MEDIA-KIT 2018
Why KNIGHT FRANK? KNIGHT FRANK OVERVIEW Proven global reach with 411 offices in 59 countries on 6 continents employing over 14,000 professionals A dedicated French team and International Residential Development department, allowing us to specifically target new home buyers A substantial database of wealthy buyers globally, providing unrivalled access to key target markets and purchaser groups for this scheme We have been active in France for more than 27 years, with over 20 offices covering prime destinations Our experience and in-depth knowledge is unbeatable in the market today. Our combined and dedicated London resource ensures a flawless link between local and international networks. KNIGHT FRANK STANDS FOR THE HIGHEST STANDARDS OF QUALITY AND INTEGRITY IN GLOBAL PROPERTY TRANSACTIONAL, MANAGEMENT AND ADVISORY SERVICES. OUR REPUTATION FOR UNCOMPROMISING PROFESSIONALISM IN EVERYTHING WE DO IS EARNED DAY IN AND DAY OUT SERVING OUR CLIENTS AND EARNING THEIR TRUST. Knight Frank has grown to become the world s largest privately owned global property agency and consultancy. Today it is widely regarded throughout the world as the firm of choice for high quality commercial and residential property. In the 1960s the firm expanded into Europe, and in the decades that followed, acquired offices in Asia-Pacific and Middle East, Australia, Africa and the Caribbean. Its global network, including US based Newmark Grubb Knight Frank, encompasses over 335 offices globally. Operating as a Limited Liability Partnership, the firm s Proprietary Partners are free to run the business in such a way that has led to sustained success and a corporate culture that helps it recruit and retain the best people who are the essence of the firm. Knight Frank remains wedded to its core objectives of progressing global growth and capitalising on market share opportunities in both the residential and commercial property sectors. It continues to preserve and attract excellent talent in order to provide exceptional service to its clients. We re passionate about property. We aim to be progressive in our thinking. And above all, we are consummately professional in everything we do. Knight Frank LLP is the leading independent global residential and commercial property consultancy. OUR GLOBAL NETWORK OVER 335 OFFICES IN 52 COUNTRIES
Knight frank french riviera - History Distribution Prestigious French Riviera Properties Knight Frank EN SAS is an associated member of the Knight Frank LLP network selling luxury real estate on the French Riviera. Its local offices of Mougins Village, Valbonne Village and Cannes cover the central Côte d'azur. Benefit from a rich experience in selling various real estate such as hotels, new developments, coastal and inland properties. Have also been involved with many prestigious and renowned property sales on the French Riviera. Established locally since 2001, Knight Frank EN SAS implements the ethical policy that the Knight Frank International Network is passionate to pursue. Location-France One of the world s iconic and leading touristic area destinations Established as a global standard for luxury living and visiting Exceptional combination of culture, gastronomy, weather and new residential benchmark A unique in the world rental market for congress and holiday Stable economic & political environment Excellent access from, and to, all major global cities Destination Local Context The French Riviera is the capital of cool, chic and lifestyle desired by the global elite Accessible from international airport, private airport within 30 to 45 minutes Wide range of historical and cultural experiences available within minutes Unique gastronomic and wine culture Strict planning regulations Weather, Med and yachts Within minutes of Cap d Antibes, Mougins and Nice Excellent public transport connections An area in constant development Knight Frank French Riviera agencies : Valbonne Village Mougins Village Cannes Knight Frank French Riviera exclusive clients, our local network of clients counts over 10 000 contacts: direct, mailing, e-mailing Knight Frank French Riviera Events : Spring/Summer Magazine Launch during Knight Frank French Riviera event in a prestigious property during MIPIM 2018 gathering over 200 people in partnership with luxury cars brands Autumn/ Winter Magazine Launch during Knight Frank French Riviera event/ party in a Cannes Croisette prestigious penthouse Knight Frank French Riviera sponsored events & partnerships : Cycle to MIPIM 2018, Club Peloton, MIPIM, MAPIC, Golf Country Clubs, International schools, Yacht shows KNIGHT FRANK FRENCH RIVIERA WEBSITE through digital version www.estatenetprestige.com And social networks Other distribution channels : Exclusive hotels/ restaurants in Antibes, St Paul, Valbonne, Mougins and Cannes Private jets, helicopters and chauffeur services All the team mail signature AGENCY MAGAZINES The Knight Frank French Riviera Magazines display the most luxurious properties currently available for sale and for rent in the South of France. 68 PAGES - 20 000 COPIES RELEASE DATES : MARCH 2018/ SEPTEMBER 2018 FREQUENCY : BI-ANNUAL LANGUAGE : FRENCH/ ENGLISH Magazine Format : 210 x 297 mm Double-Page Format : 420 x 297 mm AVAILABLE IN DIGITAL VERSION
Target Markets What attracts International buyers to this project? Factor Percentage Personal security and safety 63% Economic openness 60% Social stability 51% Availability of luxury housing 27% Presence of other HNWIs 25% Excellent education systems 21% Political influence 17% Internationally diverse residents 16% A main theme from the Wealth Report is that HNWIs are very focused on buying property in locations that offer political and economic stability. Tax concerns may shape their searches, but fundamentally it is safe and secure, lifestyle driven locations that they want. The Wealth Report also includes an assessment of factors HNWIs consider most important within a global location. Across all HNWIs, the following percentages were offered: Easy access to other cities 14% Excellent healthcare services 13% Excellent transport network 12% Vibrant arts scene 6% Freedom of speech/press 3% Buyer Wealth Provence, Alpes, Cote D Azur 2014-2015 Buyer Nationalities Provence, Alpes, Cote D Azur 2014-2015 Enquiry price level Nice, Cannes, Antibes 2014-2015 Target buyers How do we capture our target buyers? Targeting International Wealth Our international sales teams are focused on targeting HNWI clients, working directly with London s IPM (International Project Marketing) team. A joined-up approach is needed to access these individuals either directly or via wealth gatekeepers such as wealth managers, private banks, and trusted advisers. Access to HNWIs In each location we work with many of the private banks and their clients. The principal means by which we access HNWIs is via the following: Key private banks and financial institutions. Professional introducers Wealth advisers Luxury brand associations Global Property Wealth Knight Frank holds detailed personal records and information on the property interests of 150,000 contacts The database includes 673 US $ billionaires that are known to Knight Frank and in excess of 1,000 central millionaires This database has been assembled over 25 years of servicing global HNWIs for all their property requirements around the world Access to these markets is anchored by the production of Knight Frank s annual Wealth Report 400 wealth managers were interviewed who have access to in excess of 15,000 HNWIs In 2014, the report was simultaneously launched in London, Madrid, Hong Kong, Singapore, Sydney, Shanghai, Geneva and Jersey Property Week referred to it as the most influential piece of research in the global property market International View Annual Knight Frank publication published in April showcasing the finest luxury properties on the market around the world Over 25,000 English printed copies will be distributed through Knight Frank s regional and international network of offices to prospective buyers, vendors and investors French View & French Riviera View Annual Knight Frank publications produced by the London and Cannes officeq showcasing the finest French properties for sale 10,000 copies printed
RATES EXCL. VAT PER ISSUE STANDARD 1 Page 2 500 1 Double-Page Spread 4 000 PREMIUM INSIDE Double-Page Spread Before Content 4 500 Facing Edito 3 300 Face Content 3 100 COVERS Inside Front Cover 4 000 Inside Back Cover 3 500 Outside Back Cover 6 000 Double-Page Spread Opening on inside Front Cover 5 500 A PUBLICATION OF HOME AGENCY MEDIA www.homeagency-media.com pub@homeagency-media.com 37, rue Docteur Calmette - 06400 Cannes - France T. +33 (0)9 50 10 83 83 - F. +33 (0)9 55 10 83 83