POST SHOW REPORT 2016

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SERVING THE $9 BILLION DEMAND FOR CONFECTIONERY AND SNACKS IN THE MENA REGION* POST SHOW REPORT 2016 364 EXHIBITORS FROM 47 COUNTRIES 8,180 VISITORS $82 MILLION TOTAL SPENDING POWER www.yummex-me.com

SHOW INFORMATION SHOW TYPE SHOW SIZE VENUE SHOW DATES EDITION EXHIBITORS ANNUAL TRADE SHOW 10,000 sqm 7-9 November 2016 10 th 364 TOTAL SHOWCASING ATTENDEES COUNTRIES NEXT EDITION AVERAGE EXHIBITOR SALES VALUE WEBSITE SHOWCASING 47 COUNTRIES 8,180 TRADING 83 COUNTRIES 18-20 September 2017 $789,150 www.yummex-me.com

Visitor Profile Visitor Objective To make business connections and sign deals with quality suppliers of confectionery and snacks Catering company & contract caterers Wholesale & Retail confectionery trade Bakery operation & confectioners Trade chains & their regional branches Hotel & Resort management Conectionery Importer & Exporter Restaurant/café/Bar /club management Food Manufacturers 8,180 BUYERS 76% Regional 14% 10% General Manager C-Level 17% Executive yummex Middle East is a principal procurement platform for sweets & confectionery products for use across Jumeriah Group s extensive UAE network of hotels and restaurants. Mohammed Kapital, Vice President Supply Chain and Logistics, Jumeirah Group yummex Middle East provides us with insight into innovation and new developments in retail. We use these insights to future-proof our business and to stay on top of consumer trends in the fast-moving retail landscape. Miguel Povedano, Executive Regional Director, Carrefour We have been pleased with the business deals we have made. Next year we will be bringing a wider range of products to match the local market s appetite. Hyun-Mook Kim, President, Decoria Confectionary Co Ltd 24% International 33% 26% Owner/Board Director/Managing 80% of visitors rated the show as good to excellent Household Name Buyers Included:

Average Exhibitor Sales Value $ 789,150 KEY EXHIBITORS Exhibitor Profile Bazooka Brands (USA) BMB (UAE) Cagla (Turkey) Bakers confectionery Cereal Bars Biscuts Cavalier (Belgium) Colombina (Colombia) Del Conte (Italy) Chocolate products Breakfast Products Chewing Gum rated the show as good to excellent & 91% are planning to exhibit again next year Elvan (Turkey) Jelly Belly (USA) Katjes (Germany) Ice Cream Sugar Confectionery Snacks & Savoury Kwality Ice - Cream 6 NEW Countries in 2016: Lee Chocolate (UAE) Algeria Denmark Iraq Malta Morocco Palestine Lorenz Bahlsen Snack-World (Germany) Exhibitors in their words Munchers (UAE) Wawel (Poland) This is our third year to exhibit at Yummex Middle East and every year we gain more and more customers. The show has grown since its launch and is still gaining in popularity. It is an opportunity for us to network and grow our business. Maggie Kozinkova, Operations Manager, Sweet Factory We have made lots of connections and had many distributors come to our booth to ask us about our latest products. Yummex Middle East is an important place to show the world your latest innovative products. Nael Shaar, Managing Partner, Master Gum & Candies As the region s most sought-after accolade in the sweet and savoury snacks sector, winning a Yummex ME Innovation Award brings industry-wide recognition which resonates far beyond the borders of our operations. Dan Taylor, Director of Sales, Baron Chocolatier Inc. & Sugarpova

PLUS! Business Match Making Service The Speciality Food Meetings Programme generated 585 individual C Level sales meetings in a business lounge setting $684,000 worth of business generated by just 3 meeting participants What I like about the shows is the specialization element. For our healthy meal planning company I was able to source a new brand of candy with zero sugar that we would like to include in forthcoming meal plans for customers. Thuraya Baalbaki, Managing Director, Lively Health & Nutrition An Extensive Marketing and PR Campaign I come to the show every year for the needs of my company. My team and I have sampled a few options that we will now be introducing to our Italian line of biscuits. Hamid Ali Khan, Executive Director, Continental Biscuits Limited Personal invitations mailed to 70,000+ international C Level prospects Total PR Circulati on 78,657,165 Advertising Value US$ 1,276,375 Total PR value $3,829,126 Internal Database targeting 300,000+ F&B professionals

Booking Rate 2017 ALL-INCLUSIVE PACKAGE (MIN. 9 SQM) AED 1,810 / USD 495 PER SQM Includes: walling, carpet tile floor, name plate in English, 1 x 13 amp socket,3 x spot lights, 2 x chairs, 1 x table, 1 x lockable cupboard. SPACE ONLY (MIN 24 SQM) AED 1,540/ USD 425 PER SQM Open floor space for exhibitors who wish to design & build their custom stands. Power charges apply. Secure a prominent location. GulfHost A GULFOOD HOSPITALITY EQUIPMENT AND FOOD SERVICE EXPO Official Media Partners Supported by Procurement Partners Knowledge Partner Official Supporting Association Official Research Partner Supporting Media Partners Supporting Media Partners Supporting Media Partners