The In-Flight Monetisation & Services Platform PRODUCT BROCHURE

Immfly improves your flight services with gate-to-gate video streaming, publications, shopping and transactions

Why is Immfly relevant to your airline? 01 Customers access inflight entertainment and services via their personal electronic devices 02 Active content, e-commerce and advertising management in accordance to your needs and preferences 03 Specialised in revenue optimisation based on customer profile and analytics 04 Deep understanding of responsive platform design to perform seamlessly across devices

How do we generate new revenue streams for the airline? 1 Entertainment content packs Offering customised packages of local and international content in the booking process (preflight) or directly onboard. 2 Sales on board Promoting digitally targeted, qualified and integrated products and services of: > catering > duty free > destination transfers & activities Identifying new sources of cashflow related to existing and future digital assets. Our business strategists collaborate with clients to indentify underlying business opportunities and determine an optimal mix of revenue models. Passengers 3 Brand Marketing Raising brand awareness campaigns through content branded targeting by routes, languages or time of the day. 4 Marketing Performance Boosting passengers loyalty by offering a free entertainment experience sponsored by brands interested in collecting leads and user data. Advertisers

What is the Immfly entertainment and services platform? Through an on-board wireless network passengers can access the solution via digital devices. The platform is provided by a Media Server that supports multiple user connections using native apps or web. Upon landing it connects to the Cloud to download passenger data and process payment transactions.

1. ENTERTAINMENT SECTION Reading publications: press, magazines Audiovisual channels: movies, TV Shows Content for kids Games 3. CONNECTIVITY SERVICES On-ground connection: 3G / 4G Synch Flight connectivity: Internet access optional Airline digital magazines In-flight chat Moving map 4. OPERATIONS MANAGEMENT Aircraft regulatory certifications Aviation Big Data 2. ON-BOARD SALES Transfer services Tours and other activities Flight Information Cabin crew app Natively cloud base Duty-free shopping Catering on-board

1. Entertainment Section A complete offering that will make time fly EXTENSION OF YOUR INFLIGHT EXPERIENCE Content portfolio adaptable to each airline s preferences and needs. LICENSING & DISTRIBUTION Continuous upgrade of content thanks to leading media partnerships. INTERNATIONAL & REGIONAL CONTENT Content adapted to international and local languages. TECHNICAL CAPABILITIES Available services such as encoding, subtitling and metadata management.

2. On-board Sales A selection of destination activities, transfer services and other transactional services ALL YOUR DESTINATIONS COVERED The best activities and transfer services in all your destinations managed and in contact with all of our partners. Always relevant offers: updated daily, weekly and monthly; customised based on the route, date, time, language and user profile. INTERNATIONAL PROVIDERS The passenger s experience is the most important for us, therefore we only work with well-known suppliers that meet the international H&S standards and offer us the best quality experiences. PURCHASING PROCESS In only three steps passengers can obtain their most preferred activities and transfers using a credit or a debit card. When bought on board, the confirmation is sent via e-mail upon landing. SAFE PAYMENTS Once the passenger s account has been validated and the payment transactions processed upon landing, the user s data is deleted from the system. POINTS OF SALE In accordance to each airline s preferences, passengers can book the in-destination services previously to taking the flight, during the flight, or once in their destination, via the airline s app or web.

3. Connectivity Services Full internet access is a choice, not an obligation Adding a connectivity system to an Immfly equipped aircraft would be a seamless integration with significant cost benefits and technological synergies: SOFTWARE CUSTOMISATION Software and content are designed to match each airline s or aircraft s connectivity level. AUTONOMOUS PLATFORM System connected with avionics and the Immfly Cloud services via 3G/4G, developed to drive monetisation. SECURE PLATFORM Automatic communication with partner services to enable PCI DSS compliant payments. Content protection through DRM. FLIGHT INFORMATION Flight tracker that allows to check the outside temperature, speed and altitude of the aircraft.

SATCOM OPERATOR SATCOM x3 GSM Connected On Ground SERVER AVIONICS IFEC Gateway IP NETWORK ATG CONNECTIVITY-READY IFEC installation in 2 stages: Always connected GSM OPERATOR ATG OPERATOR CENTRAL 1st - IFE 2nd - IFC

4. Operations Management Efficient installation and optimisation of data analytics FAST & EFFECTIVE DEPLOYMENT Aircraft installation is completed in 1 overnight by the operations team. BEST SYNC TECH IN THE MARKET Speed close to real time with no crew operational impact. No limitations to data ingestion, storage and processing capability. BIG DATA CAPABILITY Data collection and analysis to better understand and predict passenger behavior and help to optimise aircraft operations. CREW INTELLIGENCE Efficient operational decision making by e-enablement of manuals and forms, destination data, passengers data and sales and catering orders. REPORTING & CROSS FUNCTIONAL TEAM Dedicated account manager reporting system performance analysis and KPIs to identify issues and solutions.

Fixed Hardware Costs Low - Mid Revenue Potential ROI Guaranteed Which Technology are we developing? Customer Experience Installation Weight Data Sync Premium C-Check Completed in 1 day or 1 overnight 35,5 kg (A320) Automatically upon landing Content delivery Multiple content at high speeds Two types of solutions from key hardware providers, either portable or fixed according to the airline s needs to ensure technical excellence. Transactional services STC certification Operational Costs Availability Connectivity Secure payments over IFE Provided by Immfly None Ready Ready

Portable Solution Costs Low Revenue Potential Limited Customer Experience Good Installation None Weight Between 2 and 10 kg / box (depending on box) Data Sync Content delivery At battery charge or 4G Multiple content Transactional services Secure payments over IFE STC certification No Operational Costs Daily battery recharge Availability Ready Connectivity Not available

Our vision is to be the preferred monetisation service platform for the travel industry, reaching 100 MM yearly connected on-board passengers by 2018. About us Headquartered in Barcelona, Immfly was founded in 2013 to help airlines successfully fulfill their digital aspirations. Today Immfly boasts a team of over 50 employees; a creative, dynamic and international line-up that plays a crucial role in meeting the market demand and the ambitious vision. Immfly s solution helps airlines to create new ancillary revenues and increases customer loyalty by boosting Net Promoter Scores.

Facts & Figures First IFE system installation to be completed in one overnight in Europe First full fleet roll-out for a pure Wireless Entertainment Solution in Europe First company to achieve positive business case with free content experience for passengers First european in-flight digital platform to offer destination deals for short and mid distance flights +50 Top Multinational Partners successfully involved Constant growing double digit connected passengers per aircraft

New technology, new features, new marketing opportunities and a new ancillary tool. POSSIBLE together.