TOURISM TRENDS AND OUTLOOK

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Celebrating the 2017 International Year of Sustainable Tourism for Development The 11 th UNWTO/PATA Forum on TOURISM TRENDS AND OUTLOOK Theme: SUSTAINABLE TOURISM: Beyond Being Green ( 主题 : 可持续旅游 : 超越绿色 ) 10-12 October 2017 Guilin, China In collaboration with

Preliminary Programme Day One: 10 October 2017 8.00-9.00 Registration 9.00-10.45 Keynote Session One: Sustainable Tourism for Development Moderator: HKPU International Year of Sustainable Tourism for Development 2017 Márcio Favilla, Executive Director, UNWTO Three Decades of Sustainable Tourism Research Ralf Buckley, Griffith University, Australia Sustainable Tourism Research and Practice in China DAI Bin, President, China Tourism Academy, China Q&A 10.45-11.00 Coffee Break 11.00-12.30 Panel Session One: Sustainable Tourism for Development Best Policy Practice Moderator: Ong Hong Peng, Chairman, National Arts, Culture & Heritage Academy of Malaysia Towards a Statistical Framework for Measuring Sustainable Tourism (MST) Clara Van Der Pol, Statistics, Trends and Policy, UNWTO Philippines Gearing Towards Sustainable Francisco M. Lardizabal, Chief Tourism Operations Officer, Department of Tourism, The Philippines Developments towards the Measuring Sustainable Tourism in Fiji Artika Devi, Senior Statistician, Fiji Bureau of Statistics, Fiji Mobile-positioning Data to inform on Sustainable Tourism? I Gede Pitana, Deputy Minister for International Marketing, Ministry of Tourism, Indonesia Learnings from Resident Attitudes towards Tourism for Tourism Cities? Vincent Nijs, Visit Flanders-European Travel Commission s Market Intelligence Group 12.30-14.30 Lunch

14.30-16.00 Panel Session Two: Sustainable Tourism for Development Best Industry Practice Moderator: Mario Hardy, Chief Executive Officer, PATA Sustainability in Hospitality Jude Kasturi Arachchi, Director, Jet Wing, Sri Lanka Sustainable Mobility (Transport) for Heritage and Attraction Sites Vincent Calzaroni, CEO, BlueSolutions, Cambodia Sustainable Preservation of Heritage & Importance of Green Spaces Jean Wee, Director, Preservation of Sites & Monuments, National Heritage Board, Singapore Sustainable Tourism through Home Sharing Mike Orgill, the Head of Public Policy Asia-Pacific, Airbnb 16.00-16:15 Coffee break 16.15-18:15 Keynote Session Two: Tourism for Sustainable Development in China Moderator: HKPU Holistic Tourism: Governance System and Product Updates in the Construction of China as a Destination Country 全域旅游 : 中国目的地国家建设的治理体系与产品更新 WU Bihu, Professor, Peking University, China Tourism for Sustainable Development within the Belt and Road Framework ( 一带一路 框架下的旅游可持续发展 ) (TBC) Tourism Development and Sustainable Growth ZHANG Hui, Professor, Beijing Jiaotong University, China Holistic Tourism for Sustainable Rural Development in China ( 全域旅游背景下的乡村可持续发展 ) AN Li, Vice President of Airbnb China 18:30-20.00 Dinner

Day Two: 11 October 2017 08.00-09.30 Opening Ceremony Mr. Márcio Favilla, Executive Director, UNWTO Mario Hardy, CEO, PATA Kaye Chon, Dean and Chair Professor, School of Hotel and Tourism Management China National Tourism Administration Guangxi Tourism Administration Guilin Municipal Government 09.30-10.00 Group Photo/ Coffee Break 10.00-12.00 Keynote Session Three: Tourism Trends and Outlook 2017-2018 Moderator: Ong Hong Peng, Chairman, National Arts, Culture & Heritage Academy of Malaysia Updates on Latest Trends and Outlook Ms. Clara van der Pol, Statistics, Trends and Policy Program, UNWTO Asia Pacific Trends and Outlook - Industry 4.0 and Implications for Sustainability Mr. John Koldowski, PATA Chinese Outbound Tourism Mr. Vincent Nijs, European Travel Commission s Market Intelligence Group Chinese Outbound Tourism - on the practical trends of the tourism industrial field (TBC) Tourism Education on and beyond the Horizon Cathy HSU, Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University Q&A 12.00-14.00 Lunch 14.00-15.45 Panel Session Three: The Role of Academia in Driving Sustainability

Moderator: The Hong Kong Polytechnic University The monitoring of sustainable tourism development: University as a Driver for Sustainable Tourism on Experience and Lessons from China XU Honggang, Professor, Sun Yat-sen University, China Research in Poverty Alleviation through Tourism and Sustainable Development of Minority Areas 旅游扶贫研究与少数民族地区可持续发展 CHENG Daopin, President, Guilin Tourism University, China Sustaining Tourism Growth through Knowledge Transfer Haiyan SONG, Associate Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University Sustainability and Resilience in Action in Community-based Tourism Development - Learning from Dabang Tsung-chiung (Emily) WU, Professor, National Dong-hwa University, Taiwan 15.45-16:00 Coffee Break 16:00-17.30 Keynote Session Four: Sustainability in a New Height Moderator: Harry Hwang, Deputy Director, Regional Programme for Asia and the Pacific, UNWTO Building on Three Decades of Sustainable Tourism Practice Ted Manning, President, TouriskInc., Canada Scaling Greater Heights - Wealth, Health and Self Actualization Ong Hong Peng, Chairman, National Arts, Culture & Heritage Academy of Malaysia Beyond sustainable development Geoffrey Wall, Professor, University of Waterloo, Canada The UNWTO Ulysses Prize Laureate 2017 Q & A 17.30-18.00 Closing Remarks Márcio Favilla, Executive Director, UNWTO Mario Hardy, CEO, PATA Guilin HKPU 18.00-20.00 Dinner Day Three: 12 October 2017 (Technical Tour)