Community Forum 24 October Resort Management Update

Community Forum 24 October 2014 Resort Management Update

Topics Winter 2014 Wrap up Mt Buller Mt Stirling Looking Ahead to Summer 2014/15 Marketing & Events Improvements & Projects Preparations & Land/Lease Management Environmental Services Update Country Fire Authority Update Questions

Winter 2014 Wrap Up

Winter 2014 Wrap Up 1 2 3

Winter 2014 Wrap Up Snow Depth

Winter 2014 Wrap Up Woolcott Research Net Promoter Score This is an index indicating the overall level of promotion a ski resort would likely receive from its visitors. The Net Promoter Score is calculated by subtracting the amount of net detractors from the amount of net promoters. Promoters are respondents who gave a score of 9 or 10, i.e. extremely likely to recommend the resort. Detractors are respondents who gave a score of 0 to 6. Promoter Detractor Net Promoter Score Mt Mt Mt Mt Mt Mt. Mt. Mt. Mt. Buller Buller Buller Buller Buller Buller Buller Buller Buller 2008 2009 2006 2010 2011 2007 2012 2008 2013 2009 2010 2011 2012 2014 2013 2014 % % % % % % % % % Mt Mt Mt Mt Mt Mt Week Week Week Week Week Week Week Week Week Week Buller PromoterBuller Buller 47 Buller 44 47 Buller Buller 53 1 2 60 3 574 551 6 53 7 56 8 9 10 2008 2009 2010 Detractor 2011 2012 2013 n=97 n=110 n=101 n=99 n=102 n=94 n=95 n=100 n=97 n=100 19 14 14 15 12 13 15 16 14 % % % % % % % % % % % % % % % % Net Promoter 47 53 28 60 5730 51 33 53 59 38 58 48 49 448 5436 60 37 54 42 61 55 58 Score 14 15 12 13 15 16 15 15 11 15 19 12 12 10 17 11 33 38 48 44 36 37 44 43 38 33 35 48 42 51 38 47

Winter 2014 Wrap Up

Winter 2014 Wrap Up Mt Stirling Trail Maintenance and Visitation

Video: Celebrating White and Looking Forward to Green

Mt Buller Summer 2014/15 Marketing Focus

Summer Objective: Grow summer visitation and yield opportunities for the resort

Summer positioning: Experience Mt Buller Run, Hike, Walk or Bike

Nearly $2 million investment in the development of the mountain bike trail offering The first and only IMBA Ride Center in Australia

Why are mountain bikers an important market? Willing to travel for singletrack Compared to general resort visitors they: o Have a higher propensity to stay overnight o Travel in larger group sizes o Stay longer o Are more likely to re visit

Launch of the Australian Alpine Epic Delivery of the Australian Mountain Bike Summit Opportunities to be involved in the Bike Buller Recommends program

Niche market with strong growth Favour single track 16 audited trails across Mt Buller and Stirling Similar demographic to mountain bikers but higher income earners Motivated to travel by events and guided tours

Product development Securing associated events Brand awareness

Future years: Hike Buller Walk Buller

RMB has moved from event delivery to event facilitation Two pronged approach to events: o Attract events that support the hero product o Secure events that introduce new customers to the resort Major tourism drivers

Dates Event 1 4 November Rolling opening of MTB trails 7 9 November Targa High Country 16 November Mirabella Mountain 29 30 November 7 Peaks Domestique Series 4 5 December Australian MTB Summit 6 December Bike Buller EPIC Festival 26 January Victorian Downhill Series 26 28 January Mt Buller Chamber Music School 31 Jan 1 Feb Mt Buller Australian MTB Enduro 7 9 March Bike Buller MTB Festival 8 March Picnic in the Park 22 March Mansfield Mt Buller Cycle Race 28 29 March Mt Buller Mtn Running Festival 3 6 April Easter 4 April Mountain High Fun Run 24 26 April Elevation Series Gravity Enduro

What are the opportunities? Tailoring your business to meet customer needs Developing new products to meet gaps in the product portfolio Making leased property available to new suppliers to operate over summer Proactive participation in marketing initiatives

Improvements & Projects Water Storage Project Sun Valley Reservoir Repairs Project Telephone Box Junction Refurbishment Project Mt Stirling Hydro Power Supply Project General Improvements & Initiatives

Water Storage Project Koflers Tirol Flat Control & Upper Boggy

Water Storage Project Project Scope What is to be delivered Size: Supply: 100ML off stream storage with potential provision for future expansion Minimum of 10ML per 24hrs Location: Assessment of identified sites to determine best location: (Assessment criteria; construction cost, planning approval, environmental, construction risk, supply, ski area impact, etc)

Water Storage Project Project Scope How is it to be delivered Stage 1 Stage 2 1. Finalise location Completed 2. Draft and submit Planning Permit Application Completed 3. Develop a Design & Construct Package for: Due 2015 a) Construction of 100ML Dam b) Location (As per 1) 4. Investigation and resolution of ancillary items: a) Amendments to water drafting licenses Aim to avoid b) Alternative water supplies Ongoing investigation c) Integration into current infrastructure Construction phase 5. Develop Business Case Draft Completed 1. Construct & Commission Due to commence Summer 2015 16 (Approvals & Funding Dependent)

Water Storage Project Site Location Site location was determined through the use of a Multi Criteria Assessment process based upon 35 criteria taken from the Alpine Planning Scheme, the RMB Strategic Plan and other project specific objectives. Key project criteria are: Geotechnical Suitability/Risk Resort Recreation Utility/Impact Environmental Impact Construction Costs Detailed Geotech and flora and fauna assessments were undertaken, which influenced the final design, Planning Permit Application and Business Case.

Water Storage Project

Sun Valley Reservoir Liner