Airport Advertising Almedalen Week

Airport Advertising Almedalen Week

Content Swedavia - a sustainable airport group Sweden and the Gotland region Airport Advertising Almedalen Week Almedalen Week Statistics and demography Plan Visby Airport Terminal Plan Visby Airport Outdoor Pricelist Arriving Pricelist Departing Pricelist Entire airport Pricelist Outdoor Digital Digital Out of Home Pricelist Digital networks Metropolitan Almedalen packages Pricelist Contact 5 6 7 8 9 10 11 12 13 15 17 19 22 23 24 26 27 28

Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports: 2017 2016 39 513 482 41 655 012 5

Sweden and the Gotland region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Gotland is Sweden's largest island, located east of the mainland and south of Stockholm. The island is the country's most affiliated county, but also the county with the largest share of small businesses. The largest industries in the region is farming, food and stonemasonry. Gotland has a positive development regarding the visiting industry. As a popular tourist destination Gotland welcomes about 800 000 guests per year and during 2016 Gotland reached a record of more than one million guest night stays and close to 2.2 million people traveling to the island by flight and ferry. Also, service firms within the retail, transport, hotel, restaurant and experience trades has developed due to the tourism. Visby is the most densely populated area of Gotland and one of the World Heritage Sites. Every year the Almedalen Week, also known as the politician week, is arranged in Visby, bringing almost 40 000 travelers to the island by flight, four times more than an average week at the airport. Source: businesssweden.se, lansstyrelsen.se/gotland, gotland.se & almedalsveckan.info 6

Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/about-swedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

Almedalen Week 8

Almedalen Week Gotland is a popular Swedish tourist destination, with great environment, sights and numerous events during the summer months. It is during this time of year that Visby Airport is experiencing a big increase in the number of travelers. Especially during the politician week, Almedalen Week, the traffic at the airport peaks. In 2017 the airport received close to 35 000 travelers during the week, fourfold the number of travelers at the airport during a regular week. The high demand on air travel to and from Gotland during the Almedalen Week also affect most of Swedavia's other airports which also experience an increase in the number of travelers. During 2017 you could fly to Gotland via direct flight during the Almedalen Week via Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö, Umeå and Åre Östersund Airport. Visby Airport is located just three and a half kilometer from the city center of Visby. The airport has been in operations since 1942 and had just about 500 000 travelers during 2017. In order to ensure the airports long-term capacity and attractiveness and to meet the demands of the present and future, the airport is now undergoing extensive reconstruction. During 2017 the new check-in and departure halls were opened and during the following years more renovations will be carried out. The refurbishment of Visby Airport is expected to be finished by the end on 2019. 9

Statistics & demography Almedalen Week The traveler Travel purpose Business Gender Men 44% Women 56% Age (%) 16 19 1% 20 34 18% 35 49 43% 50 64 33% 65+ 5% Home country Sweden 92% Other 8% Duration nights 2-5 nights 100% Leisure 67% 33% Number of passengers To Visby Airport via Swedavia Airports Total 2017 34 500 Arriving/Departing 50/50 Standard travelers per week 9 000 Percentage via Swedavia Airportsto 87% (30 000) Total traveler increase 2017 compared to 2016 +6% 1. Bromma Stockholm (BMA) 2. Stockholm Arlanda (ARN) 3. Göteborg Landvetter (GOT) 4. Malmö (MMX) 5. Umeå (UME) 6. Åre Östersund (OSD) Sheet is made up of statistics from Swedavia's travel survey 2013-2017. 10

For travelers Public area Arrivals 1 2 3 4 11 6 3 2 1 7 4 15 8 8 5 10 12 1 1 7 3 Check-in 14 4 2 3 6 8 5 5 Security 4 9 13 2 7 6 2 5 VBY-089 Analogue 1 VBY-028 2 VBY-074 3 VBY-076 4 VBY-087 5 VBY-102 6 VBY-108 7 VBY-109 8 VBY-110 Special 1 VBY-050 2 VBY-058 3 VBY-068 4 VBY-070 5 VBY-073 6 VBY-075 7 VBY-077 8 VBY-078 9 VBY-079 10 VBY-083 11 VBY-089 12 VBY-101 13 VBY-T-017 14 VBY-T-018 15 VBY-T-026 Promotion 1 VBY-001 2 VBY-003 3 VBY-006 4 VBY-055 5 VBY-056 6 VBY-057 7 VBY-065 8 VBY-T-006 Digital Digital Portrait 6 faces Digital Landscape 4 faces

14 13 12 1 x8 2 x5 3 Arrivals 10 11 2 1 4 4 1 5 8 9 4 2 15 Departure 3 6 7 Analogue 1 VBY-052 2 VBY-053 3 VBY-054 4 VBY-085 5 VBY-086 6 VBY-090 7 VBY-091 8 VBY-092 9 VBY-093 10 VBY-094 11 VBY-095 12 VBY-096 13 VBY-097 14 VBY-098 15 VBY-T-023 Special 1 VBY-042 2 VBY-072 3 VBY-111 4 VBY-T-019 Promotion 1 VBY-112 2 VBY-T-014

Pricelist Arriving Designation VBY-001 VBY-003 VBY-006 VBY-028 VBY-055 VBY-056 VBY-057 VBY-073 VBY-076 VBY-077 VBY-078 VBY-083 VBY-101 VBY-102 VBY-110 VBY-T-006 VBY-T-017 VBY-T-026 Product Showcase Showcase Showcase Lightbox Promotion area Promotion area Promotion area Foil, baggage belt Floor decals, package of three Floor decal Foil, baggage belt Foil, baggage belt Analogue sign s, package of three Promotion area Foil, main exit Magazine racks, arrival hall Price, Almedalen Week* 10 000 SEK 10 000 SEK 10 000 SEK 25 000 SEK 30 000 SEK 30 000 SEK 30 000 SEK 35 000 SEK 35 000 SEK 35 000 SEK 20 000 SEK 35 000 SEK 35 000 SEK 60 000 SEK 35 000 SEK 30 000 SEK 60 000 SEK 30 000 SEK Analogue Special * All prices excl. VAT. Promotion 13

VBY-073 & VBY-083 VBY-T-017 VBY-102 VBY-T-024 BMA-008

Pricelist Departing Designation VBY-050 VBY-065 VBY-068 VBY-079 VBY-084 VBY-087 VBY-T-018 Product Magazine racks Promotion area Foil, glass rail Floor decal Foil, main entrance Foil, check-in counters Price, Almedalen Week* 30 000 SEK 30 000 SEK 25 000 SEK 50 000 SEK Analogue Special * All prices excl. VAT. Promotion 15

VBY-T-018

Pricelist Entire airport Designation VBY-074 VBY-108 VBY-109 VBY-T-019 Product Carpet Price, Almedalen Week* 25 000 SEK 25 000 SEK 25 000 SEK 80 000 SEK Analogue Special * All prices excl. VAT. Promotion 17

VBY-053 (see Outdoor) VBY-T-019 VBY-109

Pricelist Outdoor Designation VBY-042 VBY-052 VBY-053 VBY-054 VBY-072 VBY-085 VBY-086 VBY-090 VBY-091 VBY-092 VBY-093 VBY-094 VBY-095 VBY-096 VBY-097 VBY-098 VBY-111 Product Flags landside, package of eight Flags airside, package of five s air traffic control center, package of two Double-sided lightbox Foil, taxi waiting stop Price, Almedalen Week* 50 000 SEK 100 000 SEK 50 000 SEK 60 000 SEK Analogue Special * All prices excl. VAT. Promotion 19

Pricelist Outdoor, continuing Designation VBY-112 VBY-T-014 VBY-T-023 Product Promotion area Promotion area, dome main entrance Price, Almedalen Week* 30 000 SEK 80 000 SEK 50 000 SEK Analogue Special * All prices excl. VAT. Promotion 20

VBY-042 VBY-T-014 BMA-023 VBY-085 VBY-094

Digital 22

Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time. 23

Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, Almedalen Week* Entire airport Departing Arriving 6 4 2 12.5 % 30 000 SEK Digital network Landscape Placement Number of spaces Share of Voice Price, Almedalen Week* Entire airport Departing Arriving 4 3 1 12.5 % 20 000 SEK * All prices excl. VAT. 24

Digital networks Portrait & Landscape

Metropolitan Almedalen packages 26

Pricelist Metropolitan Almedalen packages Analogue Product Departing Arriving Description Premium analogue advertising placements in the domestic areas of our four metropolitan Swedavia airports, customized to reach flights and travelers to Visby and Almedalen Week. Premium analogue advertising placements in the domestic areas of our four metropolitan Swedavia airports, customized to reach flights and travelers arriving back from Visby and Almedalen Week. Price, Almedalen Week* 120 000 SEK 120 000 SEK Digital Portrait Product Number of faces Share of Voice Price, Almedalen Week* Metropolitan, domestic 71 12.5% 192 000 SEK National, domestic 96 12.5% 200 000 SEK Contact your sales representative at Airport Advertising for customized offerts and descriptions of the Metropolitan Almedalen packages. Metropolitan refers to our four largest airports - Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm and Malmö Airport. * All prices excl. VAT. 27

swedavia.com/about-swedavia/advertising