ANNUAL EVENTS CALENDAR - 2009 Print run: 5 000
Leisure Tourism Marketing Platforms Africa & Asia Emirates Holiday Brochure Launch, Dubai Arabian Travel Market, Dubai Indaba, Durban Namibian Tourism Expo, Windhoek SA Tourism Roadshow, Japan & Korea Africa Trade Roadshow, Tanzania Getaway Show, Johannesburg SA Familiarisation Trip, India SA Tourism Autumn Show, Shanghai China SA Tourism Roadshow, India 2008 / 09 Marketing highlights Leisure Tourism Marketing
2008 / 09 Marketing highlights Leisure Tourism Marketing Leisure Tourism Marketing Platforms Europe, North and South America: Chelsea Flower Show, London Euro 2008, Vienna SA Explore, Argentina and Brazil Top RESA, France Interbike Expo, Las Vegas - USA TTG Incontri Roadshow, Italy World Travel Market, London Vakantiebeurs, Utrecht - Netherlands Sud Afrika Tage 2008, Germany ITB, Berlin - Germany. ASTA - USA SMME Marketing Support CTRU has facilitated the marketing and promotion of 88 SMME tourism product owners many of whom attend domestic and international trade and consumer marketing platforms: Indaba - Durban; WTM in London; Vakantiebeurs in Utrecht Holland; Meetings Africa in Johannesburg.
Joint Marketing Agreements direct influence on seasonality and geographic spread Lastminute.com: Value: 4.9million (R57m) 1614 passengers to destination. UK = 212% increase in number of hotel rooms booked; package value 3.5million USA = 139% increase in number of hotel rooms booked; Package value $1.4 million Germany = 400% increase in holiday package sold. Travelmood: Value 1.4million (R16m) 29% year on year increase 605 passengers travelled to the destination. 2008 / 09 Marketing highlights Leisure Tourism Marketing
Guest Relations Programme Hong Kong Tatler July 2009 Edition
Destination Weddings and Honeymoon Magazine Coverage B-log Queen & Chi Celeb publish her book " Go SA with Xu"
2008 / 09 Marketing highlights cont. Its time to live again SEO write-up on regions based on Brand Bible. Text is matched to Picture as user scrolls over picture About Western Cape Things to see and Do Convention Bureau Destinations Accommodatio n Travel and Transport Book and Buy CTRU established a user-friendly interactive e-business platform capable of supporting its core marketing mandate and perform income generating business transactions. With 160 320 unique visits and 995 456 page views achieved by December 2008. Tourism Update Magazine voted the DMO s website as the 2nd Best in South Africa
2008 / 09 Marketing highlights cont. The Cape Town and Western Cape Stand won the Bronze Award in the Best Stand category at the Tourism Indaba 2008 CTRU organised and facilitated SoccerEx 2008 where 14 Western Cape organisations showcased Cape Town and Western Cape s unity and readiness to host the 2010 FIFA World Cup Addressed seasonality through the Domestic Marketing Campaign Another Reason to Visit which ran from April to June 2008; and sponsored the Dorp of the Year Competition to drive awareness of the lesser known attractions in the Province CTRU won the Global Regional Tourism Bureau of the Year title in the 2008 European CEO Magazine s Corporate Lifestyle Awards CTRU s received an impeccable Auditor General s Audit Report for 2007 /08 (4 years in a row), which was hailed as outstanding by the Standing Committee on Public Accounts and the Standing Committee on Finance and Economic Development.
2010 Marketing Campaign SOUTH AFRICAN TOURISM Rhythm like you ve never seen before Celebration like you ve never seen before Welcome like you ve never seen before THE DISKI DANCE
The game of soccer lasts for 90 minutes. In 2010, it s about MORE than the game of soccer... To get the FULL experience of beautiful Cape Town & Western Cape, you ve got to go Beyond the 90 Minutes Domestic Marketing Campaign
CAMPAIGN RATIONALE LEVERAGE off 2010 to: strengthen Cape Town & Western Cape s position in existing markets and plant seed in new markets TACTICAL OBJECTIVES Facilitate stays throughout the region before, between and after matches. Help visitors enjoy a fuller range of experiences before, between and after matches, and even during matches for those visitors without tickets (enjoy the matches at the Fan Park, Public Viewing Areas and various watering holes throughout the Western Cape). Motivate non soccer going visitors, and locals to enjoy the vibe in Host City Cape Town and the Western Cape during the 2010 FIFA World Cup.
CAMPAIGN CHANNELS developed a set of themed itineraries custom made for football fans and those who love to travel according to the destination s brand characteristics Outdoor Active Natural Beauty /Eco&Nature Gourmet Culture & Heritage Body, Mind & Spirit Cosmopolitan Vibe main platform: website & e marketing channels including Facebook, Twitter, Flickr, YouTube Destination Story tellers an authentic local character who brings the destination to life through engagement with the media and on the dedicated campaign website Trade & Media Fan Ambassadors soccer fanatics from across the campaign s target markets who have already experienced the special 2010 itineraries and tell the story of their experience in their home language through videos on YouTube, blog entries and in direct engagement with the media
THEMED ITINERARIES OUTDOOR ACTIVE Score an Adrenaline Hat Trick! NATURAL BEAUTY Cheer a Killer Pass On and Off the Field GOURMET DELIGHTS When your Craving Demands more than a Burger CULTURE & HERITAGE Take in a bit of Cape Culture as your Team goes for Glory BODY, MIND & SPIRIT When the Sound of the Vuvuzela Starts Getting to You COSMOPOLITAN VIBE Living it up when the Final Whistle Blows!
OUR EXPECTATIONS Embrace the campaign; use the campaign visuals and guidelines Adopt the campaign headlines Present the campaign through your channels Learn idiski View our webisodes and visit our website www.tourismcapetown.co.za and kick on Beyond the 90 Minutes
Fan Ambassador Roadtrip on YouTube
Campaign Site: www.tourismcapetown.co.za and kick on Beyond the 90 Minutes
LINK ON SOUTH AFRICAN TOURISM S 2010 LANDING PAGE
www.tourismcapetown.co.za and kick on Beyond the 90 Minutes
Photo: City of Cape Town
Thank You