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Common Assessment Task Unit Standard 24731 Demonstrate knowledge of destination New Zealand Level: 2 Credit: 4 Version: 2 School: Student Name: Date of Assessment:

Demonstrate knowledge of destination New Zealand Level 2 Credit 4 Version 2 NZQA Number: Student Declaration Student Information I certify all the work included in this assessment is my own. I have correctly acknowledged and referenced all sources of information used. I have not copied any part of this assessment and I have not allowed and will not allow any other student to copy any part of my assessment. Date Name (please print your name) Signature Moderation To comply with the moderation process assessors should ensure the following: Written evidence is provided. A record of any oral testing is made. Image and/or audio recording of any observation or role play is made. Appeal Process and Re-submission Policy The student should be referred to the appeal process and/or the re-submission policy of the provider. Evidence Validity Where any assessment, or part of any assessment, is carried out under non controlled conditions, students are required to sign a declaration stating the work they have submitted is their own original work and any material that has been reproduced has been fully referenced. Teacher Use Only Attempt Submission 1 Submission 2 Overall Competency Achieved Assessor Signature Assessor Name Date Competent / Not Yet Competent (Circle Result) C / NYC C / NYC Date (please print your name) Page 1 of 21

Resources The following resources may be useful when preparing for this assessment: ATTTO student manual this can be ordered online at http://www.attto.org.nz. Assessment Instructions Assessment against this unit standard must be carried out in controlled conditions. Controlled conditions means that the student is supervised during the assessment. For assessment purposes the maps used may not contain the information required by the performance criteria within the unit standard, such as country, region, or city names. The unit standard states that statistics used must not be more than 12 months old. The statistics/data used for this assessment were the most current available from the Ministry of Economic Development. Verbal and/or written answers. Answers must be in students own words. Assessment Use of correction fluid, tape or similar is not permitted. Written answers must be in blue or black ink (no pencil). Please reference all sources of information used. Definitions Regions refers to Regional Tourism Organisation (RTO) regions as outlined at http://www.tourismresearch.govt.nz Page 2 of 21

Outcome 1 Describe inbound tourism to New Zealand. For the following tasks statistics for 2009 2010 are provided in Appendix 1 at the end of this assessment. You can use these, or statistics provided by your teacher. Task 1 Inbound Tourism a) What were the total arrival numbers and total expenditure that New Zealand experienced from inbound tourism? Total Arrival Numbers: Total Expenditure: NZD (1.1) b) Complete the following table with the percentage of total arrivals for each purpose of visit listed. For example: Other 274,700 divided by Total International Visitors 2,514,209 = 0.109259 Rounded = 11% Purpose of Visit Total Arrivals (%) Other 11% Holiday Visit friends and relatives Business 100% (1.3) Page 3 of 21

Task 2 Generating Markets a) Rank the top five (5) generating markets, from highest to lowest based on total arrival numbers. Include in your answer the percentage of total arrivals for each generating market. 1. 2. 3. 4. 5. Generating Market Total Arrivals (%) b) Rank the top five (5) generating markets, from highest to lowest based on total expenditure. (1.2) Include in your answer the percentage of total expenditure for each generating market. 1. 2. 3. 4. 5. Generating Market Total Expenditure (%) (1.2) Page 4 of 21

Task 3 Host Regions a) Identify the top five (5) host regions, ranked from highest to lowest based on international visitor numbers. 1. 2. 3. 4. 5. Host Region (1.4) b) Identify the top five (5) host regions, ranked from highest to lowest based on international person nights. 1. 2. 3. 4. 5. Host Region c) Locate each host region identified in (a) and (b) above on a map. (1.4) A map is provided in Appendix 3 at the end of this assessment. You may also use maps approved/provided by your teacher. (1.4) Page 5 of 21

Outcome 2 Describe domestic tourism within New Zealand. For the following tasks statistics for 2009 2010 are provided in Appendix 1 at the end of this assessment. You can use these, or statistics provided by your teacher. Task 4 Domestic Tourism a) Show the significance of domestic tourism in New Zealand by completing the following table: Significance Total overnight trips Total day trips Total person nights Total expenditure Totals (2.1) b) Rank the top five (5) domestic generating regions, from highest to lowest based on total overnight trips. Include in your answer the percentage of total overnight trips for each region. 1. 2. 3. 4. 5. Generating Region Total Overnight Trips (%) (2.2) Page 6 of 21

Task 5 Domestic Host Regions a) Identify the top five (5) host regions, ranked from highest to lowest based on domestic overnight trips. 1. 2. 3. 4. 5. Host Region b) Identify the top five (5) host regions, ranked from highest to lowest based on domestic person nights. (2.3) 1. 2. 3. 4. 5. Host Region c) Locate each host region identified in (a) and (b) above on a map. (2.3) A map is provided in Appendix 3 at the end of this assessment. You may also maps approved/provided by your teacher. (2.3) Page 7 of 21

Outcome 3 Describe characteristics of New Zealand as a tourist destination. Task 6 Maps Maps are provided in Appendices 2 and 3 at the end of this assessment. You may also use maps approved/provided by your teacher. a) Locate New Zealand on a Map of the World. (3.1) b) Locate three (3) gateway cities on a Map of New Zealand. (3.2) Gateway cities refer to key ports of arrival into the country. Task 7 Destination New Zealand You need to describe the following characteristics of New Zealand as a tourist destination: a) Geographical features b) Attractions c) Activities d) Events How you choose to present the information on the characteristics of New Zealand is up to you. You could choose to create: Question and answer cards for a quiz or board game A posters ideally one (1) A4 sized poster A PowerPoint presentation A web page ideally one (1) A4 sized printable page. Page 8 of 21

a) Geographical features Identify a total of at least six (6) geographical features. The following four (4) must be included: 1. Rotorua s geothermal areas 2. Lake Taupo 3. The Southern Alps 4. Milford Sound 5. (specify another geographical feature) 6. (specify another geographical feature) Describe two (2) points of interest to tourists for each of the geographical features above. (3.3) Examples of geographical features may be: Mountains Rivers Lakes Fjords. Points of interest to tourists may be: What there is to see and do Location Historical information Facilities/services available for tourists Eco-tourism information. b) Attractions Identify five (5) different New Zealand attractions of interest to tourists. Describe three (3) features for each attraction. (3.4) Examples of attractions may be: Museums Buildings Zoos Forests Lakes Geothermal areas. Features may be: What there is to see and do Location Duration Time of year Facilities/services available for tourists Opening hours Price. Page 9 of 21

Example: Wellington Zoo, Wellington Features include: - Zoo opening times are from 9.30am to 5.00pm and they are open every day of the year except Christmas day. - Admission costs are NZD$20.00 per adult, NZD$9.00 per child (3 14) and children under 3 are free. - Places at the Zoo include Stores (animal kitchen), the Wild Theatre located in the middle of the zoo, Twilight (replicates a New Zealand bush research hut), the Historic Elephant House and the Chimp Indoor House. - Source: http://www.wellingtonzoo.com/ c) Activities Identify four (4) different activities in New Zealand of interest to tourists. Describe three (3) features for each activity. (3.4) Examples of activities may be: Excursions Ballooning Boat cruises Nature trek City tour. Features may be: What there is to see and do Location Duration Time of year Facilities/services available for tourists Opening hours Price. Example: Waiheke Explorer Tour Features include: - A 4-hour ferry ride to Waiheke Island. This tour is a great way to make the most of a day trip to Waiheke, offering flexible and cost effective transport, while introducing the island s best sights. - Tour includes a 1½ hour scenic tour of the island, plus unlimited bus travel for the rest of the day. - The tour departs daily at 10.00am (via Devonport) and 12.00pm. - Costs are NZD$49.00 per adult and NZD$24.50 for children. - Source: http://www.fullers.co.nz/destinations-tours/waiheke/waiheke-explorer-tour.php d) Events Identify two (2) different events in New Zealand of interest to tourists. Describe three (3) features for each event. (3.4) Examples of events may be: Exhibitions Festivals Tradeshows. Features may be: What there is to see and do Location Duration Time of year Facilities/services available for tourists Opening hours Price. Page 10 of 21

Example: Auckland Seafood Festival Features include: - Three days of fun, ocean-fresh seafood and entertainment. It's also an opportunity to learn about, and interact with some of the 100 edible species found in New Zealand waters. - The festival is the main event during Auckland s anniversary weekend celebrations. The venue is in the heart Te Wero Island. - Tickets are NZD$15.00 per person with no booking fee. - The festival offers a huge range of local delicacies including oysters, mussels, scallops that are cooked five different ways, whitebait fritters, salmon kebabs, salt and pepper squid, seafood paella, etc. - Wide selections of local and international wines to compliment food are also available. - Entertainment includes performances from local musicians, buskers, and competitions. - Source: http://www.aucklandseafoodfestival.co.nz/ End of Assessment Page 11 of 21

APPENDICES: 1. Statistics from the ATTTO student manual 2. Map of the World 3. Map of New Zealand Page 12 of 21

APPENDIX 1: Statistics from the ATTTO student manual The source of all the following statistics: Ministry of Tourism website. International Visitor Arrivals and Expenditure Key generating market Visitor numbers year ending October 2010 Tourist expenditure year ending September 2010 Numbers % (NZ$ millions) % USA 191,520 8% 514 9% China 116,410 5% 365 7% Japan 87,976 3% 357 6% UK 241,252 10% 710 12% Australia 1,115,285 44% 1,733 30% All International Visitors 2,514,209 5,772 billion Reasons for Visiting International Visitors Reason Number of visitors year ending October 2010 Expenditure year ending September 2010 (NZ$ millions) % Visiting Family and Relations (VFR) 782,862 1,108 19% Holiday 1,208,760 3,092 54% Business 247,887 632 11% Other 274,700 940 16% Total International Visitors 2,514,209 5,772 billion Page 13 of 21

NOTE: The statistics below for Person Nights by Host Region year ending 2009 continue on the next page. Person Nights by Host Region year ending 2009 Region Domestic International Northland 4,108,777 1,734,398 Auckland 7,396,710 16,141,019 Coromandel 3,248,786 773,235 Waikato 3,223,469 1,868,783 Bay of Plenty 3,063,632 1,254,604 Kawerau-Whakatane 747,576 219,409 Rotorua 2,027,046 1,367,538 Lake Taupo 2,445,486 827,539 Gisborne 1,098,146 377,441 Hawke's Bay 2,477,019 1,180,983 Ruapehu 733,239 235,866 Taranaki 1,443,949 657,511 Wanganui 516,779 240,474 Manawatu 1,686,339 774,600 Wairarapa 711,196 192,050 Kapiti-Horowhenua 844,375 181,185 Wellington 3,961,020 3,637,173 Marlborough 1,292,087 789,791 Nelson 2,104,535 1,504,361 West Coast 1,199,004 1,190,465 Canterbury 6,590,836 6,539,685 Timaru 570,367 255,069 Page 14 of 21

Mackenzie 428,899 358,355 Waitaki 466,901 194,304 Lake Wanaka 815,741 640,660 Queenstown 1,195,941 2,492,604 Fiordland 297,188 667,131 Central Otago 744,230 128,964 Dunedin 1,459,136 1,290,335 Clutha 256,015 64,866 Southland 892,459 546,390 Page 15 of 21

NOTE: The statistics below for International Visitor Numbers by Host Region year ending 2009 continue on the next page. International Visitor Numbers by Host Region year ending 2009 Region Number Northland 810,836 Auckland 2,550,415 Coromandel 365,463 Waikato 661,207 Bay of Plenty 277,603 Kawerau-Whakatane 64,641 Rotorua 785,701 Lake Taupo 487,309 Gisborne 87,517 Hawke's Bay 295,226 Ruapehu 138,011 Taranaki 127,018 Wanganui 73,050 Manawatu 141,913 Wairarapa 71,941 Kapiti-Horowhenua 86,819 Wellington 763,423 Marlborough 370,472 Nelson 566,498 West Coast 1,206,450 Canterbury 2,769,722 Page 16 of 21

Timaru 142,792 Mackenzie 459,502 Waitaki 194,384 Lake Wanaka 328,098 Queenstown 979,565 Fiordland 767,265 Central Otago 77,578 Dunedin 437,464 Clutha 44,506 Southland 227,071 Domestic Tourism Key Facts year ending June 2010 Number of Day Trips Number of Overnight Trips Total Number of Person Nights Total Expenditure 30.2 million 16.6 million 48.4 million $NZD 8,805 million NOTE: The statistics below for Domestic Overnight Trips by Host Region year ending 2009 continue on the next page. Domestic Overnight Trips by Host Region year ending 2009 Region Number Northland 1,470,211 Auckland 3,232,252 Coromandel 1,095,998 Waikato 1,606,880 Bay of Plenty 1,249,148 Kawerau-Whakatane 302,597 Page 17 of 21

Rotorua 882,538 Lake Taupo 1,055,632 Gisborne 373,487 Hawke's Bay 966,365 Ruapehu 324,538 Taranaki 573,458 Wanganui 239,280 Manawatu 766,828 Wairarapa 350,265 Kapiti-Horowhenua 376,395 Wellington 1,692,843 Marlborough 525,379 Nelson 699,680 West Coast 542,609 Canterbury 2,772,014 Timaru 248,222 Mackenzie 172,549 Waitaki 196,629 Lake Wanaka 244,766 Queenstown 413,023 Fiordland 132,711 Central Otago 296,334 Dunedin 592,389 Clutha 115,576 Southland 344,249 Page 18 of 21

Domestic Percentage Overnight Trips by Generating Region year ending 2009 Region Percentage Northland 4% Auckland 27% Waikato 12% Bay of Plenty 8% Gisborne 1% Hawke s Bay 4% Taranaki 2% Manawatu-Wanganui 6% Wellington 11% Nelson-Tasman 3% Marlborough 1% Canterbury 12% West Coast 1% Otago 5% Southland 3% Page 19 of 21

APPENDIX 2: Map of the World Page 20 of 21

APPENDIX 3: Map of New Zealand Page 21 of 21

US 24731 v2 Assessment Schedule Assessment Schedule Teacher Use Only US: 24731 Demonstrate knowledge of destination New Zealand Level: 2 Credit: 4 Version: 2 This assessment schedule has been designed to help you ensure the correct evidence has been submitted by the student and that it meets the requirements of the unit standard. Important Notes Assessment against this unit standard must be carried out in controlled conditions. Controlled conditions means that the student is supervised during the assessment. For assessment purposes the maps used may not contain the information required by the performance criteria within the unit standard, such as country, region, or city names. A location map is attached in Appendices 2 and 3 of this assessment schedule. The unit standard states that statistics used must not be more than 12 months old. The statistics/data used for this assessment were the most current available from the Ministry of Economic Development. Answers in this CAT relate to the statistics provided in the ATTTO student manual which were obtained from the Ministry of Economic Development. Verbal and/or written answers. Answers must be in students own words. Regions refer to Regional Tourism Organisation (RTO) regions as outlined at http://www.tourismresearch.govt.nz. Resources The following resources may be useful when assessing against this unit standard: ATTTO teacher manual this can be ordered online at http://www.attto.org.nz. ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 1 of 18

US 24731 v2 Assessment Schedule Outcome 1 Describe inbound tourism to New Zealand. 1.1 1.3 Task 1 Evidence Requirements a) Total arrival numbers: 2,514,209 Total expenditure: $5,772 billion NZD b) Holiday: 48% Visit Friends and Relatives: 31% Business: 10% Judgement Task answered correctly using the statistics/data provided in Appendix 1. Answer (b): The answer must be provided as a percentage of total arrivals for each purpose. 1.2 Task 2 a) Generating Market Total Arrivals 1. Australia 44% 2. UK 10% 3. USA 8% 4. China 5% 5. Japan 3% b) Generating Market Total Expenditure 1. Australia 30% 2. UK 12% 3. USA 9% 4. China 7% 5. Japan 6% Task answered correctly using the statistics/data provided in Appendix 1. Answers are required for the top five (5) generating markets. Answer (a): The answer must be provided as a percentage of total arrivals from each market. Answer (b): The answer must be provided as a percentage of total expenditure from each market. ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 2 of 18

US 24731 v2 Assessment Schedule 1.4 Task 3 Evidence Requirements a) Host Region International Visitor Numbers 1. Canterbury 2. Auckland 3. West Coast 4. Queenstown 5. Northland Judgement Task answered correctly using the statistics/data provided in Appendix 1. Answers (a) and (b): Answers are required for the top five (5) host regions. Answer (c): The geographical position of each host region identified must be correctly located on a Map of New Zealand. b) Host Region International Person Nights 1. Auckland 2. Canterbury 3. Wellington 4. Queenstown 5. Waikato c) Locate each Host Region on a map Canterbury Auckland West Coast Queenstown Northland Wellington Waikato ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 3 of 18

US 24731 v2 Assessment Schedule Outcome 2 Describe domestic tourism within New Zealand. 2.1 2.2 Task 4 Evidence Requirements a) Significance of Domestic Tourism Total overnight trips 16.6 million Total day trips 30.2 million Total person nights 48.4 million Total expenditure - $8,805 million NZD b) Generating Region Total Overnight Trips 1. Auckland 27% 2. Waikato 12% 3. Canterbury 12% 4. Wellington 11% 5. Bay of Plenty 8% Judgement Task answered correctly using the statistics/data provided in Appendix 1. Answer (a): Total expenditure must be provided in NZD. Answer (b): Answers are required for the top five (5) generating regions. Answer (b): The answer must be provided as a percentage of total overnight trips generated by each of the regions. 2.3 Task 5 a) Host Region Domestic Overnight Trips 1. Auckland 2. Canterbury 3. Wellington 4. Waikato 5. Northland Task answered correctly using the statistics/data provided in Appendix 1. Answers (a) and (b): Answers are required for the top five (5) host regions. Answer (c): The geographical position of each host region identified must be correctly located on a Map of New Zealand. b) Host Region Domestic Person Nights 1. Auckland 2. Canterbury 3. Northland ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 4 of 18

US 24731 v2 Assessment Schedule 4. Wellington 5. Coromandel Evidence Requirements Judgement c) Locate each Host Region on a map Auckland Canterbury Wellington Waikato Northland Coromandel ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 5 of 18

US 24731 v2 Assessment Schedule Outcome 3 Describe characteristics of New Zealand as a tourist destination. Evidence Requirements Judgement 3.1 3.2 Task 6 The student located: a) New Zealand on a Map of the World. b) Three (3) gateway cities on a Map of New Zealand. The geographical position of New Zealand must be correctly located on a Map of the World. The geographical position of three (3) gateway cities must be correctly located on a Map of New Zealand. Gateway cities refer to key ports of arrival into the country. 3.3 Task 7 a) Geographical Features The student identified a total of six (6) geographical features. The following four (4) must be included: 1. Rotorua s geothermal areas 2. Lake Taupo 3. The Southern Alps 4. Milford Sound 5. The student must specify another geographical feature 6. The student must specify another geographical feature The student described two (2) points of interest to tourists for each geographical feature. Evidence is required for six (6) geographical features in total. The geographical features listed below must be included: 1. Rotorua s geothermal areas 2. Lake Taupo 3. The Southern Alps 4. Milford Sound 5. Another geographical feature selected by the student 6. Another geographical feature selected by the student For each geographical feature a minimum of two (2) points of interest to tourists must be described. ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 6 of 18

US 24731 v2 Assessment Schedule Evidence Requirements Judgement Information about the geographical features provided by students (other than location), may vary. Geographical features may be: Mountains, Rivers, Lakes, and Fjords. Points of interest to tourists may be: What there is to see and do, location, historical information, facilities/services available for tourists, eco-tourism information. 3.4 Task 7 (continued) b) Attractions The student identified five (5) different New Zealand attractions of interest to tourists. The student described three (3) features for each attraction. Example: Wellington Zoo, Wellington Features include: - Zoo opening times are from 9.30am to 5.00pm and they are open every day of the year except Christmas day. - Admission costs are NZD$20.00 per adult, NZD$9.00 per child (3 14) and children under 3 are free. - Places at the Zoo include Stores (animal kitchen), the Wild Theatre located in the middle of the zoo, Twilight (replicates a New Zealand bush research hut), the Historic Elephant House and the Chimp Indoor House. - Source: http://www.wellingtonzoo.com/ Evidence is required for a minimum of five (5) attractions, four (4) activities and two (2) events. For each attraction, activity and event a minimum of three (3) features must be described. Information provided by students may vary. Examples of attractions may be museums, buildings, zoos, forests, lakes, geothermal areas. Examples of activities may be excursions, ballooning, boat cruises, nature trek, and city tour. Examples of events may be exhibitions, festivals, and tradeshows. Features may be what there is to see and do, location, duration, time of year, facilities/services available for tourists, opening hours and price. c) Activities The student identified four (4) different New Zealand activities of interest to tourists. The student described three (3) features for each activity. ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 7 of 18

US 24731 v2 Assessment Schedule Evidence Requirements Judgement Example: Waiheke Explorer Tour Features include: - A 4-hour ferry ride to Waiheke Island. This tour is a great way to make the most of a day trip to Waiheke, offering flexible and cost effective transport, while introducing the island s best sights. - Tour includes a 1½ hour scenic tour of the island, plus unlimited bus travel for the rest of the day. - The tour departs daily at 10.00am (via Devonport) and 12.00pm. - Costs are NZD$49.00 per adult and NZD$24.50 for children. - Source: http://www.fullers.co.nz/destinations-tours/waiheke/waiheke-explorertour.php d) Events The student identified two (2) different New Zealand events of interest to tourists. The student described three (3) features for each event. Example: Auckland Seafood Festival Features include: - Three days of fun, ocean-fresh seafood and entertainment. It's also an opportunity to learn about, and interact with some of the 100 edible species found in New Zealand waters. - The festival is the main event during Auckland s anniversary weekend celebrations. The venue is in the heart Te Wero Island. - Tickets are NZD$15.00 per person with no booking fee. - The festival offers a huge range of local delicacies including oysters, mussels, scallops that are cooked five different ways, whitebait fritters, salmon kebabs, salt and pepper squid, seafood paella, etc. - Wide selections of local and international wines to compliment food are also available. - Entertainment includes performances from local musicians, buskers, and competitions. - Source: http://www.aucklandseafoodfestival.co.nz/ ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 8 of 18

US 24731 v2 Assessment Schedule APPENDICES: 1. Statistics from the ATTTO student manual 2. Map of the World 3. Map of New Zealand ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 9 of 18

US 24731 v2 Assessment Schedule APPENDIX 1: Statistics from the ATTTO student manual The source of all the following statistics: Ministry of Tourism website. International Visitor Arrivals and Expenditure Key generating market Visitor numbers year ending October 2010 Tourist expenditure year ending September 2010 Numbers % (NZ$ millions) % USA 191,520 8% 514 9% China 116,410 5% 365 7% Japan 87,976 3% 357 6% UK 241,252 10% 710 12% Australia 1,115,285 44% 1,733 30% All International Visitors 2,514,209 5,772 billion Reasons for Visiting International Visitors Reason Number of visitors year ending October 2010 Expenditure year ending September 2010 (NZ$ millions) % Visiting Family and Relations (VFR) 782,862 1,108 19% Holiday 1,208,760 3,092 54% Business 247,887 632 11% Other 274,700 940 16% Total International Visitors 2,514,209 5,772 billion ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 10 of 18

US 24731 v2 Assessment Schedule NOTE: The statistics below for Person Nights by Host Region year ending 2009 continue on the next page. Person Nights by Host Region year ending 2009 Region Domestic International Northland 4,108,777 1,734,398 Auckland 7,396,710 16,141,019 Coromandel 3,248,786 773,235 Waikato 3,223,469 1,868,783 Bay of Plenty 3,063,632 1,254,604 Kawerau-Whakatane 747,576 219,409 Rotorua 2,027,046 1,367,538 Lake Taupo 2,445,486 827,539 Gisborne 1,098,146 377,441 Hawke's Bay 2,477,019 1,180,983 Ruapehu 733,239 235,866 Taranaki 1,443,949 657,511 Wanganui 516,779 240,474 Manawatu 1,686,339 774,600 Wairarapa 711,196 192,050 Kapiti-Horowhenua 844,375 181,185 Wellington 3,961,020 3,637,173 Marlborough 1,292,087 789,791 Nelson 2,104,535 1,504,361 West Coast 1,199,004 1,190,465 Canterbury 6,590,836 6,539,685 ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 11 of 18

US 24731 v2 Assessment Schedule Timaru 570,367 255,069 Mackenzie 428,899 358,355 Waitaki 466,901 194,304 Lake Wanaka 815,741 640,660 Queenstown 1,195,941 2,492,604 Fiordland 297,188 667,131 Central Otago 744,230 128,964 Dunedin 1,459,136 1,290,335 Clutha 256,015 64,866 Southland 892,459 546,390 ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 12 of 18

US 24731 v2 Assessment Schedule NOTE: The statistics below for International Visitor Numbers by Host Region year ending 2009 continue on the next page. International Visitor Numbers by Host Region year ending 2009 Region Number Northland 810,836 Auckland 2,550,415 Coromandel 365,463 Waikato 661,207 Bay of Plenty 277,603 Kawerau-Whakatane 64,641 Rotorua 785,701 Lake Taupo 487,309 Gisborne 87,517 Hawke's Bay 295,226 Ruapehu 138,011 Taranaki 127,018 Wanganui 73,050 Manawatu 141,913 Wairarapa 71,941 Kapiti-Horowhenua 86,819 Wellington 763,423 Marlborough 370,472 Nelson 566,498 West Coast 1,206,450 Canterbury 2,769,722 ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 13 of 18

US 24731 v2 Assessment Schedule Timaru 142,792 Mackenzie 459,502 Waitaki 194,384 Lake Wanaka 328,098 Queenstown 979,565 Fiordland 767,265 Central Otago 77,578 Dunedin 437,464 Clutha 44,506 Southland 227,071 Domestic Tourism Key Facts year ending June 2010 Number of Day Trips Number of Overnight Trips Total Number of Person Nights Total Expenditure 30.2 million 16.6 million 48.4 million $NZD 8,805 million NOTE: The statistics below for Domestic Overnight Trips by Host Region year ending 2009 continue on the next page. Domestic Overnight Trips by Host Region year ending 2009 Region Number Northland 1,470,211 Auckland 3,232,252 Coromandel 1,095,998 Waikato 1,606,880 Bay of Plenty 1,249,148 Kawerau-Whakatane 302,597 ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 14 of 18

US 24731 v2 Assessment Schedule Rotorua 882,538 Lake Taupo 1,055,632 Gisborne 373,487 Hawke's Bay 966,365 Ruapehu 324,538 Taranaki 573,458 Wanganui 239,280 Manawatu 766,828 Wairarapa 350,265 Kapiti-Horowhenua 376,395 Wellington 1,692,843 Marlborough 525,379 Nelson 699,680 West Coast 542,609 Canterbury 2,772,014 Timaru 248,222 Mackenzie 172,549 Waitaki 196,629 Lake Wanaka 244,766 Queenstown 413,023 Fiordland 132,711 Central Otago 296,334 Dunedin 592,389 Clutha 115,576 Southland 344,249 ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 15 of 18

US 24731 v2 Assessment Schedule Domestic Percentage Overnight Trips by Generating Region year ending 2009 Region Percentage Northland 4% Auckland 27% Waikato 12% Bay of Plenty 8% Gisborne 1% Hawke s Bay 4% Taranaki 2% Manawatu-Wanganui 6% Wellington 11% Nelson-Tasman 3% Marlborough 1% Canterbury 12% West Coast 1% Otago 5% Southland 3% ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 16 of 18

US 24731 v2 Assessment Schedule APPENDIX 2: Map of the World ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 17 of 18

US 24731 v2 Assessment Schedule APPENDIX 3: Map of New Zealand ASSESSOR USE ONLY Moderated and approved by ATTTO March2009 Page 18 of 18