Neretvanska mandarina Mandarines from Neretva Valley Rome, March 2012.
Croatia today 28 Member of EU 2013. 9 December 2011.- pre-accession agreement signed 2010. GDP growth rate : -1,2%; GDP per capita: 10.374 4.290.612 inhabitants 56.542 km²; total 87.661 km² Inflation rate 2010. average :1,1% Unemployment rate end 2010.: 18,8% Agriculture share in GDP : 5% Recent trends 2011. GDP growth rate: 3Q 2011. + 0,6% Retail turnover October 2011./10. +1,8% Industry october 2011./10. +0,6%
Agrokor Group today AGROKOR AGRICULTURE FMCG RETAIL BELJE LEDO PIK VRBOVEC ZVIJEZDA JAMNICA KONZUM VUPIK PIK VINKOVCI FRIKOM LEDO BiH SOLANA PAG DIJAMANT SOJARA SARAJEVSKI KISELJAK FONYODI IDEA AGROLAGUNA LEDO KFT NOVA SLOGA KONZUM BiH AGROKOR TRGOVINA TISAK 3
Agrokor taking care of our customers every day! Y 2010. Consolidated revenues of EUR 3.6 bn Operational excellence Strong #1 market positions in all businesses Diversified portfolio of leading brands Constant innovation and great customer focus State-of-the-art facilities 4
Agriculture Above average yields! Control of 557.000 tons of crops 4.000.000 Revenues (000 HRK) Leading position in agriculture 38.800 ha of own land 2.820 ha of vineyards 3.000.000 2.000.000 1.000.000 0 2002 2010 Full automatization of processes 18 hog-breeding farms; 7 dairy farms, 10 heifer stall-feeding farms and 2 heifer reproduction farms Biggest robotized dairy cow farm in Europe with the total capacity of 550 livestock From farm to fork quality control Enhancing regional development and integration Control of the raw material supply provides competitive edge All beef and dairy farms modernized and overhauled Continuous investments into viticulture 9,0 8,0 7,0 6,0 5,0 4,0 3,0 2,0 1,0 0,0 Yield (tons) per ha Corn Sunflower Soy Rapeseed Wheat Barley Agrokor Croatian average 5
Agriculture From field to table business model 6
Neretvanske mandarine (Mandarines from Neretva valley) South of Croatia Neretva river has created a unique area by depositing alluvium and forming a delta mouth. The landscape consists of an abundance of water (partly salty) and a specific 'in-water' break-down into lots which is due to the land improvement measures taken in the second half of the last century (in cooperation with FAO). The whole area spreads over 11,500 ha, whereof arable land area amounts to above 3,000 ha. First mandarins came from Japan in year 1934., as a gift of Japanese parliament to ex Yugoslavia.
Neretvanske mandarine (Mandarines from Neretva valley) Mandarine growing started in the year 1960 and it is the most represented culture planted on more than 50% of arable areas. Some other sorts of fruit, such as peach, nectarine, plum, grapes and kiwi account for another 5% of land. During the years, a lot of sorts and clones of mandarins are present in Neretva valley, but most popular are: Unshiu, Kawano Wase, Chahara, Okitsu, Zorica, etc.
Neretvanske mandarine (Mandarines from Neretva valley) Plantation area about 1.600 ha Lot sizes 0,1-2,0 ha Production 50.000 60.000 t; domestic consumption 20.000 t; due time: end September to end December Large scale production few, one 1.000 t, mostly 20-30 producers 200-300 t; medium scale 400-500 producers 50-75 t and small scale over 1.000 producers each 20 t Number of households engaged in growing mandarines 2.500; about 10 wholesalers that buy out, sort, calibrate and package to be sold on the retail market; AGROFRUCTUS d.o.o. is the biggest one owened by AGROKOR About 100 producers are Global GAP certified
Neretvanske mandarine (Mandarines from Neretva valley) In 2008. started biocemical and organoleptic analysing of mandarines in order to scientifically prove its distinguishing features. Although Neretva mandarines are well known, there is the intention to brand them and to achive better export conditions (Slovenia, Serbia, Bosnia Herzegovina, Austria, Check Republic, Slovakia, Hungary, Great Britain, Nederland, Russia) GI is most welcome for that Turisam is also recently supported by local goverment; there are fruit picking tours combined with the other local possibilities.