Insight Department India: Market Statistics October 2014
Overview Indicators Key Facts Economic GDP growth forecast 5.9% in 2015 (OECD) Growth is expected to accelerate; export growth helped by improving external demand and rising rural incomes coupled with declining inflation will boost consumption (OECD, 2014) Population 1.2 billion (VisitBritain, 2014) Half of India s population is under 25 and two-thirds still live in rural areas. The urban middle class is estimated at around 300 million. Mumbai and Delhi are each home to more than 12 million people (VisitBritain, 2013). Global Tourism Context 10.8 million trips (VisitBritain) India is the world s 25th most valuable source market for international tourism, worth US$11.6 billion in 2013 (UNWTO, 2014) The top destinations are in the Gulf region and South East Asia. The USA is the leading Western destination, followed by France and the UK. (VisitBritain, 2013) Inbound to the UK 1.1% of all overseas visitors to the UK are from India. The most visited destination for travellers from India in 2013 was the United Arab Emirates (VisitBritain, 2014). Scotland s visitors from India 34,000 trips (International Passenger Survey (IPS), 2013) 1
In 2013, India was the UKs 17th largest inbound market measured by the number of visits and by expenditure, and 8th measured by number of nights spent. Overview Visitors from India to the UK (IPS, 2013) Total visits to UK 375,000 The UK s Visitors from India Visits by purpose 35% holiday 30% VFR 28% business Total nights to UK 9,582,000 Total spend in UK Top towns visited in 2013 441 million London Edinburgh Birmingham Glasgow Manchester Average length of stay in UK Average spend per day 46 25.5 nights Average spend per visit 1,174 Key areas visitors to the UK reside within India Mumbai, Bangalore, Delhi (VisitBritain, 2013) 2
Scotland s Visitors from India Trend Data 2005-2013 (IPS) Data 2005 2006 2007 2008 2009 2010 2011 2012 2013 Total Visits (000s) 20 22 14 21 15 23 19 18 34 Total Nights (000s) 542 760 380 464 338 542 407 559 395 Total Spend ( m) 18 25 16 6 10 25 13 18 16 In 2013, visitors from India made 34,000 trips to Scotland, with a total of 395,000 bed nights and a total spend of 16 million. India was Scotland s 17th largest market in terms of visits, 14th measured by nights spent and 26th measured by total spend. Volume and Value Trend 2005-2013 (IPS) Total Visits (000s) 35 30 25 20 15 10 5 Visits (000s) Spend ( m) Linear Trend (Total visits (000s)) Linear Trend (Total spend (000s)) 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 Year The trend graph shows the number of visits from India remained relatively stable throughout the period until 2013 which saw a large increase in visits, however this was not reflected in total nights or spend. Due to the small sample size available for this market, this indicated increase should be treated with caution. Average stay and spend, 3 year average* 2011-2013 (IPS) Average length of stay 19.1 nights Average spend/night 34.00 Average spend/trip 653.00 Visits by Purpose, 3 Year Average* 2011-2013 (IPS) Purpose Visits % Holiday 9,000 36% VFR 7,000 31% Business 6,000 26% Other 1,000 4% Study 1,000 3% Total 24,000 100% Holidays, visiting friends and relatives and business are all popular resaons for visiting Scotland. 3
Duration of Stay, 3 year average* 2011-2013 (IPS) Duration % 1-3 nights 11% 4-7 nights 17% 8-14 nights 36% 15+ nights 36% Most visitors from India have a relatively long stay in Scotland, with 72% staying for 8 nights or more. Visitor Age Profile, 3 year average* 2011-2013 (IPS) % of Total Visits 35 30 25 20 15 10 5 0 0-15 16-24 25-34 35-44 45-54 55-64 Age Group 65+ Seasonality, 3 year average* 2011-2013 (IPS) 50 40 % of Total Visits 30 20 10 0 Jan-Mar Apr-Jun Jul-Sep Oct-Dec Quarter Summer months are the most popular time to visit with 41% of all visits made during July - September, followed by April - June with 30% and October - December with 25%. Connectivity Airline seat capacity between India and the UK has been fairly stable over the last few years. London Heathrow is by far the biggest UK gateway, while most flights depart from either Mumbai or Delhi. The major airlines operating between India and the UK are British Airways, Air India, Jet Airways and Virgin Atlantic. There is little seasonal variation in capacity. From February 2015 Virgin Atlantic is stopping flights to Mumbai, however it will continue to serve Delhi. 4
Appendix Using and Interpreting Statistical Data Source: Data is sourced from the Office for National Statistics International Passenger Survey (IPS). Information about the survey can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section) or the Office for National Statistics website http://www.statistics.gov. uk/hub/index.html. Sample Sizes: Analysis of sub-groups, such as trips by purpose or demographic group, relies on small sample sizes that can be unreliable. Where this is a particular issue, methods to aggregate data, such as using a 3-year average instead of single-year data, have been used. Before using the data, it is important to recognise the limitations of using a small sample size. Further information and actual sample sizes can be found on the Pivot Tables available on the VisitBritain website www.visitbritain.org (Insights & Statistics section). Definitions 3 year average (multi-year average): A multi-year average is the arithmetic mean for the period analysed. It is used where sample sizes are too small for reliable single-year analysis, by aggregating several years data to utilise a more meaningful sample size. The data shown provides an annual average for any year within the specified period. Links VisitBritain Market Profiles www.visitbritain.org/insightsandstatistics/markets/index.aspx OECD www.oecd.org CAA UK Airport Statistics www.caa.co.uk/default.aspx?catid=80&pagetype=88&pageid=3&sglid=3#data Contact us Insight Department VisitScotland Ocean Point One 94 Ocean Drive Edinburgh EH6 6JH T: 0131 472 2222 research@visitscotland.com www.visitscotland.org October 2014 Disclaimer: VisitScotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information contained in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any error or omissions. Images: VisitScotland/Scottish Viewpoint and Thinkstock 5