MS GULF COAST REGIONAL CONVENTION & VISITORS BUREAU OFFICIAL MINUTES JULY 16, 2013

MS GULF COAST REGIONAL CONVENTION & VISITORS BUREAU OFFICIAL MINUTES JULY 16, 2013 The MS Gulf Coast Regional Convention & Visitors Commissioners met Tuesday, July 16, 2013 at 1:30 p.m., at its office located at 2350 Beach Blvd, Suite A, Biloxi, MS 39531. Commissioners Present: Duncan McKenzie (via conference call); Danny Hansen; CeCe Shabazz; Kim Fritz; Jerry Levens; Bill Holmes; Jeff Descher; Rip Daniels; Jimmie Ladner; Chett Harrison; Clay Wagner; Richard Chenoweth; Carla Todd; Rich Westfall Commissioners absent: George Schloegel HCTC Staff Members Present: Beth Carriere, executive director; Janice Jones, marketing department; Crystal Johnson, director, sales; Taryn Sammons, public relations, marketing; Torye Hurst, director, sports marketing; Gaye Goodwin, director, finance Others Present: Hugh Keating, legal counsel; Laura Hasty, Reed Guice, Ted Riemann, Andy Hurt, Kerry Stoddard and Nicole Grier, the Big Three; Laura Smith Shoemake; Vincent Creel; Danielle Thomas, WLOX; Bob Thunelius; Scott Ratcliff; Clay Williams, Gulfport-Biloxi Airport Authority; Bridgette Varone, MS Hospitality & Rest Assn; Carla Beaugez; August Taconi; Bobby Carter, Golden Nuggett; Cathye Ross Amos; Mary Perez, Sun Herald; Mike Buckley, Grand Bear; Kay Mayhan, Sue Templeman, Godwin Group; Bert & Carol Hayes, Beauvoir; Errol Hotard; Supervisor Kim Savant Hugh Keating called the meeting to Order. 1. Commissioner Holmes made the motion to approve the use of Roberts Rules of Order as the basis for governing the MS Gulf Coast Regional CVB meetings. Seconded by Commissioner Wagner, the chair called the question, with the following results: Commissioner Fritz Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 2. Mr. Keating called for Nominations for Meeting Chair: Commissioner Fritz nominated Clay Wagner, being no other nominations, the floor was closed. 3. Commissioner Fritz made the motion to approve Commissioner Clay Wagner as Meeting Chair. Seconded by Commissioner Daniels, the chair called the question, with the following results: Commissioner Fritz Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 1

4. Commissioner Wagner called for nominations for the Meeting Secretary: Commissioner Fritz recommended Rich Westfall Commissioner Daniels recommended Danny Hansen Being no other nominee s the floor was closed. 5. Commissioner Wagner called for a vote for Rich Westfall as Meeting Secretary, with the following voting: Commissioner McKenzie Voted ---- Yes via phone Commissioner Schloegel Voted ---- A&E Commissioner Shabazz Voted ---- Yes Commissioner Fritz Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Holmes Voted ---- Yes Commissioner Descher Voted ---- Yes Commissioner Ladner Voted ---- Yes Commissioner Westfall Voted ---- Yes 6. Commissioner Wagner called for a vote for Danny Hansen as Meeting secretary, with the following voting: Commissioner Hansen Voted ---- Yes Commissioner Daniels Voted ---- Yes 7. Being a majority vote for Rich Westfall as Meeting Secretary, Commissioner Wagner moved for a motion made by Commissioner Fritz, and seconded by Commissioner Levens, the meeting chair called the question, with the following results: Commissioner Fritz Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 8. Commissioner Wagner called for nominations for the following officers : President; Vice President; Treasurer; Secretary Commissioner Levens nominated the following: President Duncan McKenzie Vice President Kim Fritz Treasurer Jimmie Ladner Secretary Rich Westfall Being no other nominee s the floor was closed. 9. Commissioner Levens made the motion to approve the slate of officers effect July 16, 2013 for a one year term as follows: President Duncan McKenzie Vice President Kim Fritz Treasurer Jimmie Ladner Secretary Rich Westfall Seconded by Commissioner Fritz, the chair called the question, with the following results: Commissioner Fritz Voted ---- Yes Commissioner Levens Voted ---- Yes 2

Commissioner Westfall Voted ---- Yes President McKenzie being present by conference call requested Vice President Fritz to preside over the meeting in his absence. 10. Commissioner Wagner made the motion to accept the Agenda as presented hereonin. Seconded by Commissioner Levens, the Vice President called the question, with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 11. Public A. Linda Hornsby, MS Hotel & Lodging Assn, reported on the May 2013 occupancy which was down. She also reported that Coast Vision has been installed in thousands of local hotel rooms. 12. Executive Director Report Beth Carriere Updates, News and FYI S A. SATW planning proceeding nicely. Registration remains higher than Indianapolis last year at the same time! Active Writers: 133 / Other delegates: 174 Staff is still laboring with love on this one. Volunteers are needed to host this group in October. Committee is getting into the production details now as October approaches. Sponsorships are still available! B. Audits are moving slower than I care for. I have asked Commissioner Jerry Levens for assistance, and I have organized a meeting next week with the Mr. Levens, the auditor, our Bookkeeper, Harrison County and MDA. I have been keeping MDA updated as needed or asked. Hugh has kept the County up on process through communication with their Legal Counsel. The goal is to have as many complete before the new Fiscal Year, October 1, 2013. C. Mississippi Municipal Association is IN HOUSE! 3,000 delegates. We are a sponsor as well as hosting a welcome booth with unique hospitality and our complementary convention services, in appreciation and business retention. D. Advisory Board initial membership chosen: (schedule meeting) 1. Attractions Association Louis Skrmetta Ship Island 2. Casino Operators Jack Bernsmeier IP Casino, Resort, Spa 3. Gulfport/Biloxi Int. Airport Clay Williams GPT International 4. Golf Association Mike Buckley- Grand Bear 5. Hospitality & Restaurant John Boyle- McDonalds 6. Hotel/Lodging Linda Hornsby- MS HLA 7. Sports Commission Bob Thunelius- Beef O Brady s E. Budget preparation for review and approvals: Committee formed to review 1. Departments are submitting their requested travel & marketing plans. 2. Ad Agency is working on FY 2013/14 proposal 3

3. Operations and Administration preparing projected needs and amounts. NOTE: Budget (line itemed) must be completed, approved by Commission, and submitted for approval to the Harrison County Board of Supervisors before the end of August. F. BP Deep-water Horizon Grant, 2nd $500,000. grant use/specifics request to be submitted to Mr. Nick Gagliano by August. Suggested Requests for funds use: 1. Visitor Profile Conversion study/research (RFQ) NOTE: Most recent; Randall Travel Mktg. produced 2008/09 USM/CVB Intercept Conversion studies, 2009/2010 2. Visual & Interactive enhancement of www.gulfcoast.org (Simpleview) 3. New photography for website, gallery and advertisements (RFQ) 4. 2014 Spring & Summer incentive, intercept promotion ( Beachfoot & Beach Bucks) 5. Thanks Again Rewards program (August presentation) 6. Advertising/Marketing G. Sponsorship and Advertising Assistance Applications: (Committee) NOTE: We are in receipt of numerous applications for the new FY. Madam Vice President suggested that the Executive Director fill out the evaluations and recommend to the full Commission. Madam President then stated to wait until Bylaws were adopted. H. SPECIAL NOTE!!! Telly Presentation Reed Guice Sales Departments Production Report July for June 2013 A. Convention Sales: (Please review full reports) 1. Convention Sales Leads generated: Four, (4), 1,310 delegates; 2,445 room nights; Estimated economic impact $982,500.00; One (1) of 4 is a Convention Center use lead 2. Bookings/Definite: Six (6), 1,925 delegates; 2,567 room nights; Estimated economic impact $1,443,750.00 3. Lost Business Report: (See full report): Eight (8) confirmed lost: Two (2) were offered incentives. We are now sending Thank you for considering the MGC and asking or How can we improve questions to find out why we lost. 4. MGC Conventions/Groups Serviced: (See full report) Groups 22; Delegates-4,885; Economic Impact - $3,663,750.00; CVB Cost to service - $656.25 B. Group/Leisure Travel: EI @ $200. Per room night (See full report) Leads: Three (3); 160 passengers; 165 room nights; Estimated economic Impact- $80,000.00 C. Bookings/Definite: NOTE Most are International bookings! Seven (7); 1,382 visitors; 976 room nights; estimated economic impact - $691,000.00 Sports Sales and Marketing: (See full report) Working Leads: Lowndes County Basketball; 60 - Attendees; 30 rooms; USFA Magnolia Classic - 1,000; 1,400 ; USFA Southern National - 1,650; 4,400; Total 2,710 / Attendees - 5,830 rooms / Economic Impact: $2,639,974.00 A. Activities: (See full report) Sports Facility Conference call- Founder & CEO of The Sports Advisory; APA Regional Pool Tournament; Running of the Bulls; SouthCoast Summerfest; Gulf Coast United Futbol Club; South Coast Golf Guide; Elevate Hoops/T3 Travel; Southeast Twirling Regional; Diamondhead Resort; EVP Pro Beach Volleyball; Mississippi Gulf Coast Classic NCAA Division I Men s college basketball; Gulf Coast Holiday HCBU Invitational Marketing & Communications Department: (Please See full report) A. Article Media/Ad Value June - 7 @ $54,900.00 / YTD- 123 @ $395,233.41 Advertising Inquiries/fulfillment USA 800 Top 10 AD Inquiries: June 4,357 / YTD- 53,409 USA 800 Top 3 AD Source June: STS Spring Insert - 1,070: America s Best Vacation - 799; WEB/Digital - 561 USA 800 Top 3 AD Source: YTD 4

Oprah Magazine - 13,605; America s Best Vacation -11,480; STS Fall Insert - 7,214 USA 800 Top 3 AD Source by State: June MS, LA, TX / YTD MS, TX, MO / B. Web Statistics June: Visits: 138,529 +/ Unique Visitors: 105,572 +/ Page Views: 587,068 +/ Pages Visited: 4.24 +/ Avg. Visit Duration: 04:56 +/ Bounce Rate: 36.88% -/ New Visits %: 68.36 % C. Outbound referrals to Marketing Partners Web Sites - June Partners received referrals: 805 + Top 3 referral numbers: Beau Rivage - 1,335 +/ Grand Biloxi - 1,278 +/ Hard Rock - 838 + Note: most are reported as Unique visits! D. Mobile Statistics June: Visits - 49,931/ Unique Visitors - 37,074/ Page Views - 438,225/ Avg. Visit Duration - 07:01/ Bounce Rate - 21.98/ New Visits % - 65.58% E. Web Banner Advertising (gulfcoast.org) - June Page impressions Palace Casino Resort - 20,821-200,123 TD Preserve Golf Course - 2,901-43,742 South Beach Biloxi Hotel & Suites - 6,408-70,963 MS Hotel & Lodging Assoc. a/o 6/18-4,213-4,213 Shular Properties - NEW! Click Through: Palace Casino Resort 391-3,314 TD/ Preserve Golf Course 45 475 / South Beach Biloxi Hotel & Suites 830-5,756 F Social Media June Facebook: Fans/Likes 14,889 USA Twitter: Followers- @MSGulfCoastCVB- 1,327 Tweets- 3,363 Followers- @MeetMSGulfCoast- 133 Tweets- 602 Pinterest: Boards - 15 Pins-279 Followers- 264 YouTube: Lifetime views- 51,597 Food Spotting: Spots- 63 Points- 1,655 (points on likes/responses) Executive Director Activities, Meetings & Events Meeting and Vote - Mississippi Association of Supervisors; Mississippi State University Research/Branding interview; Board meeting GPT/Biloxi Airport Authority; Mississippi State University Research/Branding interview-staci; Board Meeting MCCCC; Meeting Eric Cummings and Grady MCool, Andre Callen, Claudia Keyes; Meeting- Agency Rep. Laura Hasty/Big 3; Meeting- with Commissioner Hansen prep for Orientation; New Commission Orientation; Board Meeting Cruisin the Coast; Committee Meeting Nomination for Excellence in Tourism Award; Meeting- Personnel Jaffe Perniciaro, Traci Dauro, Torye Hurst, Crystal Johnson; Meeting HCTC Special Close out meeting; Meeting/Interview Evalina Mississippi Public Broadcasting; Meeting - Department Heads- R-CVB; Meeting- Personnel Jaffe Perniciaro, Traci Dauro; Meeting- Agency Rep. Laura Hasty/Big 3; Meeting Big 3 Ad. Agency 2013/2014; Launch Event MHLA Coast Vision; Big 3 2013-2014 FY Advertising planning meeting- R-CVB; Meeting- Smart Meetings (California) Heather Grady, Dan Payomo & Crystal Johnson; Meeting- Executive Director s Meeting; Meeting- Harrison County Council of Governments; Meeting Staff; Meeting- Janice Jefferson- MCCCC and Pam/ARAMARK and Crystal Johnson; Meeting MS Golf Guide Pam Shaheen, Crossroads Marketing; Various meetings daily and weekly with staff; Mississippi Municipal League MCCCCC; MGC R-CVB Commission Meeting 13. Old Business - None 14. New Business Vice President Fritz recommended setting up three (3) Committees as follows: Governance Committee which will work on By-Laws, Code of Ethics, and Conflict of interest policies Members: Jerry Levens, chair; George Schloegel; Richard Chenoweth; CeCe Shabazz Audit Committee Members: Chett Harrison, chair; Jerry Levens, Rich Westfall 5

Budget/Finance Committee Members: Jimmie Ladner, chair; Carla Todd; Clay Wagner 15. Commissioner Descher made the motion to approve advertising in local publications to receive bids from interested Banking Institutes to deposit current balance transfer of monies for the MS Gulf Coast Regional CVB. Seconded by Commissioner Hansen, the vice president called the question, with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 16. Madam Vice President discussed the current meeting schedule with the Commission, due to conflicts with current dates, the following recommendation was made: the meeting schedule. 17. Commissioner Hansen made the motion to move the MS Gulf Coast Regional CVB meetings to the fourth (4 th ) Tuesday of each month beginning with the extra meeting being held July 23, 2013. Seconded by Commissioner Todd, the vice president called the question, with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 18. Mrs. Carriere reported on the current appointments to the Advisory Board appointments as per HB1716 as listed below: MS Hotel & Lodging Assn Linda Hornsby MS Hospitality & Restaurant Assn, Gulf Coast Chapter John Boyle Casino Operators Jack Bernsmeier Attractions Assn Louis Skrmetta MS Gulf Cost Golf Assn Mike Buckley MS Gulf Coast Sports Commission Bob Thunelius Gulfport/Biloxi Airport Authority Clay Williams 19. Commissioner Descher made the motion to approve the request from the Gulf Coast Regional Tourism Partnership to use the Destination video footage at no cost to the Bureau. Seconded by Commissioner Ladner, the vice president called the question, with the following results: 6

Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 20. Legal Counsel Mr. Keating reported on the following items: Personnel Issues Needs to be discussed in Executive Session Reeves & Mestayer update Contracted thru HCTC to pursue a legal claim of damages from the BP Oil Spill. They have filed a claim in the amount of $2.5 million on behalf of the CVB, if awarded will be granted to this body. 21. Treasurer s Report Mrs. Carriere reported the July 16, 2013 disbursements as follows: check disbursements for 07/16/13-- $367,423.10; total travel advance/reimbursements for June 2013 -- $1,400.00; grand total disbursements--$368,823.10. Commissioner Daniels moved these disbursements be approved. Seconded by Commissioner Hansen, the vice president called the question, with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 22. Mrs. Carriere reported on the Room sales tax revenue of room sales tax collections for July 16, 2013 actual 5% collection was $546,036.29 with HCBOS s 2.75% share being $300,319.96 and HCTC s 2.25% share being $245,716.33 for a -20.92% change in total collection, and total income of 2.43% year to year changes. 23. Mrs. Carriere reported on the current budget figures. Approved Budget Revenue - $3,933,500.; to date collected revenue - $3,009,023; Remaining Revenue collections $924,477. Total projected expenses $3,933,500.; Year to date spent - $3,041,809.; Project remaining - $891,691. 24. Commissioner Daniels made the motion to accept the financial report presented. Seconded by Commissioner Descher, the vice president called the question, with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 7

25. Executive Session Commissioner Hansen made the motion to go into Closed Session to discuss the need to enter into Executive Session. Seconded by Commissioner Chenoweth, the vice president called the question, with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 26. Commissioner Hansen made the motion to ENTER into Executive Session, to discuss personnel matters. Seconded by Commissioner Chenoweth, the vice president called the question with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 27. Commissioner Holmes made the motion to RECONVENE from Executive Session. Seconded by Commissioner Ladner, the vice president called the question with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 28. Commissioner Holmes made the motion to adopt the Harrison County Policies and Procedures as set forth in the Harrison County Handbook. Seconded by Commissioner Shabazz, the vice president called the question, with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes 8

Reminders 1. MGCRCVB meeting Tuesday, July 23 rd @ 1:30pm 29. Commissioner Hansen moved that the meeting be adjourned. Seconded by Commissioner Levens, the vice president called the question, with the following results: Commissioner Levens Voted ---- Yes Commissioner Westfall Voted ---- Yes CONVENTION SALES: Tentative Leads: June 2013: 4 Fiscal YTD: 86 Name Meeting Date # Attendees / # Room Nights Origin Southern Gas Association SGA 2014 Offshore Gas Operations Conference June 10 13, 2014 100 / 135 CVENT Tennessee Valley Public Power Association Annual Meeting May 14 18, 2016 500 / 1,035 CVENT George 50 th Birthday Party July 12 15, 2013 10 / 40 Phone Call Vietnam Amtracs Vets 2014 Meeting June 24 28, 2014 50 / 200 Phone Call REISSUED LEAD: International Embryo Transfer Society 2016 Annual Conference (CONVENTION CENTER LEAD) January 13 20, 2016 650 / 1,035 CONNECT 2012 Show TOTALS 1,310 / 2,445 Estimated Economic Impact: $982,500.00 (based upon $300.00 per person for an average of 2.5 nights) Definite Bookings: June 2013: 6 YTD: 42 Name JANI-KING Annual Franchise Convention Entomological Society of America 2015 Southeastern Branch Annual Meeting Financial Service Center of Mississippi Annual Convention H.T. Hackney Convenience Expo Meeting Date # Attendees / # Room Nights Headquarter Hotel February 13 16, 2015 550 / 930 Biloxi property Feb 28 March 4, 2015 250 / 462 Biloxi property August 15 18, 2013 125 / 155 Biloxi property Fiscal February 22 27, 2015 800 / 770 Biloxi property (CONVENTION CENTER) Mississippi Recreation & Parks Association 2014 Annual Conference Sept 14 18, 2014 100 / 210 Biloxi Property Cox-Pullen Family Reunion June 21 23, 2013 100 / 40 Gulfport Property TOTALS 1,925 / 2,567 Estimated Economic Impact: $1,443,750.00 (based upon $300.00 per person for an average of 2.5 nights) Site Visits: 9

June 2013: 4 19 Name Tentative Dates # Attendees / # Room Nights Mississippi Chapter National Association of Social Workers - March 2014 350 / 250 Southern Cemetery Cremation Funeral Association 2014 Annual Conference June 2014 175 / 300 Society of American Travel Writers 2013 Annual Convention (took Cindy Lemek, Executive Director to Beau Rivage and IP to tour facilities) October 2013 325 / 1500 Southeastern Association of Regulatory Utility Commissioners 2014 Annual Conference June 2014 200 / 447 Fiscal YTD: Conventions Serviced: June 2013: 22 YTD: 87 Name Meeting Date # Attendees Service included: MS/LA Association of Broadcasters June 4 7, 2013 200 Bags, rack brochures Southern Regional Education Service Agency June 4 7, 2013 500 Brochures MS Building Officials Conference June 9 13, 2013 100 Bags, rack brochures MS Athletic Trainers Association June 10 13, 2013 200 Name badges, bags, brochures Moulds Family Reunion June 12 16, 2013 200 Bags, rack brochures USM Children s Literacy Conference June 13 15, 2013 275 Brochures Sumrall Family Reunion June 14 15, 2013 50 Bags, rack brochures MS Association of Chiefs of Police June 16 20, 2013 200 Bags, rack brochures MS Association of Supervisors June 16 21, 2013 1,500 Rack brochures MSU Extension Service June 18 21, 2013 125 Bags, rack brochures American Band Directors Association June 19 22, 2013 100 Bags, rack brochures MS Press Association June 19 23, 2013 150 Brochures MS State Communication Workers June 20 22, 2013 100 Bags, rack brochures Biloxi High School Class of 78 June 21 22, 2013 85 Name badges, bags, brochures Cox-Pullum Family Reunion June 21 23, 2013 50 Bags, rack brochures Seymour Family Reunion June 21 23, 2013 225 Bags, rack brochures Havard Parker Family Reunion June 21 23, 2013 75 Bags, rack brochures MS Farm Bureau Conference June 23 26, 2013 125 Bags, rack brochures MS Real Estate Commission June 25 27, 2013 50 Name badges, Bags, rack brochures MEDC June 26 28, 2013 400 Fiscal Registration assistance, name badges, bags Terry Family Reunion June 28 30, 2013 100 Name badges, bags, brochures Dunlap Family Reunion June 28 29, 2013 75 Bags, rack brochures TOTALS 4,885 Total HCTC Investment in Services: $656.25 Estimated Economic Impact: $3,663,750.00 (based upon $300.00 per person for an average of 2.5 nights) Client Meetings / Client Events / Client Projects: June 2013: Name Tentative Dates # Attendees / # Room Nights Mississippi Assessors & Collectors Association July 2015 225 / 435 Down South Burners 2014 Event (BEING HANDLED BY SPORTS DEPARTMENT) April 2014 1,000 / 400 MS/AL Rural Tourism Association 2014 October 2014 125 / 90 10

Conference (PRESENTATION to site selection committee in Columbus, MS) Mississippi Association of Supervisors 2016 Annual Convention (Set up booth to promote the MS Gulf Coast during 2013 Conference (Money Machine) and to encourage them to vote for the MS Gulf Coast for 2016) (CONVENTION CENTER BUSINESS) June 2016 1,500 / 1,437 Travel: June 2013: Name Dates Sales Manager Attending Collaborate Marketplace Denver, CO 27 Appointments with 3 RFP s (REPORT ATTACHED) June 13 15, 2013 Gary Benson Lost /Cancelled Business: June 2013: 8 Fiscal YTD: 48 Name Meeting Date # Attendees / # Room Nights National Association of Career Travel Agents 2014 Annual Convention 11/9-12/14 300 / 425 Soros Justice Foundation Paul & Daisy Fellowship 07/15-19/12 150 / 380 Reason Lost Group has decided to hold 2014 Convention on the West Coast will contact us to bid for 2015 or 2016 No contact with client inspite of repeated phone calls / emails turned business over as lost NASA Office of Small Business Programs FY 2014/15 SBIP Meeting 06/17-21/13 60 / 150 Meeting was cancelled due to lack of funding Mississippi Department of Education 2014 DECA Fall Leadership Conference 10/4 6/14 350 / 185 Mississippi Office of State Public Defenders 09/11 13/13 50 / 45 Mississippi-Alabama Rural Association 2014 Annual Conference 10/20 22/14 125 / 90 Group selected Tupelo, MS for the Conference due to location and price match Group voted to hold conference at the Horseshoe Casino in Tunica Board voted to hold conference in Greenwood, MS they felt it had more of a rural feel National and Independent Gospel Music Association Rhythm of Gospel Awards 07/22 28/14 1,000 / 1,295 Group has decided to hold the event in Birmingham, AL Wright Family Reunion 11/29 12/1/13 75 / 60 LEISURE TRAVEL: Tentative Leads: June 2013: 3 34 Unsuccessful at recontacting client phone does not ring and email is returned turned over as lost Name Tour Date # Attendees / # Room Nights Allied T-Pro New York, New York First Quarter of 2013 Jan 1 March 31, 2013 60 / 37 Leisure Time Charter & Tours Mardi Gras 2014 March 3 5, 2014 50 / 50 River City Bank River City Ramblers Bank Club August 20 23, 2013 50 / 78 TOTALS 160 / 165 Estimated Economic Impact: $80,000.00 (based upon $200.00 per person for an average of 2.5 nights) Incentive Offered $15,000 to host specific events $10,000 Fiscal YTD: Definite Bookings: June 2013: 7 Fiscal YTD: 11

25 Name Tour Date # Passenger / # Room Nights Headquarter Hotel Allied T-Pro New York, New York (INTERNATIONAL) Jan 1 Mar 31, 2013 60 / 37 Biloxi property New World Travel FIT Room Contract for 2012-2013 (INTERNATIONAL) Bonotel Exclusive Travel Bonotel 2012 (INTERNATIONAL) Teamamerica, Inc. 2011 Contract (INTERNATIONAL) Oct 1, 2012 Sept 30, 2013 365 / 46 Biloxi property Jan 1 Dec 31, 2012 800 / 622 Biloxi property Jan 1, 2011 Mar 1, 2012 2 / 98 Biloxi property Al Hitchcock Weekend Gaming Trips Oct 26 27, 2013 50 / 25 Biloxi property Darrell Cole Beach Bash Labor Day Weekend Aug 30 Sept 1. 2013 55 / 70 Biloxi property River City Bank River City Ramblers Bank Club Aug 20 23, 2013 50 / 78 Biloxi property TOTALS 1,382 / 976 Estimated Economic Impact: $691,000.00 (based upon $200.00 per person for an average of 2.5 nights) Assists: June 2013: 7 YTD: 21 Name Tour Date # Passenger / # Room Nights Assisted with Fiscal Carol Simpson Orlando Group August 11-14, 2013 55 / 58 Assisted with Gulf Coast information Gwen Harris Pearl High Class of 1965 November 4 8, 2013 30 / 64 Wanted two days of tour ideas Ionosphere Tours New Orleans and All That Jazz October 1 2, 2013 50 / 25 Step on guide list Linda Ward August, 2 night stay Sweet Magnolia Tours 3 offices October one night stay Sweet Magnolia Tours 3 offices November one night stay Sweet Magnolia Tours 3 offices November one night stay August 19 21, 2013 30 / 30 Gulf Coast tour ideas October 28 29, 2013 40 / 20 Gulf Coast tour ideas November 4 5, 2013 40 / 20 Gulf Coast tour ideas November 11 12, 2013 40 / 20 Gulf Coast tour ideas TOTALS 285 / 237 Estimated Economic Impact: $142,500.00 (based upon $200.00 per person for an average of 2.5 nights) Lost/Cancelled Business: June 2013: 3 31 Name Connection Tours, Inc. Cruisin the Coast 2 night stay Tour Date # Attendees / # Room Nights October 8 10, 2013 45 / 40 WSPG Travel Management July 4 th Weekend Retail Group Tour July 4 7, 2013 40 / 60 Reason Lost/Cancelled Fiscal YTD: Tour operator wants to wait a year before trying to sell this tour she is having difficulty selling one day tours, much less, multi day tours. Unable to reconnect with agent multiple attempts via phone and email. Jessie Reece Group Leader Adult Head Start Center weekend June 21 23, 2013 50 / 56 Not enough interest from group 12

Travel: June 2013: Name Dates Sales Manager Attending United States Travel Association (USTA) International Pow Wow (IPW) (REPORT ATTACHED) June 8 12, 2013 Annette Rand Staff Meetings: June 2013: Meeting Name: Biloxi Bay Chamber Coffee Talk SATW Committee Meeting Hancock County Civic Center Ribbon Cutting MS Tourism Association Board Retreat Staff Member Linda Stewart Crystal Johnson Gary Benson Annette Rand Sports Activities: National Tourism Week Greeted visitors on three separate days at the I-10 Jackson County Welcome Center. Sports Website development- Met with Laura Hasty and Kerry Stoddard of Big 3 to discuss components for the sports section of www.gulfcoast.org. New aerial photos of facilities to be included with possible additional links to individual facility sites (if sites are current). Harrison County Fairgrounds groundbreaking Represented CVB at groundbreaking ceremony at the Harrison County Fairgrounds for new stables which will greatly enhance the Gulf Coast Winter Classic equestrian event in March. American Softball Association (ASA) Met with Tom Stanley, local ASA Director, about the possibility of attracting ASA slow pitch and fast pitch events to the area. Discussion led to desire to attract a national event including 80-100 teams. A follow-up meeting with National Director E.T. Colvin will be scheduled in the near future. MDA Tourism Golf meeting Attended state meeting in Jackson to discuss marketing of golf in the next year. Discussion focused on attendance at 2014 golf shows with a proposal to share in a state booth at various shows. USA Football Development Camp Several phone conversations with Russ Yurk, Director of Events, about the possibility of adding the Mississippi Gulf Coast to their 16 locations nationally. Group is very interested and contact has been made with Biloxi HS Athletic Director Tom Gladney and Biloxi Parks & Rec Director Cheryl Bell about the rental of facilities to hold this event in March of 2014 and 2015. First year attendance anticipated to be approximately 150-175 participants in addition to parents with growth to 225-275 in second year. Organization needs to have dates secured by September 2013. Initial contact with Russ Yurk was made at 2013 NASC Symposium. South Coast Golf Guide Met with Publisher Jonathan Laird to discuss Mississippi Gulf Coast golf promotion/advertising in his publication. Elevate Hoops/T3 Travel Coordinated a meeting between Elevate Hoops director Jaime Palmer and T3 Travel representative Josh Akright to discuss future housing for the Gulf Coast Hoops Fest. A very productive meeting as a housing service may become necessary in 2014 with plans to add younger age groups and many more teams to the event. Initial contact with Jost Akright was made at 2013 NASC Symposium. USFA Memorial Day Classic Girls youth fast pitch tournament which was held over the holiday weekend and included 80+ teams. The event was played at the Gulfport Sportsplex and Goldin Park. Contacted WLOX-TV which came out and did a report on the event. Tournament Director and USFA Vice-President 13

Jeff Strode was interviewed along with Torye Hurst about the economic impact the event has on the local economy. USSSA Early Summer Shootout Youth baseball event held May 3-5 and included 112 teams. The event was played at the Gulfport Sportplex, Goldin Park and the Ocean Springs Sports Complex. EVP Pro Beach Volleyball Phone conversations with Ross Balling, Tour Commissioner about the possibility of adding the Mississippi Gulf Coast to the tour. Proposed location would be the beach adjacent to Jones Park. Proposed date is June 7, 2014 and June 6, 2015. Event is taped and aired on 20+ RSNs (regional sports networks around the country. A bid fee is required for the event. Marketing Dept. Janice Jones - Internet/E-Marketing Manager Job June FYTD Totals Advertising Offers Received 9 69 Agency Communications 5 31 Assisted staff with computer and CRM/CMS issues 5 47 Attractions Association work 6 60 Banner Ads Placed/Updated - Communications 2 20 Club Gulf Coast contacts 6 70 Contact with Simpleview 6 71 Domain names purchased/renewed 16 Meetings/Events Attended 15 107 Miscellaneous Communications with Public/Media 2 16 Mobile site communications 5 30 PDF's Created of articles 5 105 Press releases Posted to web 3 18 SATW Communications/web updates 2 49 Tourism Statistic requests 8 Unique URL's created 6 USA 800 correspondence 1 14 Web pages created 19 Web site updates 30 127 Weekly Room Availability Reports 1 12 14

Job Taryn Sammons - Social Media Specialist/Media Relations Article Media/Ad Value June $ 54,900.00 FYTD Totals $ 395,233.41 Articles Identified and circulated 5 115 Blogs/Articles written 2 8 Giveaways on Facebook & Twitter 3 71 Image Requests fulfilled (CleanPix and individual requests) 4 122 Media Assistance to Conventions 1 6 Meetings/events attended 12 107 Nominations Submitted 3 6 Photos posted to Facebook 113 796 Press Releases/Media Alerts Sent 3 34 press trips executed 1 15 Press Trips planned/leads sent 1 29 Promotions on Facebook & Twitter 47 Publications/Writers communicated with 25 212 Statistic information responses 9 Twitter status updates/conversations 175 1154 Wegoplaces.com updates/requests 6 30 YouTube Videos filmed 1 20 Jaffe Perniciaro - Tourist Information Specialist Job 15 June FYTD Totals Coupons Not Renewed 8 135 Coupons Not Renewed Out of Business etc 17 Event Coupons 7 Meetings/Events attended 2 38 New Businesses Added 14 166 New Coupons 13 212 New Events Added 80 Renewed Coupons 55 433 Deliveries 0 Rack Brochures 67,070 Maps 918 Calendars 71,310 Fun Times Guides 52,940

Linda Robinson - Administrative Research Assistant Job June FYTD Totals Articles/Advertisements identified in Magazines 7 39 Assist with audit (records) 400 1,402 Assist with Mardi Gras invitees 45 Club Gulf Coast 1 4 Event Surveys 350 2,920 Image Requests fulfilled (CleanPix and individual requests) 3 Media Kits Prepared 4 Meetings attended 1 7 Meetings - Assisted with invitations/contacts 0 Minutes Transcribed from Ad meetings 4 SATW volunteer registration 19 55 Sponsorship and Marketing Assistance 5 28 STS Nomination Preparation/submissions 15 84 Submitted Big 3 jobs and ads for review and approval 6 144 Transcribe meeting minutes 1 Update contact Information in CRM 7 24 Weekly Room Availability Reports 1 11 June 2013 Ad Source and State/Country Report USA 800 Ad Source TOP 10 AD SOURCES MONTHLY FYTD Top 10 Ad Sources 2012-2013 STS Spring Insert 1,070 Oprah Magazine 13,605 America's Best Vacation 799 America's Best Vacation 11,480 Web 561 STS Fall Insert 7,214 Travel 50 and Beyond 479 STS Spring Insert 3,921 Fall Trvel Planner Oprah Magazine 461 (Compass Mktg) 3,316 Search Engine 230 Web 3,298 Midwest Living 215 Search Engine 2,313 Another Web site 109 Midwest Living 2,092 Unknown 106 Family Travel Insert 1,889 Friend Referral Budget Travel 739 16

72 Total Ad Source 4,357 Total Ad Source FYTD 53,409 Consumer Database Ad Source TOP 10 AD SOURCES MONTHLY FYTD Top 10 Ad Sources 2012-2013 Mississippi 26 Mississippi 191 Louisiana 19 Texas 122 Texas 17 Missouri 100 Florida 11 Louisiana 97 Arkansas 8 Illinois 91 Illinois 7 Florida 87 Alabama 6 Tennessee 84 Missouri 6 Arkansas 72 Tennessee 6 Georgia 71 Georgia 5 Wisconsin 65 Total Ad Source 140 Total Ad Source FYTD 1,567 TOP 10 STATES MONTHLY USA 800 State Report FYTD 2012-2013 TOP 10 STATES Georgia 301 Texas 6,984 Texas 298 Florida 3,311 Mississippi 273 Georgia 2,595 Louisiana 237 Illinois 2,567 North Carolina 233 North Carolina 2,337 Tennessee 230 Louisiana 2,321 Virginia 223 Ohio 2,064 Florida 211 New York 1,897 Missouri 181 Tennessee 1,890 Illinois 179 Missouri 1,857 Total State Report 4,343 Total Ad Source FYTD 53,281 Consumer Database State Report TOP 10 STATES MONTHLY FYTD 2012-2013 TOP 10 STATES Contact Us 43 go-mississippi.com 429 Internet E-mail Request 23 Contact Us 251 Friend Referral 17 Internet E-Mail Request 192 Search Engine 14 Search Engine 125 Another Web Site Friend Referral 107 17

10 AAA Southern Traveler 8 AAA Southern Traveler 91 Previous Visitor 7 Unknown 79 Chamber of Commerce Chamber of Commerce Referray 6 Referral 75 Unknown 3 Previous Visitor 64 AAA Tour Book 2 Magazine/Newspaper 40 Total State Report 140 Total Ad Source FYTD 1,559 18

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www.gulfcoast.org Banner ad report Banner Page Impression s To-Date Banner Page Impression s Averag e time on Banner Page Click Thrus To- Date Click Thur s Unique Visitors Total Site Averag e time on site Pageview s June 15-30, 2012 Palace Casino Resort 12,250 1:14 240 103,55 1 4:55 594,272 July 1-31, 2012 August 1-31, 2012 Septembe r 1-30, 2012 October 1-31, 2012 Preserve Golf Club 845 1:10 19 Palace Casino Resort 22,660 34,910 1:19 251 259 97,476 5:15 578,200 Preserve Golf Club 1,527 2,372 1:14 13 32 Palace Casino Resort 15,877 50,787 1:15 313 572 66,992 4:25 340,172 Preserve Golf Club 1,192 3,564 1:21 90 122 Palace Casino Resort 11,838 62,625 1:12 252 824 56,727 4:07 268,481 Preserve Golf Club 937 4,501 1:11 10 132 South Beach Biloxi - September 18-30 2,747 2,747 1:58 86 86 Palace Casino Resort 11,446 74,071 1:10 240 Preserve Golf Club 1,163 5,664 1:13 32 164 South Beach Biloxi 2,286 5,033 1:50 135 221 1,06 4 58,080 3:50 253,766 November 1-30, 2012 Palace Casino 9,167 83,238 1:12 199 1,26 3 45,510 3:46 192,902 26

South Beach Biloxi Hotel & Suites 3,828 1:03 146 South Beach Biloxi Hotel 1,553 10,414 1:39 91 458 Preserve Golf Course 921 6,585 1:10 20 184 December 1-31, 2012 Palace Casino 11,432 94,670 1:07 227 1,49 0 50,499 3:46 215,102 South Beach Biloxi Hotel & Suites 4,759 :57 424 South Beach Biloxi Hotel 1,657 16,830 1:43 37 682 Preserve Golf Course 1,187 7,772 1:25 26 210 January 1-31, 2013 Palace Casino 17,083 111,753 1:10 311 1,80 1 South Beach Biloxi Hotel & Suites 10,435 27,265 1:03 625 1,30 7 Preserve Golf Course 2,369 10,141 1:25 46 256 Banner Page Impression s To-Date Banner Page Impression s Averag e time on Banner Page Click Thrus To- Date Click Thur s 105,43 1 3:53 374,928 Unique Visitors Total Site Averag e time on site Pageview s Palace Casino 2,314 1:01 53 86,232 3:44 381,241 February 1-28, 2013 Palace Casino BOGO 15,742 129,809 1:11 188 2,04 2 South Beach Biloxi Hotel & Suites 11,126 38,391 :58 1,061 2,36 8 Preserve Golf Course 2,468 12,609 1:12 45 301 Palace Casino 17,214 147,023 1:12 320 2,36 2 92,230 4:04 433,643 March 1-31, 2013 South Beach Biloxi Hotel & Suites 11,631 50,022 1:18 1,088 3,45 6 Preserve Golf Course 10,982 23,591 2:42 43 344 Biloxi Schooners 26,011 26,011 :52 461 461 Palace Casino 15,243 162,266 1:16 275 2,63 7 89,204 3:42 370,354 April 1-30, 2013 South Beach Biloxi 4,36 Hotel & Suites 9,924 59,946 1:24 912 8 Preserve Golf Course 9,346 32,937 2:08 35 379 May 1-31, Palace Casino 17,036 179,302 1:14 93,029 4:09 439,343 27

2013 286 2,92 3 South Beach Biloxi Hotel 4,509 64,455 1:40 558 4,92 6 Preserve Golf Course 9,104 42,041 1:21 51 430 Palace Casino 20,821 200,123 1:15 391 3,31 4 105,57 2 4:56 587,068 June 1-30, 2013 July 1-30, 2013 South Beach Biloxi Hotel 6,508 70,963 2:10 830 5,75 6 Preserve Golf Course 1,901 43,942 1:07 45 475 MSHLA Golf AD (6-18-13) Hotel/Motel and Golf pages 4,213 4,213 2:02 25 25 Palace Casino 70,963 5,75 6 South Beach Biloxi Hotel 43,942 475 Preserve Golf Course 4,213 25 MSHLA Golf AD (6-18-13) Hotel/Motel and Golf pages 4,213 25 28