VisitScotland Scottish Accommodation Occupancy Survey July to September Quarterly Report

VisitScotland Scottish Accommodation Occupancy Survey July to September Quarterly Report

Contents Overview... 3 Executive Summary... 3 Quarter 3 Data Update... 4 Serviced Accommodation... 4 Serviced Accommodation - Hotels... 4 Serviced Accommodation Guest House/B&B... 7 Self-Catering Accommodation... 9 Hostel Accommodation... 11 Touring (Camping and Caravan) Accommodation... 12 Contents

Overview As part of the ongoing Scottish Accommodation Occupancy Survey (SAOS) contract, The Moffat Centre, commissioned by VisitScotland, is continuing to produce monthly and quarterly outputs. This third quarterly report for 2017 forms part of the agreed outputs. Executive Summary This report provides the third performance indicators from the Moffat Centre in provision of the Scottish Accommodation Occupancy survey. Tourism performance to date (July to September 2017), shows growth in performance in almost all sectors and geographical regions. The continued good value proposition of Scottish tourism continues to help the appeal of destination Scotland in a busy competitive marketplace. As pressure on UK Sterling continues, the key European, US and other International markets find the currency advantage distinctly attractive. Domestic visitation appears strong as 'staycation' appeal is extended by the weaker buying power of UK Sterling overseas. Hotel accommodation performance has been strong in all locations in terms of room occupancy. However, The Highlands, Orkney, Edinburgh, Glasgow and Ayrshire merit particular mention given their record of achieving in excess of 88% room occupancy. In urban, rural and coastal destinations, performance has been good and the higher tariff offers are seen to be particularly attractive (further reinforcing the exchange rate appeal). The source of reservations reinforces the importance of online consolidators a trend seen in almost all accommodation providers. Guesthouses and B&Bs similarly evidence buoyant demand (in excess of 75% room occupancy), with similar strong appeal evident in higher tariff brackets Self Catering and Hostels. Also evident is considerable appeal with quality, premium priced offers outperforming other segments. Once again the role of online reservations channels is visible here. The continued presence of South East Asian and South Asian tourists is apparent, coupled with positive European and US levels of visitation has helped drive demand for Scottish accommodation almost all sectors. The message remains clear; quality remains critical in a price elastic internationally buoyant market. Prof J John Lennon Director of Moffat Centre Director of Research Development and Management Glasgow Caledonian University 3

Quarter 3 Data Update Serviced Accommodation Occupancy data has been updated to provide a current snapshot of the third three months of 2017. Percentage Room and Bed Occupancy rates for all serviced accommodation providers were marginally greater in 2017 compared with 2016. Room Occupancy Jul-Sep17 Jul-Sep16 %Change ALL SERVICED ACCOMMODATION 83.14% 79.21% 3.93% Bed Occupancy Jul-Sep17 Jul-Sep16 %Change ALL SERVICED ACCOMMODATION 69.45% 64.99% 4.46% Response Rate by Booking Method Jul-Sep17 Jul-Sep16 %Change Direct 81.98% 73.55% 8.43% Other Channels 57.33% 48.43% 8.9% Walk in 51.00% 49.81% 1.19% *percentages will add up to more than 100% as more than one booking method can be selected. Serviced Accommodation - Hotels Room Occupancy Jul-Sep17 Jul-Sep16 %Change Hotels 85.90% 84.25% 1.65% Bed Occupancy Jul-Sep17 Jul-Sep16 %Change Hotels 70.53% 66.96% 3.57% Former VS Area Jul-Sep17 Jul-Sep16 %Change Aberdeen & Grampian 75.38% 74.61% 0.77% ALLFV 85.40% 85.54% -0.14% Angus & City of Dundee 82.04% 75.30% 6.74% Ayrshire & Arran 88.80% 80.94% 7.86% Dumfries & Galloway 73.54% 71.48% 2.06% Edinburgh & Lothian 89.76% 92.14% -2.38% Greater Glasgow 89.51% 86.32% 3.19% Highlands of Scotland 91.06% 87.80% 3.26% Kingdom of Fife 82.31% 77.29% 5.02% Orkney 92.03% 83.73% 8.30% Perthshire 84.90% 82.38% 2.52% Scottish Borders 77.64% 72.43% 5.21% Shetland Islands - - - Outer Hebrides 87.27% 80.94% 6.33% 4

Former VS Area Jul-Sep17 Jul-Sep16 %Change Aberdeen & Grampian 50.42% 47.58% 2.84% ALLFV 78.43% 79.41% -0.98% Angus & City of Dundee 59.15% 59.42% -0.27% Ayrshire & Arran 69.45% 63.68% 5.77% Dumfries & Galloway 51.30% 56.44% -5.14% Edinburgh & Lothian 75.51% 75.42% 0.09% Greater Glasgow 66.69% 61.17% 5.52% Highlands of Scotland 80.68% 72.48% 8.20% Kingdom of Fife 71.22% 66.51% 4.71% Orkney 79.78% 64.81% 14.97% Perthshire 71.71% 64.61% 7.10% Scottish Borders 62.07% 56.97% 5.10% Shetland Islands - - - Outer Hebrides 73.97% 69.16% 4.81% Location accessibility/density Jul-Sep17 Jul-Sep16 %Change Large Urban Areas 89.07% 87.11% 1.96% Other Urban Areas 86.09% 82.47% 3.62% Accessible Small Towns 89.33% 78.68% 10.65% Remote Small Towns 85.00% 86.05% -1.05% Accessible Rural 83.16% 81.39% 1.77% Remote Rural 80.59% 83.57% -2.98% Location accessibility/density Jul-Sep17 Jul-Sep16 %Change Large Urban Areas 70.77% 66.12% 4.65% Other Urban Areas 74.16% 67.99% 6.17% Accessible Small Towns 79.03% 63.96% 15.07% Remote Small Towns 71.92% 73.05% -1.13% Accessible Rural 69.66% 64.82% 4.84% Remote Rural 63.71% 69.69% -5.98% Location - geographic Jul-Sep17 Jul-Sep16 %Change Coastal 84.41% 81.18% 3.23% Inland 87.13% 86.73% 0.40% Islands 86.30% 90.65% -4.35% Location - geographic Jul-Sep17 Jul-Sep16 %Change Coastal 69.72% 63.89% 5.83% Inland 70.54% 68.98% 1.56% Islands 73.91% 78.60% -4.69% 5

Volume of Size (rooms) Jul-Sep17 Jul-Sep16 %Change 1 to 3-41.40% -41.40% 4 to 10 75.46% 78.59% -3.13% 11 to 25 82.02% 82.26% -0.24% 26 to 50 87.83% 85.56% 2.27% 51 to 100 86.56% 86.23% 0.33% Over 100 89.86% 85.66% 4.20% Bed Occupancy Volume of Size (rooms) Jul-Sep17 Jul-Sep16 %Change 1 to 3-33.60% -33.60% 4 to 10 55.79% 66.04% -10.25% 11 to 25 69.76% 67.58% 2.18% 26 to 50 78.12% 66.97% 11.15% 51 to 100 69.25% 69.15% 0.10% Over 100 72.25% 65.33% 6.92% Volume of Tariff Jul-Sep17 Jul-Sep16 %Change 20 29.99 - - 0.00% 30 39.99 75.86% 66.03% 9.83% 40 49.99 71.79% 76.30% -4.51% 50 50.99 84.85% 85.95% -1.10% 60 69.99 81.93% 80.89% 1.04% 70+ 87.14% 86.23% 0.91% Volume of Tariff Jul-Sep17 Jul-Sep16 %Change 20 29.99 - - 0.00% 30 39.99 63.21% 47.81% 15.40% 40 49.99 53.69% 56.67% -2.98% 50 59.99 71.55% 68.42% 3.13% 60 69.99 63.63% 54.58% 9.05% 70+ 72.58% 70.65% 1.93% 6

Serviced Accommodation Guest House/B&B Room Occupancy Jul-Sep17 Jul-Sep16 %Change Guest House/B&B 75.40% 65.12% 10.28% Bed Occupancy Jul-Sep17 Jul-Sep16 %Change Guest House/B&B 67.03% 60.01% 7.02% Former VS Area Jul-Sep17 Jul-Sep16 %Change Aberdeen & Grampian 73.96% 23.99% 49.97% ALLFV 56.66% 80.37% -23.71% Angus & City of Dundee 85.29% 62.53% 22.76% Ayrshire & Arran 60.53% 51.09% 9.44% Dumfries & Galloway 63.13% 62.75% 0.38% Edinburgh & Lothian 77.34% 64.04% 13.30% Greater Glasgow 46.54% 69.22% -22.68% Highlands of Scotland 82.56% 77.94% 4.62% Kingdom of Fife 92.50% 63.03% 29.47% Orkney 85.27% 78.60% 6.67% Perthshire 64.39% 55.29% 9.10% Scottish Borders 56.43% 38.57% -17.86% Shetland Islands 78.05% 47.36% 30.69% Outer Hebrides 69.37% 61.97% 7.40% Former VS Area Jul-Sep17 Jul-Sep16 %Change Aberdeen & Grampian 73.21% 45.88% 27.33% ALLFV 48.11% 74.08% -25.97% Angus & City of Dundee 80.58% 53.86% 26.72% Ayrshire & Arran 47.64% 42.95% 4.69% Dumfries & Galloway 52.92% 49.68% 3.24% Edinburgh & Lothian 68.81% 56.50% 12.31% Greater Glasgow 43.55% 47.65% -4.10% Highlands of Scotland 74.79% 71.64% 3.15% Kingdom of Fife 75.74% 56.68% 19.06% Orkney 79.77% 74.73% 5.04% Perthshire 58.95% 49.57% 9.38% Scottish Borders 41.23% 30.00% 11.23% Shetland Islands 51.59% 34.50% 17.09% Outer Hebrides 60.56% 45.13% 15.43% Location accessibility/density Jul-Sep17 Jul-Sep16 %Change Large Urban Areas 75.90% 78.72% -2.82% Other Urban Areas 88.67% 72.06% 16.61% Accessible Small Towns 80.94% 62.71% 18.23% Remote Small Towns 75.19% 79.27% -4.08% Accessible Rural 73.60% 63.29% 10.31% Remote Rural 67.32% 65.11% 2.21% 7

Location accessibility/density Jul-Sep17 Jul-Sep16 %Change Large Urban Areas 75.90% 78.72% -2.82% Other Urban Areas 88.67% 72.06% 16.61% Accessible Small Towns 80.94% 62.71% 18.23% Remote Small Towns 75.19% 79.27% -4.08% Accessible Rural 73.60% 63.29% 10.31% Remote Rural 67.32% 65.11% 2.21% Location - geographic Jul-Sep17 Jul-Sep16 %Change Coastal 74.53% 68.97% 5.56% Inland 76.63% 66.34% 10.29% Islands 74.27% 76.33% -2.06% Location - geographic Jul-Sep17 Jul-Sep16 %Change Coastal 65.29% 66.41% -1.12% Inland 69.53% 59.50% 10.03% Islands 66.31% 70.76% -4.45% Volume of Size (rooms) Jul-Sep17 Jul-Sep16 %Change 1 to 3 68.04% 61.07% 6.97% 4 to 10 78.45% 67.59% 10.86% 11 to 25 59.90% 57.86% 2.04% 26 to 50 - - - 51 to 100 - - - Over 100 - - - Volume of Size (rooms) Jul-Sep17 Jul-Sep16 %Change 1 to 3 59.89% 53.19% 6.70% 4 to 10 70.48% 64.49% 5.99% 11 to 25 44.84% 41.54% 3.30% 26 to 50 - - - 51 to 100 - - - Over 100 - - - Volume of Tariff Jul-Sep17 Jul-Sep16 %Change 20 29.99 75.07% 30.02% 45.05% 30 39.99 63.40% 65.62% -2.22% 40 49.99 77.05% 69.75% 7.30% 50 50.99 79.76% 77.51% 2.25% 60 69.99 80.40% 79.41% 0.99% 8

70+ 80.33% 60.52% 19.81% Volume of Tariff Jul-Sep17 Jul-Sep16 %Change 20 29.99 62.97% 60.72% 2.25% 30 39.99 55.59% 57.63% -2.04% 40 49.99 60.20% 61.28% -1.08% 50 59.99 73.41% 72.05% 1.36% 60 69.99 66.14% 67.91% -1.77% 70+ 72.99% 55.82% 17.17% Self-Catering Accommodation Self-Catering occupancy data has been updated to provide a current snapshot of the third quarter of 2017. Unit Occupancy rates in participating accommodation providers were marginally higher in the in 2017 compared with the same period in 2016. Edinburgh & Lothian, Outer Hebrides and Perthshire witnessed highest occupancy rates during the third quarter of 2017. Unit Occupancy Jul-Sep17 Jul-Sep16 %Change SELF-CATERING 78.23% 72.01% 6.22% Unit Occupancy by Former VisitScotland Area Jul-Sep17 Jul-Sep16 %Change Aberdeen & Grampian 80.09% 69.76% 10.33% ALLFV 78.29% 72.63% 5.66% Angus & City of Dundee 73.20% 71.49% 1.71% Ayrshire & Arran 52.79% 64.68% -11.89% Dumfries & Galloway 73.08% 70.67% 2.41% Edinburgh & Lothian 96.19% 79.19% 17.00% Greater Glasgow 72.12% 65.02% 7.10% Highlands of Scotland 78.23% 74.70% 3.53% Kingdom of Fife 82.72% 63.73% 18.99% Orkney 81.56% 77.75% 3.81% Perthshire 87.09% 70.67% 16.42% Scottish Borders 74.92% 76.27% -1.35% Shetland Islands 58.51% 61.73% -3.22% Outer Hebrides 89.59% 83.77% 5.82% Unit Occupancy by Location accessibility/density Jul-Sep17 Jul-Sep16 %Change Large Urban Areas 92.09% 74.92% 17.17% Other Urban Areas 81.08% 70.79% 10.29% Accessible Small Towns 64.92% 67.53% -2.61% Remote Small Towns 70.15% 60.61% 9.54% Accessible Rural 78.80% 76.76% 2.04% Remote Rural 80.07% 75.44% 4.63% 9

Unit Occupancy by Location - geographic Jul-Sep17 Jul-Sep16 %Change Coastal 78.10% 72.67% 5.43% Inland 78.36% 71.33% 7.03% Islands 79.53% 74.98% 4.55% Unit Occupancy by Property Type Jul-Sep17 Jul-Sep16 %Change Chalet 79.85% 80.96% -1.11% Cottage 79.42% 77.84% 1.58% Bungalow 84.43% 70.83% 13.60% House 63.58% 66.50% -2.92% Flat 77.77% 70.45% 7.32% Static Caravan 75.78% 57.38% 18.40% Other 82.17% 66.36% 15.81% Unit Occupancy by Weekly Tariff Jul-Sep17 Jul-Sep16 %Change Unknown 80.52% 70.70% 9.82% Under 299 72.60% 57.27% 15.33% 300-499 75.47% 60.53% 14.94% 500-799 77.08% 81.59% -4.51% 800 or more 84.99% 78.34% 6.65% Unit Occupancy by Location Jul-Sep17 Jul-Sep16 %Change Seaside - Coastal 80.89% 71.06% 9.83% City Large Town 88.17% 74.23% 13.94% Small Town 60.15% 70.98% -10.83% Countryside - Village 75.56% 72.41% 3.15% Response Rate by Booking Method Jul-Sep17 Jul-Sep16 %Change Direct 62.50% 66.90% -4.40% Other Channels 73.80% 62.80% 11.00% Walk in 23.20% 16.70% 6.50% *percentages will add up to more than 100% as more than one booking method can be selected. 10

Hostel Accommodation Hostel data provides a snapshot of the third quarter of 2017. Percentage Bed Space Occupancy rates were marginally down during this time compared with the same quarter in 2016. SYHA Hostels returned higher occupancy rates compared with Independent Hostels, along with Hostels in Dumfries & Galloway and Greater Glasgow. Bed space Occupancy Hostels Jul-Sep17 Jul-Sep16 %Change Bed space Occupancy 74.72% 77.90% -3.18% Type Jul-Sep17 Jul-Sep16 %Change SYHA 76.46% 76.00% 0.46% Independent 58.32% 84.58% -26.26% Grading Grade Jul-Sep17 Jul-Sep16 %Change 1 Star 58.12% 68.82% -10.70% 2 Stars 67.83% 68.20% -0.37% 3 Stars 77.79% 83.49% -5.70% 4 Stars 76.14% 75.92% 0.22% 5 Stars 74.72% 76.77% -2.05% Unclassified 70.59% 47.81% 22.78% Former VisitScotland Area Jul-Sep17 Jul-Sep16 %Change Aberdeen & Grampian 47.96% 56.61% -8.65% ALLFV 79.70% 78.06% 1.64% Angus & City of Dundee - - - Ayrshire & Arran 66.22% 70.45% -4.23% Dumfries & Galloway 96.15% - 96.15% Edinburgh & Lothian 76.01% 75.18% 0.83% Greater Glasgow 82.23% 89.25% -7.02% Highlands of Scotland 78.04% 77.93% 0.11% Kingdom of Fife - - 0.00% Orkney 70.54% 65.04% 5.50% Perthshire 65.10% 66.16% -1.06% Scottish Borders - - - Shetland Islands - - - Outer Hebrides - - - 11

Location (accessibility/density) Jul-Sep17 Jul-Sep16 %Change Large Urban Areas 73.86% 81.18% -7.32% Other Urban Areas 81.14% 82.23% -1.09% Accessible Small Towns 67.46% 72.54% -5.08% Remote Small Towns 74.13% 77.82% -3.69% Accessible Rural 81.43% 85.47% -4.04% Remote Rural 74.04% 71.62% 2.42% Location type Jul-Sep17 Jul-Sep16 %Change Seaside - Coastal 80.62% 86.50% -5.88% City Large Town 75.51% 81.59% -6.08% Small Town 75.47% 74.90% 0.57% Countryside - Villages 72.24% 72.83% -0.59% Touring (Camping and Caravan) Accommodation Touring occupancy data provides a current snapshot of the third quarter of 2017. Data is presented for combined pitches (Tent and Caravan); Caravan pitches and Tent pitches. Occupancy levels were greater for combined pitches in the third quarter of 2017. Occupancy by Type of pitch Jul-Sep17 Jul-Sep16 %Change Combined Touring Pitch Occupancy 50.83% 51.98% -1.15% Tent Occupancy 31.43% 47.05% -15.62% Caravan Occupancy 28.42% 56.76% -28.34% Pitch Occupancy by Size Combined Pitch Volume of Size Jul-Sep17 Jul-Sep16 %Change 1-49 pitches 42.47% 28.78% 13.69% 50-99 pitches 44.56% 50.20% -5.64% 100-199 pitches 56.18% 54.92% 1.26% 200 or more 17.87% 17.87% Pitch Occupancy by Tariff Combined Pitch Tariff Jul-Sep17 Jul-Sep16 %Change Under 10-81.79% -81.79% 10-14.99 35.66% 22.64% 13.02% 15-19.99 31.03% 45.32% -14.29% 20 + 54.60% 59.21% -4.61% 12

Pitch Occupancy by Size Caravan Pitch Volume of Size Jul-Sep17 Jul-Sep16 %Change 1-49 pitches 48.43% 53.26% -4.83% 50-99 pitches 77.22% 61.16% 16.06% 100-199 pitches 51.23% - 51.23% 200 or more 10.97% - 10.97% Pitch Occupancy by Tariff Caravan Pitch Tariff Jul-Sep17 Jul-Sep16 %Change Under 10-62.09% -62.09% 10-14.99 24.86% 11.46% 13.40% 15-19.99 58.83% 38.89% 19.94% 20 + 26.61% 55.11% -28.50% Pitch Occupancy by Size Tent Pitch Volume of Size Jul-Sep17 Jul-Sep16 %Change 1-49 pitches 50.93% 48.27% 2.66% 50-99 pitches 13.60% 44.88% -31.28% 100-199 pitches - - - 200 or more 44.98% - 44.98% Pitch Occupancy by Tariff Tent Pitch Tariff Jul-Sep17 Jul-Sep16 %Change Under 10-69.66% -69.66% 10-14.99 57.11% 62.70% -5.59% 15-19.99 42.34% 27.78% 14.56% 20 + 28.24% 50.21% -21.97% 13