MICE - A New Paradigm for Tourism 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy Bali 28 April to 1 May 2014
MALAYSIA Capital: Kuala Lumpur Population : 28 million Temperature: Tropical Climate (23-32⁰c) Ethnicities: Malay, Chinese, Indian, other Languages: English, Bahasa Malaysia, Mandarin, Tamil Currency: Malaysian Ringgit (3.30 RM : 1 USD)
EASE OF ACCESS Direct and affordable access from over 100 destinations through major and low cost airlines
Travel within Malaysia 4
EASY AIR ACCESS Direct air access with 2 main terminals into Kuala Lumpur: KLIA 50 International Airlines KLIA 2 Low Cost Carrier Malaysia Airlines: National carrier, OneWorld Alliance Access to 860 airports, 160 countries Incentive for Conferences Air Asia: Pioneer in low cost carrier in Asia Low Cost Airline of the Year Direct service to every Asian city!
MODERN TRANSPORTATION Inexpensive transportation from KLIA (Kuala Lumpur International Airport) to the city centre: Train - 28 minutes EUR 8/ USD 11 Bus 60 minutes EUR 2/ USD 3 Taxi 45 minutes EUR 16/ USD 20
VENUES KLCC PICC PWTC BCCK Meeting rooms: 150 pax Meeting rooms: 27 Meeting rooms: 17 Meeting rooms: 14 Plenary hall: 3000 pax Plenary: 3,000 pax Plenary: 10,000 pax Plenary: 5,000 pax Function halls: 2,200 pax Reception: 5,000 pax Banquet: 7,500 Reception: 3,500 pax Exhibition halls: 12,310 sqm Banquet: 2,800 pax Exhibition: 23,500 sqm Banquet: 2,000 pax City Center location Exhibition: 8,000 sqm 40 min outside of Kuala Lumpur 10 min outside of Kuala Lumpur Exhibition: Located in Kuching
UPCOMING VENUES KL Metropolis spice Light Waterfront Penang KLIA2
ACTIVITIES, PROGRAMS, TOURS
MICE INDUSTRY IN MALAYSIA
MICE ARRIVALS ( 000) 1,350 1,326 1,300 1,250 1,200 1,253 1,278 1,285 1,150 1,123 1,100 1,050 1,000 International Business Tourism Visitors 2008 2009 2010 2011 2012
TRACK RECORDS Year Event Name Delegates 2013 7 th IAS Conference on HIV Pathogenesis, Treatment and Prevention 3,000* 2013 Women Deliver Conference 5,000 2012 25 th World Gas Conference 5,300* 2012 43 rd Union World Conference on Lung Health 2,800 2011 70 th Institute of Internal Auditors International Conference 2,200 2010 18 th World Congress of Accountants 6,000* *Record attendance
HY MALAYSIA?
WHY MALAYSIA Stable Economy Easy Accessibility World-class Facilities Proven Track Record Political Stability Efficient road network World-class Accommodation Unique Experiences Value for Money English proficiency Rich Cultural Heritage Government Support Team Malaysia!
Ranked No. 1 - Highly Proficient in English, among non-native speaking Asian countries (English Proficiency Index, 2013) Ranked Top 10 World s Friendliest Countries (Forbes World s Friendliest Countries, 2012) Ranked No. 2 KL - Best Shopping City in Asia Pacific (Global Shoppe Index, 2012)
SUPPORT Event Support Bid Support Subvention
SUCCESS vs CHALLENGES * Rich cultural heritage * Appealing destination * Value for money * World-class facilities * Lack of engagement * Lack of understanding of MICE business * Lack of collaboration * Lack of new/fresh product
NATIONAL MICE STRATEGY Achieve developed nation status by 2020 Business & Major Events recognized as high yield and high profile market segments EPP#10: Business Events- RM3.9 b incremental GNI and provide 16,700 jobs
MICE PRIORITIES Association Conference Corp Meeting & Incentive Exhibition
SUPPORTING AGENCIES Overseas offices Sarawak Convention Bureau State offices Municipal Council
MICE RESOURCE ALLOCATION Ministry of Tourism and Culture Board of Directors CEO Business Events Association Development Business Development Sales Event Support Marketing & Communications 21
MICE DESTINATION MARKETING Flag/ logo Branding Trade Shows Media PR Campaigns Collaterals
Strategic Partnerships MICE CAPACITY BUILDING Flag/ logo Industry Partner Program PCO Partner Program
FUTURE PLANS Education programs to develop the industry and provide certifications Association Development Program to further enhance the association in the international level Engage local universities to attract, motivate and develop knowledge and skills of upcoming labour force
Thank You FOR MORE INFORMATION PLEASE CONTACT : NAME OF SPEAKER: MANISA MOHAMED NOR DESIGNATION: MARKET RESEARCH MANAGER ORGANISATION: MYCEB COUNTRY: MALAYSIA EMAIL CONTACT: MANISA@MYCEB.COM.MY