April 1, 2017 THE PENINSULA TOKYO CELEBRATES TENTH ANNIVERSARY PEN10TOKYO WITH INTRODUCTION OF ANNIVERSARY LOGO, PENINSULA SIGNATURE EVENT AND CELEBRATORY PROMOTIONS The Peninsula Hotels rich history, glamour and legendary service arrived in Japan with the opening of The Peninsula Tokyo on September 1, 2007. Over the last ten years, the hotel shined as a beacon drawing local and international guests to meet the world and experience the Japanese seasons reflected throughout the hotel s design, facilities and services by honoring Japanese traditions and culture. Leading up to the anniversary on September 1, 2017, and throughout the subsequent first year of its second decade, the hotel celebrates its tenth anniversary with the Pen10Tokyo campaign. Hotel staff are sporting a new anniversary logo inspired by traditional Japanese mizuhiki cords that are used in Japan to express gratitude, good wishes and treasured connections. Designed by Tokyo based Eat Creative brand and design agency, the intersecting lines of the anniversary symbol represent the many bonds of past, present and future that unites The Peninsula Tokyo with its guests and community at large. These timeless ties are acknowledged and celebrated in various ways throughout the campaign, starting with the special moments and exchanges that guests of the hotel enjoy within its spaces and extending to The Peninsula Tokyo s many public initiatives that deepen its connection with Japan. Tied into knots and other shapes with symbolic meanings, mizuhiki have long been associated with celebratory and auspicious occasions in Japan, comments General Manager Sonja Vodusek. Our tenth-anniversary symbol shows our commitment to honoring such enduring Japanese traditions, and reflects our strong community relations that is shown through our many charity and other community outreach initiatives. The design stands for the heartfelt service, gratitude and goodwill that have shaped our first decade, while its applications showcase Japanese craft and love of detail. These same qualities will keep on delighting future generations of guests and staff, too. The message is, We are with you, always now and in the years to come. Creating everlasting memories and guests for life generation by generation.
EVENT AND CELEBRATORY PROMOTIONS 2 A number of local food and beverage promotions and regional city events are planned as part of the tenth anniversary celebrations, including The Peninsula Tokyo Rally Nippon 2017 A Peninsula Signature Event from October 21 to 25, 2017. The rally invites 160 drivers and passengers of 80 iconic automobiles to participate in a four-day journey across Japan s main island of Honshu from Kyoto to Tokyo, complete with luxury accommodations, stellar regional cuisine and visits to UNESCO World Heritage sites. Classic-car enthusiasts from Japan and abroad will convene to celebrate the unique bond of camaraderie stemming from their shared passions for motoring and the ultimate in automotive design and engineering. The Peninsula Tokyo Rally Nippon 2017 is the first event of its kind to be sponsored by a luxury hotel company in Japan, and underscores The Peninsula Hotels long association with classic cars. The October 2017 rally will draw on the 14-year heritage of two other Peninsula Signature Events The Quail, A Motorsports Gathering and the affiliated The Quail Rally. Held annually in Carmel, California at Quail Lodge & Golf Club, a property in The Hongkong and Shanghai Hotels, Limited portfolio, The Quail Rally is a three-day, invitation-only charity drive that brings together vintage automobiles and their collectors for a tour along the back roads of Monterey County and through the spectacular vistas of the Pacific coast.
EVENT AND CELEBRATORY PROMOTIONS 3 Pen10Tokyo Gala Celebration A tenth-anniversary gala event showcasing the warmth and legendary service of The Peninsula is planned on October 26, 2017. Invited guests will include, the Board of Directors of The HongKong Shanghai Hotels, Ltd., local government officials, community leaders, in-house hotel guests, Japanese celebrities and more. A highlight of the evening will be the Pen10Tokyo Chefs from all ten Peninsula Hotels destinations: Hong Kong, Shanghai, Beijing, New York, Chicago, Beverly Hills, Paris, Bangkok, Manila and Tokyo, showcasing gourmet dishes inspired from these locations and to commemorate a decade of continued success and excellence. Pen10Tokyo Wellness The Peninsula Spa introduces the Pen10Tokyo Wellness package, priced at JPY 100,000 it offers the Ten Element Spa Journey that incorporates a combination of the five senses (hearing, sight, touch, smell, taste) and five natural elements based on the Chinese philosophy (fire, water, wood, metal and earth), for rejuvenation and restoration of body s balance. The one-hour and 50-
EVENT AND CELEBRATORY PROMOTIONS 4 minute spa treatment begins with The Peninsula Tea Ceremony served with green tea and macaron, and is followed by a personalized combination of body exfoliation and wrap. A moisturizing facial cleanse is conducted while the body is cocooned in natural linens. The body is massaged using with blends of aromatherapy oils, soothing the back, shoulder and neck to restore the body s balance. The treatment ends with an acupressure head massage to ease tension from mind and body. The Pen10Tokyo Wellness package also includes a 45-minute one-on-one training session with a personal trainer, a Naturally Peninsula bento box, a luxurious 70-minute Bastien Gonzalez Pedicure, complimentary fitness gear, access to pool and fitness center; and complimentary eight-hour valet parking. The Ten Element Spa Journey can be purchased separately, at a price of JPY 37,000. In addition, a special Pen10Tokyo Fitness Pass offered at JPY 100,000 includes ten sessions of 60-minute one-on-one personalized training for guidance and fitness tips, access to the swimming pool and fitness center, complimentary three-hour valet parking, a special 10% deduction from the health club admission fee and a special spa treatment voucher. Keys to the City First introduced at The Peninsula Chicago in 2015, followed by The Peninsula Paris and The Peninsula Beijing, Keys to the City is an experiential program that provides hotel guests with complimentary access and added value-benefits to incredible only-in-tokyo experiences. From May 1, The Peninsula Tokyo will launch 10 Keys to the City programs for guests to enjoy. Pen10Tokyo Instagram As part of the tenth anniversary digital campaign and to enhance engagement on multiple social media channels, The Peninsula Tokyo launched its Instagram account promoting Peninsula hashtags, #Pen10Tokyo and #PenMoments, to share special moments and experiences at The Peninsula Toyo throughout the year. In addition, the hotel will launch a dedicated Pen10Tokyo mini-site via peninsula.com/tokyo, as a repository for all news and promotions, related to the tenth anniversary, as well as to The Peninsula Tokyo Rally Nippon 2017.
EVENT AND CELEBRATORY PROMOTIONS 5 # # # About The Hongkong and Shanghai Hotels, Limited (HSH) Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower, The Peninsula Office Tower and St. John s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong. For further information, please contact: Ms. Yuriko Ito Manager, Public Relations and Brand Communications The Peninsula Hotels Telephone: +81 (3) 6270 2888 Direct: +81 (3) 6270 2525 Fax: +81 (3) 6270 2608 E-mail: yurikoito@peninsula.com Website: http://tokyo.peninsula.com/en/default News Room: http://news.peninsula.com/en/tokyo/news/ Image Gallery: http://news.peninsula.com/en/tokyo/image-gallery/ Video Gallery: http://news.peninsula.com/en/tokyo/video-gallery/