Bridging the North-South Divide by Integrating the Social, Cultural and Sports dimensions Catherine Rubbens Director, Responsible Business The Rezidor Hotel Group October 2008
Overview The Responsible Business Programme of the Rezidor Hotel Group Bridging the North-South divide Case studies of best practice Other initiatives
The REZIDOR Hotel Group: Operating and developing over 300 hotels in 50 countries Radisson SAS Park Inn Other
Award winning Responsible Business programme that walks the talk
What is Responsible Business? Taking responsibility for the health and safety of guests and employees Respecting social and ethical issues internally as well as in the community Reducing our negative impact on the environment
Responsible Business Action Month
RB Communication PARK INN MUNICH EAST We communicate our efforts to guests and encourage them to contribute
Certification
Sustainable Meetings Benchmark Hospitality International #1 Meeting Trend for 2008: Green Meetings!
Climate Change Strategy Neutralise Change Become carbon neutral Control Report consumption Set targets based on Benchmark Implement simple actions Reduce Install energy efficient equipment Energy saving programme among staff Install alternative energy solutions Build smart from beginning
RB Training
Bridging the North-South Divide through CSR 1. Providing new jobs and economic opportunities to the local population, thereby contributing to the Millennium Development goals 2. Addressing basic needs such as access to products and services; nutrition; education; hygiene; mobility; communication; work 3. Multi-stakeholder partnerships 4. Need for new business models that produce social results?
Bridging the North-South Divide through Sustainable Tourism 1. Economic impacts (including through purchasing) 2. Climate solutions 3. Poverty alleviation 4. Public-private partnerships
Social and Cultural Best Practice
Training RADISSON SAS WARSAW Youth Career Initiative with over 38 graduates since programme began in 2004
Responsible Coffee Break RADISSON SAS PLAZA, OSLO Fair Trade & Organic tea, coffee, sugar, milk, fruit and biscuits
Blood Donation PARK INN SARVAR Quarterly blood donations at hotel for staff, guests and public
Fund-raising RADISSON SAS BIRMINGHAM Bottled water in guest rooms from which all profits go towards providing free, clean water in the developing world
Donations RADISSON SAS KIEV Monthly donations of soap, slippers and napkins to local children s cardiac hospital
Donations RADISSON SAS DUBAI CREEK Festive celebrations with Special Needs Children Proceeds donated to Dubai Center for Special Needs
Donations RADISSON SAS SHARM EL SHEIKH Selects employees from upper Egypt and local villages
Environmental/Health Best Practice
HIV/Aids Awareness RADISSON SAS CAPE TOWN Aids Awareness information session for all employees, followed by a voluntary, confidential HIV/ Aids pre-counseling and testing session.
Sport RADISSON SAS ST PETERSBURG Organised and sponsored a football tournament between orphanages in the city
Renewable energy RADISSON SAS ISTANBUL Since 2004 the hotel uses solar panels to heat its water.
Water Conservation RADISSON SAS SHARJAH 28,000 gallons of water from the hotel rooms, public areas, kitchen, restaurants recycled each day
Waste Re-Use RADISSON SAS REYKJAVIK Candle stubs are given to sheltered community who use them to make new candles and crafts
Renewable Energy RADISSON SAS EL QUESIR Solar-powered cart for carrying guests and luggage means no fossil fuel costs no need to recharge
Other initiatives
Thank you! Catherine.rubbens@rezidor.com responsiblebusiness.rezidor.com