Tourism in Eastern 2010 Edinburgh & Lothian's, Angus & Dundee, Perthshire and the Kingdom of Fife Edinburgh & Lothians Summary It is estimated that in 2010, UK residents made 2.31m trips to Edinburgh and Lothians (E&L), staying for 6.1m nights and spending 525m. UK residents visiting Edinburgh City made 1.96m trips, staying 5.17m nights and spending 491m. Overseas visitors made around 1.34m trips to the capital and surrounding area, staying for 7.07m nights and spending 538m. Table 1: Top 5 Visitor Attractions: National Galleries of 1,281,465 Edinburgh Castle 1,196,248 St Giles Cathedral 710,010 Royal Botanic Garden 707,244 National Museum of 619,254 England N. Ireland Wales Total UK (m) Holiday Visiting Friends & Relatives Business Other Edinburgh E&L 67 61 45 26 33 51 5 4 2 2 2 2 1.96 2.31 12.37 Table 3: Overseas Tourism by Country of Residence Edinburgh E&L 72 70 56 18 20 38 9 8 4 2 491 525 2,628 Edinburgh E&L Edinburgh E&L Germany 13 13 11 11 11 9 USA 11 12 12 12 12 13 France 9 9 8 8 8 8 Ireland 9 9 8 7 7 5 Spain 6 6 6 6 6 5 Italy 6 6 5 8 8 5 Australia 6 6 6 6 6 7 Netherlands 5 5 6 3 3 4 Sweden 4 4 4 4 4 3 Rest of the World 31 30 34 35 35 41 Total (m) 1.31 1.34 2.35 524 533 1,455 Overseas Tourist Trips Edinburgh E&L Edinburgh E&L 64 66 66 68 67 52 8 7 11 18 19 29 27 24 19 10 10 15 1 3 4 4 4 4 Edinburgh E&L Jan - Mar 23 23 19 Apr Jun 24 28 Jul Sep 26 26 30 Oct Dec 30 27 23 Contents Edinburgh & Lothians Page 1 Table 1: Top Visitor Attractions Table 3: Overseas Tourism by Country of Residence Page 2 Table 6: Table 7: Table 8: Table 9: Table 10: Accommodation Occupancy Accommodation Used Duration of Trip Tourism Employment Transport Used Angus & Dundee Page 3 Table 1: Top Visitor Attractions Table 3: Overseas Tourism by Country of Residence Page 4 Table 6: Table 7: Table 8: Table 9: Table 10: Perthshire Page 5 Table 1: Table 2: Table 3: Table 4: Table 5: Page 6 Table 6: Table 7: Table 8: Table 9: Table 10: Kingdom of Fife Page 7 Table 1: Table 2: Table 3: Table 4: Table 5: Page 8 Table 6: Table 7: Table 8: Table 9: Table 10: Accommodation Occupancy Accommodation Used Duration of Trip Tourism Employment Transport Used Top Visitor Attractions UK Tourists by Country of Residence Overseas Tourists by Country of Residence Purpose of Trip Time of Trip Accommodation Occupancy Accommodation Used Duration of Trip Tourism Employment Transport Used Top Visitor Attractions UK Tourists by Country of Residence Overseas tourists by Country of Residence Purpose of Trip Time of Trip Accommodation Occupancy Accommodation Used Duration of Trip Tourism Employment Transport Used Page 9 Definitions, sources, caveats and contact details
Edinburgh & Lothians Table 6: Accommodation Occupancy Table 7: Accommodation used Table 8: Duration of Trip Hostel Bed (Lowlands) Caravan & Camping Pitch (Edinburgh) Hotel Room Guesthouse/B&B Room Self-Catering Unit Jan 52 50 18 - Feb 67 39 66 29 - Mar 70 25 71 32 - Apr 70 45 75 46 24 May 84 59 80 55 37 Jun 88 60 84 54 58 Jul 89 76 86 63 61 Aug 90 90 92 68 72 Sep 90 65 80 52 44 Oct 83 55 80 39 21 Nov 71 37 73 18 - Dec 53 32 60 19 - Average for region 76 50 75 41 - Annual average for all 63 46 51 42 47 UK Tourists Nights Overseas Tourist Nights Edinburgh E&L Edinburgh E&L Hotel/ Guesthouse 48 49 35 34 24 Friends/Relatives 38 38 33 25 26 36 Self-Catering 3 5 13 11 11 14 Camping/ Caravanning 4 9 15 2 2 4 B&B 4 4 4 8 8 9 Other 3 3 6 18 19 13 Edinburgh Edinburgh & Lothians 1-3 nights 76 77 66 4-7 nights 20 19 27 8+ nights 4 4 7 UK Tourist Trip Average 2.6 2.6 3.6 Overseas Tourist Trip Average 5.3 5.3 9.1 Table 9: Tourism-related Employment (2008) 2007 2008 Percentage of total tourism related sector employment in Edinburgh City 30,900 30,200 14.8 East Lothian 2,800 2,800 1.4 West Lothian 4,200 4,400 2.2 208,800 203,700 - Table 10: Transport Used Overseas Tourist Trips Transport into UK Edinburgh Edinburgh & Lothians Air 89 89 88 Sea/Tunnel 11 11 12 Main method of transport Car 49 53 65 Plane 14 12 7 Train 26 23 14 Regular Bus/ Coach 6 6 5 Organised coach tour 2 2 3 Other 3 4 6
Angus & Dundee Summary It is estimated that in 2010, UK tourists made around 0.51m trips to Angus & Dundee, staying for around 2.13m nights and spending 87m. Overseas visitors to the region made 0.07m trips, staying for 0.73m nights and spending 43m. Visitors from USA and Germany make up a third of the overall overseas visitors to Angus & Dundee and generate 28% of overall expenditure. Table 1: Top 5 Visitor Attractions: Dundee Contemporary Arts, Dundee 383,272 Monikie Country Park, Dundee 222,150 Forfar Loch Country Park, Forfar 207,646 The McManus: Dundee s Art Gallery & Museum, Dundee 198,871 Crombie Country Park, Broughty Ferry 134,614 England Northern Ireland Wales Total UK (m) Angus & Dundee 38 45 57 51 4 2 0.51 12.37 Angus & Dundee 46 56 53 38-4 87 2,628 Table 3: Overseas Tourism by Country of Residence Holiday Visiting Friends & Relatives Business Other Trips Expenditure Angus & Dundee Angus & Dundee USA 15 12 9 13 Germany 15 11 19 9 Ireland 9 8 5 5 France 9 8 2 8 Spain 7 6 7 5 Australia 6 6 2 7 Italy 4 5 2 5 New Zealand 4 1 Canada 3 4 2 5 Rest of the World 28 39 50 42 Total (m) 0.07 2.35 43 1,455 Overseas Tourists Trips Angus & Dundee Angus & Dundee 60 66 39 52 21 11 43 29 14 19 12 15 5 4 6 4 Angus & Dundee Jan - Mar 15 19 Apr Jun 23 28 Jul Sep 34 30 Oct Dec 28 23
Angus & Dundee Table 6: Accommodation Occupancy Hotel Room Guesthouse/B&B Room Self-Catering Unit Hostel Bed (Highlands) Jan - 24 29 18 Feb 62 25 35 29 Mar 52 24 33 32 Apr 63 27 55 46 May 66 28 60 55 Jun 69 33 65 54 Jul 72 55 73 63 Aug 71 60 80 68 Sep 79 57 70 52 Oct 63-58 39 Nov 65 41 30 18 Dec 42 22 35 19 Average for region 64 36 52 41 Annual average for all 63 46 51 42 Table 7: Accommodation used UK Tourists Nights Overseas Tourist Nights Angus & Dundee Angus & Dundee Hotel/ Guesthouse 20 29 9 24 Friends/Relatives 44 33 38 36 Self-Catering 4 13 43 14 Camping/ Caravanning 28 15 2 4 B&B 2 4 5 9 Other 2 6 3 13 Table 8: Duration of Trip Trips Angus & Dundee 1-3 nights 61 66 4-7 nights 25 27 8+ nights 14 7 UK Tourist Trip Average 4.2 3.6 Overseas Tourist Trip Average 9.3 9.1 Table 9: Tourism-related Employment (2008) 2007 2008 Percentage of total tourism related sector employment in Dundee City 5,300 3,200 1.6 Angus 3,300 5,100 2.5 208,800 203,700 - Table 10: Transport Used Overseas Tourist Trips Transport into UK Angus & Dundee East of Air 74-88 Sea/Tunnel 26-12 Main method of transport Car 69 63 65 Plane 2 8 7 Train 14 17 14 Regular Bus/Coach 7 6 5 Organised coach tour 3 2 3 Other 5 4 6
Perthshire Summary It is estimated that in 2010, UK tourists made around 0.79m trips to Perthshire, staying for 2.52m nights and spending 171m. Of that UK market, 68% of trips were made by Scots residents, who accounted for 46% of total expenditure. Overseas visitors made 0.11m trips to the region, staying for 0.49m nights and spending 31m. Table 1: Top 5 Visitor Attractions: Queens View Visitor Centre, Pitlochry 144,000 Blair Castle, nr Pitlochry 139,423 Scone Palace, Perth 100,942 Perth Museum & Art Gallery, Perth 99,611 The Famous Grouse Experience, Crieff 82,530 England Northern Ireland Wales Total UK (m) Perthshire 30 45 68 51 0.79 12.37 Perthshire 52 56 46 38 1 4 171 2,628 Table 3: Overseas Tourists by Country of Residence Perthshire Perthshire USA 21 12 26 13 France 11 8 13 5 Italy 10 5 13 5 Germany 9 11 7 9 Australia 8 6 3 6 Netherlands 7 6 7 4 Belgium 7 3 3 5 Sweden 5 4 3 3 Ireland 4 8 3 5 Rest of the World 18 37 22 45 Total (m) 0.1.35 31 1,455 Overseas Tourist Trips Holiday Visiting Friends & Relatives Business Other Perthshire Perthshire 84 66 74 52 6 14 29 9 19 2 15 1 4 1 4 Perthshire Jan - Mar 16 19 Apr Jun 30 28 Jul Sep 35 30 Oct Dec 19 23
Perthshire Table 6: Accommodation Occupancy Hotel Room Occupancy Guesthouse/B&B Room Occupancy Table 7: Accommodation used Self-Catering Unit Hostel Bed Occupancy (Lowlands) Caravan & Camping Pitch (Tayside) Jan 42 16 31 18 - Feb 53 23 39 29 - Mar 53 24 35 32 - Apr 61 35 54 46 - May 70 43 68 55 - Jun 68 50 58 54 - Jul 76 69 72 63 - Aug 80 62 80 68 - Sep 81 54 58 52 - Oct 72 37 54 39 - Nov 57 32 32 18 - Dec 43 18 30 19 - Average for region 63 39 51 41 - Annual average for all 63 46 51 42 - UK Tourists Nights Overseas Tourist Nights Table 8: Duration of Trip Table 9: Tourism-related Employment (2008) Table 10: Transport Used Perthshire Perthshire Hotel/ Guesthouse 32 29 22 24 Friends/Relatives 20 33 38 36 Self-Catering 19 13 10 14 Camping/ Caravanning 17 15 2 4 B&B 4 4 14 9 Other 8 6 14 13 Perthshire 1-3 nights 65 66 4-7 nights 28 27 8+ nights 7 7 UK Tourist Trip Average 3.2 3.6 Overseas Tourist Trip Average 4.6 9.1 2007 2008 Percentage of total tourism related sector employment in Perth & Kinross 7,700 8,000 3.9 208,800 203,700 - Overseas Tourist Trips Transport into UK Perthshire East of Air 83-88 Sea/Tunnel 17-12 Main method of transport Car 80 63 65 Plane - 8 7 Train 6 17 14 Regular Bus/Coach 2 6 5 Organised coach tour 6 2 3 Other 6 4 6
Kingdom of Fife Summary It is estimated that in 2010, UK tourists made around 0.57m trips to the Kingdom of Fife, staying for 2.06m nights and spending 80m. Of that UK market, 70% of trips were made by Scots residents, who accounted for 57% of total expenditure. Overseas visitors made 0.12m trips to the region, staying for 1.31m nights and spending 94m. Table 1: Top 5 Visitor Attractions: Lochore Meadows Country Park, by Lochgelly 540,000 Kirkcaldy Museum & Art Gallery, Kirkcaldy 85,886 Abbot House Heritage Centre & Garden, Dunfermline 69,201 St Andrews Museum, St Andrews 67,361 St Andrews Castle, St Andrews 53,139 England Northern Ireland Wales Total UK (m) Fife 30 45 70 51-2 - 2 0.57 12.37 Fife 43 56 57 38-4 - 2 80 2,628 Table 3: Overseas Tourists by Country of Residence Fife Fife USA 18 12 31 13 France 14 8 7 8 Canada 8 4 7 5 Germany 7 11 1 9 Netherlands 6 6 2 4 Ireland 5 8 1 5 Poland 3 4 4 2 Switzerland 3 2 1 3 Portugal 3 1 Rest of the World 33 44 44 50 Total (m) 0.12 2.35 93 1,455 Overseas Tourist Trips Holiday Visiting Friends & Relatives Business Other Fife Fife 77 66 50 52 16 11 32 29 6 19 11 15 1 4 7 4 Fife Jan - Mar 13 19 Apr Jun 38 28 Jul Sep 38 30 Oct Dec 13
Kingdom of Fife Table 6: Accommodation Occupancy Hotel Room Occupancy Guesthouse/B&B Room Occupancy Table 7: Accommodation used Self-Catering Unit Hostel Bed Occupancy (Lowlands) Caravan & Camping Pitch (Tayside) Jan 28-40 18 - Feb 43-46 29 - Mar 55 29 45 32 - Apr 61 48 49 46 - May 70 54 69 55 - Jun 73 65 63 54 - Jul 70 73 69 63 - Aug 78 75 73 68 - Sep 68 63 66 52 - Oct 68-68 39 - Nov 35 - - 18 - Dec 28 - - 19 - Average for region 56 58 59 41 - Annual average for all 63 46 51 42 - UK Tourists Nights Overseas Tourist Nights Table 8: Duration of Trip Table 9: Tourism-related Employment (2008) Table 10: Transport Used Fife Fife Hotel/ Guesthouse 9 29 9 24 Friends/Relatives 60 33 54 36 Self-Catering 7 13 17 14 Camping/ Caravanning 11 15 13 4 B&B 3 4 6 9 Other 10 6 1 13 Fife 1-3 nights 63 66 4-7 nights 30 27 8+ nights 7 7 UK Tourist Trip Average 3.6 3.6 Overseas Tourist Trip Average 10.8 9.1 2007 2008 Percentage of total tourism related sector employment in Fife 11,500 11,100 5.4 208,800 203,700 - Overseas Tourist Trips Transport into UK Kingdom of Fife East of Air 85-88 Sea/Tunnel 15-12 Main method of transport Car 76 63 65 Plane - 8 7 Train 13 17 14 Regular Bus/Coach 8 6 5 Organised coach tour - 2 3 Other 3 4 6
Notes on Data In this publication, percentage figures may not sum to 100% due to rounding. As with all surveys, the data are subject to sampling errors, which particularly affect the smaller regions of. Last updated 21/12/2011 Definitions A tourist trip is defined as a stay of one or more nights away from home for holidays, visits to friends and relatives, business/conference trips or any other purposes except such activities as boarding education or semipermanent employment. Tourist Bednights are those spent away from home suing any type of accommodation, or in transit, on a tourist trip (as above). Tourist Expenditure is spending incurred whilst away from home on a tourist trip and on advance payments for such items as fares and accommodation. In this fact sheet expenditure is in 2010 prices. Main sources of statistics ONS International Passenger Survey 2008, 2009, 2010 United Kingdom Tourism Survey 2008, 2009, 2010 Scottish Accommodation Occupancy Survey 2010 Visitor Attractions Monitor 2010 Annual Business Inquiry 2007, 2008 (NOMIS) Contact details The data within this factsheet is provisional subject to the final release of information from third parties. For more on Scottish tourism statistics please refer to: www.visitscotland.org/research_and_statistics research@visitscotland.com