CARIBBEAN TOURISM ORGANISATION - UK Market Update Presented by Carol Hay Director of Marketing UK & Europe Caribbean Week, New York 6-12 June 2010
FINAL QUARTER 2009 AT A GLANCE
WORLD TRAVEL MARKET Food, Rum & Rhythm British Travel Guild Writers Award European Marketing Forum Directors Meeting Meet & Reward the Media Caribbean Village Street Party Travel Agents Training Day
FOOD, RUM & RHYTHM
MEET & REWARD THE MEDIA AWARDED ARTICLES Hidden Caribbean - Dominica A lot of relaxation in a little bit of paradise - Antigua Remotely Related - Cayman Islands Tempted by Tobago: Rainforest, reef and Rita Hayworth in the Caribbean s quietest corner Trinidad & Tobago
INTERNATIONAL LUXURY TRAVEL MARKET (ILTM) - Cannes
AIR PASSENGER DUTY (APD) CTO organised meetings with Caribbean Ministers of Tourism to meet with the British Government at House of Lords. CTO arranged meetings with the media (Ben tv, radio, newspaper, magazine).
2010
MARKET UPDATE 2010 Eurozone debt crisis. UK economy grew by 0.3% in the first quarter of 2010. UK unemployment increased to 28 million. Icelandic volcanic ash clouds BA cabin crew strikes New coalition government
2010 TRENDS... 56% of Britons who holidayed at home in 2009 are planning an overseas break this year. (Simonseeks.com, January 2010) The ten most popular holiday destinations for Brits this year are: Spain; the US; France; Italy; Greece; Portugal; the Caribbean; Turkey; South Africa; and Mexico. (Simonseeks.com, January 2010) 14-night holidays will give way to ten or 11 night stays next summer. (Thomson/FC, December 2009) Thomson/First Choice predict all-inclusives will be even bigger for 2010. (Thomson/FC, December 2009) UK unemployment figure to reach 3 million by May 2010. (bgb communications, November 2009)
TRAVEL INDUSTRY UPDATE Consumer confidence improved 3 rd runaway at Heathrow scrapped Air Passenger Duty (APD) to be replaced by per-plane duty Britain appoints Tourism minister
AIR PASSENGER DUTY Good news? UK new coalition government plan to scrap APD and replace with per plane duty. CTO hosted round table discussions with travel agencies and airlines serving the Caribbean Diaspora and supported public meetings to sensitise the Caribbean Diaspora.
2010 MARKETING OBJECTIVES Leverage CTO funds to drive cost effectiveness and increase ROI across all marketing expenditure for the benefit of our members. Positioning the Caribbean brand to support the marketing activities of all CTO member countries. Establish strong corporate partnerships to increase awareness of CTO members throughout Europe.
UK ACTIVITIES 2010 January - June
TRADE & CONSUMER SHOWS January - June Vakantiebeurs, Holland Holiday and Travel Show, Manchester Holiday World, Dublin FITUR, Madrid Destinations, London National Wedding Show London Brussels Holiday Fair ITB, Berlin Dive Shows, London & Birmingham BIT
VAKANTIEBEURS - HOLLAND
FITUR - SPAIN
DESTINATIONS TRAVEL SHOW - LONDON
NATIONAL WEDDING SHOW - LONDON
BRUSSELS HOLIDAY FAIR
ITB BERLIN
SUMMER CAMPAIGN Caribbean Supplement in the Daily Telegraph Online competition until the end of June Distribution of glossy version of Supplement to the CTO consumer database Over 130 special offers on caribbean.co.uk
UK CHAPTER ANNUAL GENERAL MEETING
CTO UK CHAPTER BOARD 2010-2011 Peter Hopwood, Almond Resorts Carolyn Brown, Anguilla Tourist Board - UK Joanna Walding, Aruba Tourism Authority Alison Nicholls, British Airways Chris Edwards, Complete Caribbean Sharon Bernstein, Grenada Board of Tourism Evan Sanassy, QHolidays Elizabeth Fox, Jamaica Tourist Board Paula Whitehead, Resort Marketing International Annabelle Marshall, SuperClubs Matthew Bell, Virgin Atlantic Honorary Board Members Nadine Rankin, Advantage Management Group Carol Hay, Caribbean Tourism Organisation Debbie Hindle, BGB
MEET THE MEDIA Over 50 members of the press attended; including celebrity chef Levi Roots ABTA magazine, Conde Nast Traveller, Caribbean World, The Times and Mail on Sunday, TTG UK & Ireland, Travel Weekly, TravelMole, The Independent Newspaper
CARIBBEAN SUMMER BALL 17 JUNE 2010, The Dorchester Hotel, London
CTO PUBLICATIONS Guide to the Caribbean Caribbean Wedding and Honeymoon Guide Caribbean Travel Fax Dive Guide
PUBLICATIONS 2010 Distributed at trade and consumer exhibitions in UK & Europe.
PUBLICATIONS 2011/12 Coming soon Advertising opportunites for the... Guide to the Caribbean 2011/12 Wedding & Honeymoon Guide 2011/12
CARIBBEAN TRAVEL FAX Will launch this month and distribute to over 2000 agents, homeworkers and reservation staffs in the UK.
ACROSS EUROPE Russia CTO Trade and Media Workshop Scandinavia CTO Trade and Media Roadshow (Norway)
CTO IN MOSCOW
ACTIVITIES 2010 July - December
TRADE & CONSUMER SHOWS Top Resa, France Scottish Wedding Show TTG Incontri July - December National Wedding Show London UK Rumfest Food, Rum & Rhythm WTM, London ILTM, Cannes
OTHER UPCOMING EVENTS 2010 CTO Charity Golf Day Caribbean Month Agents Training Day Caribbean Rum & Rhythm, London Top Resa, France TTG, Italy WTM, London ILTM, France
CORPORATE Annual Caribbean Tourism Summit ACTS Europe - Brussels Alliances Caribbean Hotel and Tourism Association, Caribbean Council, ABTA, Caribsave, WTO, WTTC
KEY HIGHLIGHTS 2011 Caribbean Wedding Exhibition Courses in the Caribbean for travel trade Pre Olympic promotions European Road shows Holland, Baltic region, Finland Bespoke Caribbean travel show for consumers