Lot 31, Jalan Masjid, 93400 Kuching, Sarawak, Malaysia. T: +6 082 242516 F: +6 082 242519 E: info@sarawakcb.com W: www.sarawakcb.com FACTSHEET & THE VALUE OF *BUSINESS EVENTS TO SARAWAK Sarawak Convention Bureau (SCB) SCB was established in 2006 by the Sarawak State Government to further strengthen Sarawak s brand and position in Business Events (meetings, incentives or corporate events, conventions and exhibitions). As the first Convention Bureau in Malaysia and a non-profit organization, SCB serves as a one-stop centre to assist meeting and event planners to bid for and stage national, regional and international business events in Sarawak and help connect associations, corporate organisations, and government bodies with elements necessary to ensure success. In 2015, SCB supported 59 Business Events representing 17,910 delegates, and 55,666 delegate days, which contributed an estimated direct delegate expenditure of RM32.643 million to Sarawak. Overall, since 2006, SCB supported 394 convention bids representing 157, 061 delegates, and 546,921 delegate days, which contributed an estimated direct delegate expenditure of RM322.675 million in economic returns to Sarawak. *Business events refer to meetings, incentives, conventions and exhibitions also formally known as MICE. SCB s Role Facilitate bids for national, regional and international Business Events. Create cooperative industry platforms to sell and promote Sarawak's business event products and services. Advise and assist business event organisers to plan and promote their events internationally. Assist organisers in the selection of local product and service providers. Facilitate requests for support from government. Facilitate product development and to promote education and training for the industry.
Industry Statistics Malaysia Worldwide Ranking 104 th place in 2014 Asia Pacific Ranking 21 st place in 2014 Sarawak Asia Pacific & Middle East City Ranking (Kuching) 38 th in 2012 Source: International Congress and Convention Association (ICCA) Rankings 2012 Note: The ICCA rankings cover meetings organised by International associations with a minimum of 50 attendees, take place on a regular basis and rotate between a minimum of three (3) countries Vision and Mission SCB s vision is to ensure that Sarawak-style conferences are sought after by the world s meeting planners as they deliver strong business outcomes and a delightful experience for their delegates. SCB s mission is to create a thriving, sustainable business events industry in Sarawak. Sarawak Credentials To date, the SCB has won nine international awards and one national award which have greatly strengthened Sarawak s international and national profile. These are: Diamond Award Winner 2008 The Golden City Gate Film Competition, ITB Berlin, Germany Recharge In A New World Short Film First Place Gold Camera Award 2008 US International Film and Video Festival, Long Angeles, USA Recharge In A New World Short Film PATA Gold Award 2008 Pacific Asia Travel Association, Macau, China Recharge In A New World Short Film
Best Marketing Award 2008 International Congress and Convention Association, Victoria, Canada Where on Earth is Sarawak? To launch a new meeting destination Best Marketing Campaign Award 2009 EIBTM, Barcelona, Spain Awaken the Warrior Within Destination Marketing Campaign The Phoenix Award (Bronze) 2009, The Asia Film, Video and Digital Media Awards, Singapore Recharge In A New World II Changing Perspectives Short Film Silver Award Winner 2010 The Golden City Gate Film Competition, ITB Berlin, Germany Recharge In A New Wo rld II Changing Perspectives Short Film Silver Camera Award 2010 US International Film and Video Festival, Los Angeles, USA Recharge In A New World II Changing Perspectives Short Film Gold Award Winner 2010 Tourism Film Cannes Corporate Media & TV Award, Vienna, Austria Recharge In A New World II Changing Perspectives Short Film The BrandLaureate Country Branding Award 2011-2012 Sunway Hotel Resort and Spa, Selangor, Malaysia Minister s Award for the Business Events Industry 2013 rawr Awards, KL Convention Centre, Malaysia Awarded to YB Dato Sri Dr. Muhd. Leo Michael Toyad Abdullah, Chairman Business Events Secured by Sarawak The current capacity for delegates to host their conventions in Sarawak is from 10 to 5000 pax in venues ranging from unique historic buildings and international hotel chains to the state-of-the-art Borneo Convention Centre Kuching (BCCK). We have attracted a number of conventions with more than 1000 pax, including: Nursing and Allied Health Conference 2012 (1000pax) NAMLIFA 6th National Mandarin Life Insurance and Financial Planning Summit 2013 (1500pax) 2nd World Hopoh Community Convention 2012 (1700pax) 13th Global Reunion of Nanyang University Alumni 2012 (1000pax) XXIII Asian & Oceania Congress of Obstetrics and Gynecology 2015 (1500pax)
MWA Borneo Water & Wastewater Exhibition 2012 (1000pax) 9th World Congress of Chinese Medicine 2012 (1000pax) 50th Multiple Districts 308 Lions Convention 2012 (1800pax) 4 th World Conference in Science and Technology Education 2013 (1000 pax) NAMLIFA 6th National Mandarin Life Insurance & Financial Planning Summit2013 (1500 pax) 43rd Annual General Meeting/ Annual Scientific Meeting of Malaysian Orthopaedic Association 2013 (1000 pax) The 9th Combined Congress of the Spine and Pediatric Sections 2013 (1030 pax) International Energy Week 2014 (1200 pax) 4th Borneo Infection Control Conference 2014 (1000 pax) Asia Pacific Regional Conference of the World Organisation of Family Doctors (1000 pax) 9th Asia Pacific Orthodontic Conference 2014 (2000 pax) International Conference of Maternal and Child Health 2016 (Inaugural) (1000 pax) 16th Borneo Nash Hash 2017 & 15th Anniversary Celebration of Kota Padawan Hash House Harriors & Harriettes (2000 pax) 29th World Congress of the International Association for Suicide Prevention 2017 and 21st Malaysian Conference of Psychological Medicine (MCPM) 2017 (1300 pax) Congress of the Asian-Australasian Association of Animal Production Societies 2018 (1200 pax)
Economic Value of Business Events The average spending per trip for international business delegates is estimated to be RM7, 418.00 per pax. The average length of international conventions is 3.9 days. The average length of stay for international business events delegates including pre- and post-touring is 5.85 days. Business events delegates spending is estimated to be at least three times more than an average leisure visitor. Business travel spending is expected to grow by 5.0% per annum to MYR117.9billion of direct Travel & Tourism GDP in 2025 [Source: TTECM2]. Source: 2TTECM Travel &Tourism Economic Impact on Malaysia 2015 Economic Benefits of Business Events to Sarawak Increase in foreign exchange earnings. Trade and export promotion. Opportunity to showcase local innovation and expertise to global community. Business Events relate to all sectors of the business & professional community, with a particular emphasis in the areas of agriculture, Sarawak Corridor of Renewable Energy (SCORE), public health, education, security, and the development of women and children. Development of Sarawak s international profile through media publicity and exposure to international business community. Strengthening international business networks, opportunities and international collaboration. Attraction of industry world leaders, decision makers and potential investors that would not otherwise have visited the country.
Provide forums for continuing education for local professional and business communities. Development of multicultural business skills and expertise through the engagement of the international business & professional community. Induced tourism nearly 60% of international conference delegates would like to return to destination within 2 years [Source: NBES¹]. Business Events are booked at least 2 5 years in advance providing higher levels of investor confidence for infrastructure developments. For every RM192, 450 in economic value generated by Business Events, there is one FTE (Full Time Equivalent) job created. [Source: NBES¹] International conventions can often leave an on-going legacy to benefit the local and regional community. The camaraderie developed around business events enhanced and developed relationships, thus accruing broader benefits of the communities. This facilitates social interaction and influences the effectiveness of collaborative learning. [Source: VBE2] Successful events help attract other related business events to the destination. An estimated 46% of international delegates extend their stay for pre and post travel providing benefits to regional communities. [Source: NBES¹] An estimated 25% of all international participants have an accompanying partner/spouse with them. [Source: NBES¹] Through the attraction of international conventions, Sarawak can improve its international rankings as an international Business Events destination. Through the attraction of international conventions, Malaysia can improve its international rankings as an international meetings destination within ICCA² and UIA³. Note: ¹NBES National Business Events Study 2004, Australia; 2VBE The Value of Business Events 2013, Australia; 3ICCA - International Congress and Convention Association; 4UIA - Union of International Associations, Paris