INTRODUCTION Christmas theme will implement in selected stores in Dubai, Abu Dhabi and Kuwait on 5 th of November. In KSA new theme will implement on 15 th of November. Other selected stores will receive NEW posters and some will remain as Outdoor theme. Selected 29 stores in Dubai, Abu Dhabi and Kuwait will receive Christmas POS. 52 stores will receive different Poster to replace the existing theme and 29 stores will remain as Outdoor theme for other stores in UAE, KSA, Qatar, Oman and Bahrain. Promotional Items and Popular big items are recommended to highlight during season.
STORE LIST: Christmas Theme Below selected stores will receive Christmas elements for window and in-stores. # STOREID STORE NAME COUNTRY 1 11110031 ELC - DUBAI - DUBAI MALL UAE 2 11110082 ELC - DUBAI - MIRDIF CITY CENTRE 2 UAE 3 11110016 ELC - DUBAI - WAFI CITY UAE 4 11110079 ELC - ABU DHABI - ABU DHABI MALL 2 UAE 5 11110019 ELC - ABU DHABI - AL WAHDA MALL UAE 6 11110007 ELC - ABU DHABI - MARINA MALL UAE 7 11110048 ELC - ABU DHABI - MUSHRIF MALL UAE 8 11110071 ELC - ABU DHABI - RAHA MALL UAE 9 11110052 ELC - ABU DHABI - WORLD TRADE CENTRE UAE 10 11110055 ELC - ABU DHABI - YAS MALL UAE 11 11110050 ELC - DUBAI - DUBAI SILICON OASIS UAE 12 11110085 ELC - DUBAI - GOLDEN MILE UAE 13 11110017 ELC - DUBAI - MALL OF THE EMIRATES UAE 14 11110027 ELC - DUBAI - MARINA MALL UAE 15 11110015 ELC - DUBAI - SOUK MADINAT JUMEIRAH UAE 16 11110001 ELC - DUBAI - DEIRA CITY CENTRE UAE 17 11110054 ELC - DUBAI - DUBAI FESTIVAL CITY 2 UAE 18 11110033 ELC - DUBAI - IBN BATTUTA MALL UAE 19 11110059 ELC - DUBAI - JUMEIRAH PARK PAVILLION UAE 20 11110061 ELC - DUBAI - MEADOWS TOWN CENTER UAE 21 11110056 ELC - DUBAI - ARABIAN RANCHES UAE 22 11110074 ELC - DUBAI - ARABIAN RANCHES 2 COMMUNITY CENTRE UAE 23 11110062 ELC - DUBAI - CITY WALK UAE 24 11110012 ELC - DUBAI - MERCATO MALL UAE 25 11110042 ELC - DUBAI - MOTOR CITY UAE 26 11110002 ELC - DUBAI - SPINNEYS CENTRE UMM SUQUEIM UAE 27 11110075 ELC - DUBAI - WASL VITA MALL UAE 28 14110001 ELC-KUWAIT-THE PROMENADE KUWAIT 29 14110002 ELC -KUWAIT - THE AVENUES KUWAIT
STORE LIST: Non Christmas Theme Below selected stores will receive alternative posters. Stores that was not listed will remain as Outdoor theme. STOREID STORE NAME COUNTRY 1 10110077 ELC - JEDDAH - AL YASMIN MALL KSA 2 10110046 ELC - JEDDAH - MALL OF ARABIA - 2 KSA 3 10110021 ELC - JEDDAH - RED SEA MALL KSA 4 10110024 ELC - MADINAH - AL NOOR MALL KSA 5 10110023 ELC - MADINAH - RASHID MEGA MALL KSA 6 10110069 ELC - TAIF - JOURY MALL KSA 7 10110041 ELC - JEDDAH - AL SALAM MALL KSA 8 10110032 ELC - JEDDAH - ANDALUS MALL KSA 9 10110082 ELC - JEDDAH - AZIZ MALL2 KSA 10 10110036 ELC - JEDDAH - HAIFA MALL KSA 11 10110064 ELC - MAKKAH - HIJAZ MALL 2 KSA 12 10110037 ELC - MAKKAH - MAKKAH MALL KSA 13 10110011 ELC - MAKKAH - SOUK AL DIYAFA KSA 14 10110028 ELC - RIYADH - GALLERIA MALL KSA 15 10110016 ELC - RIYADH - GRANADA CENTRE KSA 16 10110038 ELC - RIYADH - KINGDOM CENTRE KSA 17 10110054 ELC - RIYADH - NAKHEEL MALL KSA 18 10110003 ELC - RIYADH - NIMER CENTRE KSA 19 10110055 ELC - RIYADH - TALA MALL KSA 20 10110076 ELC - DAMMAM - DAREEN MALL KSA 21 10110022 ELC - DHAHRAN - MALL OF DHAHRAN KSA 22 10110078 ELC - JUBAIL - GALLERIA MALL JUBAIL KSA 23 10110004 ELC - KHOBAR - RASHID MALL KSA 24 10110063 ELC - RIYADH - ALIAH PLAZA KSA 25 10110005 ELC - RIYADH - AZIZIA MALL KSA 26 10110031 ELC - RIYADH - PANORAMA MALL KSA 27 10110025 ELC - RIYADH - SAHARA MALL KSA STOREID STORE NAME COUNTRY 28 11110090 ELC - AJMAN - AJMAN CITY CENTRE 2 UAE 29 11110011 ELC - AL AIN - AL AIN MALL UAE 30 11110032 ELC - AL AIN - BAWADI MALL UAE 31 11110065 ELC - AL AIN - HILI MALL UAE 32 11110009 ELC - AL AIN - JIMI MALL UAE 33 11110076 ELC - RAK - AL NAEEM MALL UAE 34 11110045 ELC - RAK - AL NAEEM CITY CENTER UAE 35 11110005 ELC - RAK - MANAR MALL UAE 36 11110058 ELC - SHARJAH - MATAJER MALL UAE 37 11110047 ELC - FUJAIRAH - FUJAIRAH CITY CENTRE UAE 38 11110010 ELC - SHARJAH - MEGA MALL UAE 39 13110001 ELC - MUSCAT - MUSCAT CITY CENTRE OMAN 40 13110007 ELC - MUSCAT - THE AVENUES MALL OMAN 41 13110002 ELC - QURUM - QURUM CITY CENTRE OMAN 42 15110004 ELC - MANAMA - BAHRAIN CITY CENTRE BAHRAIN 43 12110008 ELC - AL KHOR - LULU AL KHOR MALL QATAR 44 12110009 ELC - DOHA - DAR AL SALAM QATAR 45 12110014 ELC - DOHA - DOHA CITY CENTRE2 QATAR 46 12110017 ELC - DOHA - DOHA FESTIVAL CITY QATAR 47 12110010 ELC - DOHA - EZDAN MALL QATAR 48 12110003 ELC - DOHA - HYATT PLAZA QATAR 49 12110001 ELC - DOHA - LAND MARK MALL QATAR 50 12110005 ELC - DOHA - LULU HYPERMARKET GHARAFA QATAR 51 12110015 ELC - DOHA - MALL OF QATAR QATAR 52 12110006 ELC - DOHA - VILLAGIO QATAR
INSTORE LAYOUT: Large Stores SPORTS & ACTIVITY ACTION & ADVENTURE LEARNING IS FUN ARTS & CREATIVITY Lets Pretend and Baby Toddler department are located near entrance. Action Adventure & Arts Creativity department are located in mid area while Sport & Activity and Learning is Fun department are located near till area. Selected items are place in gondolas as per product availability. LET S PRETEND BABY & TODDLER front
INSTORE LAYOUT: Large Stores front
INSTORE LAYOUT: Medium and Small Stores front front
CHRISTMAS THEME: Elements - Posters Stores will receive back to back posters with different artwork depends on size of the window. Regular poster for small window (85x130cm) and large poster (90x160cm) for high ceiling window. A3 tent cards for ELC Dubai Marina and ELC Spinneys. Special size poster for ELC Yas Mall and ELC Dubai Mall. Primary Posters Secondary Posters
CHRISTMAS THEME: Elements - Posters Stores without window will receive hanging back to back poster like ELC Mall of Emirates and ELC DCC. Cash register is the front side and Light and Sound Garage is the back side. Hanging Posters for Entrance Hanging Posters for Entrance for ELC DCC
CHRISTMAS THEME: Elements - Posters Demo table poster is also included from the packs. Demo Table Poster - Large Demo Table Poster - Small
CHRISTMAS THEME: Other Christmas Materials Additional materials are included to make window feel more Christmas. Window Decals Wobbler Window Display Gondola - House Window Standees
CHRISTMAS THEME: Other Christmas Materials Hanging Display Shelf is a new fitting that needs to install from the ceiling. Purpose of this fittings it to display small and light item. This can be also use after Christmas. Selected stores for Christmas that has window will also receive artificial snow sheet and Christmas Sacks that will place at the floor of the window. Christmas sacks will use to display small item. Hanging Display Shelf Artificial Snow Sheet Christmas Sacks
CHRISTMAS THEME: Other Christmas Materials 10 selected stores will receive die cut face standee. This must place in front entrance so customer can make pictures and have fun! Die Cut Face Standee
CHRISTMAS THEME: Allocation POSTER SMALL - 850 X 1300 POSTER LARGE - 900 X 1600 POSTER SPECIAL - 850 X1800 (DUBAI MALL) POSTER SPECIAL - 1200 X 1800 (YAS MALL) LANDSCAPE POSTER - 1200 X 800 LANDSCAPE POSTER - 1200 X 600 DCC DEMO TABLE SMALL - 97.5 x 58CM DEMO TABLE LARGE - 150 X 60CM A3 TENT CARD CASH TILL POSTER 11110031 ELC - DUBAI - DUBAI MALL 2 2 2 1 11110082 ELC - DUBAI - MIRDIF CITY CENTRE 2 2 1 11110018 ELC - DUBAI - UPTOWN MIRDIF MALL 0 11110016 ELC - DUBAI - WAFI CITY 2 1 1 11110079 ELC - ABU DHABI - ABU DHABI MALL 2 5 1 11110019 ELC - ABU DHABI - AL WAHDA MALL 8 2 1 11110007 ELC - ABU DHABI - MARINA MALL 10 1 11110048 ELC - ABU DHABI - MUSHRIF MALL 2 1 11110071 ELC - ABU DHABI - RAHA MALL 1 1 11110052 ELC - ABU DHABI - WORLD TRADE CENTRE 6 2 1 11110055 ELC - ABU DHABI - YAS MALL 2 1 1 11110050 ELC - DUBAI - DUBAI SILICON OASIS 1 1 11110085 ELC - DUBAI - GOLDEN MILE 3 1 11110017 ELC - DUBAI - MALL OF THE EMIRATES 1 1 11110027 ELC - DUBAI - MARINA MALL 2 11110015 ELC - DUBAI - SOUK MADINAT JUMEIRAH 1 2 11110001 ELC - DUBAI - DEIRA CITY CENTRE 2 1 11110054 ELC - DUBAI - DUBAI FESTIVAL CITY - 2 4 1 1 11110033 ELC - DUBAI - IBN BATTUTA MALL 7 1 11110059 ELC - DUBAI - JUMEIRAH PARK PAVILLION 2 1 11110061 ELC - DUBAI - MEADOWS TOWN CENTER 1 1 11110056 ELC - DUBAI - ARABIAN RANCHES 2 1 11110074 ELC - DUBAI - ARABIAN RANCHES 2 COMMUNITY CENTRE 2 1 11110062 ELC - DUBAI - CITY WALK 2 1 11110012 ELC - DUBAI - MERCATO MALL 2 1 11110042 ELC - DUBAI - MOTOR CITY 2 1 11110002 ELC - DUBAI - SPINNEYS CENTRE UMM SUQUEIM 2 1 11110075 ELC - DUBAI - WASL VITA MALL 1 14110001 ELC-KUWAIT-THE PROMENADE 4 1 14110002 ELC -KUWAIT - THE AVENUES 3 1
CHRISTMAS THEME: Allocation STANDEE GIRL STANDEE BOY DISPLAY GONDOLA ELEMENTS GIANT DISPLAY FOR YAS MALL STANDEE FACE CUT OUT WOBBLERS DECALS HANGING SHELVE POLYESTER BATTING SACK (will send from HO) 11110031 ELC - DUBAI - DUBAI MALL 2 2 1 1 200 4 4 4.9 12 11110082 ELC - DUBAI - MIRDIF CITY CENTRE 2 1 1 1 1 200 1 2 4 3 11110018 ELC - DUBAI - UPTOWN MIRDIF MALL 11110016 ELC - DUBAI - WAFI CITY 1 1 1 50 1 2 3 11110079 ELC - ABU DHABI - ABU DHABI MALL 2 3 3 1 100 2 10 13 7 11110019 ELC - ABU DHABI - AL WAHDA MALL 6 6 1 1 200 5 10 22.5 17 11110007 ELC - ABU DHABI - MARINA MALL 8 8 1 1 250 5 12 28 26 11110048 ELC - ABU DHABI - MUSHRIF MALL 80 11110071 ELC - ABU DHABI - RAHA MALL 1 1 1 50 1 3 3 11110052 ELC - ABU DHABI - WORLD TRADE CENTRE 3 3 1 50 2 4 13 14 11110055 ELC - ABU DHABI - YAS MALL 3 3 1 1 200 1 4 7 6 11110050 ELC - DUBAI - DUBAI SILICON OASIS 50 11110085 ELC - DUBAI - GOLDEN MILE 2 1 1 70 2 2 5.5 7 11110017 ELC - DUBAI - MALL OF THE EMIRATES 1 200 11110027 ELC - DUBAI - MARINA MALL 25 11110015 ELC - DUBAI - SOUK MADINAT JUMEIRAH 25 11110001 ELC - DUBAI - DEIRA CITY CENTRE 1 200 11110054 ELC - DUBAI - DUBAI FESTIVAL CITY - 2 2 2 1 200 2 4 12 14 11110033 ELC - DUBAI - IBN BATTUTA MALL 4 3 1 80 4 6 16.5 18 11110059 ELC - DUBAI - JUMEIRAH PARK PAVILLION 1 1 1 80 1 2 3.5 3 11110061 ELC - DUBAI - MEADOWS TOWN CENTER 80 11110056 ELC - DUBAI - ARABIAN RANCHES 1 1 1 25 2 4 4 11110074 ELC - DUBAI - ARABIAN RANCHES 2 COMMUNITY CENTRE 1 1 1 30 1 2 3.5 3 11110062 ELC - DUBAI - CITY WALK 2 2 50 2 6 11110012 ELC - DUBAI - MERCATO MALL 2 2 1 100 2 4.5 6 11110042 ELC - DUBAI - MOTOR CITY 2 2 50 2 4 11110002 ELC - DUBAI - SPINNEYS CENTRE UMM SUQUEIM 1 1 80 2 3 4 11110075 ELC - DUBAI - WASL VITA MALL 50 1 2 14110001 ELC-KUWAIT-THE PROMENADE 2 2 1 1 50 2 4 9 0 14110002 ELC -KUWAIT - THE AVENUES 1 1 1 1 80 1 6 6.5 0
CHRISTMAS THEME: In-store POS Implementation Wobbler must place at the shelf for Recommended products Install the landscape hanging poster at the middle part near to entrance. Die-Cut face standee must place at the side of the entrance that will not block the ways.
CHRISTMAS THEME: Window Implementation Below mockup shows how to arrange the Christmas materials.
CHRISTMAS THEME: Window Implementation Below mockup shows how to arrange the Christmas materials. Hanging Shelf Primary poster Secondary poster Standee Boy Sack Display Gondola Standee Girl decals Sack Sack Sack
CHRISTMAS THEME: Window Implementation Below show how to install the side and top gondola display material for window display gondola using double adhesive tape.
CHRISTMAS THEME: Product Display Below are recommended products to highlight in the window display. DISPLAY BOX GONDOLA DISPLAY PLINTHS HANGING SHELF CHRISTMAS SACKS BIG CITY GARAGE CASH REGISTER WOODEN EASEL SIT ME UP COSY POCKET MONEY ITEMS: SUPERWHEELS SHOPPING BASKET ASSORTED PAINTING TOOLS ACCESSORIES ASSORTED SMALL CARS ACCESSORIES 4 READY MIX PAINT ASSORTED SMALL ANIMALS BUBBLE MACHINE DUMPER ASSORTED SMALL FIGURES WOBBLE TODDLE RIDE ON BUBBLE MIX GIANT KEYBOOM BOARD FIRE FIGHTER LIGHTS AND SOUNDS DRUM TWEAKY TWISTY BUBBLE SING STAR MICROPHONE SPACESHIP ROSEBUD HOUSE DELUXE CONSTRUCTION SET TABLE SANDPIT HATCHIMALS 2 ACCESSORIES FIRE SET NATURAL SAND 10KG FANTASY SWAN POLICE SET DANCING GOOSE PAINT & POTTERY WHEEL STEP 2 RIDE-ON (RED) CAROUSEL POTTERY WHEEL REFILL WOODEN ACTIVITY CUBE WOODEN ACTIVITY BRICKS PEG PEREGO MOTORIZED SMALL BLOSSOM FARM SOFT TOYS DANCE MIXER PLAYMAT SMALL LIGHT ITEMS DRUM KIT PLAYMAT
CHRISTMAS THEME: Window Implementation 1 2 1 3 4 2 3 big item + accessory 5 6 # SUGGESTED ITEM TO DISPLAY 1 CASH REGISTER 2 SHOPPING BASKET 3 CONSTRUCTION OR FIRE SET 4 POLICE SET 5 DANCE MIXER PLAYMAT 6 DRUM KIT PLAYMAT # SUGGESTED ITEM TO DISPLAY 1 CASH REGISTER + SHOPPING BASKET 2 DUMPER + FIRE FIGHTER OR SPACESHIP + DUMPER OR FIRE FIGHTER + SPACESHIP 3 WOODEN ACTIVITY CUBE WOODEN ACT BRICKS # SUGGESTED ITEM TO DISPLAY 1 BIG CITY GARAGE + SUPERWHEELS + BIG CITY ACCESSORY OR ROSE BUD HOUSE + 2 ACCESSORIES # SUGGESTED ITEM TO DISPLAY KEYBOOM BOARD + SING STAR MICROPHONE OR TABLE SAND PIT + SAND OR RED STEP 2 RIDE O OR RED PEG PEREGO MOTORIZED
NON CHRISTMAS THEME: Posters For selected stores that will not receive Christmas theme, will receive new poster in green boarder. Below photos are selected as per availability of the items for each countries. Primary Posters Secondary Posters Demo Table Poster Demo Table Posters - Small Demo Table Posters - Large (Grass must still keep on the floor)