Dr Henry Tsai Associate Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Areas of Research Expertise Ownership structures Corporate performance Casino and gaming management Hotel efficiency Areas of Teaching Expertise Hospitality financial management Hospitality managerial accounting Operational analysis Casino and gaming management Quantitative Methods for business Personal Introduction Dr. Henry Tsai is an Associate Professor in the School of Hotel & Tourism Management. He received his B.Sc. degree in management science from National Chiao Tung University in Taiwan and both his M.Sc. and Ph.D. degrees in hotel administration from the University of Nevada, Las Vegas in the United States. Prior to joining The Hong Kong Polytechnic University in August 2005, Dr. Tsai taught at UNLV as a graduate instructor and worked in Mandalay Bay Resort & Casino and Fitzgeralds Casino & Holiday Inn, both in Las Vegas, Nevada. He also worked for the Grand Hyatt Hotel in Taipei. Qualifications [ Academic qualifications ] PhD (2005) University of Nevada, Las Vegas, USA MSc (1999) University of Nevada, Las Vegas, USA BSc (1995) National Chiao Tung University, Taiwan CHE (2004) American Hotel & Lodging Association, USA [ Editorial Board Membership ] International Journal of Contemporary Hospitality Management [ Ad Hoc Reviewer ] Asia Pacific Journal of Tourism Research Cornell Hospitality Quarterly International Journal of Hospitality Management Journal of China Tourism Research
Journal of Hospitality and Tourism Research Journal of Travel and Tourism Marketing [ Professional Affiliations ] Asia Pacific Tourism Association (APTA) Asia-Pacific CHRIE Hospitality Financial and Technology Professionals (HFTP) Publications [ Journal Articles ] Tsai, H., Lee, J. & Pan, S. (2015). The relationship between casino quality, image, value and loyalty. International Journal of Hospitality & Tourism Administration, 16(2), xxx-xxx. Pan, S., Lee, J. & Tsai, H. (2014). Travel Photos: Image Dimensions, Motivations and Affective Qualities of Places. Tourism Management, 40(1), 59-69. Tsai, H., Lo, A. & Cheung, C. (2013). Measuring customer-based casino brand equity and its consequences. Journal of Travel & Tourism Marketing, 30(8), 806-824. Tsai, H., Wu, J. & Sun, J. (2013). Cross-efficiency evaluation of international tourist hotels in Taiwan considering competitive and cooperative relationships. Journal of China Tourism Research, 9(4), 413-428. Suh, E. & Tsai, H. (2013) Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos. Journal of Business Research, 66(9), 1651-1658. Tam, F., Tsai, H. & Chen McCain, S. (2013). Tourists and residents perceptions towards casino gaming development in Hong Kong. Asia Pacific Journal of Tourism Research,18(4), 385-407. Lee, J., Pan, S. & Tsai, H. (2013). Examining perceived betrayal, desire for revenge and avoidance, and the moderating effect of relational benefits. International Journal of Hospitality Management,32(1), 80-90. Lo, A., Tsai, H. & Cheung, C. (2013). Service quality of casinos in Macao: From mainland Chinese perspective. Journal of China Tourism Research, 9(1), 94-114. Lee, L.Y.S, Tsai, H., Tsang, N.K.F. & Lo, A. (2012). Selection of outbound package tours: The case of senior citizens in Hong Kong. Journal of China Tourism Research, 8(4), 450-468. Tsai, H., Tsang, N.K.F. & Cheng, S.K.Y. (2012). Hotel employees perceptions on corporate social responsibility: The case of Hong Kong. International Journal of Hospitality Management, 31(4), 1143-1154. Wu, J., Zhou, Z. & Tsai, H. (2012). Measuring and decomposing efficiency in international tourist hotels in Taipei using a multi-division DEA model. International Journal of Hospitality & Tourism Administration, 13(4), 259-280. Chen, M., Tsai, H. & Chen McCain, S. (2012). A revenue management model for casino table games. Cornell Hospitality Quarterly, 53(2), 144-153. Tsai, H., Suh, E. & Fong, C. (2012). Understanding male hotel spa-goers in Hong Kong. Journal of Hospitality Marketing & Management, 21(3), 247-269. Tsai, H. & Gu, Z. (2012) Optimizing room capacity and profitability for Hong Kong hotels. Journal of Travel & Tourism Marketing, 29(1), 57-68. Cheung, C., Tsai, H. & Lo, A. (2011). Profiling the Mainland Chinese Casinos Visitors Based on Gaming and Non-Gaming Expenditures: A case study of Macau. Journal of Hospitality & Tourism Cases, 1(1), 32-42.
Tsai, H., Wu, J. & Zhou, Z. (2011). Managing efficiency in international tourist hotels in Taipei using a DEA model with nondiscretionary inputs. Asia Pacific Journal of Tourism Research, 16(4), 417-432. Tsai, H., Pan., S. & Lee, J. (2011). Recent research in hospitality financial management. International Journal of Contemporary Hospitality Management, 23(7), 941-971. Tu, Y., Yeh, R., Gustin, L., Tsai, H. & Hu, S. (2011). Effects of hotel employees uniform on customers perception of employee performance and company image. Journal of Travel & Tourism Research 11(1), 106-116. Tsai, H., Yeung, S. & Yim, P. H. L. (2011). Hotel selection criteria used by Mainland Chinese and foreign individual travelers to Hong Kong. International Journal of Hospitality and Tourism Administration, 12(3), 252-267 (in press). Pan, S., Tsai, H. & Lee, J. (2011). Framing New Zealand: Understanding Tourism TV Commercials. Tourism Management, 32(3), 596-603. Wu, J., Tsai, H. & Zhou, Z. (2011) Improving efficiency in international tourist hotels in Taipei using a non-radial DEA model. International Journal of Contemporary Hospitality Management, 23(1), 66-83. Tsang, K.F.N., Tsai, H. & Leung, F. (2011). A critical investigation of the bargaining behavior of tourists: The case of Hong Kong open-air markets. Journal of Travel & Tourism Marketing, 28(1), 27-47. Chen McCain, S., Tsai, H. & Bellino, N. (2010). Organizational justice, employees ethical behavior and job satisfaction in the casino industry. International Journal of Contemporary Hospitality Management, 22(7), 992-1009. Tsai, H., Cheung, C. & Lo, A. (2010). An exploratory study of the relationship between customer-based casino brand equity and firm performance. International Journal of Hospitality Management, 29(4), 754-757. Au, N., Tsai, H. & Ieong, K. F. (2009). Working in Macau Casinos? The perceptions of Hong Kong tertiary students majoring in hospitality. Asia Pacific Journal of Tourism Research, 14(4), 403-417. Tsai, H. (2009). Star-rated hotel productivity in China: A provincial analysis using DEA cross-efficiency approach. Journal of China Tourism Research, 5(3), 243-258. Tsai, H., Song, H. & Wong, K.K.F. (2009). Tourism and hotel competitiveness research. Journal of Travel & Tourism Marketing, 26(5/6), 522-546. Chen McCain, S., Tsai, H. & Bellino, N. (2009). The antecedents and consequence of implementing responsible gaming practice. Journal of Travel & Tourism Marketing, 26(4), 395-407. Tsai, H., Chon, K.S. & Tse, T. (2007) Che-woo Lui: A man with visionary and determination. Journal of Hospitality and Tourism Education, 19(1), 5-8. Tsai, H. & Gu, Z. (2007) Institutional ownership and firm performance: Empirical evidence from U.S. based publicly traded restaurant firms. Journal of Hospitality and Tourism Research, 31(1), 19-38. Tsai, H. & Gu, Z. (2007) The relationship between institutional ownership and casino firm performance. International Journal of Hospitality Management, 26(3), 517-530. Tsai, H. & Gu, Z. (2006). A preliminary examination of the relationship between the stock market and casino gaming. Journal of Travel & Tourism Marketing, 20(2), 63-73. Tsai, H., Kang, B., Yeh, R. J. & Suh, E (2006). Examining the hotel room supply and demand in Las Vegas: A simultaneous equations model. International Journal of Hospitality Management, 25(3), 517-524. Tsai, H. & Gu, Z. (2005). Penghu gambling legalization: A viable alternative for Taiwan. Gaming Law Review, 9(2), 136-143.
Tsai, H., Chen McCain, S. L. & Hu, C. (2004). Academia meets industry: A need analysis of course contents in U.S. gaming education. Journal of Hospitality and Tourism Education, 16(3), 32-39. Yeh, R. J., Leong, J. K., Hu, S. M. & Tsai, H. (2004). Analysis of hoteliers E- commerce and information technology applications: business travelers needs. Journal of Human Resources in Hospitality and Tourism, 3(2), 101-124. [ Conference Papers/ Presentations ] Li, J., Wong, O., Kwok, T., Ho, A., Wong, C., Ng, Y. & Tsai, H. (2013). Mainland Chinese customers perceptions on Macau casinos. The 2013 TOSOK International Tourism Conference, Seoul, Korea. Song, J.Y., Wen, I. & Tsai, H. (2013). Factors affecting destination image, travel motivation, and visiting intention: An exploratory study on impacts of DMO website design. World Conference on Hospitality, Tourism and Event Research & International Convention & Expo Summit 2013, Bangkok, Thailand. Tsai, H., Lee, J., Pan, S. & Tsang, N.K.F. (2012). Examining structural relationships between casino quality, image, value and loyalty: The case of Macau. The 18 th Asia Pacific Tourism Association Annual Conference, Taipei, Taiwan (Best Paper Award). Gu, Z. & Tsai, H. (2011). Optimizing room capacity in Guangdong: An inventory model approach. The 17 th Asia Pacific Tourism Association Annual Conference, Seoul, Korea. Yeh, R., Tsai, H., Su, A. & Tung, C. (2011). Shopping malls and choice of lodging: A study of Las Vegas visitors. Advances in Hospitality and Tourism Marketing and Management Conference, Istanbul, Turkey. Lee, L. & Tsai, H. (2010). Selection of outbound package tours: The case of senior citizens in Hong Kong. 2010 9 th Asia Pacific Forum for Graduate Students Research in Tourism, Beppu, Japan. Chen McCain, S. L., Tsai, H. & Hsu, L. W. (2009). The relationship between loyalty programs and customer loyalty in the casino industry. The 15 th Asia Pacific Tourism Association Annual Conference, Incheon, Korea. Mak, B. L. M., Tsai, H. & Chan, B. P. C. (2009). Outbound travelers selection criteria for basic package tours. In Bai, B. (Ed.) Proceedings of Seventh APacCHRIE Conference (pp.xx-xx). Singapore. Tsai, H., Cheung, C. & Lo, A. (2009). The relationship between customer-based casino brand equity and firm performance. In Bai, B. (Ed.) Proceedings of Seventh APacCHRIE Conference (pp.xx-xx). Singapore. Liu, Y. C., Hoover, D., Chen McCain, S. L. & Tsai, H. (2009). Ethical practice and philanthropy in the casino industry: An exploratory study in the Atlantic City casinos. In Baloglu, S & Mayer, K. J. (Ed.) Proceedings of Fourteenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (pp.xx-xx). Las Vegas, NV: University of Nevada, Las Vegas. Yeung, S., Tsai, H. & Yim, H. L. P. (2008). A comparison between mainland Chinese and non-mainland Chinese individual travelers on hotel selection criteria. The 2008 2 nd Asia-Euro Tourism, Hospitality & Gastronomy Conference. Kuala Lumpur, Malaysia. Chen McCain, S. L., Bellino, N. & Tsai, H. (2008). The antecedents and consequences of implementing responsible gaming practice. The 2008 I-CHRIE Annual Conference and Marketplace. Atlanta, GA. Chen McCain, S. L., Tsai, H., Bellino, N. & Mak, B. (2008). An empirical study of casino employees ethical behavior. The 14 th Asia Pacific Tourism Association Annual Conference, Bangkok, Thailand.
Tsai, H. & Song, H. (2008). Hotel productivity in China: A provincial analysis using DEA cross-efficiency evaluation approach. The 14 th Asia Pacific Tourism Association Annual Conference, Bangkok, Thailand. Tsai, H. (2007). Determinants of Institutional Shareholdings in the Hospitality Industry. In T. Zou (Ed.), Proceedings of the 5th APacCHRIE and the 13th Asia Pacific Tourism Association Joint Conference, Beijing, China, May 24-27, 2007 ( 6A -4, 13 ps.). Beijing, China : Beijing International Studies University. Lee, M.Y. & Tsai, H. (2007). Investigation of how Hong Kong people perceive McDonald's under the advocacy of healthy eating. In Cathy H.C. Hsu & Henry Tsai (Ed.) Proceedings of Twelfth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (pp. 1581-1587). Houston, TX : University of Houston and the Hong Kong Polytechnic University. Tsai, H. & Gu, Z. (2006) On the relation between institutional ownership and hotel firm performance. In Chienho Chen (Ed.) Proceedings of Twelfth Asia Pacific Tourism Association & Fourth Asia Pacific CHRIE Joint Conference (pp. 788-798). Hualien, Taiwan : Taiwan Hospitality & Tourism College and National Taiwan Normal University. Kang, B., Brewer, K. P., Baloglu, S. & Tsai, H. (2005). Profitability and survivability of hotel distribution channels using multi-dimensional scaling: An industry perspective. In Juline E. Mills (Ed.) Proceedings of Tenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (pp. 400-407). Myrtle Beach, SC : Purdue University & the University of South Carolina. Tsai, H., Kang, B., Yeh, R. J. & Suh, E. (2005). A simultaneous equations model of the hotel room supply and demand in Las Vegas. In Juline E. Mills (Ed.) Proceedings of Tenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (pp. 1010-1013). Myrtle Beach, SC : Purdue University & the University of South Carolina. Tsai, H., Chen McCain, S.L. & Hu, C. (2004). A gap analysis of current gaming education in the U.S. In J. A. Abbott (Ed.), Proceedings of Ninth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (pp. 782-790). Houston, TX : University of Houston. Tsai, H., & Gu, Z. Examining the relationship between the stock market and gaming revenue: An empirical study. The 2004 I-CHRIE Annual Conference & Exposition, July 2004, Philadelphia, Pennsylvania. Tsai, H. & Gu, Z. (2004). The impact of interest rates on tourism consumption. In J. A. Abbott (Ed.), Proceedings of Ninth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (pp. 777-781). Houston, TX : University of Houston. [ Research Grants ] External A revenue management model for casino table games (Principal Investigator) funded US$15,300 by UNLV s Harrah Hospitality Research Center, July 09 June 10 Optimizing hotel room capacity for Hong Kong using a single-period inventory model approach (Principal Investigator) funded HK$114,240 by General Research Fund (GRF) of Research Grants Council (RGC), Jan 10 Dec 10.
Internal Problem gambling behavior estimation model (Principal Investigator) funded HK$101,900 by Research Grants Council (RGC) Direct Allocation, Apr 11 Dec 12. Examining star-rated hotel capacity in Guangdong Province: An inventory model approach (Principal Investigator) funded HK$149,700, Jul 08-Dec 10 Measuring casino brand equity and its relationship with firm performance (Principal Investigator) funded HK$214,800, Mar 08 Mar 11 Evaluating the competitiveness of the Hong Kong Hotel Industry (Principal Investigator) funded HK$152,400, Sep 06 Feb 10 [ Book Reviews ] Tsai, H. (2010). Accounting essentials for hospitality managers by Chris Guilding. Current Issues in Tourism, 13(1), 93-97. Tsai, H. (2006). Casino Industry in Asia Pacific: Develop, Operation, and Impact by Cathy H. C. Hsu. Tourism Management, 28 (4), 1148-1149. Tsai, H. (2006). Accounting and financial analysis in the hospitality industry by Jonathan A. Hales. Journal of Hospitality and Tourism Research, 30 (2), 267-270. Awards and Honors [ Awards ] Best Paper Award, 2012 APTA Conference Best Dissertation Award, Hotel College at UNLV (2005-2006) UNLVino Scholarship (2003-2004) [ Other Scholarly Activities ] Guest Co-Editor of a Special Issue of Journal of China Tourism Research on performance evaluation and benchmarking analysis for the hospitality and tourism industries, 2011. Track Chair of paper review for the accounting and finance track for the 7 th APacCHRIE Conference, May 2009, Singapore Co-Chair of paper review for the travel and tourism track for the Annual Graduate Education & Graduate Student Research Conference (two-year term, 2008 and 2009) Paper Review Committee Co-Chair 12 th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, 4-7 January, 2007, Houston, Texas Consultancies [ Consultancies and Professional Practice ] Service and operation consultancy, The Kowloon Cricket Club (Sep-Dec 2013) Reviewer for A Guide for Hong Kong Hoteliers to the Use and Interpretation of the Uniform System of Accounts for the Lodging Industry, Tenth Revised Edition, The Hotel Controllers and Accountants Association of Hong Kong (Aug 2011) Seminar on CVP Analysis and Pricing for Tourism College of Zhejiang, Hong Kong (July 2011) Invited speaker on Asian Casino Gaming Development for Rotary Club of Hsinchu South ( 新竹南區扶輪社 ), Taiwan (July 2010)
Seminar on Financial Planning and Management for Zhongshan Hotel Group ( 江蘇鐘山賓館集團 ), Hong Kong (Jun 2010) Seminar on Financial Management for China Jin Mao Group ( 上海金茂集團 ), Shanghai (Jun 2010) Keynote speech on Hong Kong Higher Education in Hospitality & Tourism for 2010 MCU Tourism Conference, Taipei (Mar 2010) Seminar on Financial and Risk Management for 第二期中國西部旅遊發展研討班 organized by Hong Kong Pei Hua Education Foundation (Nov 2009) Invited speaker on Budgeting in Challenging Times by Hong Kong Hotel Controllers and Accountants Association, Hong Kong (Oct 2009) Invited speaker on Uniform System of Accounts for the Lodging Industry for Marketing Intelligence and Financial Benchmarking Forum, Shanghai (Nov 2008) Invited speaker in International Casino Development Symposium in National Kaohsiung Hospitality College, Taiwan (Jan 2008) Seminar on Gaming Management for the National Development Initiatives Institute, Taiwan (Dec 2007) Seminar on Gaming Management for the Hong Kong Jockey Club, Hong Kong (Sep, Oct and Nov, 2007) Seminar on Uniform System of Accounts for the Lodging Industry for Nikko Hotels International, Hong Kong (August 2007) Repeat casino visitations and customer characteristics study: MGM Grand Hotel and Casino, Las Vegas, NV (2004) Other Professional Activities Faculty Advisor, Hospitality Financial and Technology Professionals The Hong Kong Polytechnic University Student Chapter (May 2007 present) Member of Expert Committee, China Business Hotels League (Feb 2007 2009)