EXHIBITIONS & TRADE FAIRS PORTFOLIO OF SERVICES EXPERIENCE EXPERTISE ENTHUSIASM
LNG 17, the 17th International Conference and Exhibition on Liquefied Natural Gas, was the largest event the American Gas Association has conducted in our ninetytwo year history and we chose ETF because of their proven dedication in delivering this global event. We have already appointed ETF for our next global event the 27th World Gas Conference, WGC Washington DC 2018 Jay Copan Executive Director LNG 17, American Gas Association 2 Portfolio of Services
PARTNER WITH THE WORLD LEADER IN EXHIBITION AND CONFERENCE MANAGEMENT At Exhibitions and Trade Fairs (ETF), we provide the platform you need to inspire and inform clients and prospects, to enable you to achieve your business objectives. ETF is a full service event organizer, with over 35 years experience across a diverse range of industries including renewable energy, automotive, business events, construction, oil and gas, entertainment technology, irrigation, manufacturing, travel and lifestyle. We have a long history of working collaboratively with organisations to produce innovative conferences and exhibitions to support their business objectives. We have become a trusted provider to our clients as a result of our ability to contribute to their organisations and the value of their events. We have offices in Sydney and Melbourne, however our teams are on the ground wherever the event is being planned, sold, marketed and delivered. Our suite of exhibition and conference services can be tailored to the individual needs of your business, so you can select the solutions that are right for you. These include: strategic planning; seminar program development; sales and marketing; professional conference management; detailed post-event analysis; and event delivery and operations. ETF s motto is Experience, Expertise, Enthusiasm which reflects our approach to managing events and developing the client relationships which underpin them. Portfolio of Services 1
EXHIBITIONS: BRINGING BUYERS AND SELLERS TOGETHER An effective exhibition plays a unique role in the business cycle of an industry. Unlike most other sales and marketing options, exhibitions include a collaborative dimension, where the industry comes together to create a showcase for buyers and sellers. Plus, the business exchange dynamic of an exhibition is the ideal complement to the knowledge exchange role of a conference. At ETF we believe exhibitions need to do more than just showcase products on the floor. Visitors and exhibitors attend trade shows to be inspired by new products and services. They want to be informed and educated through seminar or conference programs and are there to do business, learn and network. We start by understanding our client s objectives and use this as a foundation for our approach. Our strategic planning then pro-actively explores how an exhibition can support the key event objectives such as: Providing an environment for people to meet and conduct business. Creating an exhibition that helps attract more delegates, and the right delegates. Ensuring the diversity of the exhibitor base. Maximising revenues and helping reduce overall costs. Enhancing the event s and the association s brand. Enhancing the event s contribution to the industry. Developing seminars alongside the exhibition that deliver education and inspiration. ETF has experience in delivering a diverse range of exhibitions, from small trade events for niche industries, through large consumer shows and global scale exhibitions. Exhibitions are part of the marketing mix the effective part An exhibition has the power to bring the most active prospective clients to you. Benefits of exhibitions far outweigh anything in the digital world. 80% of professionals say attending exhibitions helps their job performance. 83% of visitors have authority to purchase. 72% of visitors intend to buy either at the event or in the near future. Source: Exhibition and Event Association of Australasia, eeaa.com.au 2 Portfolio of Services
PORTFOLIO OF EVENTS Lifestyle National 4x4 & Outdoors Shows Melbourne & Brisbane Australia s biggest combined 4WD, off-road, touring, towing, fishing and boating expo. Motorclassica Australasia s premier event for the classic, vintage and veteran motoring movement. Event Services Inspire EX A spectacular new show specifically developed for the corporate and special events industries. The Travel Industry Exhibition A new B2B trade show exclusively for the Australian travel trade. ENTECH Australia s premier Entertainment Technology show, offering the very best in Pro Audio, Audio Visual, Lighting, Integration and Staging. ENTECH CONNECT A specialised integrative show that focuses on providing exceptional and intimate education and training experiences. Industrial The Construction & Mining Equipment (CME) Expo Perth The largest construction and mining equipment show in Western Australia. The Australian Construction Equipment (ACE) Expos Brisbane & Melbourne The leading trade event in the country for the earthmoving, civil contracting and quarry industries. The Irrigation Australia Conference & Exhibition This major event sees the entire irrigation industry together at the largest event of its kind in the Asia Pacific region. The Australian Energy Storage Conference & Exhibition The first event in Australia to specifically showcase solutions and their applications for energy storage, in conjunction with renewable energy and beyond. AUSPACK The largest biennial packaging and processing machinery and materials exhibition in Australia, which alternates between Sydney and Melbourne. International LNG 18 Perth (2016) & LNG 19 Beijing (2019) The major international forum for the Liquefied Natural Gas Industry, held every three years, the event alternates between LNG buyer and seller nations. WGC2015, Paris & WGC2018, Washington The world s premier gas industry event consistently delivering up to twice as many delegates as the next largest general gas conference. NGV (Natural Gas Vehicles) Global 2016 Conference & Exhibition The largest alternative fuel and clean vehicle technology show. Portfolio of Services 3
Bindi, Terri and Robert Irwin were special guests at the 2014 Brisbane Tinnie and Tackle Show and National 4 4 & Outdoors Show. The ultimate Wildlife Warriors the Irwin family, continue the legacy of the great Steve Irwin. They brought huge crowds to the show and presented on The Waeco Outback Stage, sharing stories of their adventures and answering questions from eager and interested fans. 4 Portfolio of Services
CASE STUDY Consumer Exhibition National 4x4 & Outdoors Show Melbourne 2013 Event The National 4x4 & Outdoors Show continues to grow in size now taking over 60,000sqms of indoor and outdoor space and being held in both Melbourne and Brisbane annually. The event aims to provide engaging and informative visitor features, deliver high quality guests and increase exhibitor numbers in order to maintain its position as the premier event for the outdoor recreation industry in the Queensland and Victorian markets. Results The show continued to set records in Melbourne in 2013 with a significant increase in exhibitor numbers and the addition of a 4000 sqm 4wd manufacturers pavilion; which proved to be highly successful for the brands that participated. A total of 30,523 visitors attended, with fresh and creative ideas key to attracting new exhibitors and additional visitors. The show s enormous growth is attributed to an innovative promotional campaign, new show features and the entertainment in the action arena. This expo is one of the greatest and enjoyable events we do for the year, the people are great, organisers are experts, and the overall sales generated are great CASE STUDY Trade Exhibition ENTECH 2013 Event Established in 1994, ENTECH is Australia s Entertainment Technology and Installation show that caters for the Pro Audio, Audio Visual, Integration, Lighting and Staging markets. A trade event aimed at the professional, which provides a unique opportunity to see a range of the latest technologies, leading and upcoming suppliers and complimented by an industry leading educational seminar program. Results ENTECH 2013 attracted a record 4,705 unique visitors. They travelled from as far as Brazil, Qatar, USA, Canada, India, England and France. ENTECH 2013 introduced new features such as the Audio Engineers & Lighting Technicians Lunch and Visitor Network Evening, which contributed to firmly establishing ENTECH s position in the market place, with fantastic feedback from visitors, exhibitors and our international clients. Entech 2013 gathered all the major players in our industry and allowed for both our Chauvet distributors in Australia to display some of our newest products Stéphane Gressier International Sales Director CHAUVET Con Kolovouris Director Kool Az LED Lights Portfolio of Services 5
CONFERENCES: CONTENT, CONVERSATION AND COMMUNITY Great content not only positions your organisation as the source of industry knowledge, it also enhances your role as the facilitator of the industry conversation and contributes to your broader objectives for the industry community. To grow the base of your conference and create an outstanding delegate experience requires a conference organiser that offers strategic and creative event skills that align with the specific needs of your organisation and the broader industry. At ETF we are proud of our strategically based approach that designs in creativity and engineers out potential issues. This, in turn, creates a framework that ensures everything we do in planning and delivering your conference is in line with your goals. 6 Portfolio of Services
CASE STUDY Irrigation Australia Conference & Exhibition Event ETF has managed the Irrigation Australia Conference and Exhibition in partnership with Irrigation Australia Limited since its inception in 1992, with the exception of 2012. The event objectives are to deliver the premiere exhibition for the irrigation industry and enhance the brand s exposure in the marketplace. Results ETF grew the exhibition by nearly 300% over a four show, 8 year cycle. The return to the industry association also grew at this rate on the back of this success. As Professional Conference Organiser (PCO) in 2008 and 2010, ETF grew delegate attendance by 47% in year one and 20% in year two, again providing the industry association with a profit making conference. As the CEO of the Australian Irrigation Association I worked three times with ETF as they organised our biennial conference and exhibition, Irrigation Australia. What impressed me was ETF s thorough understanding of our industry and their contribution towards creating an event that met our delegates and exhibitors needs. Through a strategic approach they significantly increased our conference and workshop attendance and grew the international base of the exhibition. Mr Jolyon Burnett Chief Executive Office 2002-2008 Irrigation Australia Association Portfolio of Services 7
As proud owners of AUSPACK the APPMA is extremely pleased that the exhibition was an outstanding success. AUSPACK PLUS 2013 achieved not only a record number of exhibitors, but also the highest number of visits in Sydney for over a decade. The most pleasing aspect of the show was the level of optimism by both exhibitors and visitors. In particular the positive feedback received from a majority of our exhibitors on the high level of enquiries and quality that they received at the show. Mark Dingley APPMA 8 Portfolio of Services
WORKING WITH OUR PARTNERS TO DELIVER SUCCESS Whether we are working with an association or a corporation, ETF has earned a reputation with our partners for developing and enhancing relations with the key commercial, industry and government stakeholders to build both the event s and the owner client s brand values. For many industries, their association can play a central role hosting, or supporting the industry exhibition and conference, contributing to the growth of the industry. ETF understands how a well designed conference and exhibition can contribute to an association s broader industry, policy, financial, education, networking and membership objectives and we are proud of the long term relationships we enjoy with many of our partners. CASE STUDY AUSPACK PLUS 2013 Event ETF has managed this event since its inception in 1987, working closely with the event governing body the Australian Packaging and Processing Machinery Association (APPMA). The event objectives are to increase membership for the APPMA, deliver a successful exhibition and enhance the Association s reputation in the marketplace. Results The AUSPACK exhibition has progressively expanded its reach to become the leading exhibition showcasing packaging, processing and plastics machinery, materials and associated technologies in Australia. The 2013 team delivered the largest Sydney show to date, both in floor space and revenue return, with an increase of 45% since the last Sydney show in 2009. Further the APPMA reported an 11% increase in membership post show. There was also increased awareness of the association through engagement with Local Government, with the Minister for Fair Trading opening the show as well as the International Trade Commission with a dedicated Trade Commissions lunch. Portfolio of Services 9
INTERNATIONAL PORTFOLIO From America to Australia, South Korea to Spain, ETF brings more than 35 years experience, across five continents, delivering effective and targeted exhibitions, conferences and events. We have successfully managed the world s largest exhibition for Liquefied Natural Gas (LNG X Series) since 1998, with the next two events being managed by ETF taking place in Australia (2016) and China (2019). In 2009 ETF was appointed as the exhibition and sponsorship manager for the World Gas Conference by the Malaysian Gas Association to run WGC2012 in Kuala Lumpur. We have since been appointed by the French Gas Association (WGC2015, Paris) and the American Gas Association (WGC2018, Washington). ETF is the only exhibition organizer to be appointed more than once for this event. In 2014 we welcomed two new events to ETF s international portfolio. We won the bid for the NGV (Natural Gas Vehicles) 2016 Conference and Exhibition by offering a fresh approach to the 26 year old event. This included, providing clear objectives, strategies and tactics to diversify their delegate base, grow the size and scope of the exhibition, broaden the revenue stream, enhance member benefits and strengthen the brand value of the association. We were also appointed to the China LNG exhibition in partnership with the China LNG Association. The annual domestic event will be held for the first time in Shanghai in 2015. 10 Portfolio of Services
CASE STUDY International Conference & Exhibition on Liquefied Natural Gas Event Since 1998, ETF has provided end-to-end management for the exhibition and sponsorship of this event as it moves around the world. Results Over this period we have delivered 1,000% growth and created the world s largest and most prestigious natural gas exhibition, which last year was held in Houston Texas, USA. During our time managing the show, ETF has grown the event to 344 exhibitors from 33 countries spanning 14,000sqm and won the Exhibition and Event Association of Australasia Best Team Award for the 2010 Event held in Algeria. For the most recent event, ETF successfully launched and delivered two new pavilions into the event one for the Natural Gas Vehicle industry and one for the recruitment, education and training sector. These two pavilions delivered over 30 new exhibitors to the event. Further, ETF also successfully launched two new international pavilions for the most recent event the Canadian and China pavilions which delivered 20 new exhibitors to the event. In addition, we successfully leveraged the local market by attracting well over 100 new to the event USA-based exhibitors. In my 31 years in the natural gas industry I have never had the opportunity to work with such a dedicated and professional group of individuals. This is clearly a testament to the corporate culture and the leadership at ETF. LNG 17 was the largest event the American Gas Association has conducted in our ninety two year history and we chose ETF because of their proven dedication and innovation in planning, selling and delivering global standard exhibitions. Jay Copan Executive Director, American Gas Association LNG 17 Houston 2013 Portfolio of Services 11
EXPERIENCE + EXPERTISE + ENTHUSIASM = ETF At ETF we are passionate about delivering great outcomes for our clients and industry stakeholders. We are proud of the results we have delivered for the associations and organisations we have worked with, some for many decades. We welcome the opportunity to discuss your next exhibition or conference. Industry Affiliations ETF is a member of: TM www.iaee.com International Association of Exhibitions and Events (IAEE) Meetings and Events Australia (MEA) Exhibition and Events Association of Australasia (EEAA) 12 Portfolio of Services
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CONTACT US For more information please contact David McCarthy Head of Portfolio Development T +61 417 675 883 E dmccarthy@etf.com.au Rodney Cox International Portfolio Director T +61 403 255 592 E rcox@etf.com.au Gary Daly Managing Director T +61 2 9556 7997 E gdaly@etf.com.au Sydney Unit 7, 68-72 Lilyfield Road Rozelle, NSW 2039 T +61 2 9556 7999 Melbourne Unit 6, 344 Lorimer Street Port Melbourne, Victoria 3207 T +61 3 9321 6755 www.etf.com.au