Domestic Tourism in Asia and the Pacific
Table of Contents Foreword 9 Acknowledgement 11 Executive Summary 13 Introduction 41 1 Australia 51 1.1 Domestic Tourism in Australia 51 1.1.1 Introduction 51 1.1.2 Overview of Domestic Tourism 51 1.1.3 Gase Study: Impact on Social Tourism 60 1.1.4 Conclusion and Recommendation 62 2 Bhutan 67 Constraints for the Development of Domestic Tourism in Bhutan 67 3 China 71 3.1 Domestic Tourism in China: Policy, Practice and Prospect 71 3.1.1 Introduction 72 3.1.2 Domestic Tourism Profile 74 3.1.3 Major Impact of Domestic Tourism 84 3.1.4 Discussion 86 3.1.5 Conclusion: Future Trends and Policy Recommendations... 89 3.2 Analyzing the Domestic Tourist Markets of China - A Gase Study of Guilin 92 3.2.1 Introduction 92 3.2.2 Literature Review 94 3.2.3 Methodology 96 3.2.4 Rindings 98 3.2.5 Discussion and Conclusion 107
Domestic Tourism in Asia and the Pacific 3.3 Travel Experience and Life Satisfaction through Mobility: A Constructivist Perspective on Domestic Tourism in China 110 3.3.1 Introduction 3.3.2 The Context of Domestic Tourism in China 110 3.3.3 Travel Experience and Life Satisfaction through Mobility 114 3.3.4 Conclusion 122 4 India ^ 4.1 Domestic Tourism in India: The Industry, Ground Reality and Policy Framework 131 4.1.1 Introduction 131 4.1.2 Domestic Tourism Industry 132 4.1.3 Domestic Tourism in Policy and Administration 140 4.1.4 Discussion: The Meeting of Ground Reality and Policy 143 4.1.5 Conclusion and Recommendation 148 5 Indonesia 153 5.1 Domestic Tourism in Indonesia 153 5.1.1 Overall Country Profile 153 5.1.2 Domestic Tourism Profile and Development 162 5.1.3 Gase Study: The Potential of Domestic Tourism in Bali and Band ung 171 5.1.4 Conclusion and Recommendation 182 6 Iran 187 6.1 Domestic Tourism in Iran 187 6.1.1 Introduction 187 6.1.2 Overall Country Profile 189 6.1.3 Domestic Tourism Profile 202 6.1.4 Conclusion and Recommendation 207 6.2 Managing "Nowruz" Holidays: The Gase of Pars Province, Iran 213 6.2.1 Introduction 213 6.2.2 Nowruz in Iran : 214 6.2.3 Nowruz Holidays Management in Fars Province 216 6.2.4 Conclusion and Recommendation 220 6.3 A Gase Study of Best Practice in Educational Tourism: Student Tours and Visits in Iran 225 6.3.1 Introduction 225 6.3.2 Definition and Types of Students Tours and Visits 226 6.3.3 Gase Study of Student Educational Tour Operation 229 6.3.4 Conclusion 236 4
7 Japan 239 7.1 Domestic Tourism in Japan 239 7.1.1 Introduction 239 7.1.2 Overall Country Profile 241 7.1.3 Domestic Tourism Profile 262 7.1.4 Gase Study: Japanese Domestic Tourism Development 279 7.1.5 Recommendation 281 8 Republic of Korea 285 8.1 Domestic Tourism in Republic of Korea 285 8.1.1 Introduction 285 8.1.2 Overall Tourism Profile 286 8.1.3 Best Practices in the Revitalization of Domestic Tourism 298 8.1.4 Conclusion and Recommendation 309 8.2 A Gase Study of Social Tourism Policies in Republic of Korea 313 8.2.1 Introduction 313 8.2.2 Social Tourism Policies 315 8.2.3 Impact of Social Tourism 320 8.2.4 Conclusion and Recommendation 324 8.3 A Gase Study of Rural Tourism in Republic of Korea 326 8.3.1 Introduction 326 8.3.2 Overview of Rural Tourism 327 8.3.3 Rural Tourism Analysis by Types 329 8.3.4 Conclusion and Recommendation 334 9 Malaysia 337 9.1 Domestic Tourism in Malaysia 337 9.1.1 Overview of Domestic Tourism 337 9.1.2 Domestic Tourism Profile 338 9.1.3 A Gase Study of Domestic Tourism - Malaysia Evidence focusing on the Role of Transportation... 349 10 Mongolia 357 10.1 Domestic Tourism in Mongolia 357 10.1.1 Introduction 357 10.1.2 Overall Country Profile 359 10.1.3 Domestic Tourism Profile 370 10.1.4 Gase Study: Impact on Social Tourism 381 10.1.5 Recommendation 387 5
Domestic Tourism in Asia and the Pacific 11 NewZealand: 393 11.1 Domestic Tourism Market Segmentation 393 11.1.1 Executive Summary 393 11.1.2 Market Segmentation 496 12 Pakistan 12.1 Domestic Tourism in Pakistan 403 12.1.1 Introduction 403 12.1.2 Overview of Tourism 404 12.1.3 Overall Country Profile: Prospects of Domestic Tourism 408 12.1.4 Domestic Tourism Profile 425 12.1.5 Conclusion and Recommendation 430 13 Philippines 43 7 13.1 Domestic Tourism in Philippines 437 13.1.1 Introduction 437 13.1.2 Overall Country Profile 438 13.1.3 Domestic Tourism Profile 450 13.1.4 Conclusion and Recommendation 453 13.2 Domestic Tourism's Role in Local Economic Development 458 13.2.1 Introduction 458 13.2.2 Enabling Factors 462 13.2.3 Gase of The Puerto Princesa City, Province of Palawan 466 13.2.4 Conclusion 471 14 Sri Lanka 475 14.1 Domestic Tourism in Sri Lanka 475 14.1.1 Introduction 476 14.1.2 Overall Country Profile 479 14.1.3 Domestic Tourism Profile 488 14.1.4 Conclusion and Recommendation 502 15 Thailand 505 15.1 Some Reflections on Thai Domestic Tourism 505 15.1.1 Introduction 505 15.1.2 Overview of Tourism 505 15.1.3 Domestic Tourism Profile 512 15.1.4 Conclusion and Recommendation 527 6
15.2 A Gase Study of Community Based Tourism in Thailand 529 15.2.1 Executive Summary 529 15.2.2 Background: Community Based Tourism in the Thai Context 531 15.2.3 Conclusion and Recommendation 548 16 Vietnam 553 16.1 Domestic Tourism in Vietnam 553 16.1.1 Introduction 554 16.1.2 Overall Country Profile 555 16.1.3 Domestic Tourism Profile 565 16.1.4 Case Study: Impact on Social Tourism 575 16.1.5 Recommendation 577 Conclusion 579 List of Contributors 585 List of Acronyms 593 7