POST SHOW REPORT
contents / OVERVIEW DTF 2010 HIGHLIGHTS FACTS AND FIGURES 4 4 4 Floor plan Product Category Media Plan EVENT COLLATERALS 5 6 7 13 DTF Operation Bump In Period Exhibition Period Bump Out Period Show Summary Complaints Operation Team DTF Agents Recommended Service Provider 28 28 29 29 30 31 33 34 34
4 / DOHA TRADE FAIR 10 5 / DOHA TRADE FAIR 10 OVERVIEW DTF is the most comprehensive leading annual shopping event in the Middle East and the biggest channel of opportunity representing the different consumer s supply chain. With the numbers of 480 Exhibitors from different countries in a 15,000 square meters exhibition area were offered a vast range of products that go over beyond what is expected. DTF 2010 Highlights This event attracts buying teams from the local and international participating companies. A total of 480 International Exhibitors all over 25 countries showcased their most distinctive finest products. A significant number of influential buying markets notably frequented the week-long exhibit of all sorts across the supply chain. And over 160,000 visitors undeniably exceeded expectations. FACTS AND FIGURES Opening Hours: January 17th till 24th January 2010 exhibition duration 8 days Daily Time Schedule 11:00 am - 10:00 pm Sunday (Opening) 10:30 am - 10:00 pm Friday 04:00 pm -11:00 pm Saturday 04:00 pm -10:00 pm Exhibitors Represented Number of Exhibiting Companies 480 Local & International Number of Exhibiting Countries 25 Net Exhibit Space in Square Meters 15,000 sqm Exhibiting Space 6,810 sqm DOHA TRADE FAIR DOHA EXHIBITION CENTER 17-24 JANUARY 2010 METHODS OF SALES Direct Sales (Qatar,Europe & other countries) Agents: Iran & Turkey China Pakistan, India, Bangladesh Thailand,Malaysia,Tunisia Lebanon,Morocco Egypt & International Syria, Bahrain, Kuwait, Oman 1,026 sqm 468 sqm 1,191 sqm 915 sqm 1,071 sqm 288 sqm 1,851 sqm
6 / DOHA TRADE FAIR 10 7 / DOHA TRADE FAIR 10 PRODUCT CATEGORY MEDIA PLAN Abaya & Jalabiyat Accessories Appliances & Electronics Bags Bed Sheets Carpets Chandeliers Clothes Cosmetics Cotton Products Decoration Items Embroideries Food Stuff Furniture Gifts Gown, textiles Handicrafts Jewelry Kitchenwares Leather Goods Lingerie Natural Body Products Perfumes Shoes Toys Others Campaign Period : 2009 Markets: Qatar DTF Channel % Qatar Newspapers 20% GCC Newspapers 6% Radio 8% Malls 11% Lampposts 20% Bridges 13% TV 22% Total 100%
8 / DOHA TRADE FAIR 10 # of Publications Language Position Nov-09 Dec-09 Jan-10 ins Qatar Newspapers W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 Al Watan Arabic QPC/Inside Pages 3 1 2 Al Sharq Arabic QPC/Inside Pages 3 1 2 Al Rayah Arabic QPC/Inside Pages 3 1 2 Gulf Times English QPC/Inside Pages 3 1 2 Peninsula English QPC/Inside Pages 1 1 Qatar Tribune English QPC/Inside Pages 1 1 Total 14 GCC Newspapersw UAE Newspapers Al Khaeej Arabic QP / B&W 1 1 Bahrain newspapers Al Ayam Arabic QP / B&W 1 1 Kuwait Newspapers Al Rai Al Aam Arabic QP / B&W 1 1 Total 3 Note Rates are indicative and will be confirmed upon implementation Dates are based on availabilities and might change upon implementation 9 / DOHA TRADE FAIR 10 RADIO PLAN Stations Timing Peak Time Bracket Position language Duration # Ins Jan-10 W1 W2 W3 W4 Qatar Radio Cahnnels Qatar Radio English Morning Drive 6:30-11:00 Adjacent English 30" 15 5 10 Noon Drive 11:00-15:30 Adjacent English 30" 15 5 10 Night Time 18:30-1:00 Adjacent English 30" 15 5 10 Qatar Radio Arabic Morning Drive 6:30-11:00 Adjacent Arabic 30" 15 5 10 Noon Drive 11:00-15:30 Adjacent Arabic 30" 15 5 10 Night Time 18:30-1:00 Adjacent Arabic 30" 15 5 10 Outdoor Plan Product Format Cost Type Mall Days Jan-09 T W T F S S M T W T F S S M T W T F S S M T W T F 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 DTF Malls Rental Villagio 6 1 1 1 1 1 1 Malls Rental City Center 6 1 1 1 1 1 1
10 / DOHA TRADE FAIR 10 Product Format Cost Type Location Period # of lampposts Jan-09 T W T F S S M T W T F S S M T W T F S S M T W T F 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 DTF Lampposts Rental (Arc R/A till Exhibition center) 2 Weeks 21 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Production Product Format Cost Type Period # of R/A Jan-09 T W T F S S M T W T F S S M T W T F S S M T W T F DTF 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Round abouts Rental 2 Weeks 28 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 Outdoor Plan Product Format Cost Type Location Period DTF Bridge Rental Jaidah 2 weeks Production DTF Bridge Rental Abou Abboud 2 weeks Production 11 / DOHA TRADE FAIR 10 TV Plan Dur # of Time Channel Programe Day Jan-09 QTR (in spots secs) Qatar TV T W T F S S M T W T F S S M T W T F S S M T W T F 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Various Programs Sat-Fri N/A 30" 22 2 2 2 2 2 2 2 2 2 2 2 Peak time 22 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0
event collaterals /
14 / DOHA TRADE FAIR 10 15 / DOHA TRADE FAIR 10
16 / DOHA TRADE FAIR 10 17 / DOHA TRADE FAIR 10
18 / DOHA TRADE FAIR 10 19 / DOHA TRADE FAIR 10
20 / DOHA TRADE FAIR 10 21 / DOHA TRADE FAIR 10
22 / DOHA TRADE FAIR 10 23 / DOHA TRADE FAIR 10
24 / DOHA TRADE FAIR 10 25 / DOHA TRADE FAIR 10
26 / DOHA TRADE FAIR 10 27 / DOHA TRADE FAIR 10
28 / DOHA TRADE FAIR 10 29 / DOHA TRADE FAIR 10 DTF OPERATION DTF OPERATION Bump in Period: Receiving the hall Marking the ground according to the floorplan Aligning the floor carpet and building the tent outside for storage use Allowing Airlink (freight forwarding company) to offload into the storage area Building the shell scheme stands Building of restaurant at the parking area Collecting onsite extra order Putting up table, chairs and umbrellas at the restaurant area Issuing of Badges to Exhibitors and Contractors Allowing exhibitors inside. Putting fascia for each stand Supplying of electrical, table, chairs and extra furniture. Clearing the hall. Removing of carpet nylons for final cleaning DURING THE EXHIBITION 16 police were posted at the Exhibition Center daily during the exhibition. Emergency Medical Services were also present and on standby during the exhibition. Before the opening 4 hours (7:00 am 10:00 am) were allotted to all exhibitors to collect goods from storage and arrange the displays in the stand. Cleaning the entire hall, storage and parking area Exhibition hall open for visitors from 11:00 am Qatar Expo hostesses distributed gifts and tokens among the visitors and sold show bags during the event. Violation Committee were at the hall at all times and made sure that everything is in order. Closing of the hall at 10:00 pm and cleaning is implemented Bump out Period: Distributed bump out plan, such as rules and regulations to all exhibitors written in Arabic & English. Clearing the hall from all visitors. Allowed the exhibitors to pack up their goods and clear their stands at 5:00pm on the first day of bump out. Dismantled the storage tents, stands, restaurants. Dismantled all the banners and boards that were displayed Cleaning the hall, loading area and parking area Turnover of the hall as clear and clean. Twenty-five (25) securities from the ISC Group Gulf were assigned for 24-hour safekeeping measures and performed their task well. Forty (40) cleaners, supplied daily by Al Dalla Cleaning Company, ensured a 24 - hour spic and span exhibition area.
30 / DOHA TRADE FAIR 10 31 / DOHA TRADE FAIR 10 SHOW SUMMARY COMPLAINTS: (attached filled-up forms) Positive Sides: Exhibition was sold 100% before the bump in days Qatar Expo team uniform were very much appreciated and most of exhibitors were asking on how they can get a remembrance even if they pay for it. Qatar Expo team was very helpful and show a high attitude and team spirit at all times No stealing actions were reported to the organizer s office The exhibitors feedback were excellent regarding organization and market return Agents were always available and acted very well in managing and educating their exhibitors and facilitating their requirement. The restaurant ideas were well appreciated. The media has covered the exhibition very positively. Visitors were fascinated with the products and prices. Issuing badges on site were smooth although it was a little messy from the start because of the photo requirement. Although some exhibitors complained at first for being tough with our rules and regulations, it was being appreciated at the end when they see the exhibition going very well. Supplying of electrical, table, chairs and extra furniture. Clearing the hall. Removing of carpet nylons for final cleaning WARNING ISSUEDS: No. Company Reasons 1. Xu Zhi Fan Displaying dangerous toys & showing to visitors 2. A Pangging Trading Putting items outside the stand. 3. Maninuddin Trading Some clips / decorations hanged in the fascia board. 4. Taj Mahal Stealing stuff at the back area. 5. Zhou Shaoqiu Trading Putting table outside the stand. 6. Xu Guohua Trading Putting items outside the stand. 7. Dao Al Sajad Iran Pavilion Exhibiting outside the stand. 8. Ahmed Carpet Exhibiting outside the stand near Emergency door. 9. Eftekkari Exhibiting outside the stand near Emergency door. 10. Qatari Company for PR & Marketing Exhibiting outside the stand. 11. Anthony Rahme Reuse of space Improper talk to organizers 12 Al Anoud Storing goods near the fire exit 13 Al Wadi Storing goods outside the stand 14 Trading Center Storing goods outside the stand 15 Ahel El Dar Perfumes Promoting perfumes outside the stand Improper language to attract customers 16 Al Jazeera Al Arabiya Hanging heavy equipments 17 Lora Trading Exhibiting outside the stand. 18 Abdel Rahman Jassim Al Sulaiti Trading Exhibiting outside the stand.
32 / DOHA TRADE FAIR 10 33 / DOHA TRADE FAIR 10 STAND CLOSED DURING THE EVENT OPERATION TEAM No. Company Reasons 1. Stand B60 Smoking in the hall 2. Gogo Lights Several warning of exhibiting outside the stand. 3. Anthony Rahme D38 Improper language 4. Medicare Electrical light on fascia MEMO s ISSUED (attached files) No. Memo Addressee 1. Rules and Regulations All Exhibitors 2. Final Day Timing All Exhibitors 3. Bokhoor Rules Bokhoor Sellers 4. Stand Dismantling All Exhibitors NAMES TASKS CONTACTS Georges Overlooking Everything 584-5288 Mahmoud Incharged of DTF Exhibition. Chairman of the Violation Committee and Complaint, 555-7437 Overlooking Agent and Airlink Kassem Member of violation committe and Assist in Airlink & Security 563-5734 Violation Security 1 Assigned in Hall 1 & 2 Violation Security 2 Assigned in Hall 3 & 4 Violation Security 3 Assigned in Hall 5 & 6 Ann Overlooking Security, Cleaners, Sequilla, Office and Administration, Assist in 587-4472 Violation Committee Gen Incharged of Office and Administration, (Visa, Badges, Furniture Orders, etc..), Assist 559-1926 in Violation Committee Rose Co-Incharged of Office and Administration, (Visa, Badges, Furniture Orders, etc..), Survey 534-6997 and Incharged of the Hostesses James Incharged in finances 324-9713 Guy/Girl Assisting James Mary Assist in Office, Administration and Badges 577-2843 Hanan Assist in Administration and Visa, Orders 569-9127 Francis Assist in Security, Cleaners and Sequilla 512-6922 Sharqawy Direct Exhibitor in Egypt 525-5056
34 / DOHA TRADE FAIR 10 OPERATION TEAM NAMES TASKS CONTACTS Hostess 1 Hostess 2 Hostess 3 Hostess 4 Hostess 5 Hostess 6 Hostess 7 Hostess 8 Assisting Visitors, Survey and Distributing Flyers Assisting Visitors, Survey and Distributing Flyers Assisting Visitors, Survey and Distributing Flyers Assisting Visitors, Survey and Distributing Flyers Assisting Visitors, Survey and Distributing Flyers Assisting Visitors, Survey and Distributing Flyers Assisting Visitors, Survey and Distributing Flyers Assisting Visitors, Survey and Distributing Flyers DTF 2010 AGENTS: S/N COMPANY CONTACTS COUNTRIES Al Sadaqa Houssam Al Aridi United Arab Emirates, Morocco & Lebanon Atlas Trading Sajadi Iran & Turkey Warda Warda China Seqlia Ammar Syria, Bahrain, Kuwait & Oman Kasabati Trading Abou Saleh Kasabati Pakistan,India, Malaysia, Bangladesh, Tunisia & Thailand Qatar Expo Sharqawy Qatar, Egypt, International RECOMMENDED SERVICE PROVIDER Contractor Freight Forwarder Security Cleaners : Seqlia : Airlink International Qatar : ISC Group W.L.L. : Al Dalla Cleaners
www.qatar-expo.com/exhibitions/dtf ORGANIZED BY IN ASSOCIATION WITH Qatar Expo P.O.Box: 8019 Doha, Qatar t. +974 467 2065 +974 465 7367 m. +974 559 1926 e. dtf@qatar-expo.com