Accommodation Advertising Options 2014 What to do. Where to stay. How to get there.
Advertising Options 2014 Jasons Travel Media guarantees your business is visible when & where it counts. Through our extensive range of travel publications, multiple digital channels and unsurpassed distribution network, every single visitor to New Zealand comes across at least one of our products during their visit, and the same applies to every Kiwi on the road. With 6.5 million publications printed per year, brochure displays in over 4000 locations including the major airports, a leading mobile app and one of the most visited travel websites, Jasons reaches more travellers than any other entity in New Zealand. We understand that the marketing landscape is changing for your business. Faced with increasing choices on how to allocate your budget, you need to ensure that you get bang for your buck. Our extensive research and strong emphasis on return on investment means that we know what works for you. We pride ourselves on offering more value this year than ever before by creating packages that include advertisements across all the major channels and giving you additional discounts on our other products. How to get the best results from your marketing budget 1 Advertise through multiple channels. Travellers booking decisions are influenced by multiple marketing channels. They see your ad in a travel brochure, go to your website on their mobile phone, then read traveller reviews on their laptop before they make a booking over the phone. 2 Ensure you have good print exposure. It drives good web results! The top 10 performing listings on Jasons.co.nz all have print and web presence. (b) Information sources used when international travellers are planning and booking a holiday in New Zealand (a) 40% Travel guides 3 Increase your ad size to get more visitors. Our new trackable phone numbers research shows that advertisers that purchase a half page ad get 60% more phone calls than advertisers that purchase a quarter page ad. (c) 32% 30% Staff at hotels, motels etc i-sites 4 Make sure your ad is of high standard. Quality photos, engaging content and personality within your ads inspire travellers to pick you. If you are not sure where to start, ask us to help you polish your ad to ensure the best results. 26% Locals 1
Index Motels, Hotels & Apartments 3 Advertising Options 2014 Holiday Parks & Campgrounds 7 Bed & Breakfast 11 Brochure Distribution 15 Online 17 Customer Care 22 2
Motels, Hotels & Apartments Make sure your business appears in the most comprehensive free directory of motel, hotel and apartment-style accommodation in New Zealand. This guide is an invaluable tool for both the domestic & international market travelling for both business or pleasure and planning to stay in a motel, hotel or self-contained style of accommodation. It not only showcases the properties in your region, but also highlights where to go and what to do in your location and area. Print drives other marketing channels Question: How did you book the accommodation you found in Jasons Motels, Hotels and Apartments guide? (d) 35% 3.5% booked through a property phone number 21% used other online websites used Jasons iphone app 24% 16% 0.5% Others booked through a property website used jasons.co.nz Jasons has been invaluable while establishing our new motel. Jasons is widely used in NZ & throughout the world, which has meant our motel is accessible to a wide range of guests, resulting in fantastic exposure and great bookings. Karl & Anna Harbour View Motel 3
Distributed nationally through more than 2100 outlets. (e) With the largest print distribution network in New Zealand, Jasons gives you the opportunity to promote your business to a greater volume of potential customers both locally and further afield. Motels, Hotels & Apartments Top 20 North Island outlets Auckland Circuits Hawke s Bay Circuits Waikato Circuit BP Papakura Service Centre Auckland i-sites (4 sites) Auckland Airport (Jasons stands) Northland Circuit AMI Insurance branches Wellington Circuit Manawatu/Whanganui/Taranaki Circuit Coromandel Circuit Bay of Plenty Circuit BP Connect Dairy Flat Wellington Airport stand Rotorua Circuit Rotorua i-site Visitor Centre Eastland Circuit Palmerston North Airport Goldfields Shopping Centre Taupo i-site Visitor Information Centre Top 20 South Island outlets Christchurch Airport i-site Visitor Centre Christchurch Circuits AMI Insurance branches Queenstown Circuits Dunedin Circuit Marlborough Circuit Queenstown Airport Southland & Fiordland Circuit Wanaka Circuit South Canterbury Circuit Kaikoura & Hanmer Springs Circuit Invercargill i-site Visitor Centre Central South Island Circuit West Coast Circuit DOC Visitor Centres Lake Wanaka i-site Visitor Centre - Wanaka Whale Watch Kaikoura Interislander Circuit Nelson i-site Visitor Centre Kaikoura i-site Visitor Centre Jasons Motels, Hotels & Apartments guide is distributed in key locations frequented by both domestic & international travellers. 5% 13% Other 22% 24% Transport Things to do 36% Accommodation Brochure racks at motels, hotels, bed & breakfasts and holiday parks all over New Zealand Visitor Information Centres Located throughout New Zealand Airports: New Zealand domestic & international airports (Auckland, Wellington, Christchurch & Queenstown), Koru Lounges Brisbane, Sydney & Melbourne Brochure racks located in attractions throughout New Zealand. Retail outlets: shopping centres across Auckland. e.g travel agents, Regional Tourism Organisations 4
Motels, Hotels & Apartments Advertising options for 2014 Really make an impact with a full-colour display ad, or choose from a range of visual and informative template listings, with something to suit every budget and all promotional requirements. 1 Display Ads Double-page spread ad Full-page ad EXA002 EXA002 Motel Motel Relax and Rejuvenate Fully self-contained Units Full room service offered. Wireless Broadband Internet Airport pick up and drop off Massage service to Units Satellite TV and online movies Latest Gym equipment Heated indoor Pool Quarter-page ad EXA002 Motel Relax and Rejuvenate Fully self-contained Units Full room service offered. BOOK NOW Reservations: 0800 123 456 www.mangomotel.co.nz 123 Evergreen Terrace, Exampletown Phone 01 234 5678 Email info@mangomotel.co.nz BOOK NOW Your choice of images, logos and text. Designed to your specifications by our design team or use your externally designed supplied artwork. Display ads come with a complimentary bold listing. (Please note that display ad samples are at 45% of finished size) Reservations: 0800 123 456 www.mangomotel.co.nz 123 Evergreen Terrace, Exampletown Phone 01 234 5678 Email info@mangomotel.co.nz Half-page ad EXA002 Relax and Rejuvenate Fully self-contained Units Wireless Internet BOOK NOW 123 Evergreen Terrace, Exampletown Phone 01 234 5678 Email info@mangomotel.co.nz Motel Relax and Rejuvenate Fully self-contained Units Full room service offered Wireless Internet Reservations: 0800 123 456 BOOK NOW www.mangomotel.co.nz 123 Evergreen Terrace, Exampletown Phone 01 234 5678 Email info@mangomotel.co.nz Full room service offered. Heated Pool & Gym Reservations: 0800 123 456 www.mangomotel.co.nz Help with your design Whether it s designing an ad from scratch or putting together your template listing, our design team are here to help. You can supply your own artwork or supply us with text and images and we ll create your ad or template listing for you it s as easy as that! 0800 Track your print ad Request a dedicated 0800 number from Jasons to allow you to more accurately track the performance of your print ad. *Terms & conditions apply. * 5
Top TIP! Upgrade your ad Half page ads get 60% more phone calls than quarter page ads. Get up to 20% off! When you buy a print + online package you ll automatically gain access to substantial discounts, with up to 20% off other print and online products with Jasons Travel Media helping you maximise your exposure and minimise your cost. * Motels, Hotels & Apartments EXA002 2 Templated Ads Full-page ad Half-page ad Quarter-page ad Motel EXA002 Motel EXA002 MANGO MOTEL Accommodation: 12 groundfloor, air-conditioned, 1&2brm units in garden setting. Fully self-contained, non-smoking, access facilities available. All units have Sky TV, flatscreen TV, DVD player, free wireless broadband. King-size beds in some. Spa-bath in some. Features: Swimming pool, spa pool, gym, playground, gas barbecue, cooked/continental breakfast. Communal laundry, iron/ironing board, pets by arrangement, cot/highchair, secure storage, wake-up call, conference facilities, catering available. Tariff: from $130-$200. Qualmark rated: Self-contained & Serviced. Member MANZ. MANGO MOTEL Refurbished (2011). Quiet yet central location. 2km in some. Ensuites with hair dryers, spa-bath to town centre, cafés, restaurants, sports arena in some. Full room service offered. and swimming complex. 3km to patrolled beach, university. Chargeback at local restaurants/bars Features: Swimming pool, spa pool, available. Ideal for families or business travellers. gym, playground, gas barbecue, cooked/ Complimentary pick-up/drop off at airport. We take continental breakfast. Communal laundry, pride in or attention to detail and making your stay a iron/ironing board, pets by arrangement, pleasurable one. cot/highchair available, secure storage, secure parking, swipe card Accommodation: 12 groundfloor, air-conditioned/ entry, wake-up call, conference heated, 1&2brm units in garden setting. Fully selfcontained, non-smoking, access facilities available. facilities, catering available. All units have fully equipped kitchen, microwave, Tariff: from $130-$200. Sky TV, flatscreen TV, DVD player, free wireless broadband, double-glazed windows. King-size beds Qualmark rated: Self-contained & Serviced. MANGO MOTEL Quiet yet central location. 2km to town centre, Features: Swimming pool, spa pool, chargeback at local restaurants/bars available. 3km gym, playground, gas barbecue, cooked/ to beach. Ideal for families or business travellers. continental breakfast. Communal laundry, Complimentary airport pick-up/drop off. iron/ironing board, pets by arrangement, cot/highchair, secure storage, Accommodation: 12 groundfloor, air-conditioned/ wake-up call, conference facilities. heated, 1&2brm units in garden setting. Fully selfcontained, non-smoking, access facilities available. Tariff: from $130-$200. All units have Sky TV, flatscreen TV, DVD player, free Qualmark rated: Selfcontained & Serviced. wireless broadband. King-size beds in some. Ensuites with hair dryers, spa-bath in some. 123 Evergreen Terrace, Exampletown Ph 01 234 5678 Reservations 0800 123 456 Email info@mangomotel.co.nz www.mangomotel.co.nz Up to 100 words Up to 3 photos 1 business logo Up to 3 trade logos (or 2 trade logos & 1 QR code) Txt2Check (available with online booking) 123 Evergreen Terrace, Exampletown Ph 01 234 5678 Reservations 0800 123 456 Email info@mangomotel.co.nz www.mangomotel.co.nz Up to 80 words 1 photo No business logo Up to 2 trade logos Txt2Check (available with online booking) (Please note that template ad samples are at 45% of finished size) 123 Evergreen Terrace, Exampletown Ph 01 234 5678 Reservations 0800 123 456 Email info@mangomotel.co.nz www.mangomotel.co.nz Up to 150 words Up to 5 photos 1 business logo Up to 5 trade logos (or 3 trade logos & 1 QR code) Txt2Check (available with online booking) (Please note that template ad samples are at 55% of finished size) 3 Bold Listings MANGO MOTEL 123 Evergreen Terrace, Exampletown Ph 01 234 5678 Reservations 0800 123 456 Email info@mangomotel.co.nz www.mangomotel.co.nz Accommodation: 12 groundfloor, air-conditioned, 1&2brm units in garden setting. Fully self-contained, nonsmoking, access facilities available. All units have Sky TV, flatscreen TV, DVD player, free wireless broadband. Ensuites with hair dryers, spa-bath in some. Features: Swimming pool, playground, cooked/continental breakfast. Pets by arrangement, secure storage, conference facilities. Tariff: from $130-$200. Qualmark rated Self-contained & Serviced. Member MANZ, Host Accommodation. See advertisement facing page. 60 words (5 lines) No photos No business logo No trade logos (Please note that bold listing sample is at 80% of finished size) AKR008 Link to web presence We can connect your print ad to your web listing by adding in a QR code. Txt2Check enables potential customers to check your availability instantly by texting your unique property code to 818. Don t miss out For the chance to boast about your unique selling points, ask your sales rep about how to feature your business in any one of the following special sections: Pets by Arrangement Conference & Meeting Facilities Secure Storage 6
Bed Holiday & Breakfast Parks & Campgrounds Bring new campers through your gate. Reserve your spot in this classic #1 Kiwi Holiday Parks & Campgrounds guide. Our Holiday Parks & Campgrounds guide is New Zealand s #1 travel publication for domestic and international travellers on self-drive holidays who intend to use campgrounds, cabins, tourist flats, and related self-catering accommodation. The guide not only showcases the properties in your location, but also highlights what to do and where to go at your destination. Print drives other marketing channels Question: How did you book the accommodation you found in Jasons Holiday Parks & Campgrounds Guide? (a) 32% 21% 8% booked through a property phone number used jasons.co.nz used Jasons app 23% 15% 1% others booked through a property website used other online websites The customer feedback has been that the guide is very easy to find, easy to use and comprehensive in its information. We have had an extremely good result from using Jasons and have found the staff very helpful in suggestions they have made to enhance the profile of Belt Road Seaside Holiday Park in the minefield that is the Internet. Teresa Bowe Belt Road Seaside Holiday Park 7 7
Distributed nationally through more than 2100 outlets. (e) With the largest print distribution network in New Zealand, Jasons gives you the opportunity to promote your business to a greater volume of potential customers both locally and further afield. Holiday Parks & Campgrounds Top 20 North Island outlets Auckland Circuits Auckland i-site (4 sites) Northland Circuit Hawke s Bay Circuits Waikato Circuit AMI Insurance branches Coromandel Circuit Rotorua i-site Visitor Centre BP Connect Dairy Flat Wellington Airport stand Taupo i-site Visitor Information Centre BP Papakura Service Centre Wellington Circuit Palmerston North Airport Goldfields Shopping Centre Whangarei i-site Visitor Centre Wellington i-site Visitor Centre Manawatu/Whanganui/Taranaki Circuit Bay of Plenty Circuit Coromandel i-site Visitor Centre Top 20 South Island outlets Christchurch Circuits Christchurch Airport i-site Visitor Centre Queenstown Airport Queenstown Circuits AMI Insurance branches Dunedin Circuit Marlborough Circuit West Coast Circuit DOC Visitor Centres Wanaka Circuit Nelson i-site Visitor Centre Invercargill i-site Visitor Centre Lake Wanaka i-site Visitor Centre Kaikoura i-site Visitor Centre Southland & Fiordland Circuit Blenheim i-site Visitor Centre Greymouth i-site Visitor Centre Dunedin i-site Visitor Centre Central South Island Circuit KEA Campers Jasons Holiday Parks & Campgrounds guide is distributed in key locations frequented by domestic & international travellers. 6% 14% Other 22% 38% Transport 20% Accommodation Brochure racks at motels, hotels, Things to do bed & breakfasts, holiday parks all over NZ Visitor Information Centres Located throughout NZ Airports: New Zealand domestic & international airports (Auckland, Wellington, Christchurch & Queenstown) Koru Lounges Brisbane, Sydney & Melbourne Brochure racks located in attractions throughout New Zealand. Retail outlets: shopping centres across Auckland. e.g travel agents, Regional Tourism Organisations 8 8
Bed Holiday & Breakfast Parks & Campgrounds Advertising options for 2014 Really make an impact with a full-colour display ad, or choose from a range of visual and informative template listings, with something to suit every budget and all promotional requirements. 1 Display Ads Double-page spread ad Full-page ad EXA002 Quarter-page ad Relax and Rejuvenate Fully self-contained Units Full room service offered. BOOK NOW Reservations: 0800 123 456 www.mangomotel.co.nz 123 Evergreen Terrace, Exampletown Phone 01 234 5678 Email info@mangomotel.co.nz Half-page ad Your choice of images, logos and text. Designed to your specifications by our design team or use your externally designed supplied artwork. Display ads come with a complimentary bold listing. (Please note that display ad samples are at 45% of finished size) Help with your design Whether it s designing an ad from scratch or putting together your template listing, our design team are here to help. You can supply your own artwork or supply us with text and images, and we ll create your ad or template listing for you it s as easy as that! 0800 Track your print ad Request a dedicated 0800 * number from Jasons to allow you to more accurately review the performance of your print ad. *Terms & conditions apply. 9 9
Top TIP! Upgrade your ad Half page ads get 60% more phone calls than quarter page ads. Get up to 20% off! When you buy a print + online package you ll automatically gain access to substantial discounts, with up to 20% off other print and online products with Jasons Travel Media helping you maximise your exposure and minimise your cost. * Holiday Parks & Campgrounds 2 Templated Ads Full-page ad Half-page ad Quarter-page ad TEA002 TEA002 TEA002 TE AROHA CABIN GROVE Accommodation: 12 tree-hut cabins in the bush, another 6 cabins with wide views of the bush and beyond, tent sites also available with basic ablution block facilities. All cabins have balconies, private out-door ensuite. Contemporary furnishings. Features: Fully equipped kitchen, meals by arrangement, breakfast available, access facilities, pets by arrangement, internet access. Swimming pool, spa pool, barbecue area, complimentary bikes and canoes. TV, DVD player, Sky TV in some cabins. Tariff: from $150-$280. Qualmark rated: Self-contained & Serviced, Qualmark Enviro Gold. Member HAPNZ. TE AROHA CABIN GROVE Te Aroha Cabin Grove is a unique option in Features: Fully equipped kitchen, ensuite, accommodation, our elevated cabins are designed air-conditioning/heating. Meals by to minimize environmental impact, all have achieved arrangement, breakfast available, access Qualmark Enviro Gold status. Our aim is to provide facilities, pets by arrangement, internet a relaxing and enjoyable stay in a natural setting that access in communal areas. Swimming doesn t compromise on luxury. pool, spa pool, sauna, gym, tennis court, barbecue area, tour bookings, Accommodation: 12 tree-hut cabins in the bush, complimentary bikes and canoes provided. another 6 cabins with wide views of the bush TV, DVD player, Sky TV in some and beyond, tent sites also available with basic cabins. ablution block facilities. All cabins have balconies (some wrap-around), private out-door ensuite. Tariff: from $150-$280. Contemporary furnishings include queen beds, quality linens, solar lighting, outdoor furniture and Qualmark rated: Selfcontained & Serviced, mosquito nets. Some feature outdoor baths. Qualmark. TE AROHA CABIN GROVE Te Aroha Cabin Grove is unique. Our elevated cabins Features: Fully equipped kitchen, meals by are designed to minimize environmental impact and arrangement, breakfast available, access our aim is to provide a relaxing and enjoyable stay in facilities, pets by arrangement, internet a natural setting that doesn t compromise on luxury. access. Swimming pool, spa pool, barbecue area, complimentary bikes and canoes. TV, Accommodation: 12 tree-hut cabins in the bush, DVD player, Sky TV in some cabins. another 6 cabins with wide views of the bush and beyond, tent sites also available with basic ablution Tariff: from $150-$280. block facilities. All cabins have balconies, private Qualmark rated: Selfcontained & Serviced, Qualmark. out-door ensuite. Contemporary furnishings include queen beds, quality linens and outdoor furniture. 1234 Windy Road, Te Aroha Ph 01 234 5678 Reservations 0800 123 456 Email info@cabingrove.co.nz www.cabingrove.co.nz 100 words Up to 3 photos 1 business logo Up to 3 trade logos (or 2 trade logos & QR code) Txt2Check (available with online booking) 1234 Windy Road, Te Aroha Ph 01 234 5678 Reservations 0800 123 456 Email info@cabingrove.co.nz www.cabingrove.co.nz 70 words 1 photo No business logo Up to 2 trade logos Txt2Check (available with online booking) (Please note that template ad samples are at 45% of finished size) 1234 Windy Road, Te Aroha Ph 01 234 5678 Reservations 0800 123 456 Email info@cabingrove.co.nz www.cabingrove.co.nz 150 words Up to 5 photos 1 business logo Up to 5 trade logos (or 3 trade logos & 1 QR Code) Txt2Check (available with online booking) (Please note that template ad samples are at 55% of finished size) 3 Bold Listings 60 words (5 lines) No photos No business logo No trade logos (Please note that bold listing sample is at 80% of finished size) AKR008 Link to web listing We can connect your print ad to your web listing by adding in a QR code. Txt2Check enables potential customers to check your availability instantly by texting your unique property code to 818. Don t miss out For the chance to boast about your unique selling points, ask your sales rep about how to feature your business in any one of the following special sections: Pets by Arrangement Meeting Facilities Secure Storage 10 10
Bed & Breakfast Reach customers looking for the boutique experience by featuring in the definitive guide to Bed & Breakfast accommodation Join a select group of boutique accommodation providers, including Bed and Breakfasts, lodges, cottages and farmstays and enjoy unrivalled national distribution, ensuring your business stands out from your competition and attracts enquiries from well beyond your local region. What our travellers and current advertisers say about the guide. They are a great size and have the pop factor with their colour and design. Traveller feedback, July 2012 Jasons Bed & Breakfast book has introduced us to an amazing selection of visitors over 8 years advertising our bed & breakfast farmstay. Desley & Steve The Club House, Waikato I still like to have a book to look at first and then go to a computer. Easy to carry around in the car or bag. Traveller feedback, July 2012 11 11
Distributed nationally through more than 720 outlets. (e) With the largest print distribution network in New Zealand, Jasons gives you the opportunity to promote your business to a greater volume of potential customers both locally and further afield. Bed & Breakfast Top 20 North Island outlets Auckland Airport (Jasons stands) Auckland Circuits Auckland i-sites (4 sites) Northland Circuit AMI Insurance Branches BP Papakura Service Centre Waikato Circuit Wellington Airport Stand BP Connect Dairy Flat Interislander Circuit Rotorua i-site Visitor Centre Hawkes Bay Circuits Taupo i-site Visitor Centre Goldfields Shopping Centre Palmerston North Airport Interislander Wellington i-site Visitor Centre Tirau i-site Visitor Centre Harbour Information Centre National Army Museum Top 20 South Island outlets Christchurch Airport i-site Visitor Centre Queenstown Airport AMI Insurance Branches Christchurch Circuits Queenstown Circuits DOC Visitor Centres Dunedin Circuit Picton & Queen Charlotte Track Info Centre Marlborough Circuit Dunedin i-site Visitor Centre Greymouth i-site Visitor Centre Central South Island Circuit Invercargill i-site Visitor Centre The Wrinkly Rams Hurunui i-site Visitor Centre - Hanmer Springs Lake Wanaka i-site Visitor Centre Kaikoura i-site Visitor Centre Christchurch i-site Visitor Centre Blenheim i-site Visitor Centre Nelson i-site Visitor Centre Jasons Bed & Breakfast & Boutique Accommodation directory is distributed in key locations frequented by domestic and international travellers. 42% Visitor Information Centres Located throughout NZ 3% 22% Others 33% Transport Airports: New Zealand domestic & international airports (Auckland, Wellington, Christchurch & Queenstown), Koru Lounges Brisbane, Sydney & Melbourne Accommodation Brochure racks at motels, hotels, bed & breakfasts and holiday parks all over NZ e.g travel agents, Regional Tourism Organisations 12 12
Bed & Breakfast Advertising options for 2014 Really make an impact with a full-colour display ad, or choose from a range of visual and informative template listings, with something to suit every budget and all promotional requirements. 1 Display Ad 2 Templated Ads Full-page ad Image area: 89mm x 191mm Trim: 99mm x 210mm Bleed: 109mm x 220mm Includes a 1/3-page template Full-page ad (Please note that display ad samples are at 60% of finished size) 150 words of text 4 images (or 3 images & 1 QR code) 1 trade/industry logo e.g. Qualmark Contact details (Please note that template ad samples are at 60% of finished size) Help with your design Whether it s designing an ad from scratch or putting together your template listing, our design team are here to help. You can supply your own artwork or supply us with text and images, and we ll create your ad or template listing for you it s as easy as that! 0800 Track your print ad Request a dedicated 0800 * number from Jasons to allow you to more accurately track the performance of your print ad. *Terms & conditions apply. 13 13
Top TIP! Upgrade your ad Half page ads get 60% more phone calls than quarter page ads. Get up to 15% off! When you buy a print + online package you ll automatically gain access to substantial discounts, with up to 15% off other print and online products with Jasons Travel Media, helping you maximise your exposure and minimise your cost. * Bed & Breakfast 2/3-page ad 1/3 page ad 150 words of text 1 image 1 trade/industry logo e.g. Qualmark Contact details (Please note that template ad samples are at 55% of finished size) 150 words of text 3 images (or 2 images & 1 QR code) 1 trade/industry logo e.g. Qualmark Contact details (Please note that template ad samples are at 55% of finished size) Link to web listing We can connect your print ad to your web listing by adding in a QR code (only applicable on 2/3 and full-page ads). Txt2Check enables potential customers to check your availability instantly by texting your unique property code to 818. 14 14
Distribution Put your brochures in as many hands as possible! Use our distribution services to extend beyond your local area and market your products everywhere travellers are. Outsourcing your brochure distribution to Jasons allows you to: Reach international and domestic travellers in the marketplace. Reduce your brochure distribution costs by using a specialist. Free up valuable time to focus on your core business activities. See your return on investment through our robust inventory tracking system and reporting. Benefit from over 20 years of experience servicing the largest distribution network in New Zealand. Displays are positioned in high profile, high traffic areas such as: airports: Airbus, hotels, motels, ferries, car rental depots, cafes, tourist attractions, restaurants, service stations and caravan parks across New Zealand. Numbers that speak for themselves Over 10 million brochures distributed per year 1000 trade accounts 170 000 pockets 2000 brochure displays A very cost effective service. 3 distribution centres Amy Crisp #1 in NZ Easy As Scott Callaway Base Backpackers We are extremely pleased with the service we receive. Hanmer Springs Thermal Pools & Spa 1 Choose the outlets or circuits in which you want your brochures to be displayed. 2 Supply your brochure to us, and we ll make it go the distance. 3 Sit back and watch new business come to your door. 15 15
We are everywhere! Jasons gives you access to the largest brochure distribution network in New Zealand. The map below highlights the number of distribution outlets per display circuit and city. Distribution Auckland Circuit 1-146 Circuit 2-141 Circuit 3 (transport circuit) - 60 Airbus Express - 12 buses Auckland International Airport - 1 Auckland Domestic Airport - 1 Visitor Info Centre Bombay - 1 Visitor Info Centre Bombay & BP Service - 2 Britomart Travel & Info Centre - 1 Harbour Info Centre - 1 Northland Circuit 1-55 Coromandel Circuit 1-95 Waikato Circuit 1-84 Southern South Island South Canterbury - 28 Queenstown Circuit 1-93 Queenstown Circuit 2-46 Queenstown Airport - 1 Wanaka - 67 Dunedin - 70 Southland & Fiordland - 80 Central South Island - 15 Manawatu/ Whanganui/Taranaki Circuit 1-115 Circuit 2-89 Marlborough Marlborough - 54 Wellington Circuit 1-128 Circuit 2-54 Arts Circuit - 36 Wairarapa - 25 Hawke s Bay Bay of Plenty Rotorua Circuit 1-112 Bay of Plenty Circuit - 1 (Tauranga region) - 73 Circuit 1 (Hawke s Bay) - 121 Circuit 2 (Eastland) - 33 Hawke s Bay Tourist Circuit - 33 Cook Strait Ferries Bluebridge Cook Strait Ferries and Terminals - 4 Interislander Cook Strait Ferries and Terminals - 6 Christchurch Christchurch Circuit 1-129 Christchurch (transport circuit) - 36 Kaikoura & Hanmer Springs - 31 16 16
Online Connect with more travellers. When you advertise in Jasons digital products, your business will appear in a number of online marketing channels. Jasons.co.nz Your property will display on our flagship travel media site that provides a full range of resources for people planning and booking travel within New Zealand. Jasons.co.nz features a broad range of accommodation and activities, rental cars & campervan listings with booking services, and also features information on dining and transport as well as regional editorial information and travel articles to inspire. Over 8,300 visits a day (m) (Oct 2011 - Sept 2012) Visitors from 211 different countries (n) Holidayguide.co.nz A booking-specific website designed with accommodation properties in mind, Holiday Guide is free to all Jasons advertisers who are enrolled in online booking. Jasons iphone/ipad app Over 1540 visits a day (Oct 2011 - Sept 2012) The Jasons app (iphone & ipad) makes it easy for your customers to find accommodation and activities anywhere they have a data connection! Using location-based technology, we help customers find the nearest places to stay and things to do, and the best deals available on our site. They can even call or book straight from the app. (o) 35% of mobile users will book travel online using their phones in the next year (p) Over 7000 downloads since launch (q) itunes users rated Jason iphone app 4 + out of 5 (r) Where your listing appears in the search results page: Priority 1 30-day exclusive ranking Purchased in 30-day increments Appears in the first position on your town s default results page Priority 2 Premium ranking Purchased quarterly (90 days) On the default search page, all premium-ranked listings will display above all standard listings within their town or region Premium ranked listings load in random order within their priority level Priority 3 Standard listing On the default search page, your accommodation will be listed within your town and region, in random order within priority 3 Appear above all starter listings on the default search page Priority 4 Starter listing On the default search page, your accommodation will be listed within your town and region, in random order within priority 4 17
Ensuring travellers choose you. We asked travellers, Which of the following features are important to you when planning travel online? Online See what they said below, along with what features we offer to help travellers choose you. 33.2% 56.2% 32.5% 52.9% 30.4% 23.1% Best Deals Instant availability/booking Interactive maps Very important Quite important 35.3% 19.3% Review from other travellers 32.5% 21% Professional photography & video What your listing features. Included in listings Additionally purchased Phone, fax, address, website & pricing details 13% 8-image slideshow Virtual video We can make a virtual video that you can use anywhere you market your business, including your listing. Map locator Give visitors a picture of where you are located with this interactive map Hot Deals Looking for a boost? Offer a Hot Deal. Explore! E-newsletter insert You can even promote your Hot Deal in our monthly Explore! e-newsletter. Commission-free online booking Payment processing No invoices required, money deposited directly into your account. Property description Shout about your property s unique selling points. Customer reviews Not sure how to respond to reviews? Our E-cademy will equip you with everything you need. See page 22. 18
Online Commission-free online booking Enable your potential travellers to book rooms today. Use your channel manager or property management system to manage your inventory. Motel Mate Starfleet Siteminder RubberTree ibex RHS Roonsoft / Welman STAAH Arra Group Strait.PMS Freeloader (Netroomz) SmartFX Resonline Levart Beds24.com RateGain EzYield Channel Manager Hirum Update247 Surpass Booking Systems Availability ResBook UseRoss Stand out from the competition with a Hot Deal page on search page listing views. Be ranked near the top on Jasons iphone App on the Priority Pages. Explore! Want to reach 100,000 active travellers searching for their next big holiday? Then place a Hot Deal in Explore! Where will you feature? Explore! monthly e-newsletter. With a visual of your property, intro to the hot deal, and a link to your listing on Jasons. On normal search results pages there will be a Hot Deal logo on your search result image giving more guests reasons to visit your listing to find out more on the deal. Hot Deals appear at the top of search results on the iphone/ipad app. The best deals will be hand picked and promoted for one month in our Editor s Picks promotion we do on the front page of Jasons.co.nz. Stat Your listing views, website referrals and email enquiries will increase by up to three times in the month that Explore! is sent. Top TIP! Load your Hot Deal in your booking engine so bookings can be made instantly. 19
Looking your best online? Jasons offers a range of hosted website solutions designed specifically for the accommodation sector, to ensure you both look and perform at your best online. A new website can be a significant investment, but Jasons makes improving your online presence a breeze with a fantastic range of templated website solutions to choose from. Online Booking Improve your booking conversion and occupancy rate with a hosted website and easy to administer reservations system. Online Our flexible website package includes: A selection of templates Choose from a range of attractive website templates (6-10 pages) to ensure the best fit for your business. Content Management System Update text and images instantly, add web pages or post articles and upcoming events, ensuring your website remains as appealing and informative as possible. Online Booking A fully functional reservations system will allow you to maximise your booking conversion. Video and Photo Galleries Stand out with visually appealing photo galleries, image slideshows and full motion video. Social Media Enjoy full integration with relevant social media sites including Facebook, Twitter and Youtube. Newsletters Build your customer database and stimulate return and referral business with newsletter campaign capability. Maps, reviews and more... Additional maps, reviews and enquiry widgets come as standard for an enjoyable, user friendly experience for anyone searching online. Support Full customer support is available for those who require it, together with online resources and tutorials to let you become master of your own domain. Custom web address: www.yourproperty.co.nz Website hosting An email account: owner@yourproperty.co.nz Real-time website statistics For fully customised design requirements please speak to your local sales representative. 20
Online Bring your business to life! Showcase your property s unique offering and personality with a dynamic and engaging professionally produced full motion video. With video regarded as one of the most persuasive mediums for influencing consumers purchasing decisions, Jasons has negotiated an incredibly competitively priced package to ensure professional video is affordable for all. Full Motion Video - 60 seconds Introduce your rooms, facilities as well as yourself and show off the range of activities and attractions available in your region. Minimum of 60 seconds of professionally captured and expertly edited full-motion video. Includes voiceover, royalty-free music soundtrack and branded opening and closing segments. Package includes up to 5 still photographs of your premises. Virtual Video - 30 seconds Let our professional editors transform your still photographs into an engaging and dynamic virtual video, through the skillful use of soft fade image effects. Combine up to 20 still photographic images for a final edited running time of approximately 30 seconds. Includes voiceover, royalty-free music soundtrack and branded opening and closing segments. 40% of those who watch video featuring a product go on to purchase (n) 1.5 MILLION Kiwis are watching video online (o) All video packages include all production costs, hosting and support in uploading your video to major social media sites, as well as to your listing on jasons.co.nz. 21
We understand that your time is precious, so we provide you with resources, support and expert knowledge as part of the service. Customer Service Customer Support For those questions when only a real person will understand, our team of solutions specialists are here to help. Open 8.30am 5pm Monday to Friday, 0800 JASONS, helpdesk@jasons.com Tutorial videos For targeted training on how to set up online booking or how to respond to a tricky review, our online tutorial videos take you through step by step. To access them, log in to the client login section, and they are displayed on the front page. Team Marketing Solutions Supplying the right marketing solutions for your business is our top priority. Help with your design Whether it s designing an ad from scratch or putting together a template listing, our design team are here to help. Send us the text and images, and we ll create your ad or template listing for you it s as simple as that. AKR008 Resources Our resources are a start-to-finish marketing guide specifically for the accommodation sector. Learn more about the changing tourism industry, understand how to measure your advertising performance, and learn how to enhance your future marketing. E-cademy webinars Staying up to speed in a fast-changing market can be a challenge. Jasons offers resources and advice with our series of education webinars and a microsite (myjasons.co.nz) to match. (E-cademies available to those that purchase web plus print packages.) Track your performance From QR Codes, trackable phone numbers and Txt2Check codes, Jasons offers you a range of ways to check out how your codes are being used. Analyse your performance View and understand your web listing performance in the client login section. Work out your performance by checking how many web referrals, telephone clicks, email enquiries and online bookings you ve had. Polish your advertisement Is your ad working for you? Not getting the results you need? Then call our client solutions service and we ll talk you through how to make the most out of your advert. We ve been advertising in Jasons since we bought our motel in 1999, and have seen many positive changes throughout that time. What works for us best is the online exposure, the booking system, the circulation and efficient payment system. Linda & Kevin Glacier Gateways Motels 22
Statistical sources: a) Visitor Experience Monitor, Tourism New Zealand, 2011 2012 b) Top performing websites 2011 2012, Jasons database, Sept 2011 Oct 2012 c & f & i & k) Jasons 0800 number Survey, Jasons database, November 2012 January 2013 d & g) Jasons End User Feedback, Great Kiwi Survey, Dec 2011 e) Motels, Hotels, Apartments Guide Distribution analysis, Jasons distribution database, Sept 2011 Oct 2012 h) Holiday Parks & Campgrounds Guide Distribution analysis, Jasons distribution database, Sept 2011 Oct 2012 j ) Bed & Breakfast & Boutique Accommodation Guide Distribution analysis, Jasons distribution database, Sept 2011 Oct 2012 l ) Jasons distribution database, Sept 2011 Oct 2012 m) Google-analytics, October 2011 Sept 2012 n) Google-analytics, October 2011 Sept 2012 o) Google-analytics, October 2011 Sept 2012 p) ComScore 2009 q & r) itunes App Store, Dec 2012 s ) Jasons End User Research, November 2012 t ) ComScore 2009 Issued 5 March 2013