Business Plan 2015/2016 Pacific Asia Travel Association Deutschland e.v. Pacific Asia Travel Association Germany Chapter Eisgrubweg 23 Phone: +49 6131 6277437 Fax: +49 6131 6277438 E-Mail: office@pata-germany.de www.pata.travel
Contents PATA Who We Are... 3 10 GOOD REASONS FOR YOUR PATA MEMBERSHIP..4 1. PATA the Organization You Want to Be Part of it!...5 2. SERVICES AND BENEFITS... 6 2.1 PATA Germany Online... 6 2.1.1 www.pata.travel Website... 6 2.1.2 Facebook Presence (www.facebook.com/pata.deutschland)... 7 2.2 Work on Behalf of PATA, Trade and Media... 8 2.2.1 e-newsletter to Members, Travel Agents and Media... 8 2.3 Travel Agent Training... 9 2.3.1 Road Shows... 9 2.3.2 Asia Day in Vienna... 12 2.4 Consumer Fairs 2015/2016... 14 2.5 Other Activities... 16 2.5.1 General Meeting and PATA Get-together... 16 3. PATA Deutschland e.v. Membership Overview... 17 4. PATA Deutschland e.v. Membership Application... 18 2
PATA WHO WE ARE In the long run, the World Tourism Organization (UNWTO) expects an above-average increase for tourism in Asia. The United Nations agency estimates that tourism in this region will grow by 4 to 6 percent, while global growth will average only 3 to 4 percent. According to the Boston Consulting Group, this means that 40% of tourism expenditures worldwide will be collected in Asia. Especially for the German market with its continuing growth in long-haul travel, this region is also becoming increasingly relevant. The Pacific Asia Travel Association (www.pata.org), or PATA for short, is a non-profit organization established in 1952 in Honolulu, Hawai i. Its objective is to promote tourism to, within, and out of the Asian-Pacific region. More than one hundred Asian and Pacific countries, territories, and regions, in conjunction with major international tourism destinations, have given the founders initial idea a voice heard around the globe. Numerous institutions on the national, regional, and local levels, as well as more than 2,000 companies representing aviation, shipping, the hospitality industry, and the travel trade have turned PATA into one of the leading tourism organizations in the world. PATA s headquarters, originally located in San Francisco, California, have moved to Bangkok, Thailand. Regional offices are based in Beijing (PR of China), Dubai (Gulf Region), Macau (Asia), and Sydney (Pacific). Thirty-eight chapters or regional associations worldwide gather, pool, and share their truly global knowledge. The Germany Chapter, officially called PATA Deutschland e.v., is registered in Frankfurt as a non-profit organization and supported by its Administrative Office in Mainz. The main goal of PATA Deutschland e.v. is to represent the philosophy of the Pacific Asia Travel Association in Germany and to promote tourism from here to the Asian-Pacific region. In 2008, PATA Deutschland e.v. was honored with the Spirit of PATA Award as the best regional chapter within the association. Today, PATA Germany has more than 90 members from the various fields of the tourism industry, including airlines, tourist offices, hotel groups, and tour operators. For many years, fair organizers, tourism agencies, and service providers have also been part of the organization. 3
10 GOOD REASONS FOR YOUR PATA MEMBERSHIP Being a member of PATA Deutschland e.v. will be of great value to you and your organization, because 1 you will be part of the largest tourism organization for the Asian-Pacific region, and you will benefit from this excellent network, for example, at our networking events. 2 you will reach more than 500,000 consumer directly by joining us on our affordable, attractive, state-of-the-art trade-show stand. 3 you will get directly in touch with approximately 700 travel agents a year at our road shows and workshops. 4 your news will reach 30,000 travel agents every month through our electronic newsletter 5 as well as 2,000 media representatives. 6 you will benefit from our active public-relations work that includes regular press releases. 7 you will be represented on our attractive, state-of-the-art Website, www.pata.travel, with your contact data, a brief profile, and a direct link to your own Website. 8 your own presence in social media will be linked to PATA Germany s Facebook page. 9 you will never be alone: Any issues relating to PATA Deutschland e.v. and their activities can always be addressed to the PATA Administrative Office for Germany. 10 we are a non-profit organization, not a commercial enterprise. For this reason, your membership dues and participation fees will always remain low. Any profits will be added to the association s funds and thus benefit its members including you! 4
1 PATA the Organization You Want to Be Part of! Check out the great benefits that a Full Membership in PATA s Germany Chapter (PATA Deutschland e.v.) has to offer! In your membership fee is already included: Support from the PATA Administrative Office during regular business hours Web page on www.pata.travel with your contact details, a short profile, and a direct link to your own Website Participation in Networking Events such as our General Meeting and the PATA Get-together As a Full Member, you also have the option to participate in all events and activities listed in this Annual Plan at the specified terms and conditions, including: active public and media relations, including regular newsletters, press releases, announcements of all events in the media opportunity to participate in our monthly PATA newsletters to 30,000 travelagency contacts and 2,000 media contacts via e-mail Attractive Joint PATA Stand at consumer travel fairs* Trade road shows in spring and fall and additional workshops/seminars* *additional participation fee 5
2. SERVICES AND BENEFITS 2.1 PATA Germany Online 2.1.1 www.pata.travel Website The official Website of PATA Deutschland e.v. (www.pata.travel) wants to provide consumers as well as travel agents, journalists, and organization members with an attractive, informative, up-to-date point of contact. All members have the option to present themselves and their product with a short profile, pictures, their logo, and a link to their own Website and Facebook presence. Our Website features an interactive map of the PATA region. Users can select a country and receive an overview of all PATA members which offer information material about or a touristic product in the selected country or territory. 6
2.1.2 Facebook Presence (www.facebook.com/pata.deutschland) A direct link to the social media presence of all PATA Germany members can be found on the attractive PATA Germany Facebook page. 7
2.2 Work on Behalf of PATA, Trade and Media 2.2.1 e-newsletter to Members, Travel Agents and Media Since 2007, we have been e-mailing an electronic newsletter once a month to an extensive data base of contacts in the Germanspeaking travel and tourism industry. PATA Germany s data base currently comprises 2,000 media contacts in Germany, Austria, and Switzerland, plus 30,000 travel-agency contacts. The newsletters contain general information on tourism in the Asian-Pacific region as well as specific news items relating to the region and provided by the organization s Full Members. In addition, there is a special section of the newsletter reserved for PEP offers from PATA members, providing an added value of the newsletter to its recipients. Please note that only 15 news items may be published each month, in order to keep the size of the newsletter within reasonable limits. Items will be published in the newsletter on the basis of relevance, the number of previous publications, and the order in which they were received. Please do not simply include us in your press-release distribution but wait for a request by the PATA Administrative Office, which will regularly solicit up-to-date releases for each issue of the newsletter. After distribution, all issues are available for future reference on our Website, www.pata.travel. 8
2.3 Travel Agent Training 2.3.1 Road Shows In 2015, PATA Germany once again plans to conduct two road shows for travel agents: Spring: 13th until 17th April 2015 in 5 cities in Germany: Munich, Cologne, Stuttgart, Nurnberg and Frankfurt Autumn: 02nd until 06th November 2015 in 5 cities in Germany: Berlin, Dresden, Bremen, Hamburg und Düsseldorf These events, which follow an established and successful concept, will take place in the evening and will be attended by 50 to 100 travel agents each, depending on the host city and region. We will invite travel agency employees (up to three per agency) from the host city and its surroundings. 9
Road-Show Concept: The evening functions with seated dinner are scheduled into two presentation rounds. After the registration the travel agents are invited to visit the travelmart to interact with the partners before joining the first presentation round. While the travel agents have a break, the travelmart is open again for further questions. After the second presentation round the event concludes with a raffle, if at least one of the participating members sponsors a prize. You can choose from a variety of different presentation packages (cf. next page). Example: 18:00 19:00 h Registration and Travelmart 19:00 20:00 h Presentation Round 1 20:00 20:45 h Break and Travelmart 20:45 22:00 h Presentation Round 2 22:00 h Lucky Draw and End Venues In selecting the Road-Show host cities, we are taking all major cities all over Germany, with their respective regions, into consideration. Most of the time, we choose either a South/West or a North/East route. The seminars themselves will be held at centrally located venues (mostly hotels) that are easily and conveniently accessible. 10
The following presentation packages are available:* 10 Min. Presentation: 15 Min. Presentation: 20 Min. Presentation: Travelmart: Brochure Distribution: 2.590,00 Euro + VAT 3.490,00 Euro + VAT 4.390,00 EUR + VAT 1.250,00 EUR + VAT 250,00 EUR + VAT We would like to point out that the number of presenters is limited by the maximum duration of the event. The right to join is granted based on the sequence in which registrations are received. All of the options include the following services: complete organization of the event by the PATA Office, including invitations to the travel agents, A3-size stand-up displays, name tags for exhibitors and travel agents, preparation of the event, etc. presentation time slots, as booked separate desk for product or destination brochures to be displayed in an appealing and attractive way brief product presentation (2 A4 pages) in an Information Folder handed out to each of the attending travel agents accompanying PATA staff for the entire road show production and transportation of displays list of attending travel agents provided to all participating partners in the form of an Microsoft Excel spreadsheet for individual follow-up Each participating partner will have to pay for his or her own travel and accommodation expenses. PATA, however, will negotiate special rates with the hotels. 11
2.3.2 Asia Day in Vienna After the success of the first PATA Asia Day in Vienna, PATA Deutschland e.v. will organize the second Asia Day in Vienna 4 th of August, with a similar concept as the German roadshow (location: Summerstage Vienna). Schedule: 16:30 17:30 h Registration and Travelmart 17:30 18:30 h Presentation Round 1 18:30 19:30 h Break and Travelmart 19:30 20:30 h Presentation Round 2 20:30 h Lucky Draw and End The following presentation packages are available: 15 Min. Presentation: 30 Min. Presentation: Travelmart: Brochure Distribution: 1.500,00 Euro + VAT 3.000,00 EUR + VAT 700,00 EUR + VAT 400,00 EUR + VAT We would like to point out that the number of presenters is limited by the maximum duration of the event. The right to join is granted based on the sequence in which registrations are received. 12
All of the options include the following services: complete organization of the event by the PATA Office, including invitations to the travel agents, A3-size stand-up displays, name tags for exhibitors and travel agents, preparation of the event, etc. presentation time slots, as booked separate desk for product or destination brochures to be displayed in an appealing and attractive way brief product presentation (2 A4 pages) in an Information Folder handed out to each of the attending travel agents accompanying PATA staff for the entire road show production and transportation of displays list of attending travel agents provided to all participating partners in the form of an Microsoft Excel spreadsheet for individual follow-up Each participating partner will have to pay for his or her own train travel and accommodation expenses. PATA, however, will negotiate special rates with the hotels. Registration deadline: 26 May 2015 13
2.4 Consumer Fairs 2015/2016 PATA s joint stand provides participating partners with an attractive platform to present themselves and their products to interested consumers. A joint PATA stand is planned for the following fairs: TC Leipzig: 18th 22nd November 2015 Visitors 2014: 60.000 CMT Stuttgart: 16th -24th January 2016 Visitors 2015: 241.000 Reisen Hamburg: 17th 21st February 2016 Visitors 2015: 70.000 f.re.e München: 10th 14th February 2016 Visitors 2015: 118.000 The rates* for Full Members are: for one counter: for two counters: for a corner (approx. 9 m²) CMT surcharge per counter: brochure distribution only: 1,800 EUR + V.A.T. 3,200 EUR + V.A.T. 4,600 EUR + V.A.T. 200 EUR + V.A.T. 400 EUR + V.A.T. *) Rates in the official and binding invitation may vary. Should members be interested, we will organize participation in other fairs on request. Please contact the Administrative Office with your proposals. 14
Each exhibitor at PATA s joint stand will continue to have a dedicated counter included a sign with their logo, a separate 19 TFT screen plus a dedicated brochure display rack. In addition, each exhibitor will have access to the lounge area, to which they may also invite guests or clients. In that area, drinks and snacks will be provided. For the upcoming consumer shows PATA will work with a new stand design and concept which will be presented at the Annual General Meeting on 24 th of September. 15
2.5 Other Activities 2.5.1 General Meeting and PATA Get-together Due to the success of the PATA Get-together at CMT 2014 and 2015, another Get-together in Stuttgart will be held in January 2016. Our General Meeting will take place on 24 September 2015 at 1600 hrs. at the IHK Building in Frankfurt. Invitations and further details will be sent to all members in due time. We are looking forward to your participation! 16
3. PATA DEUTSCHLAND e.v. MEMBERSHIP OVERVIEW Our membership plan distinguishes between Full, Associated and Passive Membership. In detail, these three options offer the following benefits: Full Membership Full membership includes entitlement to all the services and benefits detailed in this Business Plan at the specified terms and conditions, which include: free contributions posted in the PATA Newsletter for travel agents and media free listing on www.pata.travel participation in 4 to 6 consumer fairs per year participation in travel-agent training PATA Get Together and General Meetings Membership dues for Full Members: 650 p.a. Associated Membership As part of a group, chain, or destination, their affiliated (sub-)organizations are also eligible for PATA Deutschland e.v. membership. This status applies, for example, to individual hotels, regional tourist offices, etc., provided that their parent organization is already a member of PATA Deutschland e.v. Associated Membership includes the same range of benefits as a Full Membership. Membership dues for Associated Members: 350 p.a. Passive Membership To members who rarely take part in the organization s activities (or not at all) and yet do not want to give up their membership status altogether, PATA Deutschland e.v. offers a Passive Membership. The annual membership fee covers a listing in the Directory of PATA Members and includes access to the organization s communication. Passive Members, however, are not entitled to vote or to use the organization s data base, and they will have to pay a 20% surcharge on other services, such as participation in fairs, road shows, etc. Membership dues for Passive Members: 200 p.a. You are not yet a member of PATA Deutschland e.v.? To join our organization, just contact our office by phone at +49 6131 6277437 or write an e-mail to: office@pata-germany.de 17
4. PATA DEUTSCHLAND E.V. MEMBERSHIP APPLICATION We hereby apply for Full Membership in PATA Deutschland e.v. at a rate of 650.00 Passive Membership in PATA Deutschland e.v. at a rate of 200.00 Associated Membership in PATA Deutschland e.v. at a rate of 350.00 in the 201_ calendar year. The business year is identical to the calendar year and ends on 31 December. Membership is automatically renewed for another year if it is not terminated no later than three months before the end of the business year (= 30 September). The place of jurisdiction shall be Frankfurt/Main, Germany. Company/organization:... Street, number:... ZIP code, city:... Phone/fax:... E-mail:... Website:... Contact person:... Start of membership:... (first-year membership dues will be adjusted if membership begins after 1 January)...... Place, date Signature/stamp 18