International Marketing Week in Künzelsau 18 23 March 2018 Creation of a Mercedes-Benz related image video addressing the Generation Y Practical information for students Daimlerstraße 35 74653 Künzelsau Phone.: +49 /7940/1306-241 or 243 Facsimile: +49 /7940/1306-201 joachim.link@hs-heilbronn.de daniela.dijkstra@hs-heilbronn.de susanne.paschke@hs-heilbronn.de www.hs-heilbronn.de
1. Workshop Within the workshop of the International Marketing Week you will work on a task for Mercedes-Benz. We want to have you create a Mercedes-Benz related image video addressing the generation Y your generation. Assignment of tasks What we expect In order to familiarize yourself with the topic and be ready for the task ahead, you have to write 3 pages about the topic of the week on your own. You will get more information about this pre-assignment after having sent your registration form to. The written paper must be submitted on the first day of the International Marketing Week (19 March 2018). The details concerning the project will be explained to you at your first day by the responsible Mercedes-Benz manager. In addition to the briefing you ll visit the Mercedes-Benz museum in Stuttgart to get acquainted with the Mercedes-Benz brand values. With this input you are ready to develop a creative concept for a Mercedes-Benz related image video that each team will present at the end of the marketing week, together with the reasoning behind it. A professional jury will evaluate your ideas and the best one will be awarded a prize. In addition to the workshop we will offer a diversified leisure program and different fun activities during the week. 1
2. Program Sunday, 18 March 2018 All day until 18.00 20.00 Arrival at youth hostel in Schwäbisch Hall Welcome beer in Schwäbisch Hall at the pub Zum Löwen (Meeting point: lobby youth hostel 19.45) Monday, 19 March 2018 09.00 hostel 08.45) 09.30 11.30 Official welcome, university presentations, forming of the international teams 11.30 12.00 University Tour RWH 12.00 13.00 Lunch 13.00 15.00 Mercedes-Benz Briefing 15.00 15.30 Bus Shuttle to Sports Event 15.30 20.00 Sports Event (Human Table Soccer Tournament) 20.00 Bus shuttle to Schwäbisch Hall + free student evening Tuesday, 20 March 2018 08.30 10.30 Field trip: Departure to Stuttgart (Meeting point: lobby youth hostel 08.15) 10.45 12.00 Visit of Mercedes-Benz Museum 12.00 13.00 Snacks at Mercedes-Benz Museum 13.00 18.00 Research and Spare time in Stuttgart 18.00 20.00 Return back to Schwäbisch Hall + free student evening Wednesday, 21 March 2018 09.00 hostel 08.45) 09.30 12.00 Team Session 12.00 13.00 Lunch 13.00 15.30 First Concept Presentations 15.30 19.00 Team Session 19.00 Bus shuttle to Schwäbisch Hall 21.30 Bus shuttle to Künzelsau (Meeting point: lobby youth hostel 21.15) 22.00 01.00 a.m. Student party in Künzelsau 01.00 a.m. Bus shuttle to Schwäbisch Hall 2
Thursday, 22 March 2018 09.00 hostel 08.45) 09.30 12.00 Team Session 12.00 13.00 Lunch 13.00 17.30 Team Session 17.30 19.30 International Evening at University Cafeteria 19.30 Bus shuttle to Schwäbisch Hall + free student evening Friday, 23 March 2018 08.30 hostel 08.15) 09.00 12.45 Team Presentations & Evaluation by Jury 12.45 13.30 Lunch 13.30 15.00 Prize Giving Ceremony 15.00 Bus shuttle to Schwäbisch Hall Departures 3. Leisure Program Sports Event (Human Table Soccer Tournament) On Monday, 19 March 2018, a sports event will take place. However, you do not need a lot of athleticism to take part, in fact fun and teamwork are much more important. We will organize a small competition and the winners will be awarded a prize. Student Party Künzelsau is famous for its lively student parties. You will join a party on Wednesday evening together with the German and international students - and you will have a lot of fun. International Evening One of the main objects of the International Marketing Week is to experience internationality and different cultures. For this reason on Thursday, 22 March 2018, we will organise an International Evening, where you will have the opportunity to learn to know each other. Each of you should bring sweeties or desserts that are typical for your home country. 3
Visit of Mercedes-Benz facilities in Stuttgart Visit our capital of Baden-Wuerttemberg: Sightseeing City of Stuttgart 4. Participation Fees, Registration and Cancellation The participation fees for the International Marketing Week are 200 Euros per student (denna betalas av Handelshögskolan). This price includes accommodation for five nights (Sunday, 18 March until Friday, 23 March 2018), local transport, most of the meals mentioned in the program and all social activities. Each student has to participate in the whole program. Arrival is on Sunday, 18 March 2018, until 6.00 p.m. in the evening. 5. Accommodation All international students will be accommodated at the following youth hostel in Schwäbisch Hall, which is about 20 kilometers from Künzelsau and offers a lot of spare time activities. The youth hostel is located near the town center, the rooms are mostly four- or six-bed rooms, bed linen are provided, you should bring your own towels. There will be a daily shuttle bus from Schwäbisch Hall to in Künzelsau and back. 4
Youth Hostel Schwäbisch Hall Langenfelder Weg 5 74523 Schwäbisch Hall Phone: +49/791/41050 Email: info@jugendherberge-schwaebisch-hall.de www.jugendherberge-schwaebisch-hall.de 6. Arrival Arrival by bus and train Destination station is Schwäbisch Hall-Hessental, where a pick up service from Reinhold Würth University will be waiting for you. Arrival by car In order to reach Schwäbisch Hall you can take the main road B 14 Stuttgart-Nürnberg or B19 Ulm-Würzburg or the motorway A6 Heilbronn-Nürnberg. If you take the motorway A6, take the exit No. 42 (Kupferzell) and take the B19 direction Schwäbisch Hall. Arrival by airplane and train Destination airport is Stuttgart, then take the train to Schwäbisch Hall-Hessental, where a pick up service from will be waiting for you. If you travel with public transport please indicate your arrival place and date on the registration form. This information is important for the organisation of our pick up service. 5
7. What to bring... Sweeties and desserts for the International Evening Sports clothes for the sporting event Some money for your spare time Mobile phone with integrated camera and/or digital camera (if available) Laptop (if available) Short Power Point presentation about your university 6