VisitScotland Scottish Accommodation Occupancy Survey April to June Quarterly Report

VisitScotland Scottish Accommodation Occupancy Survey April to June Quarterly Report

Contents Executive Summary... 3 Overview... 4 Promotion of the Scottish Accommodation Occupancy Survey... 4 Quarter 2 Data Update... 5 Serviced Accommodation... 5 Serviced Accommodation - Hotels... 5 Serviced Accommodation Guest House/B&B... 8 Self-Catering Accommodation... 10 Hostel Accommodation... 12 Touring (Camping and Caravan) Accommodation... 13 Contents

Executive Summary This report provides the second performance indicators from the Moffat Centre in provision of the Scottish Accommodation Occupancy survey. The process of transition of systems and data from previous suppliers continues and we have worked extensively to build relationships with accommodation providers in urban, rural, highland and island destinations. The primary target for the Moffat Centre remains to increase response rate and survey buy in from commercial serviced accommodation stock in the urban centres of Edinburgh, Glasgow. The level of representation outside of the major cities is strong with good samples evident in rural, coastal, island and highland regions. In terms of tourism performance to date (April to June 2017), the results shows improving performance as a direct result of the improved value proposition of Scottish tourism as pressure on UK Sterling provides a 'good value' proposition to key European, US and other International markets. Furthermore, domestic visitation appears strong as 'staycation' appeal is extended by the weaker buying power of UK Sterling overseas. The urban centres of Edinburgh and Glasgow have enjoyed buoyant occupancy and strong rates achieved. Beyond the major cities; the rural, highland, island and coastal sectors, also evidence growth with businesses benefiting from Easter falling in April. The increased presence of South East Asian and South Asian tourists has been commented on with increases in tour groups and independent tourists from these important generating markets. This coupled with positive European and US levels of visitation has helped drive demand for Scottish accommodation across many sectors. Edinburgh, Inverness and Skye all have shown very healthy levels of demand and prospects for the next quarter (July - September), which remain positive as macro-economic conditions and the uncertainty of Brexit continues to keep pressure on UK currency. Prof J John Lennon Director of Moffat Centre Director of Research Development and Management Glasgow Caledonian University 3

Overview As part of the ongoing Scottish Accommodation Occupancy Survey (SAOS) contract, The Moffat Centre, commissioned by VisitScotland, is continuing to produce monthly and quarterly outputs. This second quarterly report for 2017 forms part of the agreed outputs. Promotion of the Scottish Accommodation Occupancy Survey Promotion of the SAOS continued into the second quarter of 2017, with the support of the Client, VisitScotland. Formal presentations to the Greater Glasgow Hotels Association, Perthshire Tourism Partnership as well as a number of industry groups have been undertaken by the Moffat Centre team. In addition the Survey has been promoted informally through the Moffat Centre s consultancy work and at a number of tourism networking events, which have proved useful in increasing participation in the research. Further presentations to Regional VisitScotland offices and City Marketing Groups will follow in subsequent months. VisitScotland continue to supply the Moffat Centre will industry contacts as a means of increasing awareness of the SAOS. In addition the Client continues to promote the Survey both formally and informally to industry. Participation in the SAOS continues to increase. Full details of participation in the second quarter of 2017 can be found in the following section of this report. 4

Quarter 2 Data Update Serviced Accommodation Occupancy data has been updated to provide a current snapshot of the second three months of 2017. Percentage Room and Bed Occupancy rates for all serviced accommodation providers were marginally greater in 2017 compared with 2016. Room Occupancy Apr-Jun17 Apr-Jun16 %Change ALL SERVICED ACCOMMODATION 72.74% 68.09% 4.65% Bed Occupancy Apr-Jun17 Apr-Jun16 %Change ALL SERVICED ACCOMMODATION 58.35% 52.39% 5.96% Response Rate by Booking Method Apr-Jun17 Apr-Jun16 %Change Direct 76.54% 67.71% 8.83% Other Channels 56.39% 42.29% 14.1% Walk in 41.00% 37.97% 3.03% *percentages will add up to more than 100% as more than one booking method can be selected. Serviced Accommodation - Hotels Room Occupancy Apr-Jun17 Apr-Jun16 %Change Hotels 78.96% 74.63% 4.33% Bed Occupancy Apr-Jun17 Apr-Jun16 %Change Hotels 61.46% 56.38% 5.08% Room Occupancy by Former VS Area Apr-Jun17 Apr-Jun16 %Change Aberdeen & Grampian 64.96% 67.53% -2.57% ALLFV 78.18% 71.82% 6.36% Angus & City of Dundee 76.12% 62.80% 13.32% Ayrshire & Arran 87.43% 72.37% 15.06% Dumfries & Galloway 61.91% 57.86% 4.05% Edinburgh & Lothian 83.53% 84.68% -1.15% Greater Glasgow 84.10% 80.26% 3.84% Highlands of Scotland 84.14% 74.17% 9.97% Kingdom of Fife 74.27% 71.00% 3.27% Orkney 80.76% 77.82% 2.94% Perthshire 80.47% 69.29% 11.18% Scottish Borders 60.60% 60.45% 0.15% Shetland Islands - - - Outer Hebrides 80.05% 74.44% 5.61% 5

Former VS Area Apr-Jun17 Apr-Jun16 %Change Aberdeen & Grampian 41.47% 42.07% -0.60% ALLFV 75.99% 65.46% 10.53% Angus & City of Dundee 50.49% 41.61% 8.88% Ayrshire & Arran 75.99% 54.87% 21.12% Dumfries & Galloway 37.92% 44.03% -6.11% Edinburgh & Lothian 63.48% 65.39% -1.91% Greater Glasgow 56.77% 53.78% 2.99% Highlands of Scotland 74.97% 58.89% 16.08% Kingdom of Fife 60.43% 59.37% 1.06% Orkney 65.45% 53.26% 12.19% Perthshire 66.11% 50.86% 15.25% Scottish Borders 46.34% 46.48% -0.14% Shetland Islands - - - Outer Hebrides 69.92% 60.41% 9.51% Room Occupancy by Location accessibility/density Apr-Jun17 Apr-Jun16 %Change Large Urban Areas 83.56% 80.37% 3.19% Other Urban Areas 82.31% 74.63% 7.68% Accessible Small Towns 77.69% 65.26% 12.43% Remote Small Towns 77.17% 68.95% 8.22% Accessible Rural 65.87% 69.03% -3.16% Remote Rural 74.86% 71.68% 3.18% Location accessibility/density Apr-Jun17 Apr-Jun16 %Change Large Urban Areas 58.21% 57.50% 0.71% Other Urban Areas 69.03% 59.35% 9.68% Accessible Small Towns 69.96% 47.80% 22.16% Remote Small Towns 71.72% 55.27% 16.45% Accessible Rural 50.89% 52.42% -1.53% Remote Rural 58.83% 58.99% -0.16% Room Occupancy by Location - geographic Apr-Jun17 Apr-Jun16 %Change Coastal 75.52% 70.15% 5.37% Inland 81.61% 78.73% 2.88% Islands 86.40% 75.90% 10.50% Location - geographic Apr-Jun17 Apr-Jun16 %Change Coastal 59.15% 52.01% 7.14% Inland 62.31% 59.59% 2.72% Islands 73.74% 65.04% 8.70% 6

Room Occupancy by Volume of Size (rooms) Apr-Jun17 Apr-Jun16 %Change 1 to 3 34.80% -34.80% 4 to 10 61.28% 61.28% 0.00% 11 to 25 73.87% 70.27% 3.60% 26 to 50 80.19% 74.14% 6.05% 51 to 100 85.87% 78.95% 6.92% Over 100 83.05% 79.33% 3.72% Bed Occupancy Volume of Size (rooms) Apr-Jun17 Apr-Jun16 %Change 1 to 3-24.72% -24.72% 4 to 10 43.84% 49.20% -5.36% 11 to 25 62.23% 55.23% 7.00% 26 to 50 70.23% 56.00% 14.23% 51 to 100 66.79% 60.69% 6.10% Over 100 61.12% 57.06% 4.06% Room Occupancy by Volume of Tariff Apr-Jun17 Apr-Jun16 %Change 20 29.99 - - 0.00% 30 39.99-46.14% -46.14% 40 49.99 60.13% 60.33% -0.20% 50 50.99 84.15% 76.81% 7.34% 60 69.99 70.14% 73.57% -3.43% 70+ 80.91% 76.75% 4.16% Volume of Tariff Apr-Jun17 Apr-Jun16 %Change 20 29.99 - - 0.00% 30 39.99-30.77% -30.77% 40 49.99 40.57% 39.45% 1.12% 50 59.99 72.41% 57.27% 15.14% 60 69.99 56.45% 47.29% 9.16% 70+ 62.88% 60.91% 1.97% 7

Serviced Accommodation Guest House/B&B Room Occupancy Apr-Jun17 Apr-Jun16 %Change Guest House/B&B 57.85% 49.87% 7.98% Bed Occupancy Apr-Jun17 Apr-Jun16 %Change Guest House/B&B 52.08% 42.40% 9.68% Room Occupancy by Former VS Area Apr-Jun17 Apr-Jun16 %Change Aberdeen & Grampian 59.07% 20.18% 38.89% ALLFV 67.32% 59.55% 7.77% Angus & City of Dundee 45.29% 45.56% -0.27% Ayrshire & Arran 46.58% 28.44% 18.14% Dumfries & Galloway 61.96% 46.82% 15.14% Edinburgh & Lothian 60.58% 36.85% 23.73% Greater Glasgow 9.08% 56.56% -47.48% Highlands of Scotland 57.73% 63.25% -5.52% Kingdom of Fife 77.62% 52.21% 25.41% Orkney 79.75% 61.10% 18.65% Perthshire 39.71% 38.62% 1.09% Scottish Borders 44.44% 22.11% 22.33% Shetland Islands 65.33% 49.21% 16.12% Outer Hebrides 66.26% 47.38% 18.88% Former VS Area Apr-Jun17 Apr-Jun16 %Change Aberdeen & Grampian 52.20% 30.36% 21.84% ALLFV 58.16% 50.00% 8.16% Angus & City of Dundee 37.82% 36.59% 1.23% Ayrshire & Arran 37.46% 23.84% 13.62% Dumfries & Galloway 51.33% 35.91% 15.42% Edinburgh & Lothian 57.18% 30.83% 26.35% Greater Glasgow 3.63% 35.76% -32.13% Highlands of Scotland 55.18% 55.06% 0.12% Kingdom of Fife 60.92% 45.54% 15.38% Orkney 77.94% 52.60% 25.34% Perthshire 34.57% 32.40% 2.17% Scottish Borders 33.56% 16.73% 16.83% Shetland Islands 42.44% 35.61% 6.83% Outer Hebrides 58.78% 33.70% 25.08% Room Occupancy by Location accessibility/density Apr-Jun17 Apr-Jun16 %Change Large Urban Areas 59.25% 53.50% 5.75% Other Urban Areas 74.76% 52.61% 22.15% Accessible Small Towns 63.62% 50.50% 13.12% Remote Small Towns 56.68% 64.51% -7.83% Accessible Rural 60.89% 49.19% 11.70% Remote Rural 47.41% 51.57% -4.16% 8

Location accessibility/density Apr-Jun17 Apr-Jun16 %Change Large Urban Areas 54.56% 43.11% 11.45% Other Urban Areas 67.46% 42.41% 25.05% Accessible Small Towns 46.61% 42.81% 3.80% Remote Small Towns 49.32% 54.97% -5.65% Accessible Rural 53.84% 46.01% 7.83% Remote Rural 45.36% 43.94% 1.42% Room Occupancy by Location - geographic Apr-Jun17 Apr-Jun16 %Change Coastal 54.06% 51.48% 2.58% Inland 61.29% 52.58% 8.71% Islands 65.24% 59.38% 5.86% Location - geographic Apr-Jun17 Apr-Jun16 %Change Coastal 47.68% 44.94% 2.74% Inland 57.62% 43.81% 13.81% Islands 58.48% 50.60% 7.88% Room Occupancy by Volume of Size (rooms) Apr-Jun17 Apr-Jun16 %Change 1 to 3 53.74% 47.90% 5.84% 4 to 10 59.87% 52.45% 7.42% 11 to 25 55.79% 37.96% 17.83% 26 to 50 - - 0.00% 51 to 100 - - 0.00% Over 100 - - 0.00% Volume of Size (rooms) Apr-Jun17 Apr-Jun16 %Change 1 to 3 44.84% 38.82% 6.02% 4 to 10 54.97% 45.19% 9.78% 11 to 25 39.00% 30.08% 8.92% 26 to 50 - - 0.00% 51 to 100 - - 0.00% Over 100 - - 0.00% 9

Room Occupancy by Volume of Tariff Apr-Jun17 Apr-Jun16 %Change 20 29.99 68.99% 30.69% 38.30% 30 39.99 47.55% 46.85% 0.70% 40 49.99 59.10% 54.16% 4.94% 50 50.99 41.88% 49.41% -7.53% 60 69.99 59.26% 60.38% -1.12% 70+ 70.89% 54.47% 16.42% Volume of Tariff Apr-Jun17 Apr-Jun16 %Change 20 29.99 58.67% 41.29% 17.38% 30 39.99 42.54% 37.72% 4.82% 40 49.99 54.03% 44.77% 9.26% 50 59.99 49.74% 44.71% 5.03% 60 69.99 46.75% 53.91% -7.16% 70+ 62.83% 47.46% 15.37% Self-Catering Accommodation Self-Catering occupancy data has been updated to provide a current snapshot of the second three months of 2017. Unit Occupancy rates in participating accommodation providers were marginally higher in the second quarter of 2017 compared with the same period in 2016. Highlands of Scotland, Orkney and Edinburgh & Lothian witnessed highest occupancy rates during the second 3 months of 2017. Unit Occupancy Apr-Jun17 Apr-Jun16 %Change SELF-CATERING 62.13% 52.48% 9.65% Unit Occupancy by Former VisitScotland Area Apr-Jun17 Apr-Jun16 %Change Aberdeen & Grampian 51.88% 58.44% -6.56% ALLFV 63.81% 50.03% 13.78% Angus & City of Dundee 47.27% 51.52% -4.25% Ayrshire & Arran 41.79% 46.08% -4.29% Dumfries & Galloway 39.75% 47.24% -7.49% Edinburgh & Lothian 71.36% 72.97% -1.61% Greater Glasgow 60.03% 62.11% -2.08% Highlands of Scotland 78.37% 46.59% 31.78% Kingdom of Fife 66.21% 50.38% 15.83% Orkney 72.84% 60.19% 12.65% Perthshire 58.48% 66.02% -7.54% Scottish Borders 58.48% 66.02% -7.54% Shetland Islands 46.97% 42.05% 4.92% Outer Hebrides 67.05% 66.74% 0.31% 10

Unit Occupancy by Location accessibility/density Apr-Jun17 Apr-Jun16 %Change Large Urban Areas 66.22% 72.49% -6.27% Other Urban Areas 73.28% 55.85% 17.43% Accessible Small Towns 49.62% 48.96% 0.66% Remote Small Towns 95.35% 34.43% 60.92% Accessible Rural 54.26% 59.90% -5.64% Remote Rural 56.92% 53.18% 3.74% Unit Occupancy by Location - geographic Apr-Jun17 Apr-Jun16 %Change Coastal 57.58% 49.93% 7.65% Inland 67.24% 54.33% 12.91% Islands 75.28% 58.33% 16.95% Unit Occupancy by Property Type Apr-Jun17 Apr-Jun16 %Change Chalet 83.78% 49.71% 34.07% Cottage 56.99% 60.81% -3.82% Bungalow 57.72% 60.16% -2.44% House 42.24% 43.52% -1.28% Flat 62.69% 64.06% -1.37% Static Caravan 58.98% 32.69% 26.29% Other 59.30% 40.54% 18.76% Unit Occupancy by Weekly Tariff Apr-Jun17 Apr-Jun16 %Change Unknown 47.84% 51.37% -3.53% Under 299 56.83% 41.95% 14.88% 300-499 56.44% 46.33% 10.11% 500-799 54.81% 58.35% -3.54% 800 or more 92.08% 58.69% 33.39% Unit Occupancy by Location Apr-Jun17 Apr-Jun16 %Change Seaside - Coastal 58.92% 48.81% 10.11% City Large Town 59.26% 73.12% -13.86% Small Town 47.32% 52.15% -4.83% Countryside - Village 66.02% 52.40% 13.62% Response Rate by Booking Method Apr-Jun17 Apr-Jun16 %Change Direct 65.21% 61.30% 3.91% Other Channels 55.42% 59.07% -3.65% Walk in 17.43% 16.92% 0.51% *percentages will add up to more than 100% as more than one booking method can be selected. 11

Hostel Accommodation Hostel data provides a current snapshot of the second three months of 2017. Percentage Bed Space Occupancy rates were marginally up during the second quarter of 2017 compared with the same quarter in 2016. SYHA Hostels returned higher occupancy rates compared with Independent Hostels, along with Hostels in Edinburgh & Lothian and Highlands of Scotland. Bed space Occupancy Hostels Apr-Jun17 Apr-Jun16 %Change Bed space Occupancy 66.62% 64.98% 1.64% Type Apr-Jun17 Apr-Jun16 %Change SYHA 67.59% 62.40% 5.19% Independent 49.87% 74.20% -24.33% Grading Grade Apr-Jun17 Apr-Jun16 %Change 1 Star 62.20% 57.44% 4.76% 2 Stars 44.60% 51.68% -7.08% 3 Stars 65.13% 71.05% -5.92% 4 Stars 68.79% 61.19% 7.60% 5 Stars 75.02% 67.41% 7.61% Unclassified 44.28% 36.08% 8.20% Former VisitScotland Area Apr-Jun17 Apr-Jun16 %Change Aberdeen & Grampian 36.13% 41.35% -5.22% ALLFV 71.90% 61.66% 10.24% Angus & City of Dundee - - - Ayrshire & Arran 59.40% 60.36% -0.96% Dumfries & Galloway 23.96% - 23.96% Edinburgh & Lothian 74.83% 67.41% 7.42% Greater Glasgow 58.45% 78.98% -20.53% Highlands of Scotland 72.78% 63.66% 9.12% Kingdom of Fife - - - Orkney 57.06% 48.43% 8.63% Perthshire 39.32% 47.75% -8.43% Scottish Borders - - - Shetland Islands - - - Outer Hebrides - - - 12

Location (accessibility/density) Apr-Jun17 Apr-Jun16 %Change Large Urban Areas 62.68% 69.82% -7.14% Other Urban Areas 63.03% 67.52% -4.49% Accessible Small Towns 65.90% 56.13% 9.77% Remote Small Towns 63.02% 48.43% 14.59% Accessible Rural 78.33% 72.00% 6.33% Remote Rural 69.69% 59.55% 10.14% Location type Apr-Jun17 Apr-Jun16 %Change Seaside - Coastal 96.31% 72.35% 23.96% City Large Town 62.82% 69.69% -6.87% Small Town 65.74% 52.71% 13.03% Countryside - Villages 65.09% 59.48% 5.61% Touring (Camping and Caravan) Accommodation Touring occupancy data provides a current snapshot of the second three months of 2017. Data is presented for combined pitches (Tent and Caravan); Caravan pitches and Tent pitches. Occupancy levels were greater for Caravan pitches in the second quarter of 2017. Occupancy by Type of pitch Apr-Jun17 Apr-Jun16 %Change Combined Touring Pitch Occupancy 42.92% 40.07% 2.85% Tent Occupancy 30.39% 18.86% 11.53% Caravan Occupancy 17.48% 43.21% -25.73% Pitch Occupancy by Size Combined Pitch Volume of Size Apr-Jun17 Apr-Jun16 %Change 1-49 pitches 29.67% 20.46% 9.21% 50-99 pitches 47.43% 39.23% 8.20% 100-199 pitches 51.08% 41.97% 0.00% 200 or more 18.16% - 3.58% Pitch Occupancy by Tariff Combined Pitch Tariff Apr-Jun17 Apr-Jun16 %Change Under 10 12.67% 36.15% -23.48% 10-14.99 52.01% 87.56% -35.55% 15-19.99 30.36% 27.20% 3.16% 20 + 50.06% 42.14% 7.92% 13

Pitch Occupancy by Size Caravan Pitch Volume of Size Apr-Jun17 Apr-Jun16 %Change 1-49 pitches 40.88% 40.79% 0.09% 50-99 pitches 53.78% 45.86% 7.92% 100-199 pitches 68.13% - 68.13% 200 or more 12.08% - 12.08% Pitch Occupancy by Tariff Caravan Pitch Tariff Apr-Jun17 Apr-Jun16 %Change Under 10-38.02% -38.02% 10-14.99 32.84% 35.75% -2.91% 15-19.99 46.43% 38.50% 7.93% 20 + 15.68% 46.21% -30.53% Pitch Occupancy by Size Tent Pitch Volume of Size Apr-Jun17 Apr-Jun16 %Change 1-49 pitches 36.84% 19.62% 17.22% 50-99 pitches 14.79% 17.40% -2.61% 100-199 pitches - - - 200 or more 30.79% - 30.79% Pitch Occupancy by Tariff Tent Pitch Tariff Apr-Jun17 Apr-Jun16 %Change Under 10 5.55% 6.32% -0.77% 10-14.99 25.03% 21.69% 3.34% 15-19.99 25.61% 17.22% 8.39% 20 + 34.63% 24.73% 9.90% 14