Aviation Portal Motor Presse Stuttgart 7
Aviation Portal Motor Presse Stuttgart The aviation portal, a combination of the special interest sites flugrevue.de, aerokurier.de, aero.de and klassiker-der-luftfahrt.de, reaches a very specific, high-quality target audience. The users of the portal are predominantly active in aviation, whether professionally or privately. These users are mainly male, highly educated and obtain a high household income. www.flugrevue.de www.aerokurier.de www.klassiker-der-luftfahrt.de www.aero.de new: www.paxex.de TRAFFIC MPS FLUGPORTAL: Page Impressions: 4,566,577* Visits: 1,732,301* Unique User: 290,000** source: *IVW June 2017, **AGOF digital facts March 2017 // 2
Digital reach of the MPS aviation portal at a glance Digital coverage: 290,000 unique user per month Desktop MPS aviation portal: 142,000 unique user per month Mobile: 149,000 unique user per month source: AGOF digital facts March 2017 // 3
A premium target group 82% male (AGOF internet facts 09-2016) 39% 40 years of age and above (AGOF internet facts 09-2016) 33% university degree (AGOF internet facts 09-2016) 52% dispose of a household net income above 3,000 per month (AGOF internet facts 09-2016) // 4
target group gender Men Women 14% 86% 14-19 years of age 6% age 20-29 years of age 30-39 years of age 16% 18% 40-49 years of age 29% 50+ years of age 32% Lower Secondary Education 21% education Secondary School A level 16% 23% University degree 37% profession apprenticeship. schooling employed 10% 78% household net income up to 1,000 EUR 1,000-2,000 EUR 2,000-3,000 EUR 3,000 EUR and more 13% 18% 18% 51% // 5
www.flugrevue.de FLUGREVUE.DE FOR PROFESSIONALS, EXPERTS AND FANS flugrevue.de is the specialist portal for aerospace employees and everyone interested in this field. Major topics include current issues of civil aviation, space flight, military aviation and technics. More trademarks of flugrevue.de include show reports from the most important global aerospace trade shows, comprehensive surveys on manufacturers, aircraft and their technology, an active photo community as well as extensive information on careers in aerospace together with an appointments section. The content of flugrevue.de is optimized for use on mobile devices. CHANNELS (BANNER): Home Page aerokurier rotation Motor Presse Stuttgart Aviation Portal CHANNELS (FIXED PLACEMENT): With a fixed placement (300 x 150 pixels, max. 20 KB GIF/JPG) we offer you a permanent presence in the thematic context of your choice. The following environments are available: Home Page Civil Aviation Military Aviation Technics Space Flight Jobs/Training Photo Community Minimum booking period: one month, prices on request. // 6
www.aerokurier.de AEROKURIER.DE FOR PILOTS BY PILOTS aerokurier.de is the specialist portal for international civil aviation with major emphasis on general and business aviation, engine powered flight, air sport and aeromechanics. The broad range of topics includes current news from the community, exclusive show reports from national and international trade shows, relevant practical advice on flying, as well as technical data of all popular aircraft and a vastly used aircraft market. With the aerokurier club portal aerokurier.de offers air sport clubs a platform to present their activities to the general public and discuss matters with others interested in air sports. The content of aerokurier.de is optimized for use on mobile devices. CHANNELS (BANNER): Home Page aerokurier Rotation Motor Presse Stuttgart Aviation Portal CHANNELS (FIXED PLACEMENT): With a fixed placement (300 x 150 pixels, max. 20 KB GIF/JPG) we offer you a permanent presence in the thematic context of your choice. The following environments are available: Home Page General Aviation Business Aviation Air Sport Jobs/Training Club Portal Minimum booking period: one month, prices on request. // 7
www.aero.de AERO.DE INTERNET SERVICE FOR AVIATION NEWS aero.de is the leading website for aviation news targeting aerospace employees and everyone interested in this field. Major topics and unique features of aero.de are its funded business news about the European and international aviation sector. The news coverage deals with the following topics: the airline- and airport branch, aviation industry as well as show reports from most important aerospace trade shows worldwide. Since January 2011, aero.de is published in editorial cooperation with the aviation portal of Motor Presse Stuttgart and its leading brands FLUG REVUE, aerokurier and Klassiker der Luftfahrt. The content of areo.de is optimized for use on mobile devices. CHANNELS (BANNER) Homepage aero Rotation Motor Presse Stuttgart Aviation Rotation CHANNELS (FIXED PLACEMENT): (300 x 150 Pixel, max. 20 KB GIF/JPG, not animated) Homepage News Background Travel Minimum booking period: one month, prices on request. // 8
www.paxex.de OUR NEW WEBSITE ABOUT PASSENGER EXPERIENCE There is hardly any topic within the aviation sector which is discussed as much as passenger experience at the moment. Only airports and airlines which manage to steadily improve all touch points of the travel experience are able to survive in the highly competitive environment. In regards of customer retention passenger experience is of higher importance than bonus programs. The new website PaxEx.de deals with the hot topic passenger experience. Therefore PaxEx.de is the ideal advertising platform for all those who want to reach frequent fliers, business travelers and decision makers within the aviation industry. PaxEx.de observes an industry which makes flying more stress-free, safer, more comfortable and cheaper for all of us. On PaxEx.de, users can follow current trends and innovations within the areas products, IFEC and technique. In news, editorial reportages and reviews. The digital era revolutionizes the way we fly, how airlines communicate with their customers and how passengers co-determine their flight experience. This is passenger experience. CHANNELS (BANNER) PaxEx Rotation Motor Presse Stuttgart Aviation Rotation FIXED PLACEMENTS SPONSORING BANNER (468 x 60 Pixel, max. 30 KB GIF/JPG, not animated) // 9
mobile offerings Mobile sites Mobile offerings The content of flugrevue.de, aerokurier.de, klassiker-der-luftfahrt.de and aero.de is now optimized perfectly for use on mobile devices. The mobile portal offers easy access to the most important content like news, exhibition reports as well as overviews on all manufacturers and aircrafts. Mobile reach MPS aviation portal: Page Impressions: 2,317,011* Visits: 999,777* Unique User: 149,000** Source: *IVW June 2017, ** AGOF digital facts March 2017 Formats and pricing Ad Formats Format CPM Mobile Banner 6:1 320 x 50 50,- Mobile Banner 4:1 320 x 75 50,- Mobile Banner 2:1 320 x 150 60,- Pushdown Ad / PreExpand 320 x 240 100,- Mobile Interstitial 320 x 416 115,- // 10
campaign examples // 11
Example Promotion-Box Promotion-Box 300 x 150 Pixel Gif or JPG, not animated, bookable exclusively on request. // 12
Pricing and formats ADVERTISING FORMATS IN EURO TARGETING OPTIONS* Ad Bundle 728 x 90, 160 x 600, 300 x 250 45,- Banderole Ad 770 x 250 105,- Banner 728 x 90 40,- Billboard 770 x 250 / customized 120,- Exp. Banner 728 x 90 > 728 x 300 55,- Exp. Medium Rectangle 300 x 250 > customized 65,- Exp. Skyscraper 120 x 600 > 360 x 600 /160 x 600 > 480 x 600 60,- Exp. Wallpaper see single formats 115,- Flash Layer 400 x 400 / customized 105,- Interstitial 800 x 600 130,- Medium Rectangle 300 x 250 50,- Skyscraper (incl. Sticky & Long Sky) 120 x 600 / 160 x 600 65,- Sitebar Ad 300 x 600 110,- Wallpaper see single formats 100,- FREQUENCY CAPPING per session per day per multiple days during entire runtime of campaign AGE, GENDER GEOGRAPHIC BEHAVIOUR BANDWIDTH, TIME * 2,50 per item (except for frequency capping per session and time targeting). Combine a maximum of 3 items. Further targeting options coming soon. Minimum booking 20,000 ad impressions. Advertising formats and rates effective January 2017 / For current ad formats, prices and technical specifications visit: http://stroeerdigitalmedia.de All prices excluding VAT // 13
Contact Contact MOTOR PRESSE STUTTGART GmbH & Co. KG Aerospace Division Sales Leuschnerstraße 1 70174 Stuttgart Phone +49 177 182-0 www.motorpresse.de www.mps-anzeigen.de FRANCE Def & Communication Emmanuel Archambeaud 48 Boulevard Jean Jaurès F - 92110 Clichy Tel: +33 1 4730 7180 Fax: +33 1 4730 0189 Mob.+33 6 1103 9652 ADVERTISING DIRECTOR Reinhard Wittstamm Phone +49 711 182 2814 Fax +49 711 182 2816 rwittstamm@motorpresse.de UNIT SALES DIRECTOR DIGITAL Nicole Tilly Phone +49 711 182-2056 Fax +49 711 182-1795 ntilly@motorpresse.de // 14