bass Pro Drive. Continue straight past the Embassy Suites on the right and at the traffic light turn left onto Highway 26 West. Proceed through the traffic light at Fairway Drive and turn right into the hotel entrance on Gaylord Trail.

Welcome to APC 2015! Congratulations on taking the first step to making significant change in your career, by registering for APC 2015, held in Grapevine, TX Lodging APC has secured a discounted rate at the Gaylord Texan in Grapevine, TX. This luxurious hotel overlooks Lake Grapevine and is brimming with authentic Texas style. Beneath the signature glass atriums, guests at the Grapevine resort can browse eclectic shops and dine at world-class restaurants that offer everything from barbecue to Tex-Mex. During downtime, guests can explore the resort's 4.5 acres of lush indoor gardens and winding waterways, enjoy a workout at the fitness center, or unwind at Relâche Spa & Salon. You'll discover a resort experience as grand as Texas itself at the Gaylord Texan Resort & Convention Center, conveniently located between Dallas and Fort Worth. ATTENTION! REGISTER BY JUNE 7 TO RECEIVE DISCOUNTED PRICING! Gaylord Texan Resort & Convention Center 1501 Gaylord Trail Grapevine, TX 76051 817-778-1000 Traveling from the Dallas-Fort Worth Airport: Take the north exit out of the airport towards highways 635/121. Travel north on 121 to the Bass Pro exit. Turn left onto Bass Pro Drive. Continue straight past the Embassy Suites on the right and at the traffic light

Number of Smartphones Sold

Number of Smartphones Sold 0 10 20 30 40 50 60 70 80 90 100

NUMBER OF SMARTPHONES SOLD 0 10 20 30 40 50 60 70 80 90 100

Number of Smartphones Sold

Number of Smartphones Sold 9.2 million

Pine Ursa Major Sumac Fir Cassiopeia Orion Sequoia Aspen Ursa Minor Sagittarius Andromeda Oak Redwood Capricorn

Conference Rooms Pine Aspen Sumac Fir Oak Sequoia Redwood Projects Ursa Major Ursa Minor Sagittarius Andromeda Capricorn Orion Cassiopeia

Welcome to APC 2015! Congratulations on taking the first step to making significant change in your career, by registering for APC 2015, held in Grapevine, TX Lodging APC has secured a discounted rate at the Gaylord Texan in Grapevine, TX. This luxurious hotel overlooks Lake Grapevine and is brimming with authentic Texas style. Beneath the signature glass atriums, guests at the Grapevine resort can browse eclectic shops and dine at world-class restaurants that offer everything from barbecue to Tex-Mex. During downtime, guests can explore the resort's 4.5 acres of lush indoor gardens and winding waterways, enjoy a workout at the fitness center, or unwind at Relâche Spa & Salon. You'll discover a resort experience as grand as Texas itself at the Gaylord Texan Resort & Convention Center, conveniently located between Dallas and Fort Worth. ATTENTION! REGISTER BY JUNE 7 TO RECEIVE DISCOUNTED PRICING! Gaylord Texan Resort & Convention Center 1501 Gaylord Trail Grapevine, TX 76051 817-778-1000 Traveling from the Dallas-Fort Worth Airport: Take the north exit out of the airport towards highways 635/121. Travel north on 121 to the Bass Pro exit. Turn left onto Bass Pro Drive. Continue straight past the Embassy Suites on the right and at the traffic light

Number of Smartphones Sold 9.2 million

Conference Rooms Pine Aspen Sumac Fir Oak Sequoia Redwood Projects Ursa Major Ursa Minor Sagittarius Andromeda Capricorn Orion Cassiopeia

6 5 4 3 2 1 0 Category 1 Category 2 Category 3 Category 4

Quarterly Sales Totals 6 5 4 3 2 1 0 Category 1 Category 2 Category 3 Category 4

Quarterly Sales Totals Q1 North America increased 11.7% YOY Dev. Mkts growing without easily mapped trajectory Europe Q2-Q4 flat sales, increased earnings through costcutting 6 5 4 3 2 1 0 Category 1 Category 2 Category 3 Category 4

Rule #1:

Thou shalt not say You might not be able to see this, but

Rule #2:

One idea per slide. Period.

6 5 4 3 2 1 0

Welcome to APC 2015! Congratulations on taking the first step to making significant change in your career, by registering for APC 2015, held in Grapevine, TX Lodging APC has secured a discounted rate at the Gaylord Texan in Grapevine, TX. This luxurious hotel overlooks Lake Grapevine and is brimming with authentic Texas style. Beneath the signature glass atriums, guests at the Grapevine resort can browse eclectic shops and dine at world-class restaurants that offer everything from barbecue to Tex-Mex. During downtime, guests can explore the resort's 4.5 acres of lush indoor gardens and winding waterways, enjoy a workout at the fitness center, or unwind at Relâche Spa & Salon. You'll discover a resort experience as grand as Texas itself at the Gaylord Texan Resort & Convention Center, conveniently located between Dallas and Fort Worth. ATTENTION! REGISTER BY JUNE 7 TO RECEIVE DISCOUNTED PRICING! Gaylord Texan Resort & Convention Center 1501 Gaylord Trail Grapevine, TX 76051 817-778-1000 Traveling from the Dallas-Fort Worth Airport: Take the north exit out of the airport towards highways 635/121. Travel north on 121 to the Bass Pro exit. Turn left onto Bass Pro Drive. Continue straight past the Embassy Suites on the right and at the traffic light

APC 2015 Lodging ATTENTION! REGISTER BY JUNE 7 TO RECEIVE DISCOUNTED PRICING! Gaylord Texan Resort & Convention Center 1501 Gaylord Trail Grapevine, TX 76051 817-778-1000

The 4 Pillars of Design

Repetition, Repetition, Repetition

Contrast

Welcome to APC 2015! Congratulations on taking the first step to making significant change in your career, by registering for APC 2015, held in Grapevine, TX Lodging APC has secured a discounted rate at the Gaylord Texan in Grapevine, TX. This luxurious hotel overlooks Lake Grapevine and is brimming with authentic Texas style. Beneath the signature glass atriums, guests at the Grapevine resort can browse eclectic shops and dine at world-class restaurants that offer everything from barbecue to Tex-Mex. During downtime, guests can explore the resort's 4.5 acres of lush indoor gardens and winding waterways, enjoy a workout at the fitness center, or unwind at Relâche Spa & Salon. You'll discover a resort experience as grand as Texas itself at the Gaylord Texan Resort & Convention Center, conveniently located between Dallas and Fort Worth. ATTENTION! REGISTER BY JUNE 7 TO RECEIVE DISCOUNTED PRICING! Gaylord Texan Resort & Convention Center 1501 Gaylord Trail Grapevine, TX 76051 817-778-1000 Traveling from the Dallas-Fort Worth Airport: Take the north exit out of the airport towards highways 635/121. Travel north on 121 to the Bass Pro exit. Turn left onto Bass Pro Drive. Continue straight past the Embassy Suites on the right and at the traffic light

Your Tools:

Fonts, Colors, Sizes, Shapes

Lorem ipsum dolor sit amet, cum iusto noluisse deterruisset ne. Consul nominavi quaerendum mei ex, pri eu magna veritus praesent. Mea id scripta eloquentiam conclusionemque. Te vix animal corpora constituam, eos aperiri offendit delicata cu, his labitur ullamcorper an. Latine dignissim temporibus id eam. Per autem persecuti id. Nec te patrioque theophrastus definitionem, populo interesset cu nec. At vis stet recusabo, an qui laudem mucius, exerci graecis ancillae ius ei. Postea percipitur eu quo. Cum erant paulo melius in, et eum malis ullum. Ad eum tale dico placerat, te amet delenit percipitur pro, an saperet debitis eos. Ne vis scaevola quaestio disputationi, no exerci soleat delicatissimi duo, appellantur efficiantur has et. Vix maiorum dolores definiebas ea, nibh autem eum an. Pro libris timeam cotidieque et, vel at alterum inciderint, eu minimum propriae ullamcorper vix. Has cu audire saperet tincidunt. Pro an esse molestie. Ne vel unum fuisset. Eu purto habeo dolorum his, detracto oportere eam at, per putant accusam dignissim no. Augue simul cotidieque nec ut, sed ei vide contentiones.

Heading Text Lorem ipsum dolor sit amet, cum iusto noluisse deterruisset ne. Consul nominavi quaerendum mei ex, pri eu magna veritus praesent. Mea id scripta eloquentiam conclusionemque. Te vix animal corpora constituam, eos aperiri offendit delicata cu, his labitur ullamcorper an. Latine dignissim temporibus id eam. Per autem persecuti id. Nec te patrioque theophrastus definitionem, populo interesset cu nec. At vis stet recusabo, an qui laudem mucius, exerci graecis ancillae ius ei. Postea percipitur eu quo. Cum erant paulo melius in, et eum malis ullum. Ad eum tale dico placerat, te amet delenit percipitur pro, an saperet debitis eos. Ne vis scaevola quaestio disputationi, no exerci soleat delicatissimi duo, appellantur efficiantur has et. Vix maiorum dolores definiebas ea, nibh autem eum an. Pro libris timeam cotidieque et, vel at alterum inciderint, eu minimum propriae ullamcorper vix. Has cu audire saperet tincidunt. Pro an esse molestie. Ne vel unum fuisset. Eu purto habeo dolorum his, detracto oportere eam at, per putant accusam dignissim no. Augue simul cotidieque nec ut, sed ei vide contentiones.

Full Stop Here.

Design is Easy. Paying Attention is Hard.

Design is Easy. Telling Your Boss He s Wrong is Hard.

Design is Easy. Ignoring Dumb Guidelines is Hard.

#3: Proximity

FY 2014 FY 2015 (proj.) N. America Europe New Markets

Job Duties Screening Calls Travel Arrangements Preparing Reports Training Staff Customer Relations Directing Visitors Word Processing Filing Faxing Presentation Editing Selecting Vendors Supervising Purchases Facilities Management

Job Duties Executive Assistance Screening Calls Travel Arrangements Word Processing Preparing Reports Presentation Editing Office Management Supervising Purchases Selecting Vendors Facilities Management Directing Visitors Supervisory Roles Training Staff

#4: Alignment

Resources & Details

Thank you! neil@knacktraining.com /neilmalek /knacktraining @neilmalek