Vision for Intelligent Airports Unleashing The Potential of Airports Norbert Steiger Regional Vice President - LAC SITA
The time is now 3 key trends are coming together Mobility Self-Service Collaborative Tools
MOBILITY is a game changer Mobility Self-Service Collaborative Tools $ % Declining smart phone prices 66% of US business passengers carry smart phones 70% of airports plan to offer mobile services by 2013 4G/Wifi will provide permanent connectivity Context-enriched apps will be expected Paperless travel Personalized journey One-to-one CRM/marketing Real-time information Reduced congestion/delays Sources: SITA PSS Survey / SITA Airport IT Trends Survey
SELF-SERVICE is becoming omnipresent Mobility Self-Service Collaborative Tools % 71% passengers already use self check-in kiosks Self bag-drop Self-boarding Biometrics-enabled ID management SmartCards, epassports Simpler passenger journey Faster and more secure border processing Ancillary revenues Reduced operational costs Sources: SITA PSS Survey
Mobility CDM ADOPTION will improve operational performance Self-Service Collaborative Tools 75% of top 50 airports plan to install CDM tools by 2013 48% of airports plan to use social media for disruption / emergency updates Geolocation Business Intelligence to improve: efficiency effectiveness agility Sources: SITA Airport IT Trends Survey
Mobility Self-Service Collaborative Tools The trip of Mr. Barkley
1. From his home, Mr. Barkley: Checks in online Downloads airport portal to phone to register his preferences (food, books, ) Prints boarding card and bag tag 2. Portal pushes flight status Mr Barkley Flight United UA 582 to Chicago Leaving at 09:38PM Status: ON TIME Gate: T15
Mr. Barkley drives to airport (directions on mobile phone GPS system): 1. asks where to park and books/prepays his parking space 2. once parked, tags parking location to easily find his car upon his return
1. Mr. Barkley drops off his bag (and will know at all times where it is thanks to end-to-end bag tracking) 2. The portal directs him to shortest security queue via augmented reality interface Proceed to Security Lane #3 This way
Mr. Barkley goes through biometricsenabled security & documentation control (faster and more secure procedures)
1. Mr. Barkley is informed of relevant and personalised special offers based on his location 2. He purchases items using his mobile phone for checkout and payment Alpha Alpha Retail Retail Offers ACCEPT Select Back DECLINE Back
Meanwhile, Mr. Barkley's aircraft has landed. Handling crews are optimally allocated and supported by the Airport Management System via information pushed on their handheld devices FA123 Flights SK456 Apron Mgr. SO768 Refuelling: 78% complete
Gate handling staff too is proactively informed of potential time-breaches via mobile devices and resources are allocated based on real-time data (passenger status and location) Gate open Gate-handling status Cabin crew reported Boarding started Pax yet to board Cabin door closed Gate closed Planned 8.05 8.10 8.15 15 8.40 8.42 Gate 44 BA1365 Actual 8.05 8.15 8.17 30 January 28, 2009 08:31
Mr. Barkley is informed that boarding has begun (suggested itinerary with ETA) Mr. Barkley, your flight UA 582 to Chicago is now BOARDING Please proceed to gate T15 Estimated time to reach gate: 6 min. Suggested itinerary
He reaches his gate where he is able to selfboard without queueing
So what is an Intelligent Airport? Aircraft Workforce Passengers Baggage Runways Vehicles Common situational awareness of key assets and resources Collaboration with stakeholders sharing real-time data about operational activities Business intelligence for better forecasting and predictions Personalized passenger journey
More work is required to achieve the Intelligent Airport vision!!!! Fragmented systems Disparate processes Lack of communications Lack of visibility on airport assets Operational inefficiencies due to lack of situational awareness
SITA s vision is to deliver Intelligent Solutions that will unleash the potential of airports Business Intelligence to make better decisions with the right information at the right time Operational Efficiency which improves the passenger experience while reducing costs Infrastructure that you can count on
What's in it for you? Improved productivity and efficiency Enhanced passenger satisfaction New revenue streams Reduced operational costs
We are making it happen Airport know-how Integration expertise Innovation resources Thank you