Media Kit 2018
Reach 2.3 million* Qantas passengers each month...with content that keeps connecting. *On average per month for Qantas Domestic, QantasLink and Qantas International passengers combined. Source: Qantas Traffic & Capacity Statistics, January 2017 2
A multimedia solution that reaches 2.3 million passengers and puts your brand in direct contact with a hard-to-reach audience who are highly desirable and captive. INSPIRE SEARCH PLAN BOOK SHARE MAGAZINE TRAVEL INSIDER WEBSITE MOBILE + TABLET RED EMAIL + TRAVEL INSIDER E-NEWSLETTER SOCIAL MEDIA The Qantas magazine app understands its audience perfectly. A beautiful reading experience combined with great engagement stats make this mag a stand-out. Magazine App Winner Digital Magazine Awards 2015 Winner, Publishing Company of the Year (large or small), 2017 Medium Rare Winner, Editor of the Year Consumer Custom, 2016 + 2017 Kirsten Galliott, Qantas magazine Winner, Salesperson/Team of the Year 2016 + 2017 Qantas magazine Winner, Ad Sales Team of the Year 2017 + 2016 Qantas magazine National Ad Sales Team Winner, Custom Brand of the Year 2016 Qantas magazine Winner, Best Travel 2017 Qantas magazine + Travel Insider Bronze, Best use of monetised content 2017 Qantas magazine + Travel Insider Winner, Publication of the Year 2016 Qantas magazine Winner, Best Website 2016 Qantas magazine Gold Winner, Best Travel and Leisure 2016 Qantas magazine Gold Winner, Best Mobile/Tablet 2016 Qantas Travel Insider Winner, Best App on Mobile or Tablet Device, 2016 Qantas magazine 3
OUR AUDIENCE MAGAZINE APP WEBSITE QANTAS MAGAZINE MAGAZINE APP TRAVEL INSIDER 387,000* Readers 42,868 ** Total app downloads 207,000^ Users per month 48 years * Readers Average age 9,992 ** Unique visitors per month 2,935,608^^ Page views per month 58% * Male 17,982 ** Total visits per month 17,400+ Twitter followers 42% * Female 93,699 ** Total page views per month 34,100+ Instagram followers 54% * AB readers 2min 32sec ** Average time spent 3 million+ Subscribers to Travel Insider EDM $134,370* Average personal income 3.7 million+ Subscribers to Qantas Red Email *Source: Roy Morgan December 2017; ^Nielsen DRM, January 2018; ^^Google Analytics, January 2018; Twitter and Instagram Figures accurate as at February 2018 4
Despite the increased entertainment available, 9 out of 10 passengers spend more than 10 minutes reading Qantas magazine * Qantas magazine Source: Qantas Customer Service Survey, December 2015 5
CONTENT QANTAS MAGAZINE SECTIONS QNews Travel Insider QBusiness QStyle Quisine iq onq entertainment 387,000 readers * MONTHLY As the nation s No. 1 magazine in the Business and Airline categories, Qantas magazine reaches 387,000 readers each month. It s the most-read title in Australia by AB readers and business executives within these categories. * The magazine offers a unique combination of travel news and in-depth features on local and international destinations, as well as business, sport, food, wine, style, arts, technology and luxury content all written by highly respected contributors. QANTAS DISTRIBUTION All Qantas Domestic, International and Regional flights. All Qantas International First and Business Club Lounges. All Qantas Domestic Chairman s, Platinum and Club Lounges. 5-STAR & BOUTIQUE HOTEL DISTRIBUTION Melbourne: Park Hyatt, The Langham Northern Territory: Longitude 131 Queensland: Sofitel Brisbane Club Sofitel Lounge, Pullman Cairns International, The New Inchcolm Hotel & Suites, Sheraton Grand Mirage Resort Gold Coast South Australia: Southern Ocean Lodge, Hilton Adelaide Sydney: Sheraton on the Park, The Darling, Astral, Park Hyatt Source: * Roy Morgan, December 2017 6
QNEWS & QSPIRIT QNews highlights the newest hotels and restaurants, unusual destinations and the latest happenings around Australia, including a wrap-up of Qantas s own messages. Travel moments stay with us and sustain us, which is why QSpirit features prominent Australians talking about their most memorable travel experiences, the secret histories behind some of the world s best hotels and extraordinary views from way up high. QSTYLE Your dose of fashion, beauty and wellness, wrapped up in one very stylish package. QStyle is a sophisticated fashion primer in seasonal trends. Hit List details where to shop in a hot city; Style Insider delivers a designer s destination secrets; our Beauty column provides practical advice; Wellness inspires healthy holidays; and Luxe List highlights desirable products. TRAVEL INSIDER With beautifully written and stunningly photographed features on the world s most exciting destinations, the magazine s Travel Insider section curates the very best of local and international luxury, adventure, food and wine, wellbeing, and family and business travel. Driven by inspirational design and written by world-class journalists, Travel Insider delivers something for every reader. Each feature includes relevant pointers to get the most out of each trip as well as easy-to-follow directions for exploring and booking the ultimate holiday. QUISINE Food is intrinsically linked to travel. And Quisine is all about the ultimate food and wine experiences. In the monthly Reviews section, our panel of food critics highlights Australia s hottest restaurants. A regular regional food and wine feature introduces readers to the country s best producers. Qantas consulting chef Neil Perry one of Australia s foremost culinary experts shares gourmet insights in his column. And Peter Bourne rounds up the very best local and international wines to enjoy. QBUSINESS QBusiness inspires success, examining international business trends and sharing learnings from the country s most exceptional leaders. Each month, the Business Travellers Guide authoritatively advises readers on how to find the best in each city, from where to book a lunch meeting to identifying the ideal hotel for a business traveller. In View from the Top, editor-in-chief Kirsten Galliott interviews CEOs and other gifted leaders to glean their lessons on leadership and success. 2017 Twentieth Century Fox Film Corporation and TSG Entertainment Finance LLC 200 QANTAS ENTERTAINMENT ONQ. Andy Serkis, who played Gollum in The Lord of the Rings trilogy, becomes Caesar in War for the Planet of the Apes iq Our readers like to keep up to date with technology in order to influence their family and friends. iq helps readers stay ahead of the trends, from the latest gadgets and mustread books to in-the-know car reviews all written by the leading experts in their fields. 7
2018 FEATURES QBUSINESS QBUSINESS QSTYLE QSTYLE SPECIAL EXECUTIONS SUPPLEMENTS JANUARY 2018 FUTURE OF BUSINESS THE ESSENTIALS FEBRUARY SMALL BUSINESS WORKWEAR MARCH BUSINESS OF SPORT NEW-SEASON FASHION RIVER CRUISING APRIL PROPERTY JEWELLERY MAY BUSINESS TRAVEL AWARDS BAGS AND BRIEFCASES JUNE LEADERSHIP WATCH SPECIAL JULY BUSINESS TRAVEL AWARDS WINNERS MEN S SUITING ARTS & CULTURE AUGUST EXECUTIVE EDUCATION LUGGAGE TOURING SEPTEMBER LIFE AFTER POLITICS NEW SEASON FASHION PROPERTY OCTOBER LEADERSHIP COURSES WATCHES/SPRING RACING CRUSING NOVEMBER TECHNOLOGY JEWELLERY SPECIAL GOLF DECEMBER LEADERS OF THE YEAR CHRISTMAS GIFT GUIDE Please note: features are subject to change 8
QANTAS MAGAZINE Australia s most-read AB magazine in the Business and Airline categories Australia s No. 1 airline and business magazine read by business executives 387,000 Australia s most-read AB magazine in the Business and Airline categories 54% High-income earners that earn on average $134,370 p.a MORE 45% of readers travel within Australia four or more times per year, while 27% travel overseas more than twice a year Qantas readers, which is 81% more than Virgin Australia s Voyeur and 92% more than Jetstar Magazine 54% ABs reaching 7,000 more than the closest competitor, AFR Magazine 190,000 Professionals and managers (49%), making them 3 times more likely to be professionals than the general population MORE...readers who earn $120,000+ higher than AFR Magazine and Wish combined Average value of savings and investments is $491,980 over double the national average Home owners or mortgagees: 79% 129% MORE LIKELY 109,000...to be business decision-makers. Delivering more decision-makers (24,000) than any other airline or business title Qantas readers have over $500,000 in savings and investments, which is 28% more than its closest competitor AFR Magazine MORE C-suites than any other business magazine in Australia 84% believe quality is more important than price Source: Roy Morgan, December 2017 9
SEASONAL QANTAS DISTRIBUTION All Qantas domestic and international flights. QANTAS MAGAZINE CHINESE EDITION 50,000 copies distributed 3-month distribution Asia is a strategic priority for Qantas with increased fleet frequency and the best premium service in the market for the Asian business and leisure traveller. Written in simplified Chinese, stories within the 100-page Chinese edition of Qantas Magazine will focus on topics that resonate with Chinese travellers, including beauty and nature; food, wine, local cuisine and produce; retail, shopping and luxury and beaches and adventure. Content will also be available online at Qantas Travel Insider and seeded through Weibo, WeChat and YouKu - part of Qantas use of digital and social media channels for tourism marketing. All Qantas Domestic Chairman s, Platinum and Club Lounges. International First Class Lounge: Hong Kong Available at Sydney, Melbourne, Melbourne metro, Brisbane, Perth and Christchurch Duty Free New Zealand Airport display stands: Auckland Airport International and Domestic, Wellington Airport, Christchurch Airport and Queenstown Airport. 5-star hotels Australia wide Sales agents and tour operators in Shanghai and Beijing There were 1.1 million Chinese visitors to Australia in 2015/16, up 23%, while spending by Chinese visitors increased by 27% to hit $8.9 billion. * ON BOARD NATIONAL DAY GOLDEN WEEK On board: 1st October Booking Deadline: 6th August Material to be translated: 15th August Material Deadline: 17th August *Tourism Australia, 2016 10
Great to see a magazine app breaking out of the fixed-publishing schedule. It s mobile friendly and easily downloadable, which shows a strong understanding of its readers needs. * Magazine app Source: *Digital Magazine Awards 2015 11
NEEDS-LED QANTAS MAGAZINE APP 9,992 UAs * 93,699 Page Views * 2min 32ec Average Session Length * Our world-first, multi award-winning new app format is beautiful and practical. All of our rich content is quicker to access than traditional magazine apps and is regularly updated with new content not available in the printed magazine, including exclusive city guides by local experts. Digital Magazine Awards 2015 CUSTOMER MAGAZINE OF THE YEAR LAUNCH OF THE YEAR (NEW FORMAT) TRAVEL MAGAZINE OF THE YEAR Publish Awards 2016 BEST APP ON MOBILE OR TABLET DEVICE International Digital Magazine Awards 2016 HIGHLY COMMENDED TRAVEL MAGAZINE APP OF THE YEAR HIGHLY COMMENDED CUSTOMER MAGAZINE APP OF THE YEAR Access the best hotels, restaurants and things to do in amazing cities around the world, with guides written by local experts. These can be saved for offline access, which gives the app a great purpose for travellers on the go. INSPIRATIONAL Read our award-winning content with stunning photography, features and great travel advice. TIME & STORAGE SAVING This format allows users to click on articles and read them straight away, no need to wait for an entire issue to download. UPDATED REGULARLY Driving repeat visits, the app is constantly updated with fresh content including city guides, travel inspiration and more. MULTI-PLATFORM Compatible with ios phones and tablets as well as Android devices. ENGAGING Our users spend an average of 3 minutes plus in the app, reading an average 11 plus pages per visit. Source: *Omniture December 2017 12
Travel Insider Online 13
TRAVEL INSIDER 207,000 UAs * 2,935,608** Page views per month 2:25 average session length* 51,500+ social followers*** Qantas Travel Insider is where holiday dreams start... Travel Insider is one of the most visited premium lifestyle media sites in Australia (Nielsen). It offers thousands of expert insider s guides and features to help visitors plan their trips to more than 40 destinations worldwide, with a focus on the best of Australia users can explore detailed guides to all major cities and popular regional destinations through the eyes of prominent locals, award-winning writers and celebrated tastemakers whose experiences are exclusive and authentic. Website + Social Media PLANNING TOOL The ultimate inspiration and planning tool for: Destinations Experiences Lifestyle Trending The site helps everyone find the best experience for them: with sections for family travel, business travel, cruising, adventure, romance, food, accommodation and more. The site also has a detailed Travel Tips section, and regularly features expert tips from high-profile travellers and celebrities. Our travel inspiration and news from the site is shared via frequent daily updates to thousands of travellers across our Twitter, Instagram and Pinterest accounts. ONLINE PLATFORMS Connect with us online at: travelinsider.qantas.com.au @qftravelinsider @qftravelinsider @qftravelinsider Source: *Nielsen DRM, January 2018; ** Google Analytics, January 2018; *** Twitter and Instagram Figures accurate as at January 2018 14
TRAVEL INSIDER DIGITAL OPPORTUNITIES BUYOUTS & DISPLAY OPPORTUNITY CONCEPT INCLUSIONS HOME PAGE SPONSORSHIP CURATED CONTENT HUB INDEX SPONSORSHIP HOME PAGE SPONSORSHIP Monthly buyout of Travel Insider home page 100% SOV offering maximum impact within a premium environment Desktop: Double Roadblock (POS 1 & 2) Super side skins Mobile: Double Roadblock (POS 1 & 2) CURATED CONTENT HUB Become part of a curated editorial environment relevant/tailored to a specific campaign theme. Existing editorial is supported by commissioned articles written by Travel Insider to support the client s topic or theme. Advertorial option to communicate a productfocused message. BTYB logo on index 100% SOV media on page Minimum four commissioned articles Editorial support on travelinsider. qantas.com.au, driving tothe integration INDEX SPONSORSHIP Advertising exclusivity Align with specific content environments on Travel Insider, such as Technology, Food and Wine and Style INDEX PAGE Desktop: Double Roadblock (POS 1 & 2) Super side skins Mobile: Double Roadblock (POS 1 & 2) ARTICLE PAGES Desktop: Double Roadblock (POS 1 & 2) Super side skins Mobile: Double Roadblock (POS 1 & 2) Qantas magazine Travel Insider 15
TRAVEL INSIDER DIGITAL OPPORTUNITIES BRANDED CONTENT OPPORTUNITY CONCEPT INCLUSIONS CITY GUIDE SPONSORSHIP COMMISSIONED ARTICLE ENHANCED ADVERTORIAL CIT Y GUIDE SPONSORSHIP Travel Insider s city guides provide a genuine insider s guide to destinations the world over. We explore the world through the eyes of prominent locals, award-winning writers and celebrated tastemakers whose experiences are exclusive and authentic. From where to stay, where to eat and drink and where to explore, each city guide s unique, authentic content enhances the travel experience for both the business and leisure traveller, offering both inspiration and utility. Existing editorial content can be supported by native content, which will be seeded within the guide, to support your campaign objectives. Integrated header featuring intro and BTYB logo on city guide index page 100% SOV media of index page and content (skins on index only) Editorial support on travelinsider.qantas.com.au, driving to the integration Support across relevant social networks Optional inclusion: commissioned articles SECTION COMMISSIONED ARTICLE Editorial articles written by Travel Insider in line with the client s topic objectives. Content seeded throughout content hubs. 100% SOV media on page only when included in a content hub or native content series Copywriting by Travel Insider editorial Presented to client as an FYI only NATIVE CONTENT A series of four editorially commissioned articles that sit within a relevant editorial environment, as agreed with editorial. Concept, creation and development by the Travel Insider team along a client s topic or campaign theme. Content is labelled Promotion. BTYB logo 100% SOV media on page Minimum two commissioned articles Editorial support on travelinsider.qantas.com.au, driving to the integration Social amplification across relevant social media channels ADVERTORIAL Create a bespoke advertising solution to cater to specific client objectives. Advertisers integrate their own content and leverage the existing audience on Qantas Travel Insider. Determined based on requirements. Can include: one hero image or video or one gallery of up to 10 images (based on all images supplied) Labelled promotion Copywriting by Travel Insider 100% SOV media on page Editorial support on travelinsider.qantas.com.au, driving to the integration Qantas magazine Travel Insider 16
EDM 17
QANTAS TRAVEL INSIDER EMAIL TRAFFIC SUMMARY Distribution: 3 million subscribers 2.2 million subscribers * Qantas Travel Insider email is a curated edit of the most compelling stories, articles and galleries from the Travel Insider website. Distributed to Qantas Frequent Flyers, the newsletter offers reach and environment to an audience with an appetite for travel. Casting: 2 x sends per month Open rates: Average 18.4% Inclusions: Solus MREC QANTAS RED EMAIL 3.7 million subscribers * Distributed to more than 3 million subscribers, it delivers the latest flight offers, hotel specials, cruise deals and travel reviews. The newsletter is ideal for promoting tactical offers and driving users to action. TRAFFIC SUMMARY Distribution: 3.7 million subscribers Casting: 2-3 x sends per month Open rates: Average 20% Inclusions: Solus MREC Source: *Qantas, 2017 18
Rates + Deadlines 19
QANTAS MAGAZINE Print magazine RATES ($AUD) Casual Level 1 Level 2 Level 3 Level 4 CURRENT RATES 3x 6x 12x 18x DPSC 35,676 34,143 32,817 31,489 30,163 Full Page 18,978 18,174 17,478 16,781 16,086 Half Page (Vertical or Horizontal) 12,913 12, 374 11,907 11,4 40 10,973 Third Page 10,622 10,183 9,802 9,422 9,041 COVERS Inside Front Cover DPS 49,946 Inside and Outside Back Cover 49,946 Gatefold* EDITION ON BOARD BOOKING DEADLINE MATERIAL DEADLINE JANUARY 2018 1 JANUARY 13 NOVEMBER 27 NOVEMBER FEBRUARY 1 FEBRUARY 20 NOVEMBER 4 DECEMBER MARCH 1 MARCH 11 JANUARY 25 JANUARY APRIL 1 APRIL 8 FEBRUARY 22 FEBRUARY LOADINGS Opposite Contents 30% Opposite Masthead 30% Guaranteed Broken Space 5% First Half RHP 20% First Half LHP 10% RHP Run of Book 10% MAY 1 MAY 1 MARCH 22 MARCH JUNE 1 JUNE 12 APRIL 26 APRIL INSERTS 2PP 4PP 8PP 12PP 16PP 32PP COST PER $ 000 Minimum Print Run 240 360 500 650 780 1048 JULY 1 JULY 14 MAY 28 MAY AUGUST 1 AUGUSTI 11 JUNE 25 JUNE SEPTEMBER 1 SEPTEMBER 11 JULY 25 JULY OCTOBER 1 OCTOBER 13 AUGUST 27 AUGUST NOVEMBER 1 NOVEMBER 10 SEPTEMBER 24 SEPTEMBER DECEMBER 1 DECEMBER 11 OCTOBER 25 OCTOBER Qantas approval required on all inserts subject to 100% confirmation. Qantas requests all inserts to be bound. All inserts must include an advertising backing page. All inserts exclude production cost. Print material to be supplied via Quickcut (Adstream), Adsend or SENDlite. Specifications available at mediumrarecontent.com * The inside and outside back cover gatefold cannot be purchased separately. Production included. Note: The above rates are in Australian dollars (AUD) and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing. 20
QANTAS CHINESE MAGAZINE Deadlines Print Specifications EDITION ON BOARD BOOKING DEADLINE TRANSLATION DEADLINE MATERIAL DEADLINE GOLDEN WEEK 1 OCTOBER 6 AUGUST 15 AUGUST 17 AUGUST CHINESE NEW YEAR 31 JANUARY 27 NOVEMBER 30 NOVEMBER 14 DECEMBER SIZE TRIM SIZE TYPE/DESIGN AREA BLEED Double Page Spread To be supplied as two single full pages Full Page 275mm x 210mm wide 255mm x 190mm wide 285mm x 220mm wide OFC or OBC gatefold flap 275mm x 197mm wide 255mm x 177mm wide 285mm x 207mm wide OBC 275mm x 404 mm wide 255mm x 384mm wide 285mm x 414mm wide Rates 1 issue Full page: $13,810 Double-page spread: $25,464 2 issues Full page: $11,970 Double-page spread: $21,950 Qantas Chinese Edition is a perfect bound publication. Print material to be supplied via Quickcut (Adstream), Adsend or SENDlite. The full right-hand page of an OFC gatefold (first page of text) must be supplied with a 3mm white or black strip on the fore edge. Please contact Production prior to sending material to confirm which colour strip to supply. * The inside and outside back cover gatefold cannot be purchased separately. Production included. Book into the October and January issues of Qantas magazine and receive a further 10% discount on the above rates when booking into our Chinese editions. Note: The above rates are in Australian dollars (AUD) and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing. Run of Publication - Premiums apply for early positioning. It is the advertiser s responsibility to supply their ads in simplified Chinese. 21
QANTAS MAGAZINE QANTAS MAGAZINE App App EDITION ON BOARD BOOKING DEADLINE MATERIAL DEADLINE APP AD OPTIONS POSITION INCLUSIONS^^ MEDIA RATE PRODUCTION COST JULY 1 JULY 4 MAY 25 MAY NATIVE CONTENT AUGUST 1 AUGUST 5 JUNE 26 JUNE SEPTEMBER 1 SEPTEMBER 5 JULY 26 JULY OCTOBER 1 OCTOBER 4 AUGUST 25 AUGUST OPTION 1 Premium native content MREC (limit: 1 per issue) Homepage 1 page advertorial 2 interactive elements 2 page advertorial 4 interactive elements 3 page advertorial $7,000 $8,000 $10,000 $1,480 $1,820 $2,480 NOVEMBER 1 NOVEMBER 1 SEPTEMBER 22 SEPTEMBER DECEMBER 1 DECEMBER 5 OCTOBER 26 OCTOBER JANUARY 2018 1 JANUARY 13 NOVEMBER 27 NOVEMBER FEBRUARY 1 FEBRUARY 20 NOVEMBER 4 DECEMBER MARCH 1 MARCH 11 JANUARY 25 JANUARY OPTION 2 Native content MREC within section (limit: 4 per issue) Contextual 1 page advertorial 2 interactive elements 2 page advertorial 4 interactive elements 3 page advertorial, BRAND $5,000 $6,000 $8,000 $1,480 $1,820 $2,480 APRIL 1 APRIL 8 FEBRUARY 22 FEBRUARY OPTION 1 Premium brand tile Homepage Bespoke click-thru to client URL or custom made animation $5,000 $1,800 MAY 1 MAY 1 MARCH 22 MARCH JUNE 1 JUNE 12 APRIL 26 APRIL OPTION 2 Brand tile within section Contextual Bespoke click-through to client URL or custom made animation $4,500 $680 Note: The above rates are in Australian dollars ($AUD) and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing. ^Bespoke interactivity quotable upon request. ^^ Possible interactive elements include gallery, video, link to website, panoramic image and animation. 22
TRAVEL INSIDER TRAVEL INSIDER Website/EDM Deadlines Website/EDM Rates CHANNELS BOOKING DATE MATERIAL DATE OPTIONS EXECUTION RATE ($AUD) Qantas Travel Insider website Minimum 1 week prior to start date 1 week prior to start date Display Advertising Run-of-site Double Roadblock (Desktop and Mobile) $60 per 000 Travel Insider EDM (2 sends per month) Minimum 3 weeks prior to start date 2 weeks prior to start date Homepage, index or destination sponsorship Double Roadblock (Desktop and Mobile) and Super Skins (Index Desktop) POA Qantas Red Email MREC (up to 4 sends per month) Minimum 2 weeks prior to start date 2 weeks prior to start date Travel Insider EDM Display Advertising MREC $9,500 per send Qantas Red Email Display Advertising MREC $14,000 per send Note: The above rates are in Australian dollars (AUD) and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing. 23
For advertising enquiries please contact Laura Pilling: T +61 2 8114 8969 E qantasadvertising@mediumrarecontent.com For editorial enquiries please contact Samantha O Brien: T +61 2 8114 8957 E qantaseditorial@mediumrarecontent.com