Facts and Figures The German Travel Market by The German Travel Agents and Tour Operators Association (DRV) 1998 Edition
Overnight trips 1997* (1996) 152 (16) million trips minimum one overnight stay Visiting friends and relatives 11% (15%) 17 M. (24 M.) Business 2% (2%) 3 M. (32 M.) 15 M. (14 M.) 27 M. (29 M.) 78 M. (75 M.) short leisure 2-4 days 26% (27%) long leisure from 5 days 74% (73%) Leisure 69% (65%) *Nov. 96 - Oct. 97 (Nov. 95 - Oct. 96) Source: Dt. Reisemonitor Market development* in millions 8 7 total market other trips tour operator trips 6 5 4 3 2 1 1987 1988 1989 199 1991 1992 1993 1994 1995 1996 1997 * without children/minimum 4 overnight stays Source: Dt. Reisemonitor / Urlaub + Reisen 98
Holiday destinations* Destinations 1996 1997 % M. % M. Germany 3.2 18.5 31.4 19.5 Abroad 69.8 42.7 68.6 42.7 Spain 13.2 8.1 13.4 8.3 Italy 9.3 5.7 9.1 5.7 Austria 7.6 4.7 6.7 4.2 France 4. 2.4 3.9 2.4 Greece 3.5 2.1 3.6 2.2 Netherlands 2.6 1.6 2.2 1.4 Switzerland 1.8 1.1 1.5.9 Eastern Europe 5.7 3.5 5.5 3.4 Non-European Countries 12.7 7.8 14. 8.7 * without children/min. 4 overnight stays Source: Urlaub + Reisen 98 Non-European 1996 1997 Destinations in thousand Var. Mediterranean Turkey 2,14 2,34 9% Tunesia 88 858 6% Egypt 437 438 % Morocco 213 226 6% Long-haul USA 1,999 1,993 % Dominican Republic 45 43 6% Canada 447 42-1% Thailand 354 242-31% Hongkong 276 235-15% South Africa 195 225 15% Mexico 184 26 12% Source: National Tourist Offices
Development of domestic and foreign trips 1% Domestic 9% Abroad 8% 7% 6% 5% 4% 3% 2% 1% % 197 1972 1974 1976 1978 198 1982 1984 1986 1988 199 1992 1994 1996 1997 Source: Reiseanalyse und Urlaub + Reisen Organization of all holiday trips in % 1 Package tours 8 83 74 Individual tours 6 62 58 57 58 57 4 2 17 26 38 42 43 42 43 197 198 199 1992 1994 1996 1997 Source: RA/Urlaub + Reisen
Transportation used for main holiday trips in % Rail Bus Plane Car 6.7 9.9 3.2 51.2 6.9 9.9 32.1 49.4 1996 1997 Source: Urlaub + Reisen German Charter Airlines passengers in millions LTU Condor Hapag-Lloyd Aero Lloyd Air Berlin Germania 1.2 1.1 1.4 1.6 4.9 4.5 3. 3.1 7.2 6.9 7.2 6.5 1997 1996 2 4 6 8 Source: FVW International
Annual growth rates of package tours of the main tour operators in % 25 2 15 8.9 1 8.4 5 5.2 4. Clients Turnover 6.2 6.2 9.9 9.6 22. 17. 8.1 5.5 13.4 13. 9.2 1.3 2.5 3.9 6.9 5.5 1988 1989 199 1991 1992 1993 1994 1995 1996 1997 6,396 7 Clients (in 1,) 6 5 4 3 2 1 Tour operators 1997 with more than 1 Billion DM Turnover 5,182 TUI 4,39 3,74 2,349 3,7 NUR LTT DER Turnover (in million DM) 1,178 1,9 1,668 1,18 ITS Source: FVW International Source: FVW International Average expenses per holiday trip: DM 1,425.- Average package price: DM 1,77.- Average duration: 13.9 days Source: Urlaub + Reisen 98
Total turnover of the German travel agency market 1997 44 billion DM (1996: 43.1 billion DM) Structure of turnover in DM Scheduled flights 32% (31%) Leisure 58% (58%) 14.1 (13.5) Billion 25.5 (25.) Billion 2.3 (2.4) Bill. 2.1 (2.2) Bill. Other 5% (6%) Rail 5% (5%) Source: DER-Marktforschung Travel agencies 1996 1997 Var. Fully-licensed agencies 5,1 5,3 + 4 % Leisure travel agencies 11,5 1,9-5 % and other travel outlets Total: 16,6 16,2-3 % including: IATA-licensed agencies 4,489 4,591 + 2 % German rail-licensed agencies 3,69 3,813 + 6 % Source: DER-Marktforschung
1% Development of market shares of the travel agency market Sales volume 9% 8% 7% 6% 5% 4% 3% 2% 1% % 26.6% 23% 34.1% 42.9% 5.6% 58.7% 71.2% 27.4% 29% 25.3% 21.5% 17.8% 16.8% 9.5% 48% 35.6% 4.5% 46% 31.6% 19.3% 24.6% 1985 1991 1993 1994 1995 1996 1997 Chains/Franchise Cooperations Independent travel agencies Source: FVW International and Universität Lüneburg Use of CRS in German travel agencies 34,17 Agencies O n lin e -te rm in a ls 15,858 START Sabre Worldspan 2,3 1, 1,2 4 1,25 G a lile o 39 35 3 25 2 15 1 5 Source: own survey
Tourism - its impact on the economy According to the "German Travel Monitor", in 1997 the total turnover generated for overnight leisure trips taken by Germans amounted to 158 billion DM, including about 72 billion DM related to outbound travel. The revenue increase of 3 % was mainly due to the outbound trips of the Germans. The German tourism industry contributes with about 6 % to the GNP and creates approximately 2 million jobs. This figure represents about 7 % of the working population in Germany. German travel agents and tour operators employ about 65, people, of which ca. 8,25 are in training. The changing of the professional outline will result in an further increase in the next years. German expenditure abroad is also the highest compared to all other markets and 4.2 % of Germany s total private consumption is spent on international travel. Receipts and Expenses Monetary transfer to and from Germany (in millions) 8 6 Receipts Expenses 57,623 62,91 67,554 68,95772,318 75,74 4 2 17,74718,2 17,85 2,46 22,599 24,785 1992 1993 1994 1995 1996 1997 Source: Dt. Bundesbank
The German Travel Agents and Tour Operators Association (DRV) President: Gerd Hesselmann Managing Director: Leonhard Reeb DRV is one of the biggest Travel Agents Associations in the world with: - 4,5 travel agents and tour operators (full members) - 85 hotels, airlines, car rental companies, shipping companies, tourist offices, railway companies, enterprises in more than 6 countries worldwide (associated members) DRV members generate over 7 % of the total turnover of all German travel agents and tour operators. Deutscher Reisebüro-Verband e.v. Mannheimer Str. 15 D-6329 Frankfurt/Main Telephone: +49 ( 69) 27 39 7- Telefax: +49 (69) 23 66 47 Internet: www.drv.de e-mail: 16111.1217@compuserve.com June 1998 Responsible for print and layout: DRV-department for statistics and market research - Helmut Biehl