The Middle East s Largest Garments, Textiles, Leather & Fashion Accessories Exhibition incorporating the Lingerie & Swimwear Zone

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2009 Post Show Report The Middle East s Largest Garments, Textiles, Leather & Fashion Accessories Exhibition incorporating the Lingerie & Swimwear Zone April 7-9, 2009 Dubai International Exhibition Centre Organised by Supporting Associations Media Partners

POST SHOW REPORT MOTEXHA 2009 Incorporating the Lingerie & Swimwear Zone The Middle East s Largest Garments, Textiles, Leather & Fashion Accessories Event Motexha 2009 was inaugurated by H.H. Sheikh Hasher Al Maktoum, Director General of Information Department on 7th April Resounding Success for Motexha 2009 The Inaugural Lingerie & Swimwear Zone draws leading names from the region The 32nd edition of Motexha 2009 was inaugurated by H.H. Sheikh Hasher Al Maktoum, Director General of Information Department on 7th April at Dubai International Exhibition Centre. Despite a major reduction in spending worldwide, Motexha 2009 welcomed over 3000 visitors from 59 countries to meet with more than 200 exhibitors. The event witnessed a 10% year-on-year increase in number of visitors. The Lingerie & Swimwear Zone The inaugural Lingerie & Swimwear zone showcased products by more than 20 exhibitors from Canada, China, Hong Kong, Italy, Philippines, Poland, Taiwan, Thailand, UAE, USA and Vietnam. The 2010 event will return with an even larger participation by exhibitors and visitors from April 6-8 at the Dubai International Exhibition Centre This latest feature at Motexha attracted massive response from the industry, highlighting the significance of the lingerie & swimwear sector in the region. H.H. Sheikh Hasher Al Maktoum meeting the exhibitors Supporting Associations Media Partners

Show Profile Dates: 7-9 April 2009 Venue: Dubai International Exhibition Centre Gross Floor Space: 4600 m2 Net Floor Space: 2325 m2 Exhibitors at Motexha Number: 220 Countries Represented: 23 Country Pavilions by China, Indonesia, Hong Kong, Italy, Portugal, Thailand and Turkey Visitors at Motexha Net Trade Visitors: 3643 Average Days Attended: 1.28 Number of Countries Represented: 64 Motexha has been successful for Pelcor as it has made our product known to the people. We received potential business from old and new clients. Motexha opened doors to Pelcor in the UAE Ms. Sandra Pelcor Portugal Inaugurated by: H.H. Sheikh Hasher Al Maktoum, Director General of Information Department Supporting Associations: Camera di Commercio di Napoli, Italy ~ Proteus, Italy ~ Provincia di Napoli, Italy APICCAPS, Portugal ~ NAFED, Indonesia, ~ Department of Export Promotion, Thailand ~ Export Promotion Bureau, Bangladesh Media Partners: Fibre 2 Fashion, India ~ Kohan Journal, Iran ~ Lace N Lingerie, India ~ Creations Lingerie, France

Exhibitors at Motexha 61% of the exhibitors agree that the event was adequate to successful in establishing contact for future sales 54% of the exhibitors agree that Motexha 2009 is critical to the marketing of their products in the Middle East 67% of the exhibitors received an average of 26 leads 86% of the exhibitors at the event received orders ranging between US$ 25K and US$ 100K Being at Motexha has been an admirable experience as it gave us the opportunity to get close to the business in Dubai and the Middle East - BEPPI, Portugal It was a successful and positive show. We were making contacts and we hope it will be profitable. It was very useful as we got to understand the trends demanded and accepted in the Middle East Anna Chamaro Axami, Poland Exhibiting Countries at Motexha

Visitors at Motexha 64% of the Visitors rated the variety of the Exhibitors from Excellent to Good 72% of the Visitors rated the quality of the Exhibitors from Excellent to Good 93% of the Visitors intend to use the Motexha Exhibitors Catalogue 94% of the Visitors intend to visit the 2010 Edition of Motexha 45% 77% of the Visitors arranged to do business with at least one new supplier at the event of the exhibitors received an average of 26.50 leads of the Visitors said that they found out about the show through event marketing and promotion Leading Visitors at Motexha 2009 Cavalli Carrefour Crocs Dream Uniform LLC Esprit Grand Stores K.M.Trading Kachins Tailors Kamal Osman Jamjoom Est T. Choithram & Sons L.L.C Topmens Apparels Nayomi Shoe Mart Landmark Group Splash Swarovski The Factory Mart Aroma Group Bata Bin Hendi Caresse Lingerie Vf Europe Top 10 Visiting Countries UAE India Saudi Arabia Kuwait Oman China Bahrain Pakistan Iran Qatar

Organised by The Institute for International Research (IIR) is the world s leading knowledge and skills transfer company with a global network of 44 companies and 109 operating units. IIR Middle East runs over 500 business conferences, seminars and training sessions annually, and manages a portfolio of over 25 industry-led exhibitions. The exhibition has been good. The Italian companies are very impressed by the way the show has been organised of the exhibitors received an average of 26.50 leads Proteus, Italy Motexha Team Jim Meltz - Exhibition Director Jeffrey Matawaran - Sales Executive Larry Pascual - Sales Executive Rizwan Mustafa - Marketing Manager Abeer Khalid - Marketing Executive jim.meltz@iirme.com jeffrey.matawaran@iirme.com larry.pascual@iirme.com rizwan.mustafa@iirme.com abeer.khalid@iirme.com See you next year: April 6-8, 2010