Day 1 Monday 18 th April 10:00 Introduction to the Symposium A presentation will be delivered in Greek to the Corfu business and tourism community to introduce the main themes that will be discussed at the Symposium. This event will take place at a central venue in Corfu Town (to be confirmed). 11:00 Registration open Corfu Mare Boutique Hotel 13:00 Lunch - Corfu Mare Boutique Hotel 14:00 Welcome and opening address Dr Heather Skinner Symposium Chair 15:00 16:00 Keynote address Local and National Research Initiatives Nikolaos-Foivos Kaloudis Secretary of the Board: Tourism Scientific Society of Corfu 16:00 16:30 Coffee Corfu Mare Boutique Hotel 16:30 18:00 Session 1: Island tourism issues Cruise Tourism: Current situation and development prospects of the sector on the island of Kefalonia Evangelia. D. Parisi University of the Aegean, Greece. World Tourism Day 2015 Corfu Discussions Heather Skinner Green Corfu, Greece (Re)thinking Tourism Discourse and Place: Beautific and Horrific Fantasies of Tourism Development in Faliraki, Rhodes Aggelos Panayiotopoulos University of Limerick, Ireland Maurice Patterson University of Limerick, Ireland Peter Burns University of Bedfordshire, UK 19:00 Dinner - Corfu Mare Boutique Hotel
Day 2 Tuesday 19 th April 10:00 11:30 Session 2: Re-thinking and re-conceptualising place, sense and meaning (Re)thinking Place, Meaning and Narrative Maria Lichrou University of Limerick, Ireland Killian O Leary Kemmy Business School, University of Limerick, Ireland Maurice Patterson Kemmy Business School, University of Limerick, Ireland Lisa O Malley Kemmy Business School, University of Limerick, Ireland Understanding and Implementing Responsible Tourism in the 21 st Century Jacqueline Holland Northumbria University, UK Helen Woodruffe-Burton Edge Hill University Business School, UK Sculpturing authentic city brands through stakeholder narratives: a sensemaking, sensefiltering, and sensegiving process Laura Reynolds Cardiff University, UK Nicole Koenig-Lewis Cardiff University, UK 11:30 12:00 Coffee - Corfu Mare Boutique Hotel 12:00 13:00 Session 3: Practitioner session: Place Making Initiatives in Practice Festivals and Place Making Alex Christou Green Corfu, Greece Olive Oil production and Place Making in Corfu Spyros Dafnis The Governor, Corfu, Greece 13:00 14:30 Lunch - Corfu Mare Boutique Hotel
14:30 15:30 Session 4: Practitioner session: Place Making Initiatives in Practice Re-Thinking Neglected Public Space Michael M. Edwards Chicago Loop Alliance, USA To be confirmed 16:00 17:30 Session 5: Place Strategies Place marketing & place branding: A (tentatively exhaustive) literature review, best practices and some insights for practitioners Renaud Vuignier University of Lausanne, Switzerland Resident-Centric City Marketing: Modelling City Ambassador and City Citizenship Behaviours of Residents Viriya Taecharungroj Mahidol University International College, Thailand Regional competitiveness, positioning and the link with investment attraction. The case of Newcastle-Gateshead, UK. Iwona Maria Soroka Newcastle University Business School, UK Eleftherios Alamanos Newcastle University Business School, UK 18:30 Coach departs from the Symposium Hotel for our visit to Ambelonas. The visit will include a welcome drinks reception at Ambelonas Vineyard, a starter tasting menu of local Corfiot speciality food and drinks, chance to get to know more about Ambelonas Corfu by visiting the museum-like exhibition of traditional equipment and machinery, followed by a short video-presentation introducing traditional olive oil and wine making processes. This will be followed by a further two-course dinner with wine at Ambelonas showcasing some of the very best in Corfiot cuisine and ingredients. 20:00 Coach departs Ambelonas to return to the Symposium Hotel.
Day 3 Wednesday 20 th April 09:30 11:00 Session 6: Place and heritage Branding Villages through Historical and Cultural Heritage: Empirical studies in the Chinese context Hong Fan Tsinghua University, China Thinking and Re-thinking about Places: Dark Heritage Sites Audrey Gilmore Ulster University, N. Ireland Roxana Magee Ulster University, N. Ireland Andrea Reid Ulster University, N. Ireland Lisa Harkness Ulster University, N. Ireland Conceptualising the Value of Mixed Reality for Enhancing Visitor Experience at Heritage Places Timothy Jung Manchester Metropolitan University, UK Mandy Claudia tom Dieck Manchester Metropolitan University, UK 11:00 11:30 Coffee - Corfu Mare Boutique Hotel 11:30 13:00 Session 7: Special Session: Writing for Publication: linking academics and practitioners: Introduction to the Institute of Place Management, and the Journal of Place Management and Development 13:00 14:30 Lunch - Corfu Mare Boutique Hotel 14:30 17:30 Coach departs from the Symposium Hotel for our visit to the Ropa Valley where we will visit the Theotoky Estate, and Mavromatis Distillery. 17:30 Coach departs Mavromatis Distillery for our return to the Symposium Hotel. 19:00 Trip to Corfu Town - Delegates may take up the opportunity of joining us in Corfu town where we will take an evening guided walk around this historic UNESCO World Heritage Centre (dinner is not included but there are plenty of cafes, tavernas and restaurants in the town).
Day 4 Thursday 21 st April 09:30 11:00 Keynote address Back to Basics in Place Marketing Professor Cathy Parker Professor of Marketing and Retail Enterprise Manchester Metropolitan University 11:00 11:30 Coffee - Corfu Mare Boutique Hotel 11:30 13:00 Session 8: Place, Image and Identity Dreamed a dream by the old canal: a narrative on recreational space Julia Fallon Cardiff Metropolitan University, UK Nicola Williams-Burnett Cardiff Metropolitan University, UK Cardiff means one thing, Wales means a lot : International business tourists perceptions of national and capital city brands Heather Skinner Green Corfu, Greece Hosting Events as a Tool for Re-Branding and Restoring Destination Image Eli Avraham University of Haifa, Israel 13:00 14:00 Lunch - Corfu Mare Boutique Hotel 14:00 15:30 Session 9: Place, Image and Identity Christian Destination Images of the Holy Land: A Reflection of Ideology and Theology in Travel Itineraries of Pilgrimage Groups Amos S. Ron Ashkelon Academic College, Israel Brand-Driven Identity Development and Design Of Places Guenther Botschen University of Innsbruck, Austria Josef Bernhart Institut für Public Management, Europäische Akademie Bozen (EURAC), Italy Kurt Promberger University of Innsbruck, Austria Consumption, place and semiotics: Around the world in fridge magnets Dominic Medway Manchester University, UK Cathy Parker Manchester Metropolitan University, UK 15:30 16:00 Coffee 16:00 17:30 Round Table discussion and closing remarks 19:00 Coach departs for our Symposium Dinner at Archontiko Restaurant