KOREA PRESENTATION PRESENTED BY HAWAI I TOURISM KOREA

KOREA PRESENTATION PRESENTED BY HAWAI I TOURISM KOREA

2017 KOREA PROGRAM HIGHLIGHTS

KONA Campaign Offline Promotion Hyundai Motors launched new SUV vehicle KONA <Aloha KONA Christmas> promotion in 850 HM branches PR value: 2.2M HM KONA sales: 10% Up (during promotion period)

KONA Campaign Trade Promotion <Stay Overnight in KONA> Travel agents sales promotion HM sponsored discounted price of KONA KONA as top reward Incremental arrivals: 6,000 pax

KONA Promotion Social Media Promotion <Enjoy Your KONA>, Destination video production Filmed with LG V30, new device Total Reach: 1.5M

Taeyang & Hyorin K Pop Star Promotion Wedding promotion with celebrity couple Taeyang, Lead vocal of Big Bang Hyorin, Korean top actress Produced Hawai i wedding photo book & video Total PR value: $900,000

Taeyang & Hyorin K Pop Star Promotion

Movie Promotion with Jumanji Movie Premier With SONY PICTURES 2,000 invitees & 1,500 social posts Online Promotion With Hawaiian Airlines 50,000 reach

KOREA MARKET UPDATE

Korea Country Outlook Strong Economy 2.9% ~ 3% Outlook KOSPI breaks 3,000 points Political Stability President Moon s approval rates - 67% in Feb 2017 S. Korea - US Relations The US government s trade pressure to South Korea

Korea Travel Industry Update ICN New Terminal Capacity to handle 72 million passengers and 5 million tons of cargo DL KE Joint Venture Created a combined network serving more than 290 destinations Post Winter Olympics Winter Sports in popularity European countries' active marketing

Korea Consumer Trends Placebo Consumption Lounging Untact Marketing Paying for mind effective goods (no more cost effective) Enjoying alone in public Increasing pursuit of a balanced lifestyle in work and rest Silent Consumption Unmanned service that eliminates contact with people

Korean Outbound Trips (M) 25 2017 Total Outbound trips 26 million (18% ) 20 Average growth % since 1988 12% 15 Average YOY growth by 2020 8.3% 10 2018 National Holidays 68 days 5 Chuseok Holiday Travel Surge 62% 0 2012 2013 2014 2015 2016 2017 New Government s vacation policy, to burn off annual leaves, for better welfare

Korean Arrival Forecast & Expenditure 270,000 260,000 250,000 240,000 230,000 220,000 210,000 200,000 190,000 180,000 Arrival 0.5% 32.8% 2018p 2015 2016 2017 2018 193,658 257,189 258,398 264,698 Year Visitor Spending Spending ($ Millions) 2015 395.4 2016 585.3 2017p 525.3

2018 ICN-HNL Airlift 2018 Total 490,941 seats 7,800 additional seat supplies in 2018 (YoY +1.6%) Full service carries' LF over 80% 23,650 new seats added by OZ KE, OZ Daily Flights HA, LJ 5 Flights / Week

2018 UPCOMING PROGRAMS

2018 New Niche Markets Singles Adventure: Hiking, surfing, diving, exploring Shopping: Luxury goods to craft products EduTourism History/Culture: heritage and a culture World class English Education Mature Golf: Year-round play Cuisine: Authentic food and local cuisine

BUSAN Market Activation Trade Promotion ICN PUS NRT 30% YoY Growth Collaborate with airline and travel agency in Busan Encourage Busan arrivals to Hawai i Target arrivals: 11,500 pax HNL KOA

BUSAN Market Activation Consumer Campaign Offline Event TASTE of Hawai i Hold <Hawai i Lifestyle Month> in collaboration with a luxury department store, Hyundai Target high end market in Busan through online and offline events Hawai i Settings Online Promotion

Hawai i FIT Development with SKT Hawai'i CARD SKT Members: 29M Industry Collaboration Exclusive Hawai'i Page Development Hawai'i Lounge in Waikiki Target Arrivals: 8,000 pax

Mother & Daughter Campaign Hawai i as family destination where mother & daughter will travel together Offline Photo contest, online promotion and media coverage Total PR value: 1.3M

Hawai i Brand Ambassadors Appoint micro-celebrities as Hawai'i ambassador for Korean market. Culinary SOLO ROMANCE OUTDOOR Raymon Kim Son Mi Na Kwak Jung Eun Kim Eun Ji - Celebrity Chef Celebrity Writer Celebrity Columnist Fitness Trainer

#AlohaEverywhere Aloha Report by Newscaster

UPCOMING OPPORTUNITIES

Hana Tour International Travel Show (Jun 7 10)

SAVE THE DATE! 2018 Aloha Media Day Date : June 11, 2018 (1) Media Forum Media Landscape Updates Networking Lunch (2)Aloha Night Reception Hula Performance Cultural activities Dinner Reception Application form will be sent to partners by March 31 st.

Mode Tour International Travel Show (Aug 30 Sept 2)

KAM SA HAM NI DA!