Airport Advertising Visby Airport

Airport Advertising Visby Airport

Content Swedavia a sustainable airport group Sweden and the Gotland region Airport Advertising Visby Airport The airport Statistics and demography Plan Terminal Plan Outdoor Pricelist Departing Pricelist Arriving Pricelist Entire airport Pricelist Outdoor Digital Digital Out of Home Pricelist Digital networks Pricelist Wifi sponsorship Contact 5 6 7 8 9 10 11 12 13 15 18 20 23 24 25 26 28

Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this longterm work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports: 2017 2016 39 513 482 41 655 012 5

Sweden and the Gotland region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple worldleading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Gotland is Sweden's largest island, located east of the mainland and south of Stockholm. The island is the country's most affiliated county, but also the county with the largest share of small businesses. The largest industries in the region is farming, food and stonemasonry. Gotland has a positive development regarding the visiting industry. As a popular tourist destination Gotland welcomes about 800 000 guests per year and during 2016 Gotland reached a record of more than one million guest night stays and close to 2.2 million people traveling to the island by flight and ferry. Also, service firms within the retail, transport, hotel, restaurant and experience trades has developed due to the tourism. Visby is the most densely populated area of Gotland and one of the World Heritage Sites. Every year the Almedalen Week, also known as the politician week, is arranged in Visby, bringing almost 40 000 travelers to the island by flight, four times more than an average week at the airport. Source: businesssweden.se, lansstyrelsen.se/gotland, gotland.se & almedalsveckan.info 6

Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/aboutswedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

Visby Airport 8

The airport Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels. Visby Airport is located just three and a half kilometer from the city of Visby. The airport has been in operations since 1942 and had just about 500 000 travelers during 2017. In order to ensure the airports longterm capacity and attractiveness and to meet the demands of the present and future, the airport is now undergoing extensive reconstruction. During 2017 the new checkin and departure halls were opened and during the following years more renovations will be carried out. The refurbishment of Visby Airport is expected to be finished by the end on 2019. As Gotland is a popular Swedish tourist destination during the summer months the high season at Visby Airport falls during this period as well. Numerous events during the summer, for example the politician week Almedalsveckan, also increases the traffic at the airport. During Almedalsveckan alone the number of arriving and departing travelers is quadrupled. Learn more at swedavia.com/visby/abouttheairport/ 9

Statistics & demography 2017 The traveler Gender Men 48% Women 52% Age (%) 16 19 3% 20 34 32% 35 49 28% 50 64 27% 65+ 10% Home country Sweden 87% Other 13% Number of passengers Total 492 000 Departing 244 000 Arriving 248 000 Transfer 49 000 Total traveler increase 2017 compared to 2016 +6% Destinations Top 5 1. Stockholm 2. Gothenburg 3. Malmö 4. Umeå 5. Luleå Almedalsveckan July 29 2017 Total 34 500 Travel purpose Standard travelers per week 9 000 Business Leisure 36% 64% Total traveler increase 2017 compared to 2016 +7% 10

For travelers Public area Arrivals 1 2 3 4 11 6 3 2 1 7 4 15 8 8 5 10 12 1 1 7 3 Checkin 14 4 2 3 6 8 5 5 Security 4 9 13 2 7 6 2 5 VBY089 Analogue 1 VBY028 2 VBY074 3 VBY076 4 VBY087 5 VBY102 6 VBY108 7 VBY109 8 VBY110 Special 1 VBY050 2 VBY058 3 VBY068 4 VBY070 5 VBY073 6 VBY075 7 VBY077 8 VBY078 9 VBY079 10 VBY083 11 VBY089 12 VBY101 13 VBYT017 14 VBYT018 15 VBYT026 Promotion 1 VBY001 2 VBY003 3 VBY006 4 VBY055 5 VBY056 6 VBY057 7 VBY065 8 VBYT006 Digital Digital Portrait 6 faces Digital Landscape 4 faces

14 13 12 1 x8 2 x5 3 Arrivals 10 11 2 1 4 4 1 5 8 9 4 2 15 Departure 3 6 7 Analogue 1 VBY052 2 VBY053 3 VBY054 4 VBY085 5 VBY086 6 VBY090 7 VBY091 8 VBY092 9 VBY093 10 VBY094 11 VBY095 12 VBY096 13 VBY097 14 VBY098 15 VBYT023 Special 1 VBY042 2 VBY072 3 VBY111 4 VBYT019 Promotion 1 VBY112 2 VBYT014

Pricelist Departing Designation VBY050 VBY065 VBY068 VBY070 VBY079 VBY084 VBY087 VBYT018 Product Magazine racks Promotion area Foil, glass rail Value boxes Floor decal Foil, main entrance Foil, checkin counters Price, weekly* 7 000 SEK Price, monthly* 6 000 SEK 12 500 SEK On request Analogue Special * All prices excl. VAT. Promotion 13

VBYT018

Pricelist Arriving Designation VBY001 VBY003 VBY006 VBY007 VBY028 VBY055 VBY056 VBY057 VBY073 VBY075 VBY076 VBY077 VBY078 VBY083 VBY089 Product Showcase Showcase Showcase Showcase Lightbox Promotion area Promotion area Promotion area Foil, baggage belt Foil, arrival hall entrance Floor decals, package of three Floor decal Foil, baggage belt Foil, sliding doors arrival hall entrance Price, weekly* 7 000 SEK 7 000 SEK 7 000 SEK Price, monthly* VBY101 VBY102 Foil, baggage belt Analogue Special * All prices excl. VAT. Promotion 15

Pricelist Arriving, continuing Designation VBY110 VBYT006 VBYT017 VBYT026 Product s, package of three Promotion area Foil, main exit Magazine racks, arrival hall Price, weekly* On request Price, monthly* On request On request Analogue Special * All prices excl. VAT. Promotion 16

VBY073 & VBY083 VBYT017 VBY102 VBYT024 BMA008

Pricelist Entire airport Designation VBY058 VBY074 VBY108 VBY109 VBYT019 Product Luggage trolleys Carpet Price, weekly* Price, monthly* 5 500 SEK On request Analogue Special * All prices excl. VAT. Promotion 18

VBY053 (see Outdoor) VBYT019 VBY109

Pricelist Outdoor Designation VBY042 VBY052 VBY053 VBY054 VBY072 VBY085 Product Flags landside, package of eight Flags airside, package of five s air traffic control center, Price, weekly* Price, monthly* 2 000 SEK 2 000 SEK On request package of two VBY086 VBY090 VBY091 VBY092 VBY093 VBY094 VBY095 VBY096 VBY097 VBY098 VBY111 Doublesided lightbox Foil, taxi waiting stop 10 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK On request Analogue Special * All prices excl. VAT. Promotion 20

Pricelist Outdoor, continuing Designation VBY112 VBYT014 VBYT023 Product Promotion area Promotion area, dome main entrance Price, weekly* 7 000 SEK On request Price, monthly* On request Analogue Special * All prices excl. VAT. Promotion 21

VBY042 VBYT014 BMA023 VBY085 VBY094

Visby Airport Digital 23

Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering realworld contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time. 24

Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, weekly* Entire airport Departing Arriving 6 4 2 12.5 % 3 900 SEK National (all ten Swedavia airports) 172 12.5 % 300 000 SEK Digital network Landscape Placement Number of spaces Share of Voice Price, weekly* Entire airport Departing Arriving 4 3 1 12.5 % 2 000 SEK National (all ten Swedavia airports) 113 12.5 % 200 000 SEK * All prices excl. VAT. 25

Pricelist Wifi sponsorship Product Number of spaces Share of Voice Price, monthly* Designation s on Swedavia's page for wifi login. Two formats 100 % 150 000 SEK DRIKS013 (Covers computer, smartphone and tablet at all ten of the Swedavia airports) * All prices excl. VAT. 26

Digital networks Portrait & Landscape

swedavia.com/aboutswedavia/advertising