MAKING HISTORY OUR AMBITION FOR THE FUTURE
FOREWORD People are icreasigly lookig for experieces that brig history to life i a egagig way. The importace of Eglad s heritage i all its forms ca ever be over-estimated. Our historic buildigs, ladscapes ad collectios help defie us as a people, offerig a sese of place ad cotiuity i a rapidly evolvig world. But goe are the days whe people leared about history simply from readig books. People are icreasigly lookig for experieces that brig history to life i a egagig way. I believe that Eglish Heritage is particularly well placed to do just this through a combiatio of its scholarship, imagiatio ad uwaverig desire to ispire ad etertai, ad of course through its remarkable collectio of historic sites. This is a historic momet for us. With our ew freedom as a charity, idepedet of Govermet, our ability to egage with millios of people is ow greatly stregtheed. Ad our ambitio is matched oly by our determiatio to succeed. I hope you will catch somethig of this excitemet about the future as you read through this prospectus. Do joi us o this ext stage of our jourey ad make history with us. Sir Tim Laurece, Chairma of the Eglish Heritage Trust Photographer: Hery Boure 3
Dover Castle 4 5
Hadria s Wall INTRODUCTION From small begiigs at the start of the 20th cetury, the collectio of historic sites ow maaged by Eglish Heritage, has grow to over 400, ispired by a determiatio to put Eglad s remarkable heritage ahead of private iterest. It is a extraordiary portfolio that tells the story of Eglad like o other from world-famous prehistoric sites like Stoehege to grad medieval castles such as Warkworth, ad from the bestpreserved Roma forts o Hadria s Wall to the Cold War buker i York. Eglish Heritage is eterig its most importat chapter yet. Set up as a public body i 1983, the orgaisatio has ow bee give charitable status ad the freedom outside of Govermet to determie its ow future ad realise its full potetial. As part of this chage, a major programme of ivestmet i our properties is uder way. This will address a sigificat coservatio backlog, allowig the stories of idividual properties to be fully told ad eable the ew charity to be self-fudig. Across its atio-wide collectio of sites, Eglish Heritage will over the ext te years reveal the story of Eglad as ever before. At our major sites, we will deliver ispiratioal projects of the highest quality, demostratig a creative flair that captures the public s imagiatio We will embark o the largest coservatio programme i our history, egagig the public as this work progresses We will comprehesively refresh the iterpretatio of the free, small ad medium-sized sites withi our care These combied programmes of work will brig the story of Eglad to life for millios of people who visit our sites each year ad will do so i a way that o other orgaisatio ca. I every case, these projects ad activities will be characterised by our values of quality, autheticity, imagiatio, resposibility ad fu, ad all uderpied by scholarly research. 6 7
Keilworth Castle viewig platforms Our cofidece i the future is built o our track record over the past decade At Dover Castle i Ket, where we re-preseted the Great Tower, showcasig the castle s medieval history, ad opeed a major ew visitor experiece of the Secret Wartime Tuels, re-creatig the drama of Operatio Dyamo which saw the evacuatio of 338,000 Allied troops from the beaches at Dukirk durig the Secod World War. At Kewood House i Lodo, where we restored the iteratioally importat Robert Adam iteriors, icludig the library, widely cosidered to be Adam s masterpiece; restorig the origial pait scheme ad the dilapidated eighteeth cetury roof. At Stoehege i Wiltshire, where, after decades of public debate, we restored the prehistoric ladscape settig, successfully securig the closure of the A344 road which for geeratios had shamefully cut across the Neolithic processioal Aveue. We built a outstadig ew visitor cetre housig a major ew permaet exhibitio of artefacts ad re-created five Neolithic houses for visitors to explore. At Furess Abbey i Cumbria, where we rescued the fifteeth-cetury abbey church from collapse, uderpiig its medieval foudatios. At Keilworth Castle i Warwickshire, oe of the largest ad most impressive historic buildigs i Eglad, we re-created the pleasure garde desiged by Robert Dudley to woo Quee Elizabeth I. The garde is the first of its kid aywhere i the world ad is a triumph of British craftsmaship, ivolvig stoe masos, master sculptors ad specialist carpeters. These are just a few of the may projects udertake i the past decade durig which the commercial icome of Eglish Heritage more tha doubled, growig steadily by a average of 7% each year, ad 58m was raised i doated icome. As we embark o a ew stage of our jourey, your support for this vital work has ever bee more importat. 8 9
Easter Adveture Quest, Farleigh Hugerford Castle 10 11
Old Sarum Framligham Castle WHO WE ARE ENGLISH HERITAGE CARES FOR OVER 400 HISTORIC BUILDINGS, MONUMENTS AND SITES from world-famous prehistoric sites to grad medieval castles, from Roma forts o the edges of empire to a Cold War buker. Through these, we brig the story of Eglad to life for over 10 millio people each year. We are a charity 1140351 ad a compay 07447221, registered i Eglad. We are licesed to maage the Natioal Heritage Collectio by the Historic Moumets & Buildigs Commissio for Eglad. Corbridge (Corstopitum) Roma Fort ad Tow Dover Castle, Secret Wartime Tuels 12 13
St. George s Day evet OUR VALUES AUTHENTICITY We seek to be true to the story of the places ad artefacts that we look after ad preset. We do t exaggerate or make thigs up for etertaimet s sake. Istead, through careful research, we separate fact from fictio ad brig fasciatig truth to light. QUALITY We pursue the highest stadards i all our work, from the service we provide to our visitors to the quality of our commuicatios, from the way our evets are ru to the stadard of our coservatio work. IMAGINATION We seek to be imagiative i the way that history is brought to life, thikig creatively, usig the most effective meas, surprisig ad delightig people. We wat each experiece to be vivid, alive ad uforgettable. RESPONSIBILITY We take the resposibilities of our differet roles very seriously, whether as host to millios of visitors or coservig some of Eglad s fiest historic sites ad artefacts. FUN We wat people to ejoy their time with us. That does t mea we are frivolous or superficial. We wat to provide experieces that elicit emotio as well as stimulate the mid. We wat to etertai as well as ispire. 14 15
Audley Ed Lulligstoe Roma Villa OUR PUBLIC BENEFITS A SENSE OF TIME We give people a clear sese of their place i time, the causes ad effects of differet momets i history, how geeratios lived, worked ad played. A SENSE OF WONDER We eable people to experiece awe ad woder as they stad alogside magificet structures that were created hudreds ad i some cases, thousads of years ago. A SENSE OF PLACE We give people today a better uderstadig of the places where they live, icludig the lives of differet commuities that have helped shape a atio. Eltham Palace Osbore A SENSE OF PRIDE We help people uderstad ad celebrate the story ad idetity of Eglad. 16 17
THERE ARE OVER 400 HISTORIC PLACES IN OUR CARE, SPANNING 6 MILLENNIA icludig 58 PREHISTORIC SITES 2 HILL FIGURES 53 ROMAN SITES 1 (VERY FAMOUS) BATTLEFIELD 66 CASTLES 27 FORTS & DEFENCES 7 PALACES 84 ECCLESIASTICAL SITES 3 DESERTED MEDIEVAL VILLAGES 47 HALLS, HOUSES & DOMESTIC DWELLINGS 23 HISTORIC GARDENS 13 AGRICULTURAL & INDUSTRIAL SITES 6 HISTORIC BRIDGES 3 MUNICIPAL BUILDINGS 47 LONDON STATUES 1 COLD WAR BUNKER We also maage the Lodo Blue Plaques Scheme. Over 880 plaques have bee istalled to date, likig people to places. 18 19
OUR VISION People will experiece the story of Eglad where it really happeed. 20 21
1066 Battle of Hastigs, Abbey ad Battlefield PRIORITIES INSPIRING OUR VISITORS CLEARING THE BACKLOG INVOLVING OTHERS IN OUR WORK BECOMING SELF- FUNDING 22 23
INSPIRING OUR VISITORS HOMING IN ON HADRIAN S WALL ROWING AT WREST PARK Nothig quite compares to stadig o the spot where history was made. That first-had experiece makes history live ad breathe i a way a book ever fully maages. Through subtle ad sophisticated story-tellig, we will take people back i time to experiece the great momets that shaped Eglad s story where they actually happeed. We will make history accessible to all We will give visitors a hads o experiece of history We will create egagig ad memorable experieces based o the story of Eglad We will ivolve visitors i discoverig the stories of our sites We will develop first-class learig resources for childre ad youg people Our pla is to capture the imagiatio of our visitors through iovative approaches to history, says Aa Eavis, Curatorial Director at Eglish Heritage. Whether o a famous battlefield, i the heart of a medieval castle, amog the ruis of a oce-great abbey or i the kitche of a coutry house, the voices of our acestors will rig out. We will lauch a series of ew projects at our sites alog Hadria s Wall, icludig the garriso tow of Corstopitum ad the breathtakigly beautiful fort at Birdoswald. Outstadig collectios of Roma artefacts will be redisplayed. At Chesters Roma Fort we will tell the full story of local hero Joh Clayto, without whom the wall might ever have bee saved for the atio. TRANSFORMING WALMER The trasformatio of Walmer Castle ad its gardes is uder way. A ivetory from the days whe William Pitt the Youger had use of the castle has allowed for the represetatio of two rooms. The simple campaig bed i which the Duke of Welligto slept, far away from the gradeur of his Lodo home Apsley House, will take o a ew meaig durig the 200th aiversary of Waterloo. The picturesque ladscape will be restored, icludig a wildflower meadow ad a elevated walkway across a former quarry called the Gle. We will revive Capability Brow s extesive sprigs, cascades, ad lakes at Wrest Park, eablig visitors for the first time to experiece ad explore the gardes from a rope ferry ad rowig boats as i the eighteeth cetury. NEW TECHNOLOGY AT ITS BEST Our website ad multimedia digital offerigs will revolutioise visits to the properties i our care. Urivalled scholarship ad the latest techology will be haressed to create compellig dowloadable tools, erichig the visitor experiece ad supportig our programme of free educatio visits. 24 25
CLEARING THE BACKLOG ACTION AT AUDLEY EVOLVING ELTHAM Coservig ad maitaiig our collectios for the beefit of this ad future geeratios is a corerstoe of everythig we do. It is oe of our biggest resposibilities ad a ogoig challege, both fiacially ad strategically. A oe-off Govermet grat of 52m will eable us to clear the backlog of high priority coservatio repairs at sites across the coutry. We will udertake highly skilled coservatio o a uprecedeted scale We will esure that all repairs are carried out to the highest stadard We will ecourage the public to view coservatio projects i progress This is a urivalled opportuity, a uique chace to carry out overdue coservatio, says Lida Kilroy, Eglish Heritage s Estates Director. Ad we will do so usig skilled specialists who uderstad the proveace ad primacy of the buildigs i our care. We have gradually restored ad opeed up ew areas at the impressive Grade 1 stately home i Essex the stables, the ursery, the Coal Gallery, orgaic kitche garde, the servats quarters but urget work is required to make the roof watertight ad repair the itricate masory. INDOMITABLE DOVER CASTLE The mighty medieval fortress has guarded our shores for more tha twety ceturies ad bee described as the Key to Eglad. Essetial maiteace work must be carried out to make sure the castle ad its groud cotiue to offer visitors spectacular days out log ito the future. Amid the Art Deco iteriors at Eltham Palace, reovatios ad repairs are uder way that will see five ew rooms, created by Stephe ad Virgiia Courtauld, ope to the public for the first time. We will also be able to ucover ad protect the uique set of maps ad 1930s wall-paitigs hidde uder layers of pait ad wallpaper i the Courtaulds secretary s room. RESTORING WREST The view of Archer Pavilio across the Log Water i the grouds of Wrest Park is oe of the most icoic i the coutry. But there is water damage to the iterior of the pavilio, puttig at risk the plaster ad historic wall paitigs datig back to the early 18th cetury. 26 27
INVOLVING OTHERS IN OUR WORK There has ever bee a more importat time to get ivolved i our work if the story of Eglad matters to you. We will offer a extesive rage of rewardig opportuities for ivolvemet aroud the coutry. These iclude roles workig directly with the public as well as behid-the-scees activities, from commuity archaeology to supportig major programmes of work through doatios, voluteerig ad sposorship. There is o better example of this tha the Neolithic houses at Stoehege, fuded by gifts ad built by voluteers who are ow o had to share their experieces with visitors. We will iclude the wider commuity i our work We will develop key strategic parterships with doors ad sposors We will expad the rage of opportuities for voluteers We ca oly achieve our objectives by workig collaboratively with local commuities, voluteers, doors ad professioal bodies, says Tracey Wahda, Historic Properties Director at Eglish Heritage. Successful teamwork has always bee at the heart of what we do ad this is ow more importat tha ever. VISIONARY VOLUNTEERS We have doubled our voluteer umbers i the last three years, beefittig greatly from their expertise ad ethusiasm. They are our ambassadors ad play a importat role i ehacig the ejoymet for visitors. I future we will hold aual evets to egage further with these importat supporters ad share ideas ad kowledge. DIGGING DEEPER AND WIDER Commuity archaeology attracts huge iterest ad with our expertise ad rage of sites, we are i the strogest possible positio to offer this experiece ad beefit from the ivolvemet of others. Not oly does this help with paistakig work to uearth ew treasures ad deepe our uderstadig; it also fosters strog ties with local groups ad orgaisatios. BUILDING WITH BUSINESS Our ew idepedet, charitable status will eable us to expad our rage of parterships with busiesses which share our log-term objectives ad brad values. Sposorship of our public programmes will offer our parters a strog retur o their ivestmet whilst also supportig our work across the charity. The rage of opportuities for ew licesig agreemets will also offer mutual brad ad marketig beefits. 28 29
BECOMING SELF-FUNDING With freedom comes resposibility. We have made a commitmet to become self-fudig withi eight years. This will be achieved by buildig o our commercial ad fudraisig success over the last decade, icludig growig our membership base. Attractig major gifts ad grats to support coservatio ad iterpretatio will also help us reach our goal; ad we will cotiue to improve our visitor cetres, cafes ad retail outlets as part of the wider visitor experiece. We will accelerate growth i membership through ivestmet We will cotiue to ivest i our marketig capability We will develop our commercial offerigs, especially caterig, retail, veue hire, sposorship ad holiday cottage ad buk bar accommodatio Reachig our goal of self-fudig is about seizig the opportuities created by our ew status as a charity, says Luke Whitcomb, Marketig Director at Eglish Heritage, achievig commercial ad fudraisig success with edurig values of imagiatio, autheticity ad quality. REWARDS OF MEMBERSHIP Our members are a bedrock of support ad their ethusiasm is a cotiuig source of ispiratio. Membership offers great value by givig ulimited access to our sites ad a closer relatioship with the orgaisatio. Beefits iclude a extesive programme of member-oly evets ad award-wiig commuicatios. We look forward to developig this support through icreased marketig ad sales activity. FUNDRAISING FREEDOM Our programme of fudraisig campaigs ad appeals will be expaded, offerig people opportuities to get ivolved ad support specific projects or programmes i a way that suits them best. Doatios ad legacies will help us to achieve our most ambitious projects. A highlight is always our aual challege evet which this year will be the Abbey to Abbey sposored hike ad cycle ride i the orth of Eglad. RETAIL THERAPY We have developed our commercial activities i a way that respects the historic eviromet, says Shirley Jackso, Commercial Director at Eglish Heritage, Most of our retail product is ispired by or relevat to a property. Ad our holiday cottages are a itegral part of the properties. We will cotiue to offer real value We will ru our extesive visitor evets programme profitably We will ivest o the basis of value-for-moey busiess cases We will cotrol our costs effectively Whether as a memeto of a fie day out, or a chace to take home a uique ad origial gift ispired by a property, people are always kee to shop for themselves or others. Our o-site shops, oversee by friedly ad helpful staff, offer a rage of products for all ages ad pockets ad provide a importat reveue stream ad oe with great potetial. CAFE SOCIETY Food ad drik are importat cosideratios whe plaig a day out. We will respod to this by makig our cafes ofte set i historic buildigs i spectacular locatios destiatios i themselves, with a focus o freshly-made, local produce at keely competitive prices. 30 31
Eglish Heritage evets We ll do more tha just show you; we ll ivite you i. You ca try stuff o, ivestigate thigs, sese the atmosphere, climb the ramparts, get your hads dirty, or simply watch, lear ad ejoy. 32 33
TRUSTEES ALEX BALFOUR VICKY BARNSLEY OBE SUKIE HEMMING PROFESSOR RONALD HUTTON KATE JAMES-WEED VICE ADMIRAL SIR TIM LAURENCE KCVO, CB, ADC (CHAIRMAN) IAN MCCAIG SIR LAURIE MAGNUS MALCOLM READING SARAH STANIFORTH CBE JAMES TWINING SIR TIM LAURENCE, CHAIRMAN Sir Tim Laurece has bee appoited Chairma of the Eglish Heritage Trust, havig previously served for four years as a Commissioer. A career aval officer, his time i uiform eded after servig for three years as Chief Executive i charge of the Defece Estate, with resposibility for some 700 listed buildigs, 1200 scheduled moumets ad 170 SSSIs. Sice the he has pursued his ethusiasm for regeeratio, as chairma of two regeeratio compaies; for major projects, as Chairma of the Major Projects Associatio; ad for heritage, through his ivolvemet with Eglish Heritage ad the HMS Victory Preservatio Compay. He is also a Trustee of RNLI ad a member of the Commowealth War Graves Commissio. CHIEF EXECUTIVE COMMERCIAL DIRECTOR CURATORIAL DIRECTOR ESTATES DIRECTOR DEVELOPMENT DIRECTOR FINANCE DIRECTOR HISTORIC PROPERTIES DIRECTOR HEAD OF HUMAN RESOURCES MARKETING DIRECTOR EXECUTIVE TEAM KATE MAVOR SHIRLEY JACKSON ANNA EAVIS LINDA KILROY Beig recruited JON BULLEN TRACEY WAHDAN JUDY ROBERTS LUKE WHITCOMB KATE MAVOR, CHIEF EXECUTIVE Kate Mavor is the ew Chief Executive of Eglish Heritage. Prior to her appoitmet to the ewly-created charity, she spet six years as Chief Executive of the Natioal Trust for Scotlad, arrivig at the height of the ecoomic recessio ad at a momet of fiacial crisis for the Trust. Durig her teure, she was istrumetal i trasformig the charity s fortues, itroducig a five-year-pla to restore its fiacial stability ad givig it a ew sese of purpose. Before that, she was Chief Executive of Project Scotlad, the pioeerig youth voluteerig programme ecouragig youg people to voluteer with over 300 charities aroud the coutry. She studied Moder Laguages at Oxford. It is a privilege to lead Eglish Heritage o the first stage of its ew jourey as a charity. Eglish Heritage looks after sites where mometous historic evets took place. Idividually ad collectively these precious places tell a remarkable story. 34 35
FINANCIALS 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22 2022/23 PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN M M M M M M M M INCOME Admissios Icome 23.7 24.9 26.3 27.1 28.0 28.8 29.8 30.7 Membership Icome Other Tradig Icome Use of 80m Fudraisig Total Icome EXPENDITURE Sped icludig defects Capital Programme Total Expediture Subsidy Requiremet 26.8 29.2 31.4 33.4 35.9 38.3 40.5 42.6 23.6 25.4 27.2 27.4 28.3 29.1 30.0 30.8 20.5 16.5 12.5 9.0 6.5 3.5 2.5 9.0 3.2 5.5 5.7 8.4 11.4 7.4 8.7 8.9 97.8 101.5 103.0 105.3 110.1 107.1 111.3 122.0 100.2 104.0 106.8 106.5 108.5 109.8 111.5 113.1 13.2 11.5 10.7 12.4 14.4 7.4 8.7 8.9 113.4 115.5 117.5 118.9 122.9 117.2 120.2 122.0 15.6 14.0 14.5 13.6 12.9 10.1 8.9 0.0 Years of plaig have brought us to this poit, says Jo Bulle, Fiace Director at Eglish Heritage, Our busiess pla has bee subjected to rigorous aalysis, icludig by exteral bodies, ad bee cotiually refied. The skill, kowledge, commitmet ad ethusiasm of our employees make Eglish Heritage a special place to work, says Judy Roberts, Head of Huma Resources at Eglish Heritage. The rage of roles ad expertise we cover is extraordiary ad draws people from a wide rage of sectors ad backgrouds. 36 37
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www.eglish-heritage.org.uk 1 Waterhouse Square, 138-142 Holbor, Lodo EC1N 2ST HEAD OFFICE: 020 7973 3100 CUSTOMER SERVICES: 0370 333 1181 customers@eglish-heritage.org.uk PRESS OFFICE: 020 7973 3390 press@eglish-heritage.org.uk Hadria s Wall. Eglish Heritage Roma Evet. Blue Plaques. 1066 Battle of Hastigs, Abbey ad Battlefield Registered charity o. 1140351