Public Assembly Facilities Tacoma Dome Greater Tacoma Convention & Trade Center Cheney Stadium Pantages Rialto Theater on the Square Mike Combs Director March 30, 2010 1
PAF Budget in Brief 2009/2010 Revenue Summary Property Tax $ 0 Tax Support * $ 7,910,000 Charges/ Fees $16,340,000 Other** $27,610,000 Total $51,860,000 *Admission Tax & Hotel/Motel Tax **Beginning Cash, Hotel/Motel Tax, PFD revenue, Food Service 2
PAF Budget in Brief 2009/2010 Expenditure Summary Personnel $11,190,000 Supplies and $10,660,000 Services Allocations to $28,310,000 other Funds* Capital $ 1,700,000 Investments Total $51,860,000 *Loan Prin. & Int., Bond & Interest payments, Gen. Fund Allocations and Assessments 3
Public Facilities District TACOMA, FIFE, LAKEWOOD, UNIVERSITY PLACE & PIERCE COUNTY Dedicated Tax Support $6,970,000 Other Revenue $ 10,000 Total Revenue $6,980,000 Supplies & Services $ 10,000 Allocation to Other Funds $6,970,000 Total Expenditures $6,980,000 4
Tacoma Dome Mission The Tacoma Dome will provide the citizens of Tacoma and the surrounding region with the finest facilities, programmed with the highest quality entertainment, while continuing a long standing tradition of superlative customer service to all event attendees and clients and do so within budgetary guidelines. 5
Tacoma Dome Vision The Tacoma Dome will continue to provide the citizens of Tacoma and the surrounding region with the finest facilities, which are managed and continuously improved to maintain the reputation of being the market s best sports and entertainment facility. 6
Tacoma Dome Departmental Summary 30 Full Time Employees Divisions Include Finance Operations and Maintenance Sales and Marketing Administration 7
Major Services by Division Finance Accounting (AR, AP, Payroll) Event Settlement Operation Conversion Maintenance Housekeeping Sales and Marketing Sponsorship & Overlook Club Sales Event Marketing & Group Sales Administration Booking Contract Management (Staffing, Ticketing, Food Service) Event Services 8
Tacoma Dome Milestones Grid & Theatre System Overlook Club Dressing Room Upgrades Updated I-5 Marquee Concession Upgrades Contract Negotiation & Management with Outside Partners (Staffpro, Ticketmaster, Centerplate) Key Events 2010: Cirque Du Soleil ALEGRIA.George Strait/Reba..Black-Eyed Peas...Nickelback...Lady GAGA Brooks & Dunn 9
2010 Tacoma Dome Goals Increase Self Promotion Dome Campus Development LeMay Museum Development Operational Efficiencies Continued Improvements to The Tacoma Dome Increased Bookings Identify New Revenue Streams Cultivate Key Industry Relationships 10
GREATER TACOMA CONVENTION & TRADE CENTER MISSION Strengthen the economy of the Greater Tacoma Community by attracting visiting attendees for events, conventions and meetings and do so while maintaining fiscal responsibility and superlative customer service. 11
GREATER TACOMA CONVENTION & TRADE CENTER VISION Promote Tacoma as the meeting destination in the Pacific Northwest. Continue to work with our industry leaders and regional hospitality partners to expand the convention and meeting markets that contribute to our community s continued growth and prosperity. Create an awareness within our local community that supports the expansion of critical resources including additional hotel inventory and retail business development. 12
GREATER TACOMA CONVENTION & TRADE CENTER DEPARTMENT SUMMARY 30 full time employees Divisions Include Administration, Sales & Marketing Maintenance & Operations Food & Beverage (third party, 55 employees) Finance 13
Major Services by Division Administration, Sales & Marketing Stimulate demand & create awareness Present & promote Tacoma and the surrounding communities as an exceptional meeting destination Capture new business and retain existing clients Operations Conversion Maintenance Housekeeping Event Service Food & Beverage Provide exceptional food & beverage service Excel in customer service 14
Milestones Implemented Revenue Strategies Facility is now exclusive provider of electrical services Facility provides full decorator services for small shows Renovated former leased space into rentable meeting room Cost savings Facility assumed maintenance responsibility on all HVAC & other mechanical systems eliminating high cost of outside contractors Replaced inefficient lamps with CFL & reprogrammed lamps throughout the facility to reduce utility cost 15
2010 Goals Enhance revenue generation in-house Develop and execute business plan to deliver room nights (short term and long term) Reduce operating expenses without sacrificing customer service levels Continue environmental program: conserve on power, gas, and water; food composting; recycling Acquiring carpet for Ex Hall to increase bookings 16
2010 Goals Cont. Partnering with industry leaders and the TRCVB* to leverage Tacoma against its competitors Continue to explore and embrace technology to maximize revenues (web optimization, Cvent, Facebook, Starcite, etc.) Seek collaboration with other city departments (Economic Development, IT, Finance, etc.) on opportunities that would have a significant impact on Tacoma and the surrounding communities (hotel & retail development, new companies) *Tacoma Regional Convention & Visitor Bureau 17
Future Challenges Continuing impacts on the meeting industry due to recession/weakened economy Continued lack of adequate hotel inventory within walking distance to the Convention Center. Increased regional competition due to depressed travel and meeting markets (Seattle & Bellevue) Transportation solutions for convention attendees (airport service & between multiple hotels) 18
Cheney Stadium 19
Pantages Rialto Theatres Theatre on the Square 20
Thank You Questions? 21