Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Prof. Bob McKercher Areas of Research Expertise Spatial Movements of Tourists Tourist Behaviour Specialist and Emerging Market Regional Tourism Tourism Marketing Product Development Areas of Teaching Expertise Tourism Transport Cultural Tourism Tourism Theories and Practice Sociology of Tourism Strategic Marketing and Product Development Personal Introduction Dr. McKercher has been an academic for more than 20 years and has been with SHTM for over 10 years. He has wide ranging teaching and research interests. He has written two books, edited two others and has authored or co-authored over 200 scholarly papers and reports. Qualifications [Academic Qualifications] Ph D (1996) The University of Melbourne, Australia MA (1983) Carleton University, Ottawa, Canada BA (Hons) (1977) York University, Toronto, Canada [Professional Affiliation] Member International Academy for the Study of Tourism (elected 2009) Fellow of the Council for Australian University Tourism and Hospitality Education (CAUTHE) elected in August 2008 CHE (Certified Hospitality Educator) (2001) Publications [Selected Journal Articles] McKercher B (2010) Academia and the evolution of Ecotourism. Tourism Recreation Research. 35(1):13-24. Kim S and B McKercher (2009) Tracking Tourism Destination Image Perception. Annals of Tourism Research. 36(4) 715 718. McKercher B (2009) The State of Tourism Research: A personal reflection Tourism Recreation Research. 34(2): 135 142
McKercher, B., Pridueax B., Cheung C., Law R. (in press) Achieving voluntary reductions in carbon footprint of tourism and climate change. Journal of Sustainable Tourism. McKercher B and Lau G (2010) Methodological Considerations When Mapping Tourist Movements in a Destination Tourism Analysis. 14(4): 443-454. Lee, H. R., McKercher B., Kim, S. S. (2009) The Relationship between Convention Hosts and Professional Conference Organizers. International Journal of Hospitality Management. 28: 556 562. McKercher B (2009) Non-travel by Hong Kong Residents. International Journal of Tourism Research. McKercher B (2009) The Implicit Effect of Distance on Tourist Behaviour Journal of Travel and Tourism Marketing. 25(3/4): 367 381. McKercher B., Chan A and C Lam (2008) The Impact of Distance on International Tourist Movements Journal of Travel Research 47 (2):208 224. McKercher B, F. Okumus and B. Okumus (2008) Food Tourism as a Viable Market Segment: It s all how you cook the numbers! Journal of Travel and Tourism Marketing 25(2): 137 148. McKercher B and H du Cros (2008) A comparison of international travel between an emerging and a mature source market. Asia Pacific Journal of Tourism Research. 13(3): 265 280. McKercher B (2008) The Roots of Stereotypes about Tourists Society 45(4): 345 347. McKercher B and G Lau (2008) Movement Patterns of Tourists within a Destination. Tourism Geographies 10(3): 355 374. McKercher B (2008) A Citation Analysis Of Leading Tourism Scholars. Tourism Management. 29: 1226 1232. McKercher B (2008) Segment Decay in Urban Tourism Tourism Management. 29: 1215 1225. Bao Y. F and McKercher B (2008) The Effects of Distance on Tourism to Hong Kong Asia Pacific Journal of Tourism Research 13(2): 101 111. McKercher B., H. du Cros H and K. Weber (2008) Rationalizing Inappropriate Behavior Journal of Sustainable Tourism. 16(4): 369 385. McKercher B and Lau G (2007) Understanding the Movements of Tourists in a Destination: Testing the Importance of Markers in the Tourist Attraction System Asian Journal of Tourism and Hospitality Research 1(1): 39-53. McKercher B. (2007) An Analysis of Prolific Authors Journal of Hospitality and Tourism Education 19(2): 23 30. McKercher B., R. Law, K. Weber, C. Hsu and H. Song (2007) Why Referees Reject Manuscripts Journal of Hospitality and Tourism Research 31(4): 455 470. Lau G and McKercher B (2007) Understanding the Movement Patterns of Tourists in a Destination: A GIS Approach Tourism and Hospitality Research 7(1): 39 49. McKercher B. and P. L Espoir Dacosta (2007) The Lingering Effect of Colonialism on Tourist Movements Tourism Economics 19(3): 453 474. Packer T., B. McKercher and M. Yau (2007) Understanding the Complex Interplay Between Tourism, Disability and Environmental Contexts Disability and Rehabilitation 29(4): 281 292. Okumus B., F. Okumus and B. McKercher (2007) Incorporating Local and International Cuisines in Marketing Tourism Destinations: The Cases of Hong Kong and Turkey Tourism Management 28(1): 253 261. Crotts J. and B. McKercher (2006) The Influence of Visitor Adaptation to Cultural Distance on Visitor Satisfaction: The Case of First Time Visitors to Hong Kong Tourism Analysis 10:385 391.
McKercher B., R. Law and T. Lam (2006) Rating Tourism and Hospitality Journals Tourism Management 27: 1235 1252. McKercher B. and P. Ho (2006) Assessing the Tourism Potential of Smaller Cultural Attractions Journal of Sustainable Tourism 14(5): 473 488. McKercher B. and C. Fu (2006) Living on the edge: Remnant populations in a peripheral destination Annals of Tourism Research 33(2): 508 524. McKercher B., S. M. Wan and T. Tse (2006) Are Short Duration Cultural Festivals Tourist Attractions? Journal of Sustainable Tourism 14(1): 55 66 McKercher B., C. Wong and G. Lau (2006) How tourists consume a destination Journal of Business Research 59(5): 647 652. Lew A. and B. McKercher (2006) Modeling tourist movement: a local destination analysis Annals of Tourism Research 33(2): 403 423. McKercher B. and R. Pine (2005) Privation as a Stimulus to Travel Demand? Journal of Travel and Tourism Marketing 19 (2/3): 107 115. McKercher B. (2005) Are Psychographics Predictors of Destination Lifecycles? Journal of Travel and Tourism Marketing 19(1): 49 55 McKercher B. (2005) Destinations as products? A reflection on Butler s life cycle Tourism Recreation Research 35(3): 97 102. McKercher B. and A. Chan (2005) How Special is Special Interest Tourism Journal of Travel Research 44(1): 21 31. Ho S. Y and B. McKercher (2005) Managing Heritage Resources as Tourism Products Asia Pacific Journal of Tourism Research 9(3): 255-266 McKercher B, S. Y. Ho and H. du Cros (2005) Relationships between Tourism and Cultural Heritage Management Tourism Management 26(4): 539 548 McKercher B. and D. Wong (2004) Understanding Tourism Behaviour: Examining the Combined Impacts of Prior Visitation History and Destination Status Journal of Travel Research 43(1): 171 179. Yau M., B. McKercher and T. Packer (2004) Travelling with a Disability: More than just an access issue Annals of Tourism Research 31(4): 946 960. McKercher B. (2004) A comparative study of International cultural tourists Journal of Hospitality and Tourism Management 11(2): 95 107. McKercher B. and E. Tang (2004) The Challenges of Developing Transit Tourism Asia Pacific Journal of Tourism Research 9(2): 151-160. McKercher B. and K. Chon (2004) The Over-reaction to SARS Annals of Tourism Research 31(3): 716-719. McKercher B. and L. L. Hui (2004) Tourism, Economic Uncertainty Terrorism and Outbound Tourism from Hong Kong Journal of Travel and Tourism Marketing 15 (2/3): 99 115. McKercher B., H. du Cros and S. Y. Ho (2004) Attributes of Popular Cultural Tourism Attractions Annals of Tourism Research 31(2): 393:407. Lau L. S. and B. McKercher (2004) Exploration versus Acquisition: A comparison of first-time and repeat visitors Journal of Travel Research 42 (3): 279 285. Pine R. and B. McKercher (2004) The impact of SARS on Hong Kong s tourism industry, International Journal of Contemporary Hospitality Management 16(2): 139 143. Yoo J. E., B. McKercher and M. Miquela (2004) A Cross-Cultural Comparison of Trip Characteristics: International Visitors to Hong Kong from Mainland China and USA Journal of Travel and Tourism Marketing 16(1): 63 75. McKercher B. and A. Lew (2003) Distance Decay and the Impact of Effective Tourism Exclusion Zones on in International Travel Flows Journal of Travel Research 42(2): 159 165.
McKercher B., T. Packer, M. Yau and P. Lam (2003) Travel Agents: facilitators or inhibitors of travel for people with disabilities? Tourism Management 24 (4): 465 474. McKercher B. and H. du Cros (2003) Testing a Cultural Tourism Typology International Journal of Tourism Research 5(1): 45 58. King B., R. Waryszak and B. McKercher (2003) A Comparative Study of Hospitality and Tourism Graduates in Australia and Hong Kong International Journal of Tourism Research 5(6): 409 420. McKercher B. (2003) Adopting a Marketing Approach to Achieve Sustainable Cultural Tourism International Journal of Tourism Sciences 3(1): 129 142. McKercher B. (2003) SIP (Sars Induced Panic) a greater threat to tourism than SARS (Severe Acute Respiratory Syndrome) e-review of Tourism Research 1:1 McKercher B. (2002) The Privileges and Responsibilities of being a Referee Annals of Tourism Research 29 (3): 856 859. Lew A. and B. McKercher (2002) Trip Destinations, Gateways and Itineraries: The example of Hong Kong Tourism Management 23(6): 609-621. McKercher B. (2002) Towards a Classification of Cultural Tourists International Journal of Tourism Research 4: 29 38. McKercher B., S. Y. Ho, H. du Cros and B. Chow (2002) Activities Based Segmentation of the Cultural Tourism Market Journal of Travel and Tourism Marketing. 12(1): 23-46. McKercher B. and J. Chan (2002) Urban Ecotourism: Challenges and Opportunities Journal of Tourism 5(1): 77 95 McKercher B. (2001) A Comparison of Main Destination and Through Travellers at a Dual Purpose Destination Journal of Travel Research 39(4): 433-448. McKercher B. (2001) Attitudes to a Non-viable Community-owned Heritage Tourist Attraction Journal of Sustainable Tourism. 9 (1): 29-43. McKercher B. and B. Chow (2001) Cultural Distance and Cultural Tourism Participation Pacific Tourism Review 5 (1/2): 21-30 McKercher B. (2001) Cross Border Tourism - An Empirical Study of Tourism into the Pearl River Delta Pacific Tourism Review 5(1/2): 31-39. McKercher B. (1999) A Chaos Approach to Tourism Tourism Management 20(4): 425-434. McKercher B. (1998) The Effect of Market Access on Destination Choice, Journal of Travel Research 37: 39 47. McKercher B. (1998) The Effect of Distance Decay on Visitor Mix at Victorian Coastal Destinations, Pacific Tourism Review 2(3/4): 215 223. McKercher B. (1998) The Politics of Tourism and Conservation Organisations: The case of the Victorian National Parks Association 1952-1996. Progress in Tourism and Hospitality Research 4(2): 141-158. McKercher B. and W. Robbins (1998) Business Development Issues Affecting Nature- Based Tourism Operators in Australia, Journal of Sustainable Tourism. 6(2): 173-188. McKercher B. and M. Ritchie (1997) The Third Tier of Public Sector Tourism: A Profile of Local Government Tourism Officers in Australia, Journal of Travel Research 36 (1): 66-72. Lindberg K. and B. McKercher (1997) Ecotourism: A critical overview Pacific Tourism Review 1(1): 65-79. McKercher B. (1996) Perceived Differences Between 'Tourism' and 'Recreation' in Parks Annals of Tourism Research, 23(3): 563-576. McKercher B. (1996) Host Involvement in VFR Travel Annals of Tourism Research, 23(3): 701-703.
McKercher B. (1995) The Destination -Market Matrix Journal of Tourism and Travel Marketing 4(2): 23-40. McKercher B., I. Coghlan and A. Williams (1995) Career Progression of Recent Tourism Management Graduates, Tourism Management 16(7): 541-545. McKercher B. (1993) Tourism in Parks: The Perspective of Australia's National Parks and Conservation Organisations GeoJournal, 29(3): 307-313. McKercher B. (1993) The Unrecognised Threat to Tourism: Can Tourism Survive Sustainability Tourism Management 14(2): 131-136 McKercher B. (1993) Some Fundamental Truths About Tourism: Understanding Tourism's Social and Environmental Impacts Journal of Sustainable Tourism, 1(1): 6-16. McKercher B. (1992) Tourism as a Conflicting Land Use: Northern Ontario's Outfitting Industry Annals of Tourism Research 19(3): 467-481. [Books and Monographs] McKercher B, Mak B., Chan A. (2006) Hong Kong: The Asia and the Pacific Intraregional Outbound Series World Tourism Organization, Madrid (ISBN-13 978-92-844-1127-6) 68pp Bauer T and B. McKercher (eds) (2003) Sex and Tourism: Journeys of Romance, Love and Lust Haworth Press, Binghamton NY. (ISBN HQ117.S48 2003) McKercher B. and H. du Cros (2002) Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management. Haworth Press, Binghamton N. Y. (ISBN 0-7890-1105-0). Also published in Chinese with Latvian Williams G., B. Chernish and B. McKercher (eds) (2001) The Internet and Travel and Tourism Education Haworth Press, Binghamton, NY. 183 pp (ISBN 0-7890-1650-8) McKercher B (1998) The Business of Nature-based Tourism, Hospitality Press, Melbourne. ISBN 1 86250 475 X. (also published in Portuguese as McKercher B (2002) Turismo de Natureza: Planejamento e sustenabilidade, Editora Contexto, Sao Paolo, Brazil) Selected Consultancies Tourism expert on heritage management project for the Former Mountain Lodge, Hong Kong Sustainable development in Hengqin Island, China Review of Hong Kong Tourism Board s Visitor Surveys UNWTO study examining the potential of Hong Kong, China as an Outbound tourism market Study examining the adaptive re-use of a heritage building in Hong Kong Disaster management and crisis recovery Tourism potential of the northern New Territories of Hong Kong Tourism in the Macquarie Marshes, NSW, Australia Additional Information [Editorial Board Membership] Anatolia Annals of Tourism Research
Asian Journal of Tourism and Hospitality and Research International Journal of Tourism Policy International Journal of Tourism Research Journal of China Tourism Research Journal of Heritage Tourism Journal of Hospitality and Tourism Management (formerly -Australian Journal of Hospitality Management) Journal of Hospitality & Tourism Research Journal of Sustainable Tourism Journal of Travel and Tourism Marketing Journal of Travel Research Tourism Geographies Tourism Recreation Research International Journal of Hospitality Knowledge Management